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73Positions
To supply a production apparatus with-
out trying, within the limits of the pos-
sible, to change it, is a highly disputable
activity even when the material supplied
appears to be of a revolutionary nature.
—Walter Benjamin, “The Author as
Producer”1
How should we understand the con-
temporary relevance of Walter Ben-
jamin’s “The Author as Producer,” first
delivered to the Institute for the Study
of Fascism in 1934? The lecture, influ-
enced by Bertolt Brecht, was a commit-
ted, polemical intervention arguing
that the “present social situation”—
encompassing the Great Depression,
the rise of Hitler to power, and the fail-
ure of left radicalism to translate into
political action—compelled the writer
to “decide in whose service” he wished
“to place his activity.”2
In 1972—writing against the backdrop
of another international crisis of capi-
tal accumulation, the fraying of social
democracy, and the adoption of the
“Brechtian” Benjamin by the German
Student Movement—Jürgen Habermas
reconsidered the “contemporaneity of
Walter Benjamin,” developing a read-
ing of “The Author as Producer” as af-
firming the instrumental politicization
of art.3 Just as the 1970s have frequent-
ly been compared with the 1930s so it
The Limits
of the Possible
NOTES
1—Walter Benjamin, “The
Author as Producer,” in
Understanding Brecht,
trans. Anna Bostock
(London: Verso, 1998),
85–103.
2—Ibid., 85.
3—Jürgen Habermas,
“Consciousness-Raising
or Redemptive Criticism—
The Contemporaneity of
Walter Benjamin,” New
German Critique 17 (Spring
1979): 30–59. It should be
noted that Habermas reads
the activist sentiment
in the “The Author as
Producer” as pointing to a
problem within Benjamin’s
work since political praxis
is not obviously compatible
with Benjamin’s broader
conception of redemptive
critique.
Luke Skrebowski
John De Andrea, Arden
Anderson and Nora
Murphy, at Documenta V,
1972
Photo Brigitte Hellgoth
© Documenta Archiv
74
4—On this issue see
Gerhard Richter, “The
Work of Art and Its
Formal and Genealogical
Determinations: Benja-
min’s ‘Cool Place’ between
Kant and Nietzsche,” Grey
Room 39 (Spring 2010):
95–113.
seems increasingly plausible that the
2010s—marked by the deepening crisis
of neoliberal capitalism, the reaction-
ary political response to this crisis, and
the search for a plausible response on
the left—will stand comparison with
both eras. Yet such apparent structural
similarities can also mislead. It might
be equally productive to consider how
2010 is not like 1934, nor 1972. We also
need to reflect on Benjamin’s untimeli-
ness.
What are the stakes of enlisting “The
Author as Producer” 76 years after it
was written and appropriating and
transposing its terms in order to re-
frame the activity of the curator as a
producer from the perspective of our
present times? How might Benjamin’s
work make a contribution to the rigor-
ous study of curating?
NOS TEMPS
As a consequence of his anti-historicist
philosophy of time, Benjamin insisted
on the genealogical constitution of
both concepts and works, understand-
ing them to be articulated by and
through their historical transmission
and transformation.4 To deploy Ben-
jamin’s concepts with any measure of
fidelity to his wider (anti-) philosophi-
cal project is then, necessarily, to reac-
tivate them, to demonstrate their con-
temporaneity in light of their history.
Positions Luke Skrebowski
Marcel Broodthaers,
Musée d’Art Moderne,
Département des Aigles,
Section d’Art Moderne at
Documenta V, 1972
Photo Brigitte Hellgoth
© Documenta Archiv /
Pictoright Amsterdam
2010
75Manifesta Journal 10 — 2010
something more about the perspective
of our present times. It is not insignifi-
cant that the opening date of Manifesta
8 was changed so as not to coincide
with the Spanish General Strike. This
situation might suggest a resurgence of
ostensibly antique modes of class con-
sciousness, class solidarity, and class
struggle that have long been sidelined
within (the culture) industry. Or it
might just indicate that the organizers
of Manifesta 8 were concerned about
what would happen if they opened
an international biennial and nobody
turned up because the planes, trains,
and buses weren’t running. Can we say
that Manifesta 8 went on strike? Even
if we can, do we expect anything to
come of it? Benjamin’s contribution to
longstanding debates about the class
position and class affiliation of the au-
thor and the tendency of the work of
art in relation to social change becomes
urgent once again, a memory flashing
up at a moment of danger. Benjamin
suggests that the curator, like the au-
thor, should actively take sides.
