tripwolf vs boo
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Tripwolf vs BOO.comA BUISSON – IEMI 2010
Business description
Tripwolf BOO
• Tripwolf is based in Vienna (Austria)
• Since launch in July 2008
tripwolf has been growing very quickly to more than 1.5 million monthly visitors looking for travel informations.
• Boo.com is a British internet company
• Launched in the Autumn of 1999, the company spent $135 million of venture capital in just 18 months[1], and it was placed into receivership on 18 May 2000 and liquidated.7 years after, they return with a very simple design, simple functionalities and a new social concept relying on 2,156,179 Traveler reviews of 2,503 destinations.
Business description
Tripwolf BOO
"your worldwide travel guide"
"Travel advice from
people like you"
Business description : community models
Tripwolf BOO
Tripwolf combines travel tips from professional travel writers with a vast collection of travel information, experiences and reviews from a worldwide community of thousands of travelers.
All boo's reviews are written by people.
It's "collective wisdom
by boo!”.
Business description : similor interactive services
Tripwolf BOO
• share recommendations with the tripwolf community
• ask trip gurus for very specific travel advice to find tailor made spots in any city.
• create, download and print a free PDF travel guide .
• Import their friends through facebook and share their travel pictures.
• Blog• read interviews• download a tripwolf iphone
application
• Find the best hotels, bars, restaurants and attractions for a trip.
• Share recommendations from members & write articles, post ratings /reviews
• Create customized city guides
• Publish photos• Google map functionality
to virtually travel on spots identified by the social community
Customer groups served :
• 18 to 30 years old travelers, adventurers, people willing to discover new places thanks to the reviews written by the others, or to know more about the place they are going to.
• Independent, international and travel hungry travelers who enjoy sharing tips, photos, …
• Active web users
NB : All Organizations, companies, and/or businesses alike may not become Members and should not use the tripwolf Service or the Web site for any purpose. The tripwolf Web Site service is meant for personal use of the individual Members only services, search and advice from other travelers
Benefits for customers :
"a One-Stop-Shop – with which to generate personalized
travel guides"
Travelers save time, reduce the cost of an independent travel organization and reduce the risk of being disappointed abroad ;
Partners :
Tripwolf
• Professionnal partners : Footprint travel guides + travel industry leaders like MarcoPolo
• Business partners : hotels,
restaurants, bar or club - or sightseeing tours, languages courses or surf lessons
Benefit from highest visibility : link to websites
Preferred listings will help them "to reach international travelers at the exact right time: when they plan their trip & are ready to make decisions!"
Partners :
BOO
• Profesionnal partners :Eventful
• Business partners : Restaurants, Bar and all travel related services .
Benefit from visibility : can be promoted on boo.com
Benefit from a positive image due to unbiased travel advice and ranking from travelers themselves
Owners :
Tripwolf BOO
• TRIPWOLF business model reduces the cost of increasing the content
• The responsibility of the accuracy and quality of the content is transferred to the members of the community
• This model fastens the content growth
• Income/profit• Take advantage of a
trendy phenomenon : web community
Revenue sources :
• Services may include advertisements
• Subscription fees from tourism professionnal
Tripwolf detail (149€/year) or tripwolf premium (249€ per year)
Can the model apply offline as well ?
•As all social networks, it’s unique to the web
•You can collect offline a lot of informations like touristic guides do but the major interest of these business models is the interactivity of the travelers and the permanent updating content.
Is the model scaleable, sustainable?Yes as long as … Risks
• users trust the information available on the website (rates, etc…).
• There is a control of the information by companies even if users are responsible for their posting
• users generate even more accurate content
• Credibility of advices given by non professional of the tourism
• Not only travelers reviews but also a Profit-driven platform : one of the revenue sources is indirect advertising.
• The success depends largely on customers trust
Stretch :
•As seen in the article of Muammer OZER "online business : tailoring your business environment in
order to compete “ we can check 7 points to identify a growth model for these business :
1. Collect and use of business intelligence to innovate2. Product/service superiority vs the competitors3. Technological competence4. Flexibility5. Integrated strategies : online business with other functions6. Relationships inside and outside the firm7. Market conditions (legal, competitive, technological, social
and cultural environment).
Stretch : increase users• Relationships with customers :
▫Translation into more foreign languages to reach international customers
▫Be present on other social networks▫Create challenges between users (travel-related
challenges for example) to create buzz and therefore increase the number of visits.
▫affiliate programs, organizing and planning appropriate (tripwolf / Boo) journeys based on the best members comments,
• Technological competence & flexibility▫ improving their functionalities and information
architecture.
Stretch : expand revenue sources
• Collect and use of business intelligence to innovate▫ partnerships with travel TV channels for documentaries
(following different members during their travel experiences)
• Integrated strategies : online business with other functions▫ a retail travel online store, selling travel guides,
• Relationships with partners▫ Create challenges and competitions, and find large brands to
endorse them.