Tribeca

Overview

Tribeca Enterprises is a multi-platform

film and entertainment company

bringing together brands, filmmakers,

distributors, and consumers around

great storytelling.

• Festival

• Original Content & Media

• Year Round Programming & Events

Tribeca Co-Founders:

Robert De Niro, Jane Rosenthal,

and Craig Hatkoff

Festival • Founded post 9/11 to support

lower Manhattan

• 350,000+ engaged consumers

with $200,000 Median Household

Income

• 149 films from 46 countries

• Film Industry + Press +

Consumers

• April 16-27, 2014

Festival Premieres

Studio Galas and special

events

20+ Red Carpet Independent

Film Premieres

400+ screenings of

short and feature films

1,259 Registered

Media = 3 Billion

Impressions

• Panel discussions on film and entertainment

with industry leaders

• Networking cocktail receptions and targeted

industry segment events

• Awards Celebration honors top films chosen

by VIP jurors

Industry

Special Programs

• Three nights of outdoor screenings and

events at Tribeca Drive-In

• 325,000+ consumers in Tribeca at the

Family Street Fair

• Free panels and talks for consumers and

industry

Community

Tribeca Digital Studios

• Festival-inspired content and footage

to activate partnerships

• Inside looks at filmmaking and the

creative process

• Distributed by Tribeca and partners

Film-Centric

Content

Original

Series • Stories produced by Tribeca for

broad online distribution

• Scripted and unscripted series

“Acting Disruptive” launches fall 2013 on Aol.

Films Inspired

by Brands • Tribeca brings its vast network of filmmakers to

produce films with brand partners

• Develop partner-driven creative briefs shared by

Tribeca with filmmakers

• Produce, market, and distribute the films

• Partners activate media around the titles

• All things Tribeca, designed for digital and mobile

• Editorial features, video series, newsletters for Festival and year round

TribecaFilm.com

200,000 x 2

• How we use it

• Content that adds to a

post on our site, similar

to special features on a

DVD (a gif from a

movie we posted

about on the site, or an

interesting quote

pulled out from a

video)

• More esoteric, and

sophisticated. Inside

jokes and new memes

80,000 x 2

• How we use it

• To post breaking news

and link to our most

topical, in-the-moment

content, as it happens.

A way to interact with

our Festival network

• Focus on topical which

makes it a valuable

tool for a live events

140,000 Likes

• How we use it

• Images and text to

spark conversation,

mark occasions (movie

anniversaries, etc), and

share content that isn’t

substantial enough for

tribecafilm.com

• Nostalgia always

delivers

6,000 Followers

• How we use it

• Compelling photos of

celebrities, behind the

scenes, great design

and location based

beauty

• Festival

correspondents

Distribution & Programming

Tribeca Film Distribution + =

Tribeca Curation & Brand

(24+title/year)

Distribution Partners

(60MM homes)

10MM+ views of feature-length films and

short-form content in markets across the US

• Alignment with emerging and renowned talent

• Multi-screen distribution and promotions

• Red carpet premieres during TFF and year round

• Original content supporting titles

Tribeca Film

Custom

Programs • Creating Tribeca experiences in partner

markets at key moments

• Private hospitality around the country

• Screening and event programs curated and

programmed by Tribeca

Abroad • Programming and events bring

the Tribeca experience to life

internationally

Tribeca Cinemas

Tribeca screenings and

year round film events

Two theaters for screenings and

presentations

Events and receptions in the

Varick Room Lounge

• Tribeca Enterprise’s not-for-profit affiliate

• Film education and career development for youth

• Grants to narrative and documentary filmmakers

• Annual Fall Red Carpet Gala Benefit

• Opportunities to create and support film programs

and engage donors

Tribeca Film

INnstitute

22

Partnerships

• Best-in-class marketing partners with

multi-year commitments

• Media sponsors amplify Tribeca

messaging

• Content distributors bring Tribeca’s

content to new audiences

• Industry partners create opportunities

for filmmakers

Partners

TRIBECA FILM FESTIVAL

• Target consumers, film industry, press, and/or clients

• Leverage red carpet events, film programs, special

events, Festival media, and private hospitality

• Activate media on TribecaFilm.com and drive

programs with social media

ORIGINAL CONTENT

• Original series or custom-produced content for brand

distribution or output through distribution partner

• Activate content to enhance Festival partnership

ORIGINAL PROGRAMMING

• Create the Tribeca experience in key markets

• Support sales and B2B with invitation only events

• Consumer programs to develop markets

Ways to Partner

Thank you