Tribes7 Neo-

Tribal analyTics by John Zogby and Dayna Dion

The

SquadPrincipally, but not exclusively, defined by its faith and belief in God.

Tribes7 Neo-

The

They are an amalgam of the most traditional values of duty and responsibility, perseverance, simplicity, and optimism.

LandTribes7 Neo-

The

Optimistic and adventurous, this small but mighty tribe is chiefly characterized by its focus on material possessions.

Tribes7 Neo-

The

Hedonists

Rebellious and adventurous, members of this tribe love new challenges and energetic activities.

TheTribes7 Neo-

The

Zen, balance, and leading a personally fulfilling life are their top priorities.

GoTribes7 Neo-

The

Modest in everything they do. They place extra value on authenticity, honor, compassion, and trustworthiness.

DutifulsTribes7 Neo-

The

See themselves through the prism of dealing with life’s struggles, perseverance, the determination to move on, even against all odds.

TheTribes7 Neo-

The

Squad

Land

Dutifuls

The

TheGo

Hedonists

No tribe is an island. Here’s how they overlap one another.

33%27%

31%

31%

31%

15%

43%

30%

50%

7 Neo-TribesThe

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