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TrueTrends AugustTRANSCRIPT
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1August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Table of Contents
TrueCar’s Price Flex ScorePage 2The TrueCar Price Flex Score measures the elasticity of transaction price by model. The Price Flex Score calculation dynami-cally incorporates the factors that affect price variance including the model’s transaction price range, current inventory and sales data. A vehicle experiencing extremely low inventory and a small range of transaction prices will have a low Price Flex Score. Don’t expect much of a discount from the TrueCar average transaction price on a vehicle with a low Price Flex Score. If a vehicle has a high Price Flex Score, however, you have the potential to strike a deal significantly below (or above, if you’re not careful!) the TrueCar average transaction price. Here are the 2010 models with the highest and the lowest Price Flex Scores. We also show the models with the highest and lowest Price Flex Score within each vehicle category. The scores range from 1 to 100. A score of 1 corresponds to the lowest Price Flex Score and indicates a very small -if any- negotiation power. A score of 100 indicates the highest Price Flex Score, meaning there is a big range of transaction prices for that model.
Greatest DiscountsPage 3Large trucks offer the greatest discounts at an average below MSRP of 11%. Model year 2010 domestic makes including Chevrolet, Ford, Mercury, GMC, and Lincoln offer the biggest discounts. The top 2011 makes with the biggest discounts are Toyota, GMC, Chevrolet, Honda, and BMW.
Best and Worst Days of the Month to Buy a CarPage 5Our projections over the next 31 days suggest that the best day to buy a car is actually the Thursday before Labor Day, September 2nd. The worst day to buy a car will likely be on Tuesday, September 14th.
Largest Total Incentives for JunePage 5The BMW M6 offers the highest incentives this month with $12,500 in dealer cash.
Greatest Price Drop Month over MonthPage 6For each body type, TrueCar.com tracks the average transaction price for each trim and lists vehicles with the greatest drop in price month over month. This months greatest drop in price falls under the luxury car category with a $1,480 price drop.
Shortest and Longest Days in InventoryPage 7Vans, luxury sport cars, and large cars are where the best potential inventory-based discounts will be seen. On average, vans are staying in inventory for 135 days, while luxury sport cars and large cars are on staying on the lot for 67 days each. Meanwhile, large SUVs continue to move off the lots quickly, with an average inventory stay of 32 days. Among 2010 models, the Hyundai Sonata spends the longest days in inventory at an average of 216 days. It will be tough finding a Lexus LX 570, which has the shortest days in inventory at an average stay of 12 days.
Model Year SharePage 8Model year share shows the percentage share of 2010 model year vehicles sold within the last month versus vehicles of any other model year sold. The makes with the highest percentage of 2010 model year share are Lexus, Mazda, and Acura. Model year 2010 vehicles make up 82.7% of vehicles available. BMW has the highest share of 2011 models with 89.5%.
TrueCar Price Flex Score
2August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Least and Most Flexible 2010 Vehicles ( by Vehicle Category )
Least Flexible ModelVehicle Category Most Flexible Model
Buick LaCrosse (Score: 2)
Mazda CX-9 (Score: 5)
Toyota Tundra 4WD Truck (Score: 14)
Audi A8 L (Score: 6)
Infiniti G37 Convertible (Score: 2)
Audi Q7 (Score: 1)
Ford Fusion (Score: 11)
Ford Edge (Score: 2)
Dodge Grand Caravan (Score: 31)
Chevrolet HHR (Score: 14)
GMC Terrain (Score: 5)
Ford Explorer Sport Trac (Score: 13)
MINI Cooper Convertible (Score: 6)
MINI Cooper Clubman (Score: 9)
Ford Econoline Wagon (Score: 21)
Large Car
Large SUV
Large Truck
Luxury Car
Luxury Sport Car
Luxury SUV
Midsize Car
Midsize SUV
Minivan
Small Car
Small SUV
Small Truck
Sport Car
Subcompact Car
Van
Chrysler 300 (Score: 96)
GMC Yukon (Score: 35)
GMC Sierra 1500 Hybrid (Score: 91)
Cadillac STS (Score: 99)
BMW 6 Series (Score: 97)
Land Rover LR2 (Score: 91)
Suzuki Kizashi (Score: 98)
Kia Optima (Score: 97)
Volkswagen Routan (Score: 93)
Kia Forte (Score: 97)
Kia Sportage (Score: 95)
Ford Ranger (Score: 75)
Mitsubishi Eclipse (Score: 99)
Nissan cube (Score: 100)
Chevrolet Express Cargo Van (Score: 77)
Score
TrueCar Price Flex Score
Least Flexible 2010 Models
ModelMake Score
Most Flexible 2010 Models
ModelMake
Audi
Cadillac
Buick
Ford
Infiniti
Acura
Lincoln
Chevrolet
Chevrolet
GMC
Nissan
Hyundai
Cadillac
Chevrolet
Mitsubishi
Dodge
Suzuki
BMW
Kia
Chrysler
cube
Accent
STS
Aveo
Eclipse
Viper
Kizashi
6 Series
Forte
300
Q7
SRX
LaCrosse
Edge
G37 Convertible
RDX
MKX
Impala
Equinox
Terrain
1
1
2
2
2
3
3
4
5
5
100
100
99
99
99
98
98
97
97
96
Only one model per make was selected for the least and most flexible models.
