trends with benefits mar 2012

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1 1 Trends with Benefits Social Media 2012 Playbook March 28, 2010 1 Trends Benefits Search LinkedIn Twitter Email Mobile Sequel event: “North by North Shore” June 13 all morning at DYC. Deep dive! Learn live! Subscribe at http://northbynorthshore.com to get timely updates, early discounts, planning tools, registration details etc. when they happen! Order the .pdf version with menu, links & icons activated (click here)

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Page 1: Trends with benefits mar 2012

1 1

Trends with Benefits

Social Media 2012 Playbook March 28, 2010

1

Trends Benefits Search LinkedIn Twitter Email Mobile

Sequel event:

“North by North Shore”

June 13 – all morning at

DYC. Deep dive! Learn

live! Subscribe at http://northbynorthshore.com

to get timely updates,

early discounts, planning

tools, registration details

etc. – when they happen!

Order the .pdf version

with menu, links & icons

activated (click here)

Page 2: Trends with benefits mar 2012

2

Trends with Benefits

Social Media 2012 Playbook March 28, 2010

2

Slide 3 – About North Shore Technology Council

Slide 14 – About today’s sponsor, Net Atlantic …..

Slide 22 – Playbook Start Page ………………….. Contents:

Trends Benefits Search LinkedIn Twitter Email Mobile

Sequel event:

“North by North Shore”

June 13 – all morning at

DYC. Deep dive! Learn

live! Subscribe at http://northbynorthshore.com

to get timely updates,

early discounts, planning

tools, registration details

etc. – when they happen!

Order the .pdf version

with menu, links & icons

activated (click here)

Page 3: Trends with benefits mar 2012
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4

MISSION

To build a strong ecosystem for the success of technology businesses North of Boston by facilitating:

Collaboration

Networking

Professional growth

Economic development

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NSTC VISION

To be the leading collaborative fostering

technology businesses North of Boston

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We can’t do it without you

Programs Committee

Membership Committee

Sponsorship Committee

IT Committee

Marketing Communications Committee

Biomedical Technology Section

Sustainability Forum

Women’s Initiative

Volunteer Opportunities

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Join the discussion and stay connected with the NSTC and its members.

Join our LinkedIn group and Facebook page.

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Partner Organizations

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Mass High Tech

Platinum Sponsor

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Pepper Hamilton LLP

Platinum Sponsor

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Gold Sponsors

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Welcome Gold Sponsor

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Silver Sponsors

Axcelis Technologies, Inc. Innovent Technologies

Mass Capital Resource Company Endicott College

Comcast Business Class The Enterprise Center at Salem

State The Superior Group

The Hanover Insurance Group BerryDunn

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Today’s Sponsor

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Net Atlantic is a proud sponsor of the NSTC

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Who is Net Atlantic?

• We are one of the first Email Service Providers

• ~2000 customers worldwide

• 35 employees

• Over 6 billion emails sent last year

• On track to send over 8 billion this year!

• Located in downtown Salem, Mass

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Why is email so effective?

Email marketing:

• Drives behavior

• Builds brands

• Increases revenue

• Is a highly effective “push” technology

• Is a key piece of your complete Marketing strategy

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Our Difference

• Our advanced technologies allow for high levels of

integration, segmentation, dynamic content creation,

triggered and sequential messaging, multi-channel

messaging, and more

• We are a key partner to help

you succeed online

• We’re not just an

Email Service Provider;

We are an extension of your

Marketing Team

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• The world is constantly changing, and as an agile

company, Net Atlantic has become an integrated multi-

channel engine (Email Marketing, Social Media, Content

Creation)

We help you drive results

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And… Do Not Forgot To Make It Social!

There are some Net Atlantic team members in the audience.

After the event, feel free to ask them questions!

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Trends with Benefits

Trends Benefits Search LinkedIn Twitter Email Mobile

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EatMedia.com

Change is a constant

bordering on chaos

Surround yourself with people that

help you use these forces.