Yet before we question the viability
of an “instrumental politicization”
of curating, we need to enquire more
deeply into the social character of
curatorial practice. The proposal to
consider the curator as producer risks
simply eliding author and curator,
looking like it has come down on one
side of a debate which remains contro-
versial and contested, namely whether
the curator can legitimately be consid-
ered an “author” or, in the most radi-
cal formulation of this argument, an
“artist.”6 To enquire precisely how this
debate remains contested is perhaps to
make some inroads into already well-
trodden ground. Benjamin argues that
the (bourgeois) author should cede au-
tonomy as a point of principle, that is
instrumentalize himself in times of ur-
gent political need and under the force
of compulsion: “You believe that the
current social situation forces him [the
writer] to choose in whose service he
Such a methodological procedure is
eminently, and immanently, Benjamin-
ian: “It is not that what is past casts
its light on what is present, or what is
present its light on what is past; rather,
image is that wherein what has been
comes together in a flash with the now
to form a constellation.”5 Here though
it is not only a matter of tracking the
changing force of Benjamin’s “The
Author as Producer” through different
historical conjunctures but also of ac-
counting for the validity or productive
force of the transpositions involved in
arguing for the curator as producer.
By way of coming to the question of the
curator as a producer, we need to say
5—Walter Benjamin,
“Convolute N: On the
Theory of Knowledge;
Theory of Progress,” The
Arcades Project, trans.
Howard Eiland and Kevin
McLaughlin (Cambridge,
MA: Harvard University
Press, 2002), 463.
6—For example, compare
Jens Hoffmann’s and Boris
Groy’s opposed positions
on this issue: Jens
Hoffmann, “The Art of
Curating and the Curating
of Art,” Manifesta Journal,
no. 5 (Spring–Summer
2005): 176–85; Boris Groys
“Politics of Installation,”
E-flux Journal, no. 2
(January 2009): http://
www.e-flux.com/journal/
view/31.
76
7—Benjamin, “The Author
as Producer,” 85.
8—Ibid., emphasis added.
9—For a detailed
discussion of autonomy in
the visual arts, addressing
the problems with both
the postmodern critique
of autonomy and the
proto-conservative
returns to the question of
autonomy that avoid the
postmodern expansion
and differentiation of
art’s social base, see
John Roberts, “After
Adorno: Art, Autonomy,
and Critique,” Historical
Materialism, no. 7 (Winter
2000): 221–39.
10—Harald Szeemann,
interview by Hans Ulrich
Obrist, A Brief History
of Curating (Zurich: JRP
Ringier, 2010), 90.
the significance of Documenta V seems
to be corroborated by the hostile re-
sponses that Szeemann received from
his invited artists. Szeemann recalled
Daniel Buren’s objections: “He said
curators were becoming super-artists
who used artworks like so many brush
strokes in a huge painting.”10 The en-
hanced authority of the curator and the
exhibition was perceived to come at the
expense of the artist and the work of
wishes to place his activity.”7 For Ben-
jamin, the “progressive writer . . . plac-
es himself on the side of the proletar-
iat. And that’s the end of his autonomy.
