TriHealthSupporting the Brand and Empowering Content Authors

Background

• Launched in early 2012, the new TriHealth Ektron-powered website was part of an overall brand campaign launch which merged more than a dozen separate websites into one, all under the TriHealth brand, with a new logo and mission to educate the public about TriHealth’s range of services and locations.

• “We wanted an architecture that allowed for cross marketing, supported both brand and individual practice identity, gave visitors the ability to search by service or location, and empowered distributed authorship.” ~ Melissa Haller, TriHealth Manager of Digital Marketing

Learn more by following @Ektron and athttp://www.ektron.com/Portfolio/Case-Studies/

TriHealthSupporting the Brand and Empowering Content Authors

Implementation Challenges

• Provide a consistent experience across all platforms, while at the same time optimizing site presentation for a visitor’s device of choice

• Provide content editors with the flexibility that would enable visitors to easily navigate through site content while still providing developers the underlying control required to format content consistently across all devices and platforms

• Provide visitors with meaningful, relevant content about events within the TriHealth system and surrounding community

Learn more by following @Ektron and athttp://www.ektron.com/Portfolio/Case-Studies/

TriHealthSupporting the Brand and Empowering Content Authors

Solution - Ektron

•Responsive Design: A fluid design template allows TriHealth to present site content dependent on the viewport of the device used

•Navigation Flexibility: Custom .NET controls to associate Ektron taxonomy and menu controls

•Brand Consistency: Ektron Smart Forms help site managers maintain consistency and branding

•Content Delivery: TriHealth developers utilized the Ektron API to auto-generate relevant news links

Learn more by following @Ektron and athttp://www.ektron.com/Portfolio/Case-Studies/

TriHealthSupporting the Brand and Empowering Content Authors

About Ektron

￭ Founded in 1998

￭ Headquarters in Nashua, NH

￭ Worldwide Offices in Australia, Canada, and the United Kingdom

￭ Regional Offices in Denver, Richmond, and San Francisco

￭ 250+ Employees

￭ Over 3,700 customers and 12,000 sites including Fairmont Raffles

Hotels International, Las Vegas Sands, Microsoft, and NASDAQ

Ektron empowers organizations to fully realize their digital marketing

potential by connecting content to revenue

DIGITAL

EXPERIENCE HUB

SOCIAL COLLABORATION

& COMMUNITY

MARKETING

OPTIMIZATION

WEB CONTENT

MANAGEMENT