EatMedia or be Eaten

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About

Chief Revenue Office (CRO)

Sales, Marketing, Client Relations, Fanbase building

Digital, Mobile, Social, Events

CRM, Marketing Automation, Analytics

Content Development

User Experience design

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GO F.LIN.T.Y.

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ROI? Return On Investment

Risk Of Inactivity

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5 Years: $5-30 B Sales Growth of Physical Goods

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Whose Responsibility?

- Yours

- Your Team

- Friends & Vendors

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I hear, and I forget.

I see, and I remember.

I do, and I understand.

- Chinese Proverb

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Evolve…

Dave Armano+

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Know Your Rig

Trust Your Rig

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Get … and Be:

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It’s about the Story You Tell

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Pencils down!

This Playbook will be shared via

Twitter, LinkedIn, NSTC.org, FanFoundry and EatMedia.

Every logo, button and frame here is a live link.

Today we will focus on a few key highlights.

How deep you dive later is up to you.

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3 Forms of Media: Own Buy Earn

2 Reasons to Participate: Opportunity Obligation

1 Most Important: Content

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43

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Outbound Marketing

Inefficient Interruptions

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InBound Marketing

Hubspot

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What are you trying to build, and where?

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Social Media = Generation “C” – connecting, conversing, collaborating

Social Media Marketing = telling your story in a compelling,

conversational way – part of a broader Content Marketing strategy.

1. Business challenges

• content strategy

• content creation

• audience discovery

• audience engagement & dialogue

• converting audience into customers and fans

2. Audience challenges

• irrelevant content

• ineffective content

• less time and attention

What are you trying to say, and to whom?

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Uptake factors

1. Content strategy - how do you want to be known?

2. Data strategy – how will you identify target audiences?

3. Channel strategy - re-usable content “chunks”

Ex: white paper > preso > blog > Tweet > video > podcast

4. Audience self-discovery – SEO, targeting, etc.

Intake factors

1. Sharing (or “Snaring”) features

2. Landing pages

3. Opt-in and response management

4. Conversation – listening, monitoring and engagement

5. Database management

Content Marketing via Social Channels

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•Email Marketing

•Microsites

•Forms/Surveys

•Commerce / Storefront

•Inventory / Budget Mgt

•Multi-Vendor Mgt

•Brochure Builder

•Presentation Center

•Education Center

Social Mobile E-mail Print Web Video

Distribution

Engagement

User - Generated Content

(UGC)

Assets Access Dynamic

Assembly

Campaign

Management

Reporting &

Measurement

Management

Production

Online Marketing On-demand

Print Studio

Sales Enablement

Tools

A Content Marketing Ecosystem

Next up: Trends

Today’s focus

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Trends

50

Trends Benefits Search LinkedIn Twitter Email Mobile

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Hubspot 2011

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Generation “C” Last Decade Last Century Speed Light beam Cycle time (HDD) Electron

Auto Rental RelayRides, Zipcar Enterprise Rent-a-Car Taxi

Movies Red Box, NetFlix Comcast Blockbuster

Books Amazon, eBooks Borders Public Library

Electronics NewEgg.com Dell.com, Best Buy Circuit City

Telephones Samsung, Apple (4G) RIM & Motorola Ma Bell

Music Spotify iTunes Tower Records

Real Estate Zillow Realtor.com Newspaper

Search Summly, Quora Google, Wikipedia Encyclopedia Brittanica

Business News Xfinity, Mashable Cable TV / WSJ .com Network TV / Newspaper

Jobs LinkedIn Monster.com Newspaper

Business Forum LinkedIn, Virtual Trade

Show LinkedIn, Virtual Trade

Show Trade Show

Social Forum Facebook, Pinterest Friendster Tripod, Lycos

Opinion Forum Twitter, Polldaddy,

LinkedIn Forums & focus groups Mail surveys

Where are we now? New ways to engage:

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Generation “C” Last Decade Last Century Speed Light beam Electron Plane

