triangle bike share - pitch presentation
DESCRIPTION
15 minute pitch slide deckTRANSCRIPT
© 2012 Triangle Bike Share
The Triangle, NC’s premier bike share system operator. We consult, design, install and
operate fourth-generation bike share systems.
Presented by
Josh Bielick (954)552 4965
© 2012 Triangle Bike Share
PROBLEM
Overburdened infrastructure
Rising cost of gasoline
Growing urban popula7on – growing transit
use
Detriment to environment by exis7ng op7ons
© 2012 Triangle Bike Share
SOLUTION Public Bike Share
Transporta)on
Health
Environmental
Social & Educa)onal
Economic Benefits:
© 2012 Triangle Bike Share
MORE SYSTEMS WORLDWIDE
CITY D.C. / Arlington
Denver B-‐Cycle
Boston Hubway
NY City Chicago
Year installed 2008 2009 2010 2012 2012
Size 150/1,300 60/600 60/600 600/10,000 300/3000
Operator Alta Bicycle Share
Denver Bike Share
Alta Bicycle Share
Alta Bicycle Share
Alta Bicycle Share/ B-‐cycle
© 2012 Triangle Bike Share
PRODUCT: PUBLIC BIKE SHARE SYSTEM
© 2012 Triangle Bike Share
Central Call Center / Opera7ons Center
RFID Wireless GPRS/HSPA
GPS
© 2012 Triangle Bike Share
HOW IT WORKS
© 2012 Triangle Bike Share
MARKET
• Raleigh’s demographics reflect favorably • Triangle urban residen7al pop growing Urban Popula7on Density
• 7 universi7es in or near downtown • NCSU Bicycle Plan
Non-‐ins7tu7onalized Group Quarter Pop. Density
• RTP, Hospitals, Universi7es all nearby • Vibrant downtowns in Triangle Job Density
• Sports, events, fes7vals, arts Tourist/Trip Abractors
• Increasing number of bike facili7es, maps, routes, connec7ons Regional Transit system
plans
• Many poten7al program partners and sponsors • BCBS, YMCA, hospitals, Universi7es
Healthy corporate and non-‐profit community
© 2012 Triangle Bike Share
PROVISIONAL MODEL
• Membership and usage fees • Sponsorships (system naming, station naming) • Capital contributions • Street furniture/advertising?
Source of Funds:
© 2012 Triangle Bike Share
TEAM
Management
Director Josh Bielick
Opera7ons Director Seeking
Genera7on manager Seeking
Urban/City Planner — GIS Wizard Seeking
© 2012 Triangle Bike Share
MILESTONES
• Initial research and data collection for feasibility study
• Business plan written
• BCBS NC entrant
• entrant
© 2012 Triangle Bike Share
FINANCES
• Membership sales projections – FY01 : 13,066 memberships sold • $352,000 membership and usage revenue
• Expenses – ~$2,239 per bike per year • FY01
– Operations exp: $569,000 – G&A : $326,568
• FY 01 NET Loss: $543,696
© 2012 Triangle Bike Share
CORPORATE SPONSORSHIP OPPORTUNITY
• System Naming Rights
• Reaching objectives in the interest of both parties
• Furthering mission and impact of both organizations
• Innovative, social & economic impact
• High exposure
SYSTEM SPONSORSHIP STARTUP NEED :: $500,000 ANNUAL SPONSORSHIP OPERATIONAL NEED :: $287,000
© 2012 Triangle Bike Share
REVOLUTIONIZING URBAN MOBILITY
• Charlotte is now beginning a pilot program and feasibility study.
• Bike share is coming to the triangle and we can make a lasting, significant impact on urban communities, transportation in the US, and fostering healthy lifestyles
© 2012 Triangle Bike Share
This slide intentionally left blank
© 2012 Triangle Bike Share
CITY PROFILES
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
% Popula)on enrolled as students
-‐
5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
30,000.00
Pop / mi^2
Popula)on Densi)es
© 2012 Triangle Bike Share
CITY PROFILES, CONT.
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
Employed: Cycling Commu)ng Rate
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Employed: Public Transit Ridership
© 2012 Triangle Bike Share
STARTUP SYSTEM COSTS
• 40 Stations, 400 bicycles • $38-50,000 per station • $4,500 station installation • Total: ~$1.48M
© 2012 Triangle Bike Share
TARGET MARKET
© 2012 Triangle Bike Share
MEMBERSHIP TYPES AND SALES PROJECTIONS
Membership Type Price Point
FY01 Projected Volume FY02 Projected Volume
24-‐hour Temporary $6 11,266 18,958
7-‐day $20 40 275
30-‐day $30 75 155
Annual $80 1685 1,800
© 2012 Triangle Bike Share
© 2012 Triangle Bike Share
SOURCES • American Community Survey Data 2010
• Bike Share – History, Impact and Prosivions –Paul DeMaio • http://plancharlotte.org/story/charlotte-bike-sharing-dnc-uptown-downtown • Denver Bike Share 2010 Annual Report • CommuterPageBlog.com, Paul DeMaio • http://www.commuterpageblog.com/2012/02/capital-bikeshare-striving-to-become-financially-self-
sufficient.html • IBISWorld.com Public Transportation Industry Report, June 2011 • Transportation Research Part A – Bicycling renaissance in North America? • US Census Bureau • Capital Area Bus Transit Development Plan, Technical Memorandum #2, (2011) • http://www.apta.com/mediacenter/pressreleases/2012/Pages/120312_2011Ridership.aspx • Seattle Feasibility Study • Department of Urban Design and Planning, University of Washington • CityData.com • SimplyMap.com • Raleigh Bicycle Transportation Plan 2009 • Minneapolis NiceRide Subscriber Survey 2010 • Bike Sharing for the Triangle Region March 2, 2012 – Alta Planning and Design (Alta Bicycle Share) • SmartBike DC Survey Results • Case for Bike Share: Opportunities in NYC • http://technicallyphilly.com/2011/02/21/cityrydes-bike-sharing-software-close-to-being-awarded-carbon-
credit-certification • Philadelphia Bikeshare Concept Feasibility study (2010) • http://dcist.com/2012/03/national_mall_capital_bikeshare_sta.php • Capital Bike Share “How Jurisdictions Can Join Capital Bikeshare”