Goetz Trillhaas Google Inc. Country Manager CEE New Markets

Innovation @ Google and global Trends

Google´s 8 Principles

of Innovation

1. Hiring is at the heart of all we do

Hire great people

Enable all to contribute

2. Ideas come from everywhere and all people

3. Share all information

Share

4. Visions must be shared with the team

Have a clear vision

Adapt

5. Morph ideas, don’t just kill them

Move quickly

6. Iterate products

7. Data drives all decisions

Rely on data, data, data

Put Users first

8. Users come first, not money

innovations

4 billion daily Google searches are performed

WORLDWIDE

the right information at just the right time

GOOGLE NOW

10x goal mentality

MOONSHOTS

PROJECT LOON balloon powered internet for everyone

DRIVERLESS CAR rethinking public transportation

GOOGLE GLASS dawn of wearable computing

ANDROID WEAR operating system for wearables

USER IN CONTROL

when, why & what they want

Comments? Complaints? Questions?

goetz@google.com

Thank you very much!