Auto Rental RelayRides, Zipcar Enterprise Rent-a-Car Taxi

Movies Red Box, NetFlix Comcast Blockbuster

Books Amazon, eBooks Borders Public Library

Electronics NewEgg.com Dell.com, Best Buy Circuit City

Telephones Samsung, Apple (4G) RIM & Motorola Ma Bell

Music Spotify iTunes Tower Records

Real Estate Zillow Realtor.com Newspaper

Search Summly, Quora Google, Wikipedia Encyclopedia Brittanica

Business News Xfinity, Mashable Cable TV, WSJ .com Network TV / Newspaper

Jobs LinkedIn Monster.com Newspaper

Business Forum LinkedIn, Virtual Trade

Show LinkedIn, Virtual Trade

Show Trade Show

Social Forum Facebook, Pinterest Friendster Tripod, Lycos

Opinion Forum Twitter, Polldaddy,

LinkedIn Forums & focus groups Mail surveys

Where are we now? New ways to engage:

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10M 0 2 M 0 10 K 10M

Facebook Users

Ebay Sales Mashable

Subscribers Ebooks

(% of all sales) Music

Downloads Mobile Apps

LinkedIn Users

Twitter Users

500 M

1 M

500M $100M 30 M

$5 B

18%

2 B

150 M

eBooks

A few 5-year trends

54

850 M

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10M 0 2 M 0 10 K 10M

Facebook Users

Ebay Sales Mashable

Subscribers Ebooks

(% of all sales) Music

Downloads Mobile Apps

LinkedIn Users

Twitter Users

500 M

1 M

500M $100M 30 M

$5 B

18%

2 B

150 M

eBooks

A few 5-year trends

55

850 M

20% of US commerce revenue is online – and that’s just Retail

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Social Media =

The Internet’s way of driving us all crazy…

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But it’s a great way to reach an extended audience.

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First: Assess your social “graph”

You 1000+ 450 0 8 0 1700+ 390 110

Aud 1 1500 1600

Org

Aud 2

•What are the trends?

•Who are your audiences? Where do they socialize?

•Who is Scouting? Active? Immersed? Influential?

•How connected and influential are you?

60

Who uses what? How, and why?

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Click here for stats on Twitter, Pinterest, Facebook, Google+, Reddit, Digg (search Mashable.com for “Social Media Demographics” 61

Next: Benefits

Who uses what? How, and why?

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•Assess the trends

• Do the free R&D: Assess your audience

Who are they? Where are they? Who is influential?

• Assess your own social graph

• Align your content & presence to your audiences

Summary: Crowd-surf the trends

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Benefits

64

Trends Benefits Search LinkedIn Twitter Email Mobile

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Q: What’s In It for You?

66

Consider:

The attributes of business

now apply to the individual

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New sources of Capital. A:

Q: What’s In It for You?

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Relationships

New sources of Capital. A:

Q: What’s In It for You?

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Relationships

Influence

A:

Q: What’s In It for You?

New sources of Capital.

69

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Relationships

Influence

Money

$

A:

Q: What’s In It for You?

New sources of Capital.

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Money

$ Relationships

Influence

Social

Capital

Financial

Capital

A:

Q: What’s In It for You?

New sources of Capital.

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Money

$ Relationships

Influence

Q: How are they interchangeable?

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Influence

• Trust

• Reciprocity

• Knowledge

• Authority

• Recognition

Money

$ Relationships

A:

Q:

Through Value Exchange:

How are they interchangeable?

