Triton CommunicationsVamping up our internet presence By: Morgan Smith

What’s the deal with Internet Presence?Internet presence is a topic on all business heads minds. Infact Forbes even did an article about it titled “How Much Is Online Presence Helping Small Business”

“Research demonstrates that smaller business by and large are not maximizing the benefits that internet presence gives.”

“While most understand the importance of an appealing website, many opted f0r social media instead.”

“Unfortunately those who chose such direction(no website) might be missing out on having a well defined space.”

Purpose The purpose of this project is to:

1.Have a website that is fully functional

2.Have a website that is user friendly

3.Have a website that is visually appealing

4.Have a website that defines who we are

5.Have a website that helps achieve our bottom line

Problem 1: Google Search Makes You UnsureThose who might Google search Triton communication might become lost do to our lack of defined business purpose shown in the results of said Google search.

Our Solution1. Manage our our appearance through Google

listing and change our pictures and information.

● Instead put our approved logo● The short description use that as

selling point as to why they need Triton

2. See about adding our logo on the side the search result for the website3. Other possible results after the website hsould be our linked in , our facebook, and our twitter

Problem 1: Google Search Makes You Unsure

Those who might Google search Triton communication might become lost do to our lack of defined business purpose shown in the results of said Google search.

Problem 2: Missused Home PageThe purpose of a home page is to draw in the reader’s attention and divert it to other pages on the website. The official site lacks that

Our Solution 1. A lighter/ harmonious color scheme 2. Decluttered Home Page3. Clear Statement of what we do 4. Clear Directions of where to go

within the blog

Problem #2 : Redundancy of Who We areWho we are and what we do are two different sides of the same coin. However they both should be shown on their own to give a feel of familiarity to the readers and potential customers.

Our Solution1. The Home Page states what we do 2. A separate page for about us 3. Showing here that we are a team who

cares about quality. 4. Directing them to look at our quality

products and services

Triton Communications, Inc. is a full service telecommunications company

serving all of the United States since 1982. Since our beginnings as a

contractor providing installation service for Seimens / Rolm, Triton

Communications, Inc. has grown to become a single source for business

communications solutions for an expanding base of satisfied customers. We

are very proud to say that many of our original customers are still with us today.

Like our customers, Triton Communications values quality of service above all

else. Ongoing training in design, installation, quality assurance, safety and

customer support ensures that we retain that level of excellence.

We train and promote from within. This encourages our well-trained technical

and service staff to take pride in their work and take that extra step to assure

that each customer is given the same timely and attentive service. Please

review our products, services and qualifications, and we are certain you will find

that Triton Communications, Inc. will be a valuable source of assistance to you

and your company.

~ Vito Tasselli, Executive Officer

Problem #3: Products not fully showcasedIt’s okay to let people know the products are name brand, but we don’t want to advertise those name brands just the products that we have selected

Our Solution

1. The set up John has for the Home page should be on the product page. A reel of our new products.

2. We need to have a description of VOIP and IPBX so that Customers can decide which is more appealing for them

3. Having all our products on their will make the customer more educated when they go ahead and make their order

Problem #4: Services need to be clearCarrier Management and Network Cabling should be listed under services that Triton Provides. We want to show the readers and potential customers that we are different because we provide products and services , making us a full service telecommunications company.

Our Solution

1. Our services should be listed with clickable links, and pictures

2. Explaining the importance of Carrier Management

3. Using automated videos

Problem #5 Organizing our resourcesThe idea of having a resource guide is great . However it loses it’s helpfulness, by not being organized

OUR SOLUTION

1. Having clickable info graphics that will link you to the pdfs .

Problem #6 What is the most important page This goes back to the last point on the purpose slide, which is that our website needs to help us achieve our bottom line. It needs to be convenient for the user to acquire our services.

OUR SOLUTION

1. The most important page that would make it easier for customers to get our services is a create a ticket page. That way customers can put their tickets in even from home.

Problem #7: Over AdvertisingThe telecommunications industry is one that is really well connected. However by devoting a whole page to who we worked with complete with their business logos and what they do, we could possibly be advertising our competition

OUR SOLUTION

1. To no longer have a page, but just have their logos on the bottom of our website.

Problem #8 How do we evaluateEvaluating how well your company, website etc is doing with your customers is a very important step in marketing. We currently have no evaluation step due to past problems

OUR SOLUTION

1. On our website we can include a survey . That asks questions pertaining to our services, our website and anything else.

2. Our request a quote/ticket page will show us how many people are visiting our website, and find it useful to use our online features