trendspot anz 2014 - federated experience manager - thomas eldblom
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A U S T R A L I A
Senior Solution Architect
30 September 2014
Thomas Eldblom
Sitecore ANZ
#TrendspotANZ
Extending the Reach of your Sitecore Platform
using the Federated Experience
Manager
#TrendspotANZ
Disconnectedplatform.
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Disconnectedexperience.
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Own theexperience™
.
#TrendspotANZ
Sitecore® Federated Experience Manager
• Track and optimize the entire customer journey
• Distribute content across platforms and technologies
• Extend the digital marketing capabilities to all websites and applications
#TrendspotANZ
DemoTracking on remote sites
#TrendspotANZ
Beacon script
<script type="text/javascript" src="//[SITECORE_DOMAIN]/-/fxm/web/"></script>
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Mirror Items
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Creating Mirror Items
Bulk Creation Manual Creation Ad Hoc Creation
Crawl the external website pages and create
corresponding items
Use the page editor to navigate the external website
and create corresponding items
Visit pages on the external website and create
corresponding items
Manually triggered or scheduled
Enabled by default Disabled by default
Controlled by rules
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Recap - Tracking
Define remote website in Federated Experience Manager
Attach beacon script to remote website
Choose strategy for creating mirror items
Configure template and tracking attributes for mirror items
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DemoInjecting content on remote sites
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Content injection
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Recap – Content Injection
Use page editor to define placeholder selectors and placeholders.
Attach common placeholder selectors to external site.
Use page editor to define renderings and content for the remote site.
Use Sitecore personalization and testing features on the remote site.
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AnalyticsDatabase
Application tracking
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Tracking script
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Exte
rnal Events
Lis
tener
AnalyticsDatabase
Init
ializ
e T
rack
ing
HTTP GET/POST
Reso
lve A
pplic
ati
on
Read P
ara
mete
rs
Exe
cute
Act
ions
Reso
lve R
ule
s
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Defining Applications
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Recap – Application Tracking
Allows external applications to track events and goals into the Analytics database
Resolves applications based on referrer url
Applications reads the request parameters from the request
Application configuration uses the rules engine to determine actions based on the parameters
Rule actions trigger goals or events (or custom actions)
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Summary
#TrendspotANZ
Sitecore® Federated Experience Manager
Track and optimize the entire customer journey
Distribute content across platforms and technologies
Extend the digital marketing capabilities to all websites and applications
#TrendspotANZ
Sitecore® Federated Experience Manager
Version 1 available now on SDN
Compatible with Sitecore CMS 7.2 and 7.1 Update-1
Version 1.1 released with Sitecore 7.5 supporting xDB
Documentation available:
• Federated Experience Manager 1.0 Installation Guide
• Federated Experience Manager 1.0 Developer's Guide
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Sitecore 8
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Q&A
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Sitecore® Federated Experience Manager
• Extend the reach of your Sitecore platform.
• Simple, Easy, Powerful.
• Available now!
Thomas [email protected]
teldblom