3August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Greatest Discounts
Top 2010 Models ( by Vehicle Category ) Top 2011 Models ( by Vehicle Category )
ModelVehicle Category% Below MSRP ModelVehicle Category
% Below MSRP
Chevrolet Silverado 1500
Chevrolet Malibu
Jeep Grand Cherokee
Ford Ranger
Mercury Grand Marquis
Ford Focus
Chevrolet Tahoe
Chevrolet Express Cargo Van
Lincoln MKX
Kia Sedona
Chevrolet Corvette
Ford Mustang
Jeep Patriot
Lincoln MKZ
Toyota Yaris
Chevrolet Malibu
Chevrolet Silverado 2500HD
Chevrolet Traverse
Toyota Avalon
Buick Enclave
Toyota Sienna
BMW 1 Series
BMW M3
BMW X6
Ford Mustang
Nissan Versa
Ford Fiesta
Large Truck
Midsize Car
Midsize SUV
Small Truck
Large Car
Small Car
Large SUV
Van
Luxury SUV
Minivan
Luxury Sport Car
Sport Car
Small SUV
Luxury Car
Subcompact Car
Midsize Car
Large Truck
Large SUV
Large Car
Midsize SUV
Minivan
Luxury Car
Luxury Sport Car
Luxury SUV
Sport Car
Small Car
Subcompact Car
23%
20%
19%
17%
17%
16%
15%
14%
14%
14%
14%
13%
13%
12%
11%
13%
11%
10%
10%
9%
8%
8%
7%
7%
6%
5%
1%
Top Discounts ( by Vehicle Category )
1
15
Vehicle CategoryRank
Large Truck
Luxury Car
Van
Midsize Car
Large SUV
Large Car
Minivan
Small SUV
Luxury Sport Car
Small Car
Luxury SUV
Small Truck
Midsize SUV
Sport Car
Subcompact Car
2
3
4
5
6
7
8
9
10
11
12
13
14
Average % BelowMSRP
11%
8%
7%
7%
7%
6%
6%
6%
6%
6%
6%
5%
5%
5%
2%
Top Discounts
The greatest percent below MSRP helps identify the biggest consumer discounts of the month. Below, TrueCar ranks 2010 and 2011 vehicles with average transaction prices that comprise the greatest percent off the make or model’s average MSRP.
Greatest Discounts (continued...)
1
Make
Top Discounts: 2010 Makes Top Discounts: 2011 Makes
Top Discounts: 2010 Models Top Discounts: 2011 Models
Rank % Below MSRP
2
3
4
5
1
MakeRank % Below MSRP
2
3
4
5
1
Make / ModelRank % Below MSRP
2
3
4
5
1
Make / ModelRank
2
3
4
5
4
% Below MSRP
August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Chevrolet
Ford
Mercury
GMC
Lincoln
Chevrolet Silverado 1500
Jeep Grand Cherokee
Hyundai Sonata
Ford Ranger
Mercury Grand Marquis
Chevrolet Malibu
Toyota Camry
GMC Acadia
Buick Enclave
Ford Flex
23%
19%
17%
17%
17%
13%
12%
9%
9%
9%
Toyota
GMC
Chevrolet
Honda
BMW
10%
9%
8%
8%
7%
16%
15%
14%
14%
12%
Top discounts for 2010 Models are based on the top discounts for each brand.
