The 4 Cs of Social MediaPresented by Justin Foster

Why listen to us?• Tricycle helps organizations define and

communicate their ideas.

• Worked with large corporations like Fred Meyer to

personal brands like Troy McClain.

• Over 250 presentations from Payette to Malaysia.

• Early pioneers of social media in Idaho.

• Over 10,000 connections in the social space.

The Perfect Storm

• Commoditization

• Fragmentation

• Access to technology

• Rise of Personal Brands

Meet Gen Y

• Connected

• Multi-tasking

• Influential

• 24/7 Brand

What is

Social Media?

The Evolution

1. Forums and message boards

2. Chat rooms and IM

3. Commenting

4. Blogs

5. Social networking

6. Twitter

Heard of these?• WordPress

• Blogger

• MySpace

• Facebook

• LinkedIn

• Twitter

• Digg

• StumbleUpon

• Delicious

• FriendFeed

• Diigo

• Jott

• Skype

• Ning

Startling Statistics• 276% growth in 35-54 year old Facebook users.

• 104 Million people on Facebook.

• Feb 09 to April 09: 3 mill to 17 mill Twitter

members

• 1 billion page views of Twitter.

• Average age on Facebook is 37.

• Average age on Twitter is 42.

• Fastest growing segment is women over 55.

Tricycle’s 5 Rules of Social Media

1. Social first; media second.

2. Person first; corporation second.

3. Keep it real.

4. Farming, not hunting.

5. There is no “kiddy pool”

The 4 Cs

• Culture

• Content

• Conversations

• Conversions

CULTURE

• Social media is not a Magic Pill

• Must have a “social” brand.

• Authenticity

• Transparency

• Accountability

CONTENT

• Tell stories.

• Distribute responsibility.

• Be consistent.

• 80/20 rule

CONVERSATIONS

• Signals v Noise

• Be interesting

• 3 ways to participate

• Create multiple touch-points within

your brand.

CONVERSIONS

• Conversations create relationships

which create transactions.

• Farming, not hunting.

• Build the “pipes”.

• Social media-only promotions

Getting Started

• Don’t over-think it.

• The tools are easy. Really.

• You are interesting.

• Manage your time.

• Be patient.

Must Haves

• Personal & Company blog

• Facebook personal profiles.

• Facebook company profile and/or fan

page.

• Twitter

Branding & Social Media

1. Go back to your roots

2. Strip out the BS

3. Deputize everyone

4. Be social

5. Own the experience

Open Discussion

>> Definitions and terms?

>> How something applies to you?

>> Other trends?

>> Additional comments and questions

THANK YOU!

www.thetricycle.com for more

information.

@brandmilitia & @johnhardesty

on Twitter

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