He directs his activity towards what
will be useful to the proletariat in the
class struggle.”8 Without automatically
reaching for the Adornian critique of
the self-defeating, paradoxically heter-
onomous, character of artistic commit-
ment and before broaching the ques-
tion of changes in class composition
since 1934, we need to add a more basic
caveat. Can we say that the curator
has ever been autonomous such that it
makes sense to conceive of the instru-
mental rejection of that autonomy?9
BACK TO 1972
Within the short life of curatorial his-
tory as a field of enquiry, Harald Szee-
mann’s 1972 Documenta V has already
been canonized as a landmark show,
the moment at which the curator is held
to have laid claim to the prerogatives of
the autonomous artist. This reading of
Positions Luke Skrebowski
Protests against
Documenta V in front of
Museum Fridericianum,
Kassel, 1972
Photo Brigitte Hellgoth,
Hans-Joachim Baron
© Documenta Archiv
77Manifesta Journal 10 — 2010
of their control. Artists themselves are
not confined but their output is.”11
Smithson’s thinking here seems to
have been directly inspired by Bre-
cht, also cited by Benjamin in the “The
Author as Producer”: “This confusion
among musicians, writers, and crit-
ics about their situation,’ says Brecht,
‘has enormous consequences which
receive far too little attention. Believing
themselves to be in possession of an ap-
art. Here, Robert Smithson’s critique
of Szeemann (which contributed to
Documenta V in place of a work) was
exemplary: Cultural confinement hap-
pens when a curator imposes his own
limits on an art exhibition, rather than
asking an artist to set his limits. Some
artists imagine they’ve got a hold on
this apparatus, which in fact has got a
hold on them. As a result, they end up
supporting a cultural prison that is out
11—Robert Smithson,
“Cultural Confinement”
(1972), in The Collected
Writings, ed. Jack Flam
(Berkeley and Los Angeles:
University of California
Press, 1996), 154.
78
79Manifesta Journal 10 — 2010
paratus which in reality possesses them,
they defend an apparatus over which
they no longer have control . . . ”12
For Smithson, the curator was un-
equivocally coextensive with the ap-
paratus. Yet Smithson’s Brechtian
critique was leveled at Szeemann at
precisely the moment that curatorial
practice could plausibly lay a claim to
a relative autonomization from its tra-
ditional overdetermination by the bu-
reaucratic imperatives and constraints
of the state- or corporate-sponsored
museum. A small international market
began to emerge for a new type of cura-
tor in the late 1960s and early 1970s, as
Paul O’Neill has observed in his discus-
sion of the path-breaking work of Har-
ald Szeemann, Seth Siegelaub, Pontus
Hultén, and Kasper König. O’Neill notes
that these curators initiated a gradual
change in the role of the curator, from
“carer and behind-the-scenes aesthetic
arbiter” to “a more centralized position
on a much broader stage, with a crea-
tive, political and active part to play in
the production, mediation and dissemi-
nation of art itself.”13
The new category of the curator as
exhibition-maker involved not sim-
ply mediation but also production.
Curators began to originate exhibi-
tions whose conceptual framework
determined the works within them
rather than the other way around, as
had traditionally been the case. At the
extreme end of this tendency curators
would fly artists in to their exhibitions
in order to create works to order (sav-
ing on shipping, insurance, and art
handling costs in the process). However
under such circumstances many artists
started to feel like they were becom-
ing subcontractors to the curator and
Images page 78-79:
Hans Haacke, Documenta
-Besucherprofil, 1972
©Hans Haacke / Pictoright
2010
12—Benjamin, “The Author
as Producer,” 98; emphasis
added. Smithson’s library
included a copy of Brecht
on Theatre, an English
language edition of
Brecht’s writings on drama.
See Eugenie Tsai and
Corneli Butler (eds.), Robert
Smithson (Los Angeles: The
Museum of Contemporary
Art, 2004), 247.
13—Paul O’Neill, interview
by Annie Fletcher, in Paul
O’Neill (ed.), Curating
Subjects (Amsterdam: De
Appel/Open Editions,
2007), 12.
