trendwatching.com's INTERNET OF CARING THINGS

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  • internet of caring things

    trendwatching.com april 2014 Trend briefing

    Why consumers will embrace connected objects with a clear mission: to actively care for them.

  • consumers dont care about the internet of things.Okay, most of them dont.

    All too often, the Internet of Things looks like this.

    The Samsung T9000 is a wifi-enabled

    smart fridge that allows users to Tweet via a

    touchscreen embedded on the door. It retails for

    USD 4,000.

    Is tweeting via a fridge the next wave of the

    social web? Our bet is no.*

    * We know, yet another bashing for smart fridges. Which innovator will nail the smart fridge that truly serves the eternal need for useful information and greater convenience?

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 2

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  • Lets focus on people for a minute.

    At heart, human beings have a set of unchanging,

    fundamental needs and wants. Just a few:

    Physical health

    Mental wellbeing

    Safety and security

    Connection to loved ones

    Consumers will lavish love and attention on

    products, services and experiences that unlock

    new ways to serve these (and other) imperatives.

    In 2014, then, consumers will embrace a network

    of connected objects that does just that. An

    INTERNET OF CARING THINGS.

    What do consumers care about?

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 3

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  • INTERNET OF CARING THINGS A network of connected objects brought to life by a clear mission: to actively care for consumers their physical and mental wellbeing, homes, loved ones, and more.

    DEFINITION

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 4

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  • The INTERNET OF THINGS is happening now. And its only going to get bigger.

    1. some numbers

    WHY NOW?

    In 2005, there were 2.5 billion connected

    devices, most PCs, smartphones, tablets. By

    2020, there will be over 30 billion connected

    devices, most not PCs, smartphones, tablets.

    100 things are coming online every second.

    (GARTNER, NOVEMBER 2013)

    (CISCO, JULY 2013)

    2005

    2020

    2.5bn

    30bn

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 5

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  • Four forces are paving the way for the explosion of the INTERNET OF THINGS in 2014.

    2. technologies converge

    WHY NOW?

    Cheaperandmoreefficientwirelessconnectivity

    chips. Making it viable to add connectivity to more

    objects, from toothbrushes to bike locks.

    rising adoption of cloud storage means more

    consumers will have a place to put all the data that

    the INTERNET OF CARING THINGS will create.

    Ultra-precise geo-location now allows a

    consumers physical location to be known with

    ultra-precision (Apples iBeacon, part of iOS7,

    allows location to the nearest centimeter): a

    necessary condition for some interactions with the

    INTERNET OF CARING THINGS.

    Thecrowdfundingrevolution. All kinds of objects

    are being made smart; consumers can choose the

    winners.

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  • These changes are driving the demand for a network of CARING objects, designed to protect and assist people in their daily lives.

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 7

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  • At last, smart objects that put people first.

    caring objects

    THE RESULT?

    The INTERNET OF CARING THINGS means

    connected objects that serve consumers most

    important needs: physical and mental wellbeing,

    safety, security, oversight of loved ones, and

    more.

    Youre probably already familiar with the

    innovations that have blazed an early CARING

    trail. The nest smart thermostat*, niKe fuelband

    and fitbit, for example.

    But now, the INTERNET OF CARING THINGS will

    evolve in exciting new directions.

    Check out the examples below divided into five

    categories of CARING for a glimpse of these...

    * Indeed, just after we first wrote about this trend in December 2013, Google placed a USD 3.2 billion bet on it with their purchase of Nest Labs. Signal enough that this is a trend worth following? ;)

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 8

    https://nest.com/thermostat/life-with-nest-thermostat/http://www.nike.com/us/en_us/c/nikeplus-fuelbandhttp://www.fitbit.com/www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • INTERNET OF HEALTHY THINGSEXAMPLES

    Connected objects that weave self-tracking through daily life will supercharge self-improvement of fitness and

    physical wellbeing.