Makes with Greatest Discounts on 2010 Vehicles
% B
ELO
W M
SRP
8%
10%
12%
14%
18%
16%
ChevroletFordMercuryGMCChrysler
AprilMarch May June July
5August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Largest Total Incentives for July
This table shows the highest incentive for each brand ranked. Generally, incentives are active throughout the month in which TrueTrends by TrueCar is released. Though active at the time of the reports’ release, incentives are subject to change without notice. Check for updates on the TrueCar price report for each model and with your dealer.
Models with Largest Total Incentives
1
Make / ModelRank Customer Cash Rebate
2
3
4
5
BMW M6
Infiniti QX56
Chevrolet Impala
Volkswagen Routan
Volvo XC70
$0
$0
$0
$0
$0
$12,500
$7,000
$5,000
$5,000
$5,000
Dealer Cash
Best Day of the Month to Buy a Car
Consumer Tip of the Month
Our projections for the best and worst day to buy a new vehicle are rooted in an analysis of historical sales as well as short-term forecasts. Our projections over the next 31 days suggest that the best day to buy a car is actually the Thursday before Labor Day, September 2nd. The worst day to buy a car will likely be on Tuesday, September 14th.
Best Day to Buy a VehicleSeptember 2nd, 2010Average Discount: 11.23%
Worst Day to Buy a VehicleSeptember 14th, 2010Average Discount: 8.31%
PRO
JEC
TED
AVE
RA
GE
DIS
CO
UN
T
7%
8%
9%
10%
11%
12%
13%
8/16/10 8/20/10 8/24/10 8/28/10 9/01/10 9/05/10 9/09/10 9/13/10
Sept. 2nd, 2010
Sept. 14th, 2010
Top Vehicles ( by Vehicle Category )
Top Vehicles (overall)
Greatest Price Drop Month Over Month
6
1
Year / Make / Model Rank $ Drop From Last Month
2
3
4
5
Year / Make / Model Vehicle Category
For each body type, TrueCar tracks the average transaction price for each trim and lists vehicles with the greatest drop in price month over month.
TrueCar also ranks the trims for unique makes with the overall greatest drop in price from July 9th, 2010 to August 5th, 2010.
$ Drop From Last Month
August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Luxury Car
Large Car
Luxury SUV
Large SUV
Van
Sport Car
Small Car
Small SUV
Midsize Car
Midsize SUV
Subcompact Car
Minivan
Small Truck
Large Truck
Luxury Sport Car
2010 Mercedes-Benz R-Class
2011 Ford Flex
2010 Land Rover Range Rover Sport
2010 Ford Expedition EL
2010 Ford Transit Connect Wagon
2010 Volkswagen GTI
2010 Mitsubishi Lancer
2010 Jeep Patriot
2010 Dodge Avenger
2010 Toyota RAV4
2010 Scion xB
2011 Toyota Sienna
2010 Nissan Frontier
2010 Toyota Tundra 2WD Truck
2010 Infiniti G37 Sedan
2010 Mercedes-Benz R-Class
2011 Ford Flex
2010 Land Rover Range Rover Sport
2011 BMW X6
2010 Audi A4
($1,480)
($1,171)
($1,150)
($685)
($548)
($1,480)
($1,171)
($1,150)
($548)
($494)
($481)
($464)
($375)
($373)
($372)
($233)
($224)
($223)
($145)
($102)
7
2010 Vehicles: Shortest Days in Inventory 2010 Vehicles: Longest Days in Inventory
1
Make / ModelRank Days in Inventory
2
3
4
5
6
7
8
9
10
2
3
4
5
6
7
8
9
10
1
Make / ModelRank Days in Inventory
Shortest to Longest ( by Vehicle Category )
Industry Wide Average Days in Inventory for July: 49 Days
Shortest and Longest Days in Inventory
1
15
Vehicle CategoryRankAverage
Days in Inventory
July’s Shortest and Longest Days in Inventory
TrueCar ranks the vehicles that spend, on average, the shortest and longest days on the lot before they sell. We rank by both overall shortest / longest days in inventory and by category. Vehicles that spend little time in inventory are in high demand, while vehicles that spend an extended time in inventory are in low demand.