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Example: Influence as Social Capital

Knowledge

+ Authority

Influence

74

Influence = X Reach X Relevance

(Value)

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Example: Relationships as Social Capital

Trust +

Reciprocity

75

X Reach X Relevance Relationships =

Relationships

(Value)

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Knowledge 23% say there's not enough Educational info (IDG Connect)

Authority (Expertise)

48% said if the quality of thought leadership improved, it would influence their purchase decision. (ITSMA)

Reach 43% of marketers say customers view their content as disjointed or hit and miss. (Forrester Research)

Relevance 39% say this key element is missing (IDG Connect)

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Influence gap = investment opportunity

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Relationship gap = investment opportunity

Trust 98% ignore ads; 89% buy based on expert & peer recommendations (IDG Connect)

Reciprocity 92% willingly exchange personal data for benefits - service, convenience, etc. (IDG Connect)

Reach 43% of marketers say customers view their content as disjointed or hit and miss. (Forrester Research)

Relevance 39% say this key element is missing (IDG Connect)

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79 79

It don’t mean a thing

If you don’t hear “cha-ching”

Money

$

Social Capital gaps = investment opportunities

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1.

content

2.

community

3.

conversion

80

Social Capital gaps = investment opportunities

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1.

content

2.

community

3.

conversion

preferences

1. engagement

Exchange information along your buyer’s journey: Identity Preferences Requirements

81

Social Capital gaps = investment opportunities

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CTA*

CTA

sample save

subscribe

preferences

ask share

compare

convert transact

refer

2. fulfillment

Meet audience needs and interests with useful content and a Call to Action (CTA)

1. engagement

82

1.

content

2.

community

3.

conversion

Social Capital gaps = investment opportunities

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CTA*

CTA

sample save

subscribe

preferences

ask share

compare

convert transact

refer

3. relevance

2. fulfillment

News • Event Review • Referral

Website • Blog

Event • Reward Survey • Partner

Proposal • Report Dashboard

Demo Presentation Conversation

Q&A

1. engagement

Be relevant!

83

1.

content

2.

community

3.

conversion

Social Capital gaps = investment opportunities

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So, how’s your Social Capital?

84

?

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If the Currency of Social Capital is Action…

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…take action. Climb a social rung each week.

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Scouting

Active

Immersed

Influential

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Action item 1: Climb a social rung every week

…alongside your audience

Thinking Like Your Customer - 3 challenges: 1. Expanding competition - you’re competing with everyone 2. Evolving customers – multi-channel, higher stakes (data) 3. The torch has been passed – customers own the bullhorn

(Accenture)

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1. Find your audiences and communities.

Who are they? Where are they online?

Who is Scouting, Active, Immersed, or Influential?

How engaged and influential are you?

2. Identify the Influencers. Quality trumps quantity.

Social Analytics help you identify which people are

sharing content, and their sentiment about it.

Explore channels. Mine data. Update your graph.

Every Social channel gives you reports.

A Good start: a Social Listening Strategy

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Social Listening Strategy (cont’d)

3. Learn & follow your keywords and trends.

4. Announce a social business strategy.

What are you passionate / expert about?

Why are you there? What are your goals?

Relevance - customer service

Reputation – public persona

Ideas - Brainstorming, crowdsourcing, R&D

Commerce - Sales Leads

5. Harness the data (stats, activity, echo effects)

6. Frame a Social Media policy for your team…. 95

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FTC requires you to have a Social Media policy

Per FTC Guidelines on Endorsements & Testimonials,

any company spokesperson should:

• Reflect their honest beliefs, opinions or experiences

• Not make objective claims about a company’s products or

services without appropriate authorization

• Not constitute defamatory statements

• Not violate the privacy of others

• Not be offensive, profane, harassing, derogatory or

discriminatory

• Not infringe on the IP rights of others

• Not constitute deceptive or misleading statements about

products or services you provide

Word of Mouth Marketing Association (womma.org) 96

Expectations + framework > open dialogue

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Action item 1: Climb a social rung every week

97

Scouting

Active

Immersed

Influential

…alongside your audience

Review:

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Summary

•Invest in Social Capital (Relationships and Influence)

•Have a Social Listening Strategy

•Have a Social Media Policy

•Climb a Social rung each week

•Set expectations, provide framework, open dialogue

Next up: Search

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Search

99

Or: How to get found

Trends Benefits Search LinkedIn Twitter Email Mobile

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Search marketing is child’s play…

Got any Aces?

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Everything can be tagged. This presentation is.

