truck & off-highway engineering · truck & off-highway engineering readers specify these...

2018 MARKETING PLANNER

TRUCK & OFF-HIGHWAY ENGINEERING

TM

techbriefsmedia.com

SAE’S INDUSTRY- LEADING MAGAZINE FOR THE COMMERCIAL VEHICLE MARKET!

Designing better enginesAnalytical techniques andadvanced testing helpdrive out costand improvee ciency

Alternative propulsionramps up▲ Cummins▲ New Holland▲ Nikola▲ Volvo CE

Battle for autonomy at lower cost

Lightweightingheavy trucks


TM

Intelligentcontrols layfoundation toautonomy

COMVEC 17 Preview: Greater connectivity = greater cyber concerns+ The potential for platooning

Sleek design,powertrain advances Volvo’s new VNL seriesdraws inspiration—and tech—from SuperTruckMaking strides indiesel emissioncontrol systemsdevelopment

TRUCK & OFF-HIGHWAY ENGINEERINGTM

The largest-circulation engineering magazine serving the commercial vehicle industry

http://techbriefsmedia.com

Advertiser performance report:

2 techbriefsmedia.comSAE Truck & Off-Highway Engineering Marketing Planner 2018

• Heavy Trucks & Buses• Industrial/Construction Equipment • ADAS/Autonomous Vehicles• Defense, Specialty Vehicles & More

Published 6 times annually, Truck & Off-Highway Engineering reaches more than 20,000 BPA-audited subscribers. With an average pass-along rate of 2.2 additional readers per copy, the total reach of Truck & Off-Highway Engineering is more than 64,000 readers per month.

Source: Signet Research, Inc., February 2017 Reader Profile Report

Readers benefit from Truck & Off-Highway Engineering in many ways. Here’s what they had to say:

Source: Signet Research, Inc., February 2017 Reader Profile Report

ExecutiveViewpointsAlternative power and connectivity

top of mind for industry leaders

SupplierDirectory

Annual Product Guide

PowertrainElectronicsHydraulicsTesting & Simulation

Body & ChassisMaterials & Manufacturing

TRUCK & OFF-HIGHWAY

ENGINEERINGTM

Intuitivecontrols

Touch screens take hold,

joysticks evolve

Best ofCOMVEC 2016

TARDEC targetsvehicle autonomy


TM

“ Very useful, informative and intriguing.”

“ Keeps me up-to-date with new equipment and processes.”“ New product articles and ads are valuable to our industry.

I like seeing where technology is taking other fields and ultimately where it can take our field…A good source for current and future industry trends.”

2

Truck & Off-Highway Engineering, SAE’s industry-leading magazine for the commercial vehicle market, covers key engineering topics including:

“ I’ve been a long time advertiser with Truck & Off-Highway Engineering. I’m always impressed with the magazine itself and the editorial content. No other publication gives me the return on investment with the qualified leads that I get from this premium worldwide magazine.”

—J. DENNEHY, VICE PRESIDENT, MARKETING & COMMUNICATIONS, ESPAR PRODUCTS, INC.


SAE Truck & Off-Highway Engineering Marketing Planner 2018 3techbriefsmedia.com

2018 EDITORIAL CALENDAR

Editorial ContactRyan [email protected]

Magazine Issue FEBRUARY APRIL JUNE AUGUST OCTOBER DECEMBER

Special Coverage SuperTruck II Program Update

Connectivity in Commercial Vehicles (Webinar Feature)

Intermat Preview

Executive Viewpoints Series with Industry Leaders

Heavy-Duty Engine Design (Webinar Feature)

SAE COMVEC Preview

Hydraulics/Electric Actuation: Intelligent Machine Control

Advanced Emissions Strategies for Off-Highway

Features Engines & Subsystems: Electrification in Off-Highway State-of-the-Art Vehicle Testing

Engines & Subsystems: Alternative Fuels

Human-Machine Interface

Annual Supplier Guide and Product Round-up:

• Engines & Subsystems

• Electronics• Hydraulics• Testing &

Simulation• Manufacturing &

Materials

Tractor-Trailer Aerodynamics

Operator Comfort

Engines & Subsystems: Powertrain Management

Autonomous Trucks

Lightweighting Heavy-Duty Trucks

Thermal Management

Departments Hydraulics

Materials New Trucks & Equipment

Cybersecurity

Simulation New Trucks & Equipment

Telematics

Thermal Management

New Trucks & Equipment

ADAS/Connectivity Hydraulics New Trucks & Equipment

Chassis Systems

3D Printing/Additive Manufacturing New Trucks & Equipment

Drivelines & Components Testing & Simulation New Trucks & Equipment

Product Spotlight CAD/CAE Software Engine Components Hydraulic Components Test Equipment Sensors & Actuators

