Triangle  Usability  Professionals  Associa4on  

Keynote  Speaker  for  World  Usability  Day  

Innova&on  for  Social  Change:  Ryan  Allis  •  Ryan  Allis  is  the  co-­‐founder  and  CEO  of  iContact,  a  socially  

responsible  purpose-­‐driven  company  that  provides  email  and  social  media  tools  to  SMBs  and  non-­‐profits.  iContact  has  more  than  70,000  customers,  270  employees,  and  $48M  in  annual  sales.    

•  Ryan  is  the  author  of  the  book  Zero  to  One  Million  from  McGraw-­‐Hill  

•  The  founder  of  the  Humanity  Fund  which  invests  in  high-­‐growth  socially  responsible  companies  in  the  USA  and  Africa.  

•  The  Board  Chairman  of  the  non-­‐profit  Nourish.org.  •  Ryan  is  passionate  about  improving  the  lives  of  people  who  are  at  

the  boVom  of  the  pyramid  (poorest  socio-­‐economic  group  of  people  living  in  the  developing  world  on  less  than  $2  per  day),  Ryan  will  talk  about  historical  and  current  examples  of  innova4ons  that  have  had  an  impact  on  humanity.  

Designing  for  Social  Change  By  Ryan  Allis  

What  is  Extreme  Poverty?  

How  Much  Do  You  Earn?  

•  13.6%  of  humanity  lives  on  less  than  $1  per  day.  (900  million  people)    

•  21.7%  of  humanity  lives  on  less  than  $1.25  per  day  (1.4  billion  people)    

•  39.2%  of  humanity  lives  on  less  than  $2  per  day.  (2.6  billion  people)    

•  48.6%  of  humanity  lives  on  less  than  $2.50  per  day.  (3.1  billion  people)  

•  58.1%  of  humanity  lives  on  less  than  $4  per  day  (4.0  billion  people)  

•  79.8%  of  humanity  lives  on  less  than  $10  per  day.  (5.1  billon  people)    

There  are  now  7  Billion  Humans  Worldwide...  

What  is  Extreme  Poverty  

•  Extreme  poverty  is  defined  as  individuals  living  on  under  $2  per  day  

•  There  are  currently  2.5  billion  people  living  on  under  $2  per  day    

•  This  is  39%  of  the  world  popula4on.  

Basic  Human  Needs  

These  2.5  billion  human  beings  oben  don’t  have  access  to  the  Basic  Human  Needs  of:    •  Food  •  Water  •  Shelter  •  Basic  Educa4on  •  Basic  Medicine  

What  Is  The  BoVom  of  the  Pyramid?  

The  BoVom  of  the  Pyramid  (BoP)  

4  billion  people  live  on  under  $4  per  day  (58%)  

The  bo'om  of  the  pyramid  refers  to  the  poorest  socio-­‐economic  group  of  people  living  in  the  developing  world  on  less  than  $4  per  day  

Design  for  the  BoP  

The  majority  of  the  world’s  designers  focus  all  their  efforts  on  developing  products  and  services  exclusively  for  the  richest  10%  of  the  world’s  customers.  Nothing  less  than  a  revolu4on  in  design  is  needed  to  reach  the  other  90%.”      

—Dr.  Paul  Polak,  InternaConal  Development  Enterprises  Author  of  Out  of  Poverty  

Influen4al  Books  

Designing  Products  For  the  BoVom  of  the  Pyramid  

What  is  the  cost  of  a  landmine?  

What  does  it  cost  to  remove  a  landmine?  

Products  Designed  for  Social  Good  

Cost?  

A  Whole  Different  Form  of  Human  Factors  Design…  

Water  Irriga4on  

Water  Purifiers  

D.Light  Solar  Lamps  

Embrace  Infant  Warmer  

Embrace  

The  $35  Tablet  

Example  Products  TerraCycle  

Influen4al  Organiza4ons  IDEO  

 

D-­‐Rev  

 

IDE  –  Interna4onal  Development  Enterprises  

 

MIT  D  Lab  

 

Stanford  Design  for  Extreme  Affordability  

 

Design  for  the  Other  90%  

 

Architecture  for  Humanity  

 

 

 

 

 

 

Web  Planorms  for  Good  

Mobile  Apps  for  Social  Good  

The  Social  Good  Conferences  

The  Social  Good  Media  Outlets  

B  Corps  

What  I’m  Involved  With  

What  does  TBL  Mean?  

A  triple  boVom  line  company  is  a  company  that  measures  and  reports  on  its  financial  results,  social  results,  and  

environmental  results.  

1.  Financial  BoVom  Line  (Profits)  

2.  Social  BoVom  Line  (People)  

3.  Environmental  BoVom  Line  (Planet)  

Every  year  we  publish  a  Corporate  Responsibility  Report  that  reports  on  all  three  of  these  boVom  lines.  

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Can  We  Create  a  World  Without  Poverty  in  Our  Life4me?