triple shot bartenders project plan (updated)
TRANSCRIPT
Triple Shot Bartenders
Project Plan (Proposal)July 06, 2009
Vision
• To become the premier private event bartending service in the San Francisco Bay Area
Purpose
• Impress party guests and clients• Minimize party costs
– Mixed drinks cost less and taste better
• Let party hosts enjoy their own party
Why be involved?
• Make money quickly doing something fun
Growth Plan
• Stage 1: Small house parties• Stage 2: Medium-sized events (100+)• Stage 3: Corporate events
Team (so far)Name Responsibilities
Jireh Owns and funds project (sponsor)Bartending expertise
Dwight Project managerAccount management expertise
Fernando Marketing & promotionsRestaurant service expertise
Marcy Marketing & promotionsRestaurant service expertise
Amber *Project managerEvent production expertise
*let us know where you’re most interested, Amber
Organizational Structure
• Marketing– Find parties to bartend at– Hand out marketing materials
• Bartenders – Serve drinks at party– Make drink lists
• Account managers– Communicate with clients– Organize bartenders (schedules)– Ask for testimonials
Marketing Strategy
• FREE bartending• Host parties• Ask for Yelp.com referrals• Leave marketing materials:
– Business cards– Website– Flyers
Marketing Strategy
FREE bartending• Who’s going to turn down a free bartender?
Marketing Strategy
Yelp.com referrals• People trust Yelp referrals.• If we get strong testimonials on Yelp, people
will start to call us.
Marketing Strategy
Host parties• What are the keys to making this
“successful”?– Get us more gigs– Build the Triple Shot Bartender brand
Marketing Strategy
Host parties• Who do we invite to these parties? We need
people who will get us gigs to bartend at.
*Idea: what if we contacted active Yelp.com reviewers and threw/bartended a party to get to know them?-this could get us connected to their online “outgoing/party” community and a lot of great reviews
*Idea: what if we threw professional “networking” events? If we did them right, maybe the networkers will find us other gigs too.
Success Metrics (for now)
• Increased # of bartending gigs• Increased # of Yelp reviews
Competitive Analysis
• Less than 10 bartender companies in Bay Area– Main Competitors: Drinksf.com, baytenders.com,
allan-brown.com
• Mostly service 100+ guests events• Don’t aggressively cater to smaller events• Poor image:
– Bad websites– Unprofessional on phone– Don’t follow-up with emails
Competitive Advantage
• Price: We do it for FREE!!!– (Make money off tips, for now)
• Aggressive promotions:– Promoters actively promoting service– Large personal networks (Fernando, Jireh, Marcy)– Hosting events
Standard Industry Practice
1. Put ads up on Craigslist2. Talk to clients on phone/email3. Recommend drinks4. Learn details of party (when, where…)5. Bartends at party6. Clean-up after event7. Asks for payment and tip after event
How can we be better?
Potential ideas:• Aggressive, innovative promotions
– Hand out flyers at SJSU– Connection to Bay Area club/party scene– Sponsor parties to get name out
• Better marketing materials – Website, backdrops, flyers
• *Expand service offering
Expand Service Offering (idea)
What if we also serve smoothies and coffee?
Coffee-mobileStarbucks
Smoothies-mobileJamba Juice
Alcohol-mobilebar
This way, if people hire us for one, they’re more likely to hire us to do another.
Upcoming Events
• July 10, 2009: Jireh’s friend’s birthday party• August 1, 2009: Mom’s birthday. 250-person
event
Next Steps
• Please email me and Jireh with any ideas and suggestions you might have– [email protected] (dwight)– [email protected] (jireh)
• Get more parties to bartend at• Upgrade marketing materials
– We have business cards– Website (in process)– Event flyers (in process)