tristan nitot @dws12 - the web as a universal platform for mobile
DESCRIPTION
My presentation during Digiworld Summit 12012 in Montpellier, with Idate.TRANSCRIPT
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FIREFOX OS Bringing the Open Web to Mobile Devices
Tristan Nitot Principal Mozilla Evangelist
twitter: @nitot – [email protected]
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TODAY
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Mobile Industry is DOMINATED by
PROPRIETARY Mobile Platforms
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Mobile Industry is DOMINATED by
PROPRIETARY Mobile Platforms
• Device Specific Software
• Limited revenue choices
• Customer relationship mediated by store
• Take-it-or-leave-it policies
• Users and Developers are Locked-In
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TOMORROW
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Built entirely using HTML5
& standard Web APIs without
the need for an intermediate OS
layer
Complete, standalone operating
system for the open Web
FIREFOX OS
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Create Customized & Differentiated
User Experiences (everything is a Web app)
Variations around the Home
screen Variations around
the dialer
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Web Browser/ Platform
Native API-based UI
Kernel (e.g. Android, iOS,
Win7, etc.)
Device (phone, tablet,
desktop)
APIs
Web-based User Experience/Web
Content
Kernel
Device
Web Engine/ Standard Device
APIs
Existing Platforms (smartphones only)
Firefox OS
Firefox OS: How an Open Web Phone
connects HTML5 to hardware
Significantly
smaller stack:
Scales from
high-end
feature phones to
high-end
smartphones
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FIREFOX
MARKETPLACE
• Content owners maintain direct
connection to their audience
• Enhanced discoverability
DEVELOPERS
• Easy payment & built-in
Carrier billing
• Revenue sharing
CARRIERS
Create amazing HTML5 experiences and apps
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Developers can write Apps & Services for
ONE Platform – the Web
• Web Apps based on HTML5
• Developers will no longer
need to learn and develop
against platform-specific
native APIs
• Write Apps & Services for
one platform – the Web
8 Million
450,000+
100,000+
More developers
than any
other platform
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An affordable
smartphone: brings the
smartphone experience
at a feature phone price
point CONNECT TO
THE WEB Tons of apps
to choose from:
the Web is the limit!
FOR USERS
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Welcome to a new, open
and powerful mobile
world!
More info:
• marketplace.mozilla.org
• developer.mozilla.org/Mobile
Tristan Nitot - @nitot