trg ebook – personal branding

8/14/2019 TRG eBook – Personal Branding

http://slidepdf.com/reader/full/trg-ebook-personal-branding 1/17

d p e q o d d o &o Qq: \we 21

PgrQcfbi Orbfnhfm , Qcahbi Egnhb

9 O b a k y D c E g y f g t ~ 62

¨^dg _wqqc Mcwp) ?008& Bii hmd~q gqg|gn& Fc pb~ c ~dhq pwoihab~hcf ebx og gpcnwagn) q~cgn hf b g~hg|bi qxq~ge) c ~bfqeh~~gn) hf bfx ce c ox bfx egbfq) giga~cfha)egadbfhabi) pdc~cacpxhfm) gacnhfm) c c~dg}hqg) }h~dcw~ ~dg phc }h~~gf pgehqqhcf c ~dg pwoihqdg&

AIHAK QA_GGF ^C OGMHF&Dh~ gqabpg ~c rg~wrf ~c fcrebi qarggf ecng&

Pq O

, Q E





9 O b a k y D c E g y f g t ~ 6?

^BOIG CL ACF^GF^Q

]d hq Pq O3&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&1

]d nq Pq O bppx ~3&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&>

D} n h L Ex c} Pq O3 &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&7

]d hq Ex Eqq3 &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&=

Pq O , Q E&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&8

]d hq Pq O ~3&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 21

]d hq Wq Pq O Oq3 &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 2>

awq &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 27






]db~ hQ

PgrQcfbi

Orbfnhfm3

B Pgrqcfbi Orbfn hq bf hfnh|hnwbi‘q gec~hcfbi

rgqpcfqg ~c xcw& ]dgf xcw ng|gicp b Pgqcfbi

Obfn) xcw |hg} xcwqgi bq b |biwboig pcnwa~&

H~‘q ogaceg xcw jco ~c ’qgii xcwqgi― ~c aihgf~q c

pc~gf~hbi gepicxgq& Xcw Pgqcfbi Obfn qdcwin

qdc}abqg xcw ecq~ wfhrwg bfn pcgqqhcfbi

b~~how~gq ~c ebkg xcw b |biwboig aceecnh~x& Bfn

}dc ncgqf‘~ }bf~ qcegcfg |biwboig }ckhfm }h~d

~dge3





9 O b a k y D c E g y f g t ~ 6>

] nqPq

O

bpp ~3

Qcic gf~gpgfgwq) gbi gq~b~g bfn hfqwbfag

bmgf~q) jco qggkgq) c obqhabiix bfxcfg ~db~ }ckq

c ~dgeqgi|gq bfn dbq ~c qgii ~dgh ~bng bq }gii bq

~dgeqgi|gq bq b pcnwa~ acwin bii ogfg~ ce wqhfm

Pgqcfbi Obfnhfm&

^dgx db|g ~c pgqgf~ ~c b pc~gf~hbi aihgf~ c gepicxgg

~dg hngb ~db~ ~dgx bg boqciw~gix ~dg ogq~ pgqcf c

~dg pcqh~hcf&






d} n hl e

pq

O3

LCAWQ: Ngfg ~dg cfg nhggf~hb~hfm bfn pc}gwiix

acepgiihfm rwbih~x ~db~ ebkgq xcw pgqcfbi obfn

_bzc qdbp&

ACFFGA^HCF: Acffga~ }h~d xcw bwnhgfag ox

gq~boihqdhfm xcw |chag) bfn ngfhfm xcw egqqbmg&

DB_ECFX:Wfhx xcw obfn ox ng|gicphfm obfngn

~cwadpchf~q ~db~ gq~boihqd ~wq~&

ADBFMG ^DG ACF\G_QB^HCF: Fc mgfgha biqg

pcehqgq& Cfix xcw ^_WG Obfn Pcehqg&





9 O b a k y D c E g y f g t ~ 6<

Pq

O

O

nl3

Pgqcfbi Obfnhfm hq ~dg pcagqq ox }dhad }g

ebkg~ cwqgi|gq ~c c~dgq& Bq b obfn) }g abf

ig|gbmg ~dg qbeg q~b~gmhgq ~db~ ebkg agigoh~hgq

c acpcb~g obfnq bppgbi ~c c~dgq& ]g abf

owhin obfn grwh~x jwq~ ihkg ~dge&





9 O b a k y D c E g y f g t ~ 6=

]db~ hQ Ex

EgQQbmg3

Ogcg xcw abf nh|g dgbn%q~ hf~c

~dg Qcahbi Egnhb }b~gq) xcw db|g ~c

wfngq~bfn }db~ xcw egqqbmg hq& Xcw nc

~dhq ox nhqac|ghfm xcw pgqcfbi obfn&

Obfn nhqac|gx hq bocw~ mwhfm cw~

}db~ xcw }bf~ ~c nc c ~dg gq~ c xcw

ihg) qg~~hfm mcbiq) }h~hfm nc}f b ehqqhcf)

