trends & technologies impacting business in 2016-17
TRANSCRIPT
Trends & technologies impacting business in 2016-17
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Recipe of success
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Consumer trendsUnderstanding consumer behavior
Technology trendsUsing technology as an
enabler
Marketing trendsInfluencing cnsumers to
choose you
Consumer trends
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Change vs Basic needs
Source: trendwatching.com
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Internet of shared things
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Internet of shared things through cloud
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Business model innovation: Product as a service
Two way transparency through IoT
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Two way transparency through cloud & analytics
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STATUS
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Food: 3D printing for customization
print2taste
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AuGrav
Jewellery: 3D printing for customization
Technology trends
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Gartner hype cycle – Emerging technologies
Marketing trends to follow…
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M Commerce Personalization Hyper local mobile marketing
Personal data is the oil of the digital age & attention is the new currency!
Millennial = Social + Mobile2
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Leadership is over glorified!
Vision
New business concepts or business models
New products, services & experiences
Marketing, advertising & PR
Applying trends through the “Where” framework
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Source: trendwatching.com
Don’t get carried away, think value!
Thank You
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Sudhanshu Tripathi
linkedin.com/in/tripathisudhanshu
@sudhanshu9655