Next slide…

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Tag! You’re It.

Everything can be tagged. This presentation is.

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Summary: • Search is child’s play. So play the games. • Get visible. • Get found. • Get shared.

Next up: LinkedIn

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- Reid Hoffman, Founder

111

“All the attributes of business

now apply to the individual”.

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The 3 main ingredients of growth -

• Broader vision

• Faster learning

• Collective intelligence

Q: What’s In It for You?

A:

Source: HBR

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Action item 2: Start a new habit

116

Join Groups

R&D: ask a question

Contribute to a Discussion

Publish: share the answers

Complete Profile (100%)

Start a Discussion

Get helper apps

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Bonus: LinkedIn Power User Cheat Sheet

1.Leverage Groups. You can bypass the connection requirement and

directly message fellow group members.

2.Search options. Advanced Search: lets you sort results of searches

by many handy criteria, such as degree connection, skill tags, etc.

3.Link your Twitter account and share your LI status updates on

Twitter and vice versa.

4.Make your LinkedIn profile your resume. Use the Resume Builder

tool. Choose a template, edit, and export as a .pdf that you can

print, email and share.

5.Video. Add it to your Company page. Company Page > Products >

Admin Tools > Add product or service

6.Rearrange your Profile. In Edit mode, hover mouse over Title of

each section to activate a 4 - arrow icon, then click and drag that

Title and its content.

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7. Extend the life of your questions. Answers > My Q&A : click on

any quesiton you'd like to revive and click "re-open this question

to answers". 7 day increments.

8. Share questions or your answers to others' questions. Use the

"share this" feature beneath a question. You can then share it via

LinkedIn, bookmark it on Delicious, or grab the permalink to

share elsewhere.

9. Track Industry news. Use Linkedin Today. Sign up for email

summaries, too.

10. Export Connections. Contacts > My Connections > Export

Connections

11. Find email contacts. Use the Linked In companion for Firefox. It

helps you ID the profiles of people who email you, plus access

other LinkedIn features.

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Get strategy guides at linkedin.com’s Learning Center (“footer” menu)

LinkedIn Power User Cheat Sheet (cont’d)

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Action item 2: Start a new habit

119

R&D: ask a question

Contribute to a Discussion

Publish: share the answers

Start a Discussion

Next up: Email

Join Groups

Complete Profile (100%)

Get helper apps

Review

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Email

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Trends Benefits Search LinkedIn Twitter Email Mobile

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How email enhances social media

• Everybody has it

• It’s a “long format” channel (>140 char.)

• It’s always on

• It’s available everywhere

• It enables sharing across channels & graphs

•It gives you feedback (performance data)

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Gaps (investment opportunities)

• Get targeting right, finally

know your audience and speak to their pain

• Design for mobile and sharing (vs. snaring) –

tags, buttons, formatting

• Test, test, test - testing is the new proofreading

Treat email and websites alike

Combine & analyze the data to improve

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A Report on:

• 500,000 email software product users

• over 100,000,000 emails sent

• Open & Click rates

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Open: 19.58%

Click: 3.81%

124

Average user

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+ 82% + 24%

Open: 24.22%

Click: 6.94%

Open: 19.58%

Click: 3.81%

Average user Pro user

125

$

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Email marketing Pro cheat sheet:

•From: Sender’s FName, LName, Company

•Subject: Front-load (What’s in it for Me, the recipient)

•Testing! Testing! A/B test subject, link, graphic, etc.

•Text/graphics : 80/20

•<alt> tag your graphics (“Ed’s pic”, not “8726.jpg”)

•Grammar, spelling, punctuation, syntax – check!

•Clear CTA (call to action) - above and below the fold

•Mobile-friendly – font, link & graphic size / spacing

•Social Links – LI, FB, Twitter, etc.

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Email #FAIL: Let us count the ways…

To: David

From: Ed | fanfoundry

Subject: 3/28 preso, links, etc.

Date: March 28, 2012

David,

I look forward to meeting all of you at

Wednesday’s breakfast on “Trends With

Benefits”.