80 Positions Luke Skrebowski
began to mobilize for the maintenance
of their position within the challenged
status quo (the Art Workers Coalition
took the form of a trade union bargain-
ing for better working conditions; Seth
Siegelaub’s proposed “Artist’s Reserved
Rights Transfer and Sale Agreement”
was a clear attempt to extend tradi-
tional property relations in the artist’s
favor).14
Paradoxically, even as conceptual art-
ists were challenging every aspect of
the definition of the work of art they
were also actively defending a tradi-
tional division of creative labor. The
infamous anti-curatorial polemic that
they instigated, as placed in the form
of an advertisement in the June 1972 is-
sue of Artforum, neatly embodies this
contradiction. Reversing the logic of
the magazine work of conceptual art-
ists (the radical artistic appropriation of
a commercial form), a radical political
form was commercialized.
A related tension between challenging
14—On the Art Worker
Coalition see Julia Bryan-
Wilson, Art Workers:
Radical Practice in
the Vietnam War Era
(Berkeley and Los Angeles:
University of California
Press, 2009). Discussing
the “Artist’s Reserved
Rights Transfer and Sale
Agreement,” Siegelaub has
unequivocally stated, “The
contract did not question
the limits of capitalism
and private property; it
just shifted the balance
of power in favour of the
artist over some aspects
of the work of art once
it was sold.” Obrist, A
Brief History of Curating,
125–126.
81Manifesta Journal 10 — 2010
and defending the status quo can be
observed in Hans Haacke’s Documenta
Visitor’s Profile (1972), made for Szee-
mann’s Documenta despite Haacke’s
objections to his curatorial method.
By deploying a version of a Brechtian
Verfremdungseffekt (estrangement ef-
fect) within the mise-en-scène of Docu-
menta V, Haacke sought to make visitors
aware of the apparatus of the show. Yet
Haacke’s piece arguably stopped short
of a full Brechtian Umfunktionierung
(functional transformation) as en-
dorsed by Benjamin in “The Author as
Producer.” Haacke’s work revealed but
did not functionally transform the ap-
paratus it surveyed. Documenta Visitors
Profile was politically ambiguous and
this ambiguity was reflected in Haacke’s
broader position on art’s equivocal so-
cial function: “Teachers, journalists,
priests, art professionals and all other
producers and disseminators of mental
products, are engaged in the cementing
of the dominant ideological constructs
as well as in dismantling them. In many
Hans Haacke, Documenta
-Besucherprofil, 1972
©Hans Haacke / Pictoright
2010
82
structural position within the art world
than that given by Smithson and Buren.
After leaving the Kunsthalle Bern in
1969, Szeemann founded the Agentur
für Geistige Gastarbeit (Agency for in-
tellectual migrant work). Szeemann’s
self-description as an “intellectual
guest-worker” should not be misunder-
stood as an exercise in self-deprecating
humor, but rather as a precise designa-
tion. Independent curators were some
of the first to confront the new insti-
tutional forms and working arrange-
ments inaugurated by the post-Fordist
reorganization of labor that began in
the early 1970s. They were in the avant-
ways this group reflects the ambiguous
role of the petite-bourgeoisie . . .”15
By radically reorganizing the exhibi-
tion format and its means and relations
of production it was the curator, rather
than the institutionally critical artist,
who was responsible for the greatest
functional transformation of the ar-
tistic apparatus during the 1970s. In
what direction did this transformation
tend though? Not primarily, I suggest,
toward the usurpation of artistic au-
tonomy by the curator. If we consult
Szeemann’s self-characterization, we
find a very different account of his
Positions Luke Skrebowski
15—Hans Haacke, “The
Constituency” (1977), in
Walter Grasskamp, Molly
Nesbit, and Jon Bird (eds.),
Hans Haacke (London:
Phaidon Press, 2004), 111.
16—In the lexicon of
Antonio Negri’s Goodbye
Mr Socialism, ed. Raf
Valvola Sclesi, trans.
Peter Thomas (London:
Serpent’s Tail, 2008), the
precariat is described
as follows: “The concept
originated in Italy in the
1970s in order to define the
non-guaranteed forms of
labour in the education
system; subsequently, it
was extended in order to
define in toto the multiple
juridical forms utilized in
post-Fordist production:
labour agencies, flexible
work, contract work,
internships, atypical
work, freelance workers,
temping, and so on.” (245)
17—Benjamin, “The
Author as Producer,” 87.
