tripresso - we watch whole trip , you save best memory

38
Simplifying the way of people exploring the world Tripresso Jerry Hung 2014.05

Upload: -

Post on 02-Jul-2015

175 views

Category:

Business


2 download

DESCRIPTION

Tripresso - Value proposition

TRANSCRIPT

Page 1: Tripresso - We watch whole trip , you save best memory

Simplifying the way of people exploring the world

Tripresso

Jerry Hung 2014.05

Page 2: Tripresso - We watch whole trip , you save best memory

Trip, what’s the meaning for you ?

The market we focus

Page 3: Tripresso - We watch whole trip , you save best memory

Trip, what’s the meaning for you ?

Page 4: Tripresso - We watch whole trip , you save best memory

But lots of preparing…

Page 5: Tripresso - We watch whole trip , you save best memory

Needed the most …..

Page 6: Tripresso - We watch whole trip , you save best memory

Needed the most …..Needed the most …..

Page 7: Tripresso - We watch whole trip , you save best memory

That’s why they select packaged tour

Page 8: Tripresso - We watch whole trip , you save best memory

That’s why we focus on packaged tour first

The situation customer faces ….

Page 9: Tripresso - We watch whole trip , you save best memory

Source : 交通部觀光局 Jan/2014 , 雄獅、東南、可樂、燦星、易遊網

+2000114 家綜合旅⾏行社+2213家甲種旅⾏行社

Source : 交通部觀光局 , Jan/2014

Page 10: Tripresso - We watch whole trip , you save best memory

Source : 雄獅、東南、可樂、燦星、易遊網, summary by Tripresso 2013

+500 unique trips to JP for cherry blossom viewing in April &May

Page 11: Tripresso - We watch whole trip , you save best memory

3items most agent offers to help to filter trips

Page 12: Tripresso - We watch whole trip , you save best memory

0No quantitive evaluation, no comparison mechanism

Page 13: Tripresso - We watch whole trip , you save best memory

select agent

narrow down

candidates

compare trip

Current !process

• search agent!• check availability!• check reputation

• select 3 agents

• poor filter !• repeatedly check

tour detailed info • 1 agent has 10 tour in destination !• taking 5 min/per tour for detailed !• pick up 3 tour to compare!

• key in excel !• check real feedback

• taking 10 min to key in excel!• taking 5 min for each hotel/scene

feedback!• 3 hotel/ 3 scene per day!

20 min 150 min 435 min

Page 14: Tripresso - We watch whole trip , you save best memory
Page 15: Tripresso - We watch whole trip , you save best memory

Tripresso - Business model

Tripresso - value proposition

Page 16: Tripresso - We watch whole trip , you save best memory

TripressoWe guard whole trip , you save best memory

Page 17: Tripresso - We watch whole trip , you save best memory

TripressoWe guard whole trip , you save best memory

Find fitted trip Saving issue immediately

Feedback !&!

Rewards

The mechanism to deliver value

Find fitted trip

Page 18: Tripresso - We watch whole trip , you save best memory

Unpack & disassemble to elementsGathering complete tour itinerary

Page 19: Tripresso - We watch whole trip , you save best memory

Unpack & disassemble to elements

Page 20: Tripresso - We watch whole trip , you save best memory

Unpack & disassemble to elementsScreen trip based on your demand

Page 21: Tripresso - We watch whole trip , you save best memory

Guidance to help to choose

Page 22: Tripresso - We watch whole trip , you save best memory

+ Real customer experience..

Page 23: Tripresso - We watch whole trip , you save best memory

+ Preference : Scene property

Page 24: Tripresso - We watch whole trip , you save best memory

+ Preference : tight v.s relaxed schedule

Page 25: Tripresso - We watch whole trip , you save best memory

Find a fitted trip with less effort

Platform!itinerary gathering

Filter!Fit demand

�!Rank!Preference

Page 26: Tripresso - We watch whole trip , you save best memory

select agent

narrow down

candidates

select trip

The quantitative value proposition

• Tour comparison!• Quantitative evaluation &

ranking

Current !process

• search agent!• check availability!• check reputation

• select 3 agents

• poor filter !• repeatedly check tour

detailed info • 1 agent has 10 tour in destination !• taking 5 min/per tour for detailed !• pick up 3 tour to compare!

• key in excel !• check real feedback

• taking 10 min to key in excel!• taking 5 min to check hotel/scene

feedback for each!• 3 hotel/ 3 scene per day!

20 min

5 sec*

150 min

55 min

• Smart & variety filter!• More quantitive values

• taking 5 min to adjust filter !• taking 5 min/per tour to check 10

recommend tour Using Tripresso

• 1 search cross 12 agents

* under 70% coverage

435 min

5 sec

Page 27: Tripresso - We watch whole trip , you save best memory

Find fitted trip Saving issue immediately

Feedback !&!

Rewards

We listen and response during the trip

Saving issue immediately

Page 28: Tripresso - We watch whole trip , you save best memory

Find fitted trip Saving issue immediately

Feedback !&!

Rewards

We value your opinions

Feedback !&!

Rewards

Page 29: Tripresso - We watch whole trip , you save best memory

Tripresso - Business model

Page 30: Tripresso - We watch whole trip , you save best memory

A channel offers effortless experience

Page 31: Tripresso - We watch whole trip , you save best memory

Fitted trip - segment & lower dispute

Page 32: Tripresso - We watch whole trip , you save best memory

Reduce communication cost

Page 33: Tripresso - We watch whole trip , you save best memory

A platform creates values for both sides

Page 34: Tripresso - We watch whole trip , you save best memory

���������

Page 35: Tripresso - We watch whole trip , you save best memory

T7[`8A>MmiS

•  :c*o#G��:c�:c��� �� �6'f;^4����������dJ��!  X%\D���lN����C:c�!  QUjF�&�E_:jFKVa���lN����C:c�!  E_:)/b0�aZ?OiS��� ��!  e�!5�N93,��L����N�����

�  LW<"���=:c��R,����n$B+E_:2-P�.HZ���  ]$B2-@k�1�(N9���=:c��

!  Yg*o��  I�E/>2hYg�lN:c��

Page 36: Tripresso - We watch whole trip , you save best memory

Tripresso ��*�

•  &#����'��!���%��������� +&��•  �)(�����Tripresso�"�$� ��

Page 37: Tripresso - We watch whole trip , you save best memory

1.>�����$��"���

�����������

� ���������

����$�!����� ������

H0E5F:%,3D=9-2G@4);(<*?6

/C.A8+&�

7'B��������������

�����������

� ��� ������

#�������!����� ������

Tripresso �����

Page 38: Tripresso - We watch whole trip , you save best memory

Trip + espresso Simplifying the way of people exploring the world