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 9

    www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • inTerneT of heaLThY THINGS

    cuptimeChinese smart cup allows users to track hydration levels

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 10

    http://www.demohour.com/projects/336784www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • inTerneT of heaLThY THINGS

    athosSmart fitness suit tracks and visualizes muscle activity

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 11

    http://www.liveathos.com/www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • inTerneT of heaLThY THINGS

    stir Kinetic DeskSmart desk tracks health data and encourages activity

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 12

    http://www.stirworks.com/www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • INTERNET OF MINDFUL THINGSEXAMPLES

    Stressed, time-poor, over-stimulated consumers will expect the INTERNET OF CARING THINGS to attend to their

    mental wellbeing, too.

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    www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • inTerneT of MinDfUL THINGS

    neuroonSmart sleep mask increases productivity by promoting power napping

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 14

    http://www.intelclinic.com/www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • inTerneT of MinDfUL THINGS

    VigoWearable device tracks and optimizes individuals alertness

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 15

    http://wearvigo.com/www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • INTERNET OF SAFETY THINGSEXAMPLES

    Physical safety is one of the most fundamental human needs. Now, a network of CARING objects can unlock new

    ways to serve it.

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  • inTerneT of safeTY THINGS

    SkullySmart motorcycle helmet helps eliminate blindspots using cameras and an HUd display

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 17

    http://www.skullyhelmets.com/heads-up-display-helmet/www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • inTerneT of safeTY THINGS

    nestgoogle buys smart home appliance manufacturer for USd 3.2 billion

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 18

    https://nest.com/www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

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    than monthly Trend Briefings...

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    introducing our 2014 Premium service

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  • INTERNET OF SECURITY THINGS

    EXAMPLES

    A truly smart network of connected objects means enhanced oversight and control of valuable or cherished

    possessions.

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  • inTerneT of secUriTY THINGS

    the cricketSmart bike alarm automatically sends cellphone notifications

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 21

    http://b45h.com/www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • inTerneT of secUriTY THINGS

    goji smart LockSmart lock sends picture alerts to cellphone

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 22

    http://www.gojiaccess.com/www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • INTERNET OF FAMILY THINGS

    EXAMPLES

    Supercharged oversight of the physical world doesnt only apply to possessions. It will also help consumers stay

    close to their loved ones.

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    www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • inTerneT of faMiLY THINGS

    ToymailTalking toys allow parents to send voicemails to kids

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 24

    http://toymailco.com/www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • inTerneT of faMiLY THINGS

    MotherSmart device monitors home and family

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 25

    https://sen.se/www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • inTerneT of faMiLY THINGS

    t.JacketSmart jacket lets parents give remote hugs

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 26

    http://www.mytjacket.com/www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • NEXTWhat does the emergence of the INTERNET OF CARING

    THINGS mean for brands?

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  • When consumers live amid their own personal network of caring objects, they will naturally ask: how are brands using their inTerneT Of Caring THingS to look after me in store, online, during delivery, and more?

    1. heightened expectations of care

    NEXT

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 28

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  • life amid an inTerneT Of Caring THingS generates an avalanche of data: on daily movements, mood, sleep, and interactions with the home. Who will help consumers enhance their lives by drawing actionable insights out of their datasphere?

    2.Newdata

    NEXT

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  • The data created by a network of Caring objects means fresh grounds for concern over privacy. is the inTerneT Of Caring THingS the phenomenon that finally brings the privacy issue home to most consumers?

    3.Risingprivacyconcerns

    NEXT

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    www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • a network of connected objects means a network of upgradeable objects and that means a shift away from the standard purchase, use, discard consumption model.

    4. UPgraDia

    NEXT

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 31

    www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • The internet of Things doesnt have to serve the deep human need for care there are plenty of other fundamental needs and wants it can serve, too. go ahead: claim your own internet of Things!

    5. internet of _ _ _ _ _ _ things

    NEXT

    The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 32

    www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

  • The inTerneT of caring Thingswww.trendwatching.com/trends/internet-of-caring-things 33

    http://trendwatching.com/trends/consumertrendcanvas/www.trendwatching.com/trends/internet-of-caring-things/www.trendwatching.com/trends/internet-of-caring-things/

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