Event Coverage World of Concrete The Work Truck Show

WCX: SAE World Congress Experience

Intermat SAE COMVEC

IAA Commercial Vehicles

Special Marketing Opportunities &

Distribution

Advertiser Study WCX: SAE World Congress Experience April 10-12 Detroit, MI

IntermatApril 23-28Paris, France

Profile Issue: Free half- or full-page company profile with paid ad of equal size

SAE COMVEC September 11-13 Rosemont, IL

IAA Commercial VehiclesSept 27-Oct 4Hanover, Germany

Editorial Closing Dec. 4, 2017 Feb. 5, 2018 April 6, 2018 June 4, 2018 Aug. 6, 2018 Oct. 5, 2018

Ad Space/ Material Closing

Jan. 2/Jan. 9 March 1/March 8 May 1/May 8 July 2/July 9 Sept. 4/Sept. 11 Nov. 1/Nov. 8


mailto:[email protected]

4 SAE Truck & Off-Highway Engineering Marketing Planner 2018 techbriefsmedia.com

Truck & Off-Highway Engineering readers specify these products:

Source: Publisher’s Own Data, October 2017

97% of subscribers are involved in more than one engineering discipline:

Source: Signet Research Inc., February 2017 Reader Profile Report

4

Engines 36%

Powertrain 35%

Hydraulics/Fluid Power 32%

Generators/Generator Sets 20%

Controls 32%

Sensors & Actuators 37%

Test Equipment/Software Services 37%

Design/Analysis/Simulation Software 32%

AUDIENCE PROFILE

Principal Job Functions:

Source: BPA Worldwide, June 2017 Brand Report

16%

2%

13%

5%Corporate Management

Other

Manufacturing/Production/Purchasing

Sales/Marketing

Engineering Management and Design Testing 64% ARE

DESIGN/TEST ENGINEERS OR MANAGERS

64%

Mechanical 66%

Electronic 30%

Manufacturing 51%

Materials 35%

Software 21%

Other 14%


Our global penetration includes:

AGCOAllison TransmissionAltec IndustriesAntonio CarraroArctic CATAshok LeylandAusaAutocar TruckAxleTech InternationalBAE SystemsBarko HydraulicsBell EquipmentBendixBlue BirdBobcatBomagBombardierBorgWarnerBosch RexrothBriggs & StrattonCase ConstructionCaterpillarChevrolet Commercial VehiclesClaasCNH IndustrialContinentalCrown EquipmentCumminsDAF TrucksDaimler TrucksDanaDanfoss Power SolutionsDeereDelphiDept of DefenseDept of EnergyDept of TransportationDetroitDeutzDitch Witch DynapacDongfeng MotorDoosanEatonEMDExmark ManufacturingFAWFederal-MogulFendt

Ford Commercial TrucksFPT IndustrialFreightliner TrucksFuji Heavy IndustriesGE TransportationGehlGeneral Dynamics Land SystemsGenie IndustriesGradallHendricksonHino MotorsHitachi Construction MachineryHondaHusqvarna Hyster-Yale Materials HandlingHyundai Heavy IndustriesIsuzuIvecoJCB Power SystemsJLGJohn Deere Joy MiningKamaz MotorsKawasaki MotorsKenworth TrucksKobelcoKohlerKomatsuKubotaLiebherrLinde Material HandlingLink-BeltLiuGongLockheed MartinLombardiniMack TrucksMahindra & MahindraMahleMANManitowoc CraneMassey FergusonMcNeilus Truck and ManufacturingMecalacMercedes-Benz TruckMeritorMitsubishi Fuso TruckMTUNavistar

Navistar DefenseNew Holland AgricultureOshkoshPACCARParker HannifinPerkinsPeterbilt TrucksPierce ManufacturingPolarisProgress Rail ServicesRam CommercialRaymond CorporationRoadtecRolls-Royce Power SystemsSakai AmericaSandvik Mining & ConstructionSanyScaniaSIACSkyjackSpartan ChassisSuzukiTakeuchiTARDECTataTennecoTerexTerradyne Armored VehiclesTextron Marine & LandThomas Built BusesTigercat IndustriesToroToyota Material HandlingTrackmobileVermeerVögeleVolkswagen Truck & BusVolvo Construction EquipmentVolvo PentaVolvo TrucksWabcoWacker NeusonWestern Star TrucksYanmarYouli HydraulicZFZoomlion


Truck & Off-Highway Engineering Targets Key OEMs & Suppliers Worldwide



DO YOU BELIEVE THAT ACTIONS SPEAK LOUDER THAN WORDS? Then we believe you need to take a look at GEM, the Global Engineering & Manufacturing database. GEM amplifies your marketing program by marrying rich behavioral data to the most detailed demographics in the industry. That means you can reach prospects with demonstrated levels of engagement in the technologies and industries that you care about, adding efficiency and effectiveness to your marketing communications program.