Here are the links:

•What’s Your Social Profile” (online poll)

•NSTC.org event registration page

•EatMedia.com event page

•Fanfoundry.com event page

127

Cheat Sheet - condensed

Header (From, Subject)

Text/Graphics

<alt> tags

Text proofing

Call to Action (CTA)

Mobile friendly

Social links

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To: David

From: Ed | fanfoundry

Subject: 3/28 preso, links, etc.

Date: March 28, 2012

David,

I look forward to meeting all of you at

Wednesday’s breakfast on “Trends With

Benefits”.

Here are the links:

•What’s Your Social Profile” (online poll)

•NSTC.org event registration page

•EatMedia.com event page

•Fanfoundry.com event page

To: David

From: Ed | fanfoundry

Subject: 3/28 preso, links, etc.

Date: March 28, 2012

David,

I look forward to meeting all of you at

Wednesday’s breakfast on “Trends With

Benefits”.

Here are the links:

•What’s Your Social Profile” (online poll)

•NSTC.org event registration page

•EatMedia.com event page

•Fanfoundry.com event page

Action Item 3: Treat Email and Websites alike

128

Header (From, Subject)

Text/Graphics

<alt> tags

Text proofing

Call to Action (CTA)

Mobile friendly

Social links

Cheat Sheet - condensed

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What do these mean? Why abbrev.?

Email #FAIL Example 2: actual email sent by an email marketer

129

JKL Assoc. | Exciting Development at JKL Associates |

Having trouble viewing this email? Click here header Hi Ed

feathered Recently

Who cares? WIFM?

redundant

Huh? Huh? Huh? Huh?

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as

customers’ (omit paragraph)

Confused: You’ll build me a custom app? If not, LINK to examples so I can imagine the possibilities.

How? Example!

all of me?

You’re Link to examples

<alt> tags could be more

descriptive

Make “contact us” a hyperlink Add link:

“more about BNI”)

Message view

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Summary: target, share, test

Header (From, Subject)

Text/Graphics

<alt> tags

Text proofing

Call to Action (CTA)

Mobile friendly

Social links

Test, test, test:

Next up: Twitter

• Test email like it’s a website

• Format email for the small screen

Half of all active mobile phones are smartphones, so:

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Trends Benefits Search LinkedIn Twitter Email Mobile

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1. Organize (list) audiences, identify trends

2. Meet new like-minded people

3. Share ideas and opinions freely

4. Collaborate with colleagues

5. Get news firsthand from the news makers

(better yet: Be a newsmaker)

6. Accelerate and make money!

6 Reasons to love Twitter:

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ROI Examples:

•Leveraging Twitter for Content Promotion

(client: CommLink Services Inc.)

•Leveraging Press for Lead Generation

(client: Sustainable Minds)

•Event Attendance & Sponsorship

(client: Global Strategic Management Institute)

•Increase Tourism

(client: Tourism Fiji)

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I have a sustainability blog titled “Social Climate”, named after my nonprofit, the Social Climate Group. Here it is:

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I also have a Twitter account named SocialClimate, where I “tweet” my articles about NSTC’s Sustainability SIG (etc.) and inform my writing by observing topical trends.

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Recently, I “tweeted” about my article discussing ways city and campus buildings could save on grid-energy, HVAC, electrical and pollution expense by switching from copper based networks to fiber optics. Here it is:

Keywords: earth • social • climate • datacom

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What happened next? Here are a few sips from this “tweetstream” (most recent on top):

My Tweet

recent

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What happened that first week …

Audience 20 new Twitterati following @SocialClimate onTwitter 17 new Blog subscribers at www.1SocialClimate.com 80 new product inquiries o/b/o my client (cited in article)

“Echo” boom 37 “Re-tweets” (“RT”) of my original message 79 Follow Friday (“FF) mentions – Twitterati endorsements 131 other mentions of @SocialClimate

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What happened that first week …

ROI 2 Speaking engagements (one volunteer, one paid) 2 Article submissions (paid) 3 inquiries regarding my services - one deal landed (so far) 1 repeat customer 80 hours in fees for 8 hours of work … and counting.

