Trends & Predictions for 2015

When we meet, we change the world.

http://youtu.be/BeyNb7Nft9o

Today’s Discussion

• Global Outlook• Industry Forecast• Latest Predictions from MPI Members• Resources• Open Discussion

Global Outlook

This World Economic Forum report explores…

• Important trends which we will face in the coming year.

• Emerging issues and technologies that will shape our world beyond the coming year into the next decade.

• Challenges and opportunities of the coming 12–18 months.

Two Major Themes

• These two areas are intricately linked.• Long-term economic prosperity is dependent on

environmental sustainability.

EconomyEnvironment

Relevancy to Industry#2: Persistent Jobless Growth

• Employment levels will maintain or decrease.• Organizations within our industry plan to increase hiring

and invest more in employees.

#9: Increasing Water Stress• There are challenges with both water resources and

access to water.• CSR continues to be top of mind within our industry.

#10: Growing Importance of Health in the Economy• Improving health of citizens can directly result in

economic growth.• Wellness is an ongoing trend within our industry.

Issue To Watch

• This is the ability of computers to read, interpret and act on our thoughts.

• Anticipate innovations that will transform the way we learn, communicate and control devices.

• Imagine the possibilities over time…− Control the cursor on a computer screen or the

pointer device when giving a presentation− Hands-free interaction with mobile devices

Challenges Present OpportunitiesNorth America• Challenge: Adapting to climate change• Opportunity: Continue sustainability practices

Europe• Challenge: Fostering economic growth and innovation• Opportunity: Consistently promote value of industry

Latin America• Challenge: Education and skills development• Opportunity: Explore education resources/attend events

Industry Forecast

American Express reports meetings are ‘back in business.’

• Meetings are expected to play a critical role in a return to business fundamentals, and this trend should help drive the long-term health of the industry.

• Meeting budgets are likely to show positive movement, either through growth or less of a decline than was seen previously.

PREDICTIONNorth

AmericaEurope Asia

PacificCentral/South

America

Number of Meetings

+0.3% +0.4% +2.1% +0.1%

Number of Attendees per Meeting

+0.2% -1.0% +1.3% +0.5%

Number of Days per Meeting

2.3 2.2 4.0 2.4

Source: American Express

PREDICTIONNorth

AmericaEurope Asia

PacificCentral/South

America

Overall Meeting Spend Within Organization

+0.3% -0.7% +0.2% +0.9%

Individual Budgets

-0.2% -0.4% -1.5% +1.2%

Group Hotel Rates

+4.6% +1.1% +4.3% +2.3%

Source: American Express

Top 5 Meeting Destinations Based on ActivityNorth

AmericaEurope Asia Pacific Central/South America

Chicago London Singapore Rio de Janeiro

Orlando Paris Hong Kong/Macau Riviera Maya/ Cancun

Las Vegas Barcelona Shanghai Ciudad de Panama

Atlanta Amsterdam Sydney Sao Paulo

San Diego Berlin BaliCartagena de Indias/

Bogota

Source: American Express

Top 3 Cities with 2015 Hotel OpeningsNorth

AmericaEurope Asia South America

New York (31) London (38) Jakarta (15) Cartagena (5)

Chicago (12) Munich (17) Chengdu (14) Lima (4)

Miami (11) Istanbul (15) Sanya, China (13) Montevideo (4)

Note: Figure in parenthesis is number of hotel openings.

Source: American Express

TOP CONCERNNorth

AmericaEurope Asia Central/South

America

Economic/Political Instability Concerns

23% 34% 38% 32%

Currency/Exchange Rate

11% 4% 9% 21%

Environmental Issues/Green

3% 3% 2% 0%

Safety Concerns 23% 18% 32% 16%

Perceptions around “resort” destinations for meetings

40% 41% 18% 32%

Note: Figures in red indicate highest response for each region.

Source: American Express

STR, Inc. Reports on U.S. Hotel Industry

“We’re seeing strong demand growth with a relatively flat supply growth providing the industry a nice gateway to end the year and continue into 2015.”

Source: STR, Inc.

Source: STR, Inc.

Source: STR, Inc.

Source: STR, Inc.

STR, Inc. Reports on Meeting Planners

Source: STR, Inc.

Source: STR, Inc.

Source: STR, Inc.

Latest Predictions from MPI Members

Meetings OutlookTM

Summer 2015 Edition

MPI’s quarterly report indicates continued intelligent growth in the meeting and event industry.

(Published August 2015)

Key Findings

• Meeting professionals showing a renewed focus on attendee “wants” – big-name speakers, entertainment and shoulder days.

• Only 17 percent of respondents are doing nothing to plan for the communication styles of the numerous generations of attendees; 40 percent comprehensively tailor planning for every event with this challenge in mind.

Key Findings

Key Findings

Key Findings

Resources

MPI WebsiteDiscover more at www.mpiweb.org.

Meetings OutlookTM

Published quarterly, this report presents future industry trends and predictions from MPI members, including meeting professionals on MPI’s Business Research Panel. It is developed in partnership with the Visit Denver, The Convention & Visitors Bureau, and is supported in partnership with the IMEX Group.

www.mpiweb.org/meetingsoutlook

Meetings Move Us Forward is a grassroots resource created by MPI to help teach members how to talk about the meeting and event industry in a consistent and meaningful way using a common language.

www.mpiweb.org/forward

Meetings Mean Business Coalition

Open Discussion

Thank You