trends of philanthropic behavior in romania
TRANSCRIPT
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Implicarea sociala a companiilor si cetatenilor
un punct de inflexiune?
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
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Metodologie
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“Show me the numbers”
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Perceptia asupra
Responsabilitatii
Sociale a
Companiilor
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Considerati ca firmele ar trebui sa se implice in cauze sociale?(%)
Da89%
Nu11%
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Sunteti dispus sa platiti mai mult pentru un serviciu sau produs daca firma care il produce doneaza o parte din pret pentru o cauza buna?
Da41%
Nu41%
Nu stiu18%
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Sunteti dispus sa platiti mai mult pentru un serviciu sau produs daca firma care il produce doneaza o parte din pret pentru o cauza buna?
Da41%
Nu41%
Nu stiu18%
7%
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La algerea unui produs cat de important este ca firma
0
10
20
30
40
50
60
70
80
90
100
Sa aiba reputatiebuna
Sa aiba grija demediu
Sa fie cunoscuta Sa plateasca taxe siimpozite
Sa fie din localitate Sa doneze
Important Nu este important NS
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Opinii despre responsabilitatea sociala
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
Mai bine nucumperi de la ofirma care nu infomeaza corectconsumatorii
La acelasi pret sicalitate mai binecumperi de la o
firma caredoneaza ptr ocauza sociala
Mai bine nucumperi un
produs al uneifirme caredauneazamediului sisanatatii
Mai bine nucumperi de la ofirma care nu seintereseaza de
comunitate
Mai bine nucumperi de la ofirma care isi
trateaz a prostangajatii
Mai bine nucumperi de la ofirma care nu isi
lateste impozitele
Mai bine nucumperi de la o
firma care are unprofit foarte mare
Acord Dezacord NS/NR
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Dimensiunea implicarii sociale
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Donatii in 2007
Au facut o donatie60%
Nu au facut o donatie40%
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Tipul donatiei
In bani59%
In obiecte/servicii3%
In bani si obiecte/servicii38%
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Donatii 2007 - Domenii de activitate
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%
Religie
Servicii sociale
Sanatate
Caritate si voluntariat
Educatie si cercetare
Dezvoltare sociala
Alt domeniu
Cultura si arta
Protectia mediului
Dreoturile omului, ed. Civica
Sport si recreere
Cooperare internationala
Interese de afaceri
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Donatii medii anuale - institutii beneficiare
0
50
100
150
200
250
300
Scoala ONG Institutiemedicala
Persoane afectatede dezastre
Biserica Persoane cuurgente mdeicale
Alte persoane(Cersetori)
RON
Medie ajustata Mediana
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Donatii 2007 - Tipuri de organizatii beneficiare
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%
Biserica, manastire
Alte persoane (cersetori, familiisarace, batrâni)
Persoane calamitate
Fundatie, asociatie, ONG
Urgente medicala
Spital, centru medical
Gradinita sau scoala
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Cum ati aflat de posibilitatea de a face o donatie
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%
Membru necunoscut al organizatiei
Prieteni, cunostinte
Televizor
La biserica
Rude
Ziare
Radio
Internet
Prin posta
Panouri stradale
La o gala, bal, eveniment special
Alta modalitate
%
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Concluzii
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Interes
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Comun
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Emotional
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Comunicarea
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Metodologia
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Spectacol
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Oportunitati
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Diferentiere
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Implicarea angajatilor
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Impact
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Romaniaparte a unei retele globale
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Program international de implicare a angajatilor
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London Benchmarking Group
Masoara performata
Folosit de companii de varf
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Multumesc!