August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Lexus LX 570
GMC Terrain
Chevrolet Equinox
Ford Expedition EL
Toyota Highlander
Lexus LS 460
Toyota RAV4
Lincoln Navigator
Toyota 4Runner
Nissan Murano
Hyundai Sonata
Toyota Camry
Toyota Camry Hybrid
Ford F-350
Ford Mustang
Scion xD
Lincoln MKT
Ford Transit Connect
Jeep Commander
Mazda Tribute
Large SUV
Midsize SUV
Luxury SUV
Small SUV
Minivan
Midsize Car
Luxury Car
Large Truck
Small Car
Sport Car
Small Truck
Subcompact Car
Large Car
Luxury Sport Car
Van
2
3
4
5
6
7
8
9
10
11
12
13
14
32
34
38
38
38
45
51
54
57
58
60
62
67
67
135
12
14
16
18
19
19
19
21
22
23
216
208
187
171
167
156
134
134
124
119
July’s Shortest and Longest Days in Inventory (continued...)
8August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
2
3
4
5
Lowest Percentage of 2010 Vehicles Sold
Make Rank % of Sales
1 BMW
Jaguar
Porsche
smart
Subaru
9.8%
27.4%
28.0%
44.3%
50.5%
2
3
4
5
Highest Percentage of 2011 Vehicles Sold
1
MakeRank % of Sales
BMW
Jaguar
Porsche
Subaru
Audi
89.5%
72.2%
70.8%
49.4%
42.4%
2011 Vehicles: Shortest Days in Inventory 2011 Vehicles: Longest Days in Inventory
1
Make / ModelRank Days in Inventory
2
3
4
5
6
7
8
9
2
3
4
5
6
7
8
9
1
Make / ModelRank Days in Inventory
Volkswagen Tiguan
Audi A5
Infiniti QX56
Toyota Tacoma
Mercedes-Benz GL450
Audi Q5
BMW 528i
Hyundai Elantra Touring
Mercedes-Benz GLK350
Toyota Camry Hybrid
Volvo C70
Volvo C30
Mitsubishi Eclipse
Toyota Camry
Kia Sorento
Infiniti M37
Scion xB
Toyota Sienna
6
6
6
7
8
8
8
9
9
64
62
61
49
47
38
34
29
28
Percent Industry Share of Model Year Vehicles
Model Year Share shows the percentage share of 2010 model year vehicles sold within the last month versus vehicles of any other model year sold. Generally, the higher the model year share value, the higher the discount a consumer can expect to receive on that given model. It also reflects that dealers are more likely to cut deals on a 2010 model in order to make room for a 2011. At this time of year, many brand’s model year mix are predominantly comprised of 2010’s. The makes with the highest percentage of 2010 model year share are Lexus, Mazda, and Acura.
Model Year Share
Between 2009, 2010, and 2011 vehicles, 2010 shares 82.7% of total sales.
82.7% 2010 VEHICLES
2009.5%
201082.7%
201116.8%
August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 9
Appendix
About Us
TrueCar is the authority in new-car pricing. We show car buyers and car dealers how much people actually paid for a particular car in a specific local area. With TrueCar pricing, both new car buyers and new car dealers can know at any time what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious – using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar’s real-time, unbiased information about
Contact Us
TrueCar Inc.225 Santa Monica Blvd, 6th FloorSanta Monica, CA 90401(800) [email protected]
Visit us at www.truecar.com
marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers. Our innovative new car pricing service is offered free of charge on our website at www.truecar.com, on our mobile site at mobile.truecar.com, and via syndication of our tools and pricing data to leading automotive research sites throughout the web.
Disclaimer
This report and the information contained herein is for your noncommercial, personal use on an “as-is, as available” basis and may be used by you for informational purposes only. TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this report and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose, and non-infringement. The information contained in this report may
include technical inaccuracies or typographical errors. Neither TrueCar nor any of its parents, subsidiaries, affiliates, or their respective partners, officers, directors, employees, or agents shall be held liable for any damages, whether direct, incidental, indirect, special, or consequential, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this report.