Most marketing databases begin and end with demographics—who people are, not what they do.

The GEM advantage is rooted in behavior—what they bought, attended, read, visited, and more—all cross-referenced to a detailed taxonomy.

Over 1.2 million GEM records leverage customer behavior from SAE International, the global leader in automotive and aerospace standards and engineering IP, and combine it with detailed reader data from Tech Briefs Media Group, publisher of Tech Briefs, Automotive Engineering, Aerospace & Defense Technology, and more.

The result is comprehensive coverage of the design engineering universe, with cascading levels of engagement. That means you can tailor your marketing communication lists to your exact specifications in the lead-nurturing process.

Here’s an example of how it works:Your target is developers of autonomous vehicles; you want to get your product into the next generation of self-driving cars.• Start with basic function and industry—design engineers in automotive• Factor in employees at Apple, Tesla, Google, and Faraday Future• Add a layer of engagement—subscribers to Automotive Engineering and attendees

at SAE autonomous vehicle events• Match against buyers of technical papers and engineering standards on

autonomous vehicles• Refine to only those who purchased in the last 60 days

Congratulations! You just identified key decision-makers early in the design cycle, ripe for conversion to Marketing-Qualified Leads.

GLOBAL ENGINEERING & MANUFACTURING DATABASE

• Actions speak louder than words.

• Time to take action and get the GEM advantage.

• Make GEM the cornerstone of your integrated marketing program.



LEAD-GEN PRODUCTS

E-NEWSLETTERSEngineers and managers turn to SAE’s E-newsletters for the very latest technology reports. Clicks on your ad generate full-contact leads. Sponsorships are limited to three sponsor messages and three banner ads per newsletter.

EDITIONS: • Truck & Off-Highway Engineering; Frequency: Monthly• Vehicle Engineering; Frequency: 9x Annually• Automotive Engineering; Frequency: 15x Annually• Automotive Manufacturing & Machining; Frequency: 2x Annually• Autonomous Vehicle Engineering; Frequency: Bi-Monthly• Connected Car; Frequency: Bi-Monthly• Electronics & Connectivity; Frequency: Bi-Monthly

ENGINEERING E-SOURCEUse this low-cost e-blast to generate full-contact leads from brand new prospects. Deliver your latest product announcements to OEM design engineers and managers with purchasing power.

EDITIONS: • Truck & Off-Highway; Frequency: 2x Annually• SAE Main Edition; Frequency: 10x Annually• Automotive; Frequency: 7x Annually• Sensors/Test & Measurement; Frequency: 12x Annually• Electronics; Frequency: 3x Annually

WEBINARSWebinars are a great opportunity to co-brand your company with SAE International. Utilize our proven, lead-generation marketing channels to reach new prospects and garner highly qualified sales leads. Your 30- or 60-minute event will feature a live presentation including an audience Q&A. We’ll archive your event on techbriefs.com and sae.org, and you’ll continue to receive leads for a full year.

TECHNICAL EDITORIAL WEBINARSSponsor a technical webinar from the editors of SAE and connect with an audience eager to stay on top of the latest technology and research. Generate hundreds of active leads through the registration data! Each webinar has limited sponsors; lock in yours before they sell out.

Webinar

E-Newsletter

Engineering E-Source

Technical Webinar


http://techbriefs.com

http://sae.org


LEAD-GEN PRODUCTS

TECH TALKS10- or 20-minute pre-recorded Tech Talks are an effective, cost-efficient way for your company to maximize ROI from your presentation materials, and get customized results! We’ll target your message to key stakeholders within our vast database of more than 1.2 million engineers and managers.

SPOTLIGHTS This dedicated e-mail deployment features your company’s white paper, video, or webinar. You choose your audience from our GEM database, and we’ll guarantee full-contact leads...plus, host your white paper or video for 6–12 months for ongoing lead generation.

DYNAMIC WHITE PAPER Let us turn your existing white paper into a 10-minute audio/visual experience for your target audience. We will develop the PowerPoint presentation and voiceover, and you’ll receive full-contact lead generation from registration, and 12 months of white paper downloads.

VIRTUAL EVENTS Hold a single- or multi-day virtual event via our live virtual theater. Feature your technology experts and industry partners on panels, then direct attendees to your virtual booth or to a download area to get more information on your products and services. Generate hundreds of active leads from the registration data!

