trip-planning: more than just road signs
DESCRIPTION
Trip-Planning: More Than Just Road Signs. Michele Ackles Delaware Department of Transportation Work Zone Safety Conference. The Context in Delaware. Small state with emphasis on personal relationships Extensive state road system - 88% of roads are state-maintained - PowerPoint PPT PresentationTRANSCRIPT
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Trip Planning: More Than Just Road Signs
Trip-Planning: More Than Just Road Signs
Michele Ackles
Delaware Department of Transportation
Work Zone Safety Conference
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Trip Planning: More Than Just Road Signs
The Context in Delaware
• Small state with emphasis on personal
relationships
• Extensive state road system
- 88% of roads are state-maintained
• Population becoming more diverse
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Trip Planning: More Than Just Road Signs
Routes for DelDOT Communication
• Ongoing, general DelDOT Outreach
• Project-Specific Outreach- Pre-Construction
- During Construction
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Trip Planning: More Than Just Road Signs
General DelDOT Outreach
• Website
• Email Subscription Notices
• Print Construction Report
• Events
• DelDOT AM Radio Station
• DelDOT 1-800 number
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Trip Planning: More Than Just Road Signs
DelDOT Web Site
• Press Releases• Travel Advisories &
Live Traffic Camera• Subscription Services • Announcements of
Public Meetings & Workshops
• Capital Transportation Program
• Links to DART, RideShare, TMA
• Links to Project Sites
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Trip Planning: More Than Just Road Signs
Live Traffic Cameras
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Trip Planning: More Than Just Road Signs
Subscription Email Services
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Trip Planning: More Than Just Road Signs
Print Construction Reports
• Weekly traffic restriction information• Summer Construction Report
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Trip Planning: More Than Just Road Signs
Events
• Transportation Festival, Home Show, Trade Shows
• Meet people in a non-confrontational setting
• General DelDOT information, job openings, project information
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Trip Planning: More Than Just Road Signs
DelDOT RadioWTCM — AM 1280
• Daily real-time traffic information
• Weekly construction information
• Transit information
• Public workshop announcements
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Trip Planning: More Than Just Road Signs
And there’s more. . .
• DelDOT 1-800 number
• Work with MPOs• Public information
brochures• Giveaways with
website and radio station call numbers
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Trip Planning: More Than Just Road Signs
Project-Specific, Pre-Construction Outreach• Working Groups/Planning Advisory Groups
• Public Workshops
• Internet
• Print Media
• Legislative Briefings
• “Branding”
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Working Groups/Planning Advisory Groups
• Range in size
• Include neighborhood residents, public officials, other government entities, business groups, etc.
• Help plan design & mitigation
• Promote project to constituencies
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Trip Planning: More Than Just Road Signs
Public Workshops
• Go where people are• Make it fun• Target the workshop to your audience
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Trip Planning: More Than Just Road Signs
Internet
• Project Web Sites
• “Virtual” Workshops
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Trip Planning: More Than Just Road Signs
Print Media
• Press Briefings• Press Releases• Newspaper ads• Survival Guides
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Trip Planning: More Than Just Road Signs
Legislative Briefings
• Legislators under time pressure and often do not attend working group meetings
• Important avenue for reaching constituents
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Trip Planning: More Than Just Road Signs
“Branding”
• Unified graphic design throughout the project• Raises public awareness
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Trip Planning: More Than Just Road Signs
The I-95 “Creep”
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Trip Planning: More Than Just Road Signs
Project-Specific Outreach During ConstructionContinue Some Pre-Construction Activities:
• Project Working Group
• Project Web Sites
• Press Releases
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Trip Planning: More Than Just Road Signs
Project-Specific Outreach During ConstructionAdd New Activities:• Project Flyers• Construction Working Group• Construction Update Meetings• Project 1-800 hotlines• Employer Outreach
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Construction Update Meetings• Meet with the public and the construction
manager in the neighborhood• Allows residents and construction manager
to know each other
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Trip Planning: More Than Just Road Signs
Project Hotlines
• Provide taped information• Outlet for people to comment• I-95 hotline had 900 calls per month during
peak
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Trip Planning: More Than Just Road Signs
Employer Outreach• Transportation Management
Association reaches 70,000 employees via email
• Coordinate transit with employer needs
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Closing Thoughts
Our publics are changing, so our methods must change. Nothing
substitutes for personal relationships.