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$

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TwitterVerse amplifies the message. Here are 2 examples.

Audience: Analysts, Bloggers & Journalists – 85 People from 60 firms

Example: Feb 2012 Product announcement from Sustainable Minds

1. 2.

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Twitter Shorthand Across the Ages (LOL)

Abbreviation Gen X/Y translation Boomer translation

BFF Best friend forever Best friend’s funeral

BTW By the way Bring the wheelchair

IMHO In my humble opinion Is my hearing aid on?

DWI Driving while intoxicated Driving while incontinent

FWB Friend with benefits Friend with beta blockers

FYI For your information Found your insulin

LOL Laughing out loud Living on Lipitor

ROFL Rolling on the floor laughing

-

ROFLCGU Rolling on the floor laughing; can’t get up

150 Next: Mobile

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Summary: Embrace your Twitterati.

1. Organize (list) audiences, identify trends

2. Meet new like-minded people

3. Share ideas and opinions

4. Collaborate with colleagues

5. Get news firsthand from the news makers

(better yet: Be a newsmaker)

6. Accelerate and make money!

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Mobile

152

Trends Benefits Search LinkedIn Twitter Email Mobile

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Get Smart

SoLoMo

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It’s a mobile social world…

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It’s a mobile social world…

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It’s a mobile social world…

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It’s a mobile social world…

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Social networking is the fastest growing mobile activity (Comscore)

Smartphones are the “weapon of choice”, doing the work of:

Flip video cameras Digital cameras Video games Regular Cell phones PCs and laptops Household phones Documents Bar code scanners Cashiers

PDAs / datebooks Music players GPS / navigation Remote Controls Watches Wallet contents Television Radio …what next?

It’s a mobile social world…

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The Magnificent 7 of Mobile

1. Anytime - All the time

2. Instant gratification to engage or buy

3. Discovery of users goals … now

4. Customer service with 1-click-to-call

5. Scan and assess current location

6. Connect with other media

7. Personalized incentives and alerts

Page 162: Trends with benefits mar 2012

From: Ed | fanfoundry

Subject: 3/28 preso, links, etc.

Date: March 28, 2012

David,

I look forward to meeting all of you at

Wednesday’s breakfast on “Trends With

Benefits”.

Here are the links:

•What’s Your Social Profile” (online poll)

•NSTC.org event registration page

•EatMedia.com event page

•Fanfoundry.com event page

Regards,

Ed

Share:

Action item 5: Optimize for Mobile

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1. Climb a social rung every week

2. Start a new LinkedIn habit

3. Treat email like websites (test)

4. Embrace your Twitterati

5. Optimize for Mobile

163

Review:

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164

Uber-action Item:

Align your Social Listening

with your

Content Marketing…

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…and start surfing your crowd today.

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166

Stay social,

my friends

166

Trends Benefits Search LinkedIn Twitter Email Mobile

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Thank you!

167

Trends Benefits Search LinkedIn Twitter Email Mobile

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Any Questions?

168

Trends Benefits Search LinkedIn Twitter Email Mobile

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Benefits

169

Sequel event:

“North by North Shore”

June 13 – all morning at

DYC. Deep dive! Learn

live! Subscribe at http://northbynorthshore.com

to get timely updates,

early discounts, planning

tools, registration details

etc. – when they happen!

Order the .pdf version of

this presentation with

menu, links & icons

activated (click here)

Trends Search LinkedIn Twitter Email Mobile

Page 170: Trends with benefits mar 2012

EatMedia.com

Or Be Eaten

Page 171: Trends with benefits mar 2012

171 171

About

Chief Revenue Office (CRO)

Sales, Marketing, Client Relations, Fanbase building

Digital, Mobile, Social, Events

CRM, Marketing Automation, Analytics

Content Development

User Experience design