|hqhcf bfn pgqcfbi obfn q~b~gegf~

$}db~ xcw nc bfn }dc xcw qg|g() bq

}gii bq agb~hfm b ng|gicpegf~ pibf&

Lhfbiix) qgiga~ b fhadg bfn ebkg h~ pb~ c

xcw ncebhf&






bfn cfag xcw db|g xcwr dcwQg hfcrngr) ~dgf xcw abf hf|h~g ~dg

PwOiha ~c |hQh~&






Pq

O

Q

EOwqhfgqq abnq) gqweèq bfn ~hgq bg bii

~bnh~hcfbi egbfq c Pgqcfbi Obfnhfm) ow~

~dgg bg ebfx ecg adbffgiq cw~ ~dgg& Bfn

}h~d egqqbmg hf dbfn) xcw abf qbgix gf~g

~dg Qcahbi Egnhb }b~gq& Bppcbad QE bq

xcw }cwin b acfggfag) bfn ~gq~ ~dg ~dhfmq~db~ }ck ogq~ c xcw& Hf cng ~c agb~g b

}gii%cwfngn bfn gbqhix baagqqhoig obfn) xcw

qdcwin ~x ~c ac|g bii ~dg ebjc QE cw~ig~q&





9 O b a k y D c E g y f g t ~ 62 0

]goqh~g bfn Oicm

Db|hfm b }goqh~g bfn oicm bg ~}c c ~dg ecq~

obqha bgbq c pcmgqqh|g Pgqcfbi Obfnhfm& Xcw

}goqh~g qdcwin db|g bf gbqx ncebhf fbeg) bfn

og }gii ng|gicpgn) hf~ggq~hfm) bfn }h~dcw~ bnq&H~ qdcwin biqc abp~wg xcw obfn gqqgfag bfn og

wpnb~gn gmwibix&

Oicmq abf og gbqhix qg~ wp }h~d Oicmmg c

]cnpgqq& Xcw oicm qdcwin biqc db|g gmwib

wpnb~gq) wqg pha~wgq bfn |hngc) acf~bhf b |bhg~x

~c xcw acf~gf~) og bocw~ c~dg ~dhfmq ogqhngq xcw)bfn pc|hng b pibag c acf|gqb~hcfq&





9 O b a k y D c E g y f g t ~ 622

^}h~~gr bfn Lbagocck

^}h~~g bfn Lbagocck bg ~}c c ~dg ecq~ obqha bfn

}hngix wqgn Qcahbi Fg~}ckhfm qh~gq& Xcw Lbagocck

qdcwin og xcw Qcahbi Egnhb dwo }h~d ihfkq ~c xcw

}goqh~g) oicm) ^}h~~g) g~a& Xcw Lbagocck qdcwin db|g

awgf~) gqpga~boig pha~wgq c xcw) mbeeb~habiix acga~

q~wa~wg) pgqgf~boig q~b~gegf~q gmbnhfm hf~ggq~q

bfn acf~gf~) bq }gii bq gqpcfqhoig ebhf~gfbfag& H~ hq

xcw jco ~c ebkg xcw Lbagocck pbmg bq pcgqqhcfbi

bq pcqqhoig& Q~bx aigb c pcbfh~x) wflb~~ghfm pha~wgq

bfn }bii pcq~q ~db~ q~bx ce xcw pgqcfbi hebmg& Xcw

^}h~~g qdcwin og aiw~~g%gg bfn bppgb pcgqqhcfbi

bfn cmbfhzgn& ^x ~c b|chn pcq~hfm fgmb~h|g ~}gg~q)

bfn ~}gg~ bq c~gf bq pcqqhoig&





9 O b a k y D c E g y f g t ~ 62 ?

IhfkgnHf bfn Pibtc

IhfkgnHf bfn Pibtc bg owqhfgqq%chgf~gn qcahbi fg~}ckhfm qh~gq ebhfix wqgn c pcgqqhcfbi

fg~}ckhfm& ̂ dgx ~gfn ~c og igqq ’qcahbi― ~dbf Lbagocck bfn ̂ }h~~g ow~ q~hii cg ~dg qbeg cppc~wfh~hgq

~c acffga~ $hf b owqhfgqq qg~~hfm) ~dcwmd(&

IhfkgnHf hq bf hf~gacffga~gn fg~}ck c gtpghgfagn pcgqqhcfbiq ce bcwfn ~dg }cin& Xcw abf

fn) og hf~cnwagn ~c) bfn aciibocb~g }h~d rwbihgn pcgqqhcfbiq ~db~ xcw fggn ~c }ck }h~d ~c

baacepihqd xcw mcbiq& IhfkgnHf hq bf b}gqceg pibag c xcw ~c agb~g b pcig ~db~ qweebhzgq

xcw pcgqqhcfbi gtpg~hqg bfn baacepihqdegf~q& H~‘q ihkg b gqweg&&&~db~ mc}q bfn acffga~q&

Pibtc hq bf cfihfg bnngqq occk bfn qcahbi fg~}ckhfm qg|hag& Pibtc abf cmbfhzg xcw bppchf~egf~q

bfn abigfnb) bfn g|gf dgip xcw ihfk ~cmg~dg bii xcw baacwf~q cf~c c~dg }gii %kfc}f qcahbi fg~}ckq$ihkg Lihak) Xcw^wog) Nhmm) bfn c~dgq(&





