trends in social media

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Trends in Social Media Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication [email protected] www.cindyroyal.com www.onthatnote.com cindytech.wordpress.com

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Page 1: Trends in Social Media

Trends in Social Media

Cindy Royal, Ph.D

Assistant Professor

Texas State University

School of Journalism and Mass Communication

[email protected]

www.cindyroyal.com

www.onthatnote.com

cindytech.wordpress.com

Page 2: Trends in Social Media

Courses

Web Design and Publishing - www.cindyroyal.com/webdesign

Multimedia Journalism - www.cindyroyal.com/multij

Issues in New Media - www.cindyroyal.com/newmedia

Advanced Online Media - www.cindyroyal.com/advanced

Page 3: Trends in Social Media

Milestones in Multimedia

1997Black Hawk Down

1998Drudge ReportGoogle1999BloggerIndyMedia

2000OhMyNewsAOL/Time Warner merger

2001DotCom Bust9/11 TributesWikipedia launched

2002Google News

2004Jon Stewart on CrossfireRathergatePress Credentials to BloggersWikiNews, Facebook, Digg

2005YouTubeNews Corporation buys MySpace2006

MacacaInvention of the Year - YouTubePerson of the Year - YouGoogle Buys YouTube $1.65B

2003RSSGoogle Buys BloggerMySpace launched

1995Craigslist launchedSlate, Salon, USA Today, Houston Chronicle, Philadelphia Inquirer online

2007VA TechTwitter tips at SXSWInvention of the Year - iPhoneCNN/ YouTube Debates

Pre-1995Wired Magazine - 1993NY Times on AOL - 1994Nando -1994

1996Washington PostWall Street JournalChicago TribuneLA TimesMSNBC

2008CBS acquires CNETCandidates embrace social mediaEveryBlock.com

Page 4: Trends in Social Media

2009

Page 5: Trends in Social Media

Key Terms

• Blog• Web 2.0 • User-generated content• Mobile/Moblogging• Mashup• RSS • Tag/ Tag Cloud• Podcast/Vcast• Wiki• Web-first journalism• Programmer/Journalist• OpenSocial• Widgets

Page 6: Trends in Social Media

Social Media

No longer required to know HTML/CSS/Web or Graphic Design/FTP/Domain Registration/Hosting to have a presence on the Web

The Web is the location of user-generated content galore

Lots of free and cheap tools that you can use

Easy to implement

Fun to try out

Page 7: Trends in Social Media

Using RSS Feeds

Rich Site Summary or Really Simple Syndication Set up an RSS reader like iGoogle. Set up custom RSS feeds on particular topics using Google News Use to keep up with news and trends Easy access to news

Page 8: Trends in Social Media

Keeping Up

• Google News/Yahoo News - Technology

• NY Times Technology/David Pogue

• Wired News

• Scobleizer

• TechCrunch

• Digg

• Web Strategy by Jeremiah Owyang

• Techmeme

• MediaTricks

• Social Media Today

• Mashable

Page 9: Trends in Social Media

Blogs

cindytech.wordpress.com - personal tech blog royalmulti.blogspot.com - Multimedia Journalism

class, combination of observations and articles. txstatemcweek.com – Mass Comm Week blog gradnewmedia.blogspot.com - Graduate Issues in

New Media class, observations from readings www.sxtxstate.com - South By Texas State,

coverage of SXSW Interactive, photos, video mc1313sum08.blogspot.com - Writing for the Mass

Media Course www.onthatnote.com - personal music Web site,

integrated with blog

Page 10: Trends in Social Media

YouTube

Low threshold for experimentation Easy to upload video Accepts a variety of formats Can be embedded into blogs

Page 11: Trends in Social Media

Twitter

Microblog - 140 characters

Used by news organizations to give quick updates, follow breaking stories

PR and Ad – use to push information about company, thought leadership, give company personality

Bands, politicians, tech pundits, friends ...

Find interesting people to follow, ask questions, participate

Use with RSS feed to follow action.

Create a hashtag keyword to search on a topic.

@scobelizer, @kevinrose, @statesman, @mediatricks, @digitaljournals, @TechCrunch, @TechMeme ... lots more

me - @cindyroyal

Page 12: Trends in Social Media

More Online Tools

Facebook or MySpace – set up groups; post content; stay in touch del.icio.us - social bookmark manager Second Life Niche Social Networks

Ning - WebPubNET.ning.com KickApps LinkedIn

Flickr/Picasa – photