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On the service side, there is no separation ofguests on separate floors,Damelincourt said.

Everybody is treated equally. And our approach totraining and recruiting is to let the associate spersonality show. I recently hired someone who

joined Hertz out of college and worked there for

four months. But her personality was very special

and we will have her at the front desk. Our staff

has no name tags to maintain the residential feel.

Despite so many similarities, there will be

differences in how the hotels operate.

For instance, Damelincourt said he expects

substantial business through GDS sources,including online travel agencies such as Expedia. However, Stevenson said,

GDS use is still not significant in Panama. Amazingly, a lot of bookings aremade by secretaries and assistants, so we have started a new Trump

Privilege program for them. They will receive a point for each dollar of rate.

Points will be distributed in a gift card usable in a hotel or with our

partners.

Toronto : Going dow ntow n

We are making a statement with our size and our location, saidDamelincourt, referring both to the height of the building and that we arein downtown Toronto (in the Financial District at Bay and Adelaide

streets), which were not a desirable neighborhood until recently. It is now

home to the Toronto Film Festival, the second largest after Cannes, and

other attractions. Most of the new hotels coming to the city are in this

neighborhood.

Trump will be competing against many other luxury hotels. Toronto is,

after all, the home base for Four Seasons Hotels and Resorts. Damelincourt

said Trump will distinguish itself by its striking architecture, residential

dcor and Trump Attach.

If a guest likes VeuveClicquot champagne, it will

be waiting for him or her on

their next visit. We have

the back room technology

so a guest doesn t have toworry about these things,he said.

Unlike the environment inTrumps early casino hotels(which operate separately),

Trump Hotel Collection

properties are not flashy.

Our colors tend towardcaviar and champagne,Damelincourt said.

Panama: Boomin g

economy

According to Stevenson,

Panama is undergoing a

huge boom with the widening of the canal, the construction of a subway

and regular expansions of the airport. He said corporate business would fill

the hotel during the week and believes Trump is the right brand in the

right place.

I like Trumps entrepreneurial visions,Stevenson said.(Trump isdifferentiated) by creating a true residential feel and design elements that

come directly from Ivanka Trump,the Trump daughter who has been amodel herself and has her own jewelry line. The three eldest Trump

children, including Ivanka, run the Trump Hotel Collection.

The Panama property is located 26 miles from private Viveros Island, from

which guests can travel via high-speed catamaran. Hotel guests also will

have exclusive use of a beach club on the island. (The club opens shortly

after the hotel.)

While there are no plans to add more international locations at this point,

Stevenson said,Things can happen quickly. There is a lot of potential forgrowthespecially in Asia and Latin America.

Mark Stevenson, GM,Trump Ocean Club

International Hotel &

Tower, Panama

Trump Ocean Club International Hotel & Tower,Panama

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