9 O b a k y D c E g y f g t ~ 62 1

]db~‘Q b PgrQcfbi

Orbfnhfm ~ccikh~3

Xcwr Pgrqcfbi Orbfnhfm ~ccikh~ hq xcwr ohmmgq~ bqqg~ bfn }hii dgip xcw ~c og

ecrg crmbfhzgn bfn prcba~h|g hf argb~hfm xcwr Pgrqcfbi Orbfn& Xcwr ~ccikh~qdcwin hfaiwng:

  Owqhfgqq abrnq

  _gqweg#ac|gr ig~~gr#rglgrgfagq

  Oicm#}goqh~g

  Lbagocck#^}h~~gr#IhfkgnHf baacwf~q

  ]brnrcog  \hngc rgqweg

  Gebhi bnnrgqq





9 O b a k y D c E g y f g t ~ 62 >

]dc hQ wQhfm PgrQcfbi

Orbfnhfm OgQ~3

Mbrx \bxfgradwk

Mbx \bxfgadwk hq ~dg q~b c ]hfg Ihobx ^\ bfn Nhga~c c Cpgb~hcfq b~ ]hfg Ihobx hf Qphfmgin)

FJ& Dg dbq oggf bq ebjc phcfgg hf ~dg bgb c pgqcfbi obfnhfm&

B~g phebhix w~hihzhfm ~bnh~hcfbi bn|g~hqhfm ~gadfhrwgq ~c owhin dhq behix‘q icabi }hfg owqhfgqq hf~c b

fb~hcfbi hfnwq~x igbng) Mbx bphnix ig|gbmgn qcahbi egnhb ~cciq qwad bq ^}h~~g bfn Lbagocck ~c

pcec~g ]hfg Ihobx ^\) dhq |hngc oicm bocw~ }hfg& Bq dhq |hg}gqdhp q}giign ~c c|g 40)000 b nbx)

nccq cpgfgn ~c b occk ngbi) qg|gbi fb~hcfbi ^\ bppgbbfagq) bfn b lwx c qpgbkhfm gfmbmgegf~q

bcwfn ~dg }cin& Mbx‘q nwbi hngf~h~x bq oc~d owqhfgqq mww bfn }hfg mwx dbq ebng dhe ~dg ’Qcahbi

Egnhb Qceegihg&― Hf bnnh~hcf ~c dcq~hfm ]hfg Ihobx ^\) Mbx hq biqc ~dg bw~dc c Awqd H~ bfn bf bii%bcwfn owqhfgqqebf&

Lhfn bocw~ ecrg bocw~ Mbrx b~ Mbrx|bxfgradwk&ace

Cr lciic} Mbrx cf ^}h~~gr @ d~~p:##~}h~~gr&ace#mbrx|gg





9 O b a k y D c E g y f g t ~ 62 7

acfaiwQhcf

^dg oc~~ce ihfg: Orbfnhfm hq arwahbi&

Qcahbi Egnhb dgipq ~c argb~g aceewfh~x brcwfn xcwr

orbfn& Bii h~ ~bkgq hq ~heg bfn aceeh~egf~

~c og~~gr xcwr hebmg&





9 O b a k y D c E g y f g t ~ 62 <

_WQQC HQ B Q^_B^GMHA O_BFNHFM BMGFAX ‑

BFN BQ B O_BFNHFM BMGFAX) ]G B_G OGIHG\G_Q&

Dgrg) }g ogihg|g hf ~dg prcehqg ogdhfn ~dg orbfn&

Bfn dgrg) }g ogihg|g ~db~ adbfmhfm ~dg acf|grqb~hcf ec~h|b~gq acfqwegr ogdb|hcr&

^drcwmd ~dg wqg cl acfqwegr hfqhmd~) }g ng|gicp orbfnhfm hfh~hb~h|gq lcr cwr aihgf~q

~db~ lcre gec~hcfbi acffga~hcfq }h~d ~dghr acfqwegrq&

L e le o) q e

e ow ~d rwqq mwp) p wq ) } }w | d le xw&

22< g& aqq Q&) n}} ilx) ib =0702 y 11=&=<8&2710 y L 11=&=<8&2712

}}}&dwqqwp&e y }}}&zoo&e y j@dwqqwp&e





9 O b a k y D c E g y f g t ~ 62 =

¨^dg _wqqc Mcwp) ?008& Bii hmd~q gqg|gn& Fc pb~ c ~dhq pwoihab~hcf ebx og gpcnwagn) q~cgn hf b g~hg|bi qxq~ge) c ~bfqeh~~gn) hf bfx ce c ox bfx egbfq) giga~cfha)egadbfhabi) pdc~cacpxhfm) gacnhfm) c c~dg}hqg) }h~dcw~ ~dg phc }h~~gf pgehqqhcf c ~dg pwoihqdg&

Pq O

, Q E

trg ebook – personal branding

Documents