trinidad medical aid presentation 5 distribution channels
TRANSCRIPT
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Presented by:Arundranath Mahase
Kerry WilsonNigel Garcia
Cleve Chadee
Trinidad Medical Aid
Delivering to your doorstep
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Business Model Canvas
Cost structure Revenue streams
Key resources Channels
Key
activitiesKey partners Valueproposition
Costumerrelationships
Costumersegments
Rent
Wages
Transport maintenance
Fuel
Staff/Labor
Location
Transportation/Vehicle
Stationary cost
Processing of customer
requests
Locating of
medications
Procurement
Delivery of medications
Loyalty
Personal interaction
Word of mouth
Social Media
ads
Exclusive Government Contractual Agreement
Special Requests (Disaster Relief etc.)
Non-Govt payments by set fees
Ministry of Health
Ministry of the People
and Social Development
(NIPDEC)
Ministry of Planning
and Sustainable
Development
C40 Central Stores
Pharmacies
Delivery
(car/scooter/bicycle)
Online web purchase
Facebook
Email
Fax
telephone
Patients of Public
Health Institutions
CDAP users outside
of Public Health
institutions.
Public users
interested in the
service
Convenience
Reliability
Saves time and
money
Omits hassles in
Sourcing
Medications.
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Experiments to test channels
MVP- Sourcing and Delivery service of medicine
Interview verbal discussion with channel partners
Surveys-Questionnaires with 10 potential customers onchannel feedback
40% pass rate
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Diagram of Channel
General andAdministration
Profit 10%
LIST PRICE$20
$18
$10 $8 $2
REVENUE
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Customer Insights
We proposed a combination of virtual andphysical channels. Channels included onlinepurchases, Facebook, email, telephone, fax,
car/motorcycle/scooter delivery and mailing. 10potential customers and other channel partnerssuch as pharmacists/suppliers were surveyedwith regards to our channels.
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What they said:
80% of customers were more comfortable with telephone orders as theyprefer the idea of human interaction.
These customers wanted a single toll free number to access the servicerather than current process of cell numbers based on location.
90% preferred to collect their medication rather than have it placed inmailboxes as adverse effects may be experienced depending on the lengthof time the meds spent in there.
60% said that they would utilize the virtual channels to order, once it wasuser friendly enough and they received quick responses ofacknowledgement.
Pharmacists recommended that stamped and sealed boxes be used to
deliver medication to ensure privacy, to which all of our customers agreed. While all customers liked the idea to being able to fax/email in their
prescriptions, pharmacists were little concerned about abuse by re-using ofprescriptions and agreed to fulfill such requests once the originalprescriptions were submitted as soon after.
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Hypothesis: Heres
what we thought
Customers would either call/ email or fb message toplace order for delivery
Many pharmacies will be accessed for medication
Medication will be delivered using a car or placed inmailbox depending on item and time of delivery.
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Experiments: So heres what we did
Test the MVP by taking on deliveries. This week wemanaged 1 delivery.
Interviewed guaranteed potential customers and channelpartners
Collated our findings
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Distance Tests
Distance Travelled(km)
Fuel Cost(Premium)
Fuel Cost(Super)
From Kappa Drugs (St. James) to: 0 $0.00 $0.00
Carlos Street 0.8 $0.46 $0.22
Maraval Road 1.2 $0.69 $0.32
Colville Street 1.6 $0.92 $0.43
Richmond Street 2 $1.15 $0.54
Frederick Street 2.6 $1.50 $0.70
Charlotte Street 3 $1.73 $0.81
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Phone Rates
Digicel Prepaid
Day Evening Weekends
6am-6pm 6pm-6am
Midnight Friday-midnightSunday
To Digicel $1.25 $0.74 $0.57
To Fixed lines (flow, TSTT) $1.25 $0.74 $0.57
To other mobile $1.25 $0.74 $0.57
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Sourcingof Meds
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Results: So heres what
we found
Customers also want miscellaneous items such as get well cards
Over the counter medication acquisition was relatively easy, however
we realized that prescription drugs may be a bit more challenging.
Because of the time of day that the delivery was done(6pm) trafficwas not a real issue. At other times because of traffic we saw theneed for a more efficient form e.g. scooter or even bicycle.
With the current method, only cash payment can be accepted, otherforms not yet facilitated.
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what we are going to do next
Adjust hypotheses to reflect results obtained fromexperiments
Conduct additional test of the MVP
Conduct more interviews to get more customer insight ofthe business
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Trinidad Medical Aid
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