Underlined sections add
Artforum, June 1972
83Manifesta Journal 10 — 2010
18—It is an issue that
remains relatively under-
theorized. For a partial
exception see Simon Sheikh,
“Constitutive Effects: The
Techniques of the Curator,”
in O’Neill, Curating
Subjects, 174–85. Sheikh has
many suggestive things to
say about the possibilities
of new exhibition formats
and their ability to
mobilize counter-publics
but does not reflect on the
constraints that impinge
on curatorial technique
as a consequence of its
relationship to the means
of production. This is, it
should be acknowledged,
a consequence of the
article’s focus on Cornelius
Castoriadis’s account of
the role of the imaginary
in social and institutional
change.
19—Alexei Penzin and Paolo
Virno, “The Soviets of the
Multitude: On Collectivity
and Collective Curating,”
Manifesta Journal, no. 8
(2009-2010), 57.
tion. Curatorial technique, by analogy
with Benjamin’s literary technique,
does not simply define the skills re-
quired to produce an exhibition (choos-
ing or inventing a format, determining
a pertinent theme, selecting apposite
artists, assembling a show, etc.). It is al-
so internal to general Technik: society’s
means and relations of production. The
possibilities of the first sense (tech-
nique as a particular way of making
an exhibition) are constrained by the
second sense (technique as the struc-
tures within which exhibitions must
be made). Relations of production are
impacted by means of production (this
is the reason for Benjamin’s distinction
between the possibilities available to
the author in the Soviet press as com-
pared to the bourgeois press). It is this
second sense of curatorial technique
that requires more theoretical attention
today.18
If the contemporary curator is a mem-
ber of the precariat, then it might be
most productive to begin to speculate
about what modes of resistance are
available to curatorial technique. We
might expect these to go beyond the
(art) strike, a form that risks returning
to the politics of the 1930s without pay-
ing sufficient attention to the lessons
of the 1970s. Perhaps then we need to
make a small but significant amend-
ment to the peroration of “The Author
as Producer: ” “For the revolutionary
struggle is not fought between capital-
ism and mind. It is fought between capi-
talism and the proletariat precariat.”
Might this inspire a dissenting twenty-
first-century curatorial practice to
rediscover the constructivist moment
within Benjamin’s thought, deploying
curatorial technique in the interests
of a new vanguard project taking up
Paolo Virno’s challenge of “articulat-
ing a public sphere that is no longer
connected to the State,” and building
“institutions of the multitude?”19 Time,
measured in biennia, will tell.
garde of the precariat.16 Contrary to the
image of the contemporary, “independ-
ent” curator, what if curatorial practice
has always been heteronomous?
ON CURATORIAL TECHNIQUE
Any attempt to reactivate Benjamin in
the present and appropriate his work
for an account of the curator as pro-
ducer needs to go via the 1970s, recog-
nizing that the emergence of the pre-
cariat constitutes a decisive historical
inflection point that must be fed back
into Benjamin’s dialectic. Here we need
to be alert to distinctions between Ben-
jamin’s historical conjuncture and our
own and how these differences might
affect the deployment of Benjaminian
concepts.
What is at stake in the appropriation
of “The Author as Producer” for cura-
torial theory is therefore the decisive
transformation of a concept under
new historical circumstances. In this
context a substitution has been made
such that curator stands in the place of
author and, presumably concomitantly,
exhibition in the place of the work
of art. We can thus reformulate Ben-
jamin’s frequently cited reconstitution
of the problem of correct political “ten-
dency” as follows:
Before I ask: what is a work’s an
exhibition’s position vis-à-vis the
production relations of its time, I
should like to ask: what is its posi-
tion within them? This question
concerns the function of a work
an exhibition within the literary
artistic production relations of its
time. In other words, it is directly
concerned with literary curatorial
technique.17
Consequently it is the question of cu-
ratorial technique (rather than whether
the curator can be considered an au-
thor) that presents itself most urgently
today. This term needs some clarifica-