TECH E-CARDS Let us create custom-designed e-mail postcards to send to your best prospects. Our Tech E-Cards are a personalized, yet cost-effective tool to generate leads and boost sales with a dedicated email deployment.

Tech Talk

White Paper Spotlight

Dynamic White Paper

Virtual Event

Tech E-Card



ONLINE

sae.orgPrime destination for engineers looking to find updates and solutions for a variety of commercial vehicle topics, including: bodies and structures, design engineering and styling, manufacturing, safety, transportation systems, and more!

Over 580,000 users and 2.5 million page views monthly.

TECH BRIEFS TV Bring your brand to life with the sight, sound, and motion of video at techbriefs.tv. Put your message in front of the Tech Briefs design engineering community as they watch cutting-edge video from R&D leaders worldwide on Tech Briefs TV. More than 1,000,000 total video views!

Sponsor your own channel and receive a fully integrated promotion package.

Automotive Engineering Website

Tech Briefs TV Website


http://autoengineering.sae.org

http://techbriefs.tv


CUSTOM MEDIA

E-NEWSLETTERS Single-sponsor custom E-newsletters are a great way to build brand awareness, educate your existing customers, and generate leads. You can supply all content, some content, or let our expert writers create the content for you. We handle design and production, and target your specific audience from the GEM database.

MAGAZINES/E-ZINESShare application stories, customer testimonials, and success stories with your current and prospective customer base. Digital and print options available.

We provide an easy, turnkey service!

SNAPAPP AUDIENCE ENGAGEMENT TOOL/ CUSTOM RESEARCH Create content marketing and audience engagement that drive lead-gen and profile prospects. All with an interactive content creation platform that empowers marketers to create, publish, and measure compelling audience experiences.

Choose from the following interactive content types:• Assessments & Personality Tests• Calculators• Knowledge Tests & Quizzes• Polls & Surveys

Sponsored by

Product innovation without foundationalsimulation practices is a recipe for disaster.Inside, you’ll read about how the “StartupEcosystem” of entrepreneurs/startups,incubators, accelerators, and investors areviewing simulation as an “up-front must” in thenew product design and innovation process.

ANSYS Startup Program:Simulating the Future

Custom E-Newsletter

Custom E-Zine

Custom Quiz



MECHANICAL SPECIFICATIONS

INCHES DECIMALS (IN.) MILLIMETERS

Width Depth Width Depth Width Depth

STANDARD UNIT SIZES

Publication Trim Size 7 7/8" 10 1/2" 7.875" 10.5" 200mm 267mm

2-PAGE SPREAD

Trim Size 15 3/4" 10 1/2" 15.75" 10.5" 400mm 267mm

Bleed Size 16 1/4" 10 3/4" 16.25" 10.75" 413mm 273mm

Live Area 14 7/8" 9 5/8" 14.875" 9.625" 378mm 244mm

1/2-PAGE SPREAD (HORIZONTAL)

Trim Size 15 3/4" 5 1/4" 15.75" 5.25" 400mm 387mm

Bleed Size 16 1/4" 5 3/4" 16.25" 5.75" 413mm 146mm

Live Area 14 7/8" 4 5/8" 14.875" 4.625" 378mm 117mm

FULL PAGE

Trim Size 7 7/8" 10 1/2" 7.875" 10.5" 200mm 267mm

Bleed Size 8 1/8" 10 3/4" 8.125" 10.75" 206mm 273mm

Live Area 7" 9 5/8" 7" 9.625" 177mm 244mm

FRACTIONALS

2/3 page 4 1/2" 9 5/8" 4.5" 9.625" 114mm 244mm

1/2 page island 4 1/2" 7 1/4" 4.5" 7.25" 114mm 184mm

1/2 page horizontal 7" 4 5/8" 7" 4.625" 177mm 117mm

1/2 page vertical 3 3/8" 9 5/8" 3.375" 9.625" 85mm 244mm

1/3 page vertical 2 1/8" 9 5/8" 2.125" 9.625" 54mm 244mm

1/3 page square 4 1/2" 4 5/8" 4.5" 4.625" 114mm 117mm

1/4 page 3 3/8" 4 5/8" 3.375" 4.625" 85mm 117mm

New Product Technology Ad 3 3/8" 2 1/8" 3.375" 2.125" 85mm 54mm

Tech Lit. File 3 3/8" 2 1/8" 3.375" 2.125" 85mm 54mm

PROCESS COLOR INK ROTATION: Black, Cyan, Magenta and YellowBINDING: Saddle Stitched

PRINT AD SUBMITTAL REQUIREMENTS: All ads must be sent as Press-Optimized PDFs including:• PDF/X-1a compliant.• The appropriate size (see above) and minimum 1/8” bleed if required.• Images should be 300-dpi and 1200-dpi for line art. • Compression set to highest-quality settings.• CMYK colorspace. (Do not use RGB images, spot color or index color.)• All fonts must be embedded.

SEND FILES: [email protected]*Please include advertiser’s name and issue date in the subject line.

QUESTIONS: Please contact the production manager at: 212-490-3999For more information visit: www.techbriefsmedia.com/digitalspecs

Specifications for Trucking & Off-Highway Engineering (Print & Digital)

E-NEWSLETTER MECHANICAL SPECIFICATIONSIMAGE FORMAT: JPEG, PNG, or GIF files — no FLASHFILE SIZE: 55k maximumAnimation not recommended as most email providers only display the first screen of the file.BANNER SIZES:• Top leaderboard (Banner Ad 1): 728 x 90px• Right vertical banners (Banner Ad 2 and 3): 120 x 240pxSPONSOR MESSAGES — 3 POSITIONS:• Headline — 50 characters max with spaces• Message — 500 characters max with spaces,

no paragraph breaks, one hyperlink• Image — JPEG or GIF: 125 x 125pxSPONSOR LINKS/EVENT ALERTS:• Headline — 50 characters max with spaces• Message — 150 characters max with spaces and

one hyperlink

ENGINEERING E-SOURCEMATERIAL REQUIREMENT: Headline — 40 words of copy, an image, and a Web link (Due two weeks prior to transmission date)IMAGE FORMAT: JPEG, PNG, or GIF fileIMAGE SIZE: Up to 125 x 125 pixels

WHITE PAPER SPOTLIGHTMATERIAL REQUIREMENT: Logo, image, headline, 150-word description, and link to a PDF of your white paper

VIDEO SPOTLIGHTMATERIAL REQUIREMENT: Logo, image, headline, 150-word description and link to video

WEBSITE BANNER SPECIFICATIONSFILE FORMAT: GIF, JPEG, or HTML5 filesFILE SIZE:• 200k maximum for large ads• 80k maximum for small adsVIDEO/ANIMATION: • Frame Rate — 24 fps maximum• Length — 15-sec maximumBANNER SIZES: • Top leaderboard (Position 1): 728 x 90px Other position sizes vary by page • Medium rectangle: 300 x 250px TOPIC SPONSORSHIP/CONTENT MARKETING:Contact your sales representative regarding interactive advertising and content marketing options.

For instructions on file preparation and SAE tracking, go to: http://marketingsolutions.sae.org/click-tracking-for-developers.pdf



http://www.techbriefsmedia.com/digitalspecs

http://marketingsolutions.sae.org/click-tracking-for-developers.pdf

SALES REPRESENTATIVES

Published by:

261 Fifth Ave, Suite 1901 New York, NY 10016 USA+1.212.490.3999

All insertion orders should be submitted to: [email protected]

Materials should be submitted to: Magazine Products — [email protected] Digital Products — [email protected]

techbriefsmedia.com

REGIONAL SALES — INTERNATIONALREGIONAL SALES — NORTH AMERICA

Europe — Western: Belgium, Denmark, Finland, France, Ireland, Israel, Italy, Netherlands, Norway, Spain, Sweden, Turkey, United KingdomChris [email protected]

Europe — Central & Eastern: Austria, Czech Republic, Germany, Hungary, Poland, SwitzerlandSven AnackerBritta [email protected]@intermediapartners.de

ChinaAlan [email protected]

JapanShigenori [email protected]

South KoreaEun-Tae Kim+82.2.564.3971/[email protected]

CORPORATE SALES TEAM

John MurrayVP of [email protected]

Debbie RothwellDirector of Marketing, Custom Media/[email protected]

Bill CarielloDirector, Audience Data Sales & [email protected]

New England/QCEd Marecki+1.401.351.0274 [email protected]

ConnecticutStan [email protected]

New York/New Jersey/OhioRyan [email protected]

Mid-AtlanticDesiree Stygar+1.908.300.2539 [email protected]

Midwest/Central CanadaBob [email protected]

Chris Kennedy+1.847.498.4520 x3008 [email protected]

Southeast/TXRay [email protected]

Southern CA, AZ, NM, Rocky Mountain StatesTim [email protected]

Northern CA, OR, WA, Western CanadaCraig Pitcher+1.408.778.0300 [email protected]

Integrated Media ConsultantsAngelo [email protected]

Christian [email protected]

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truck & off-highway engineering · truck & off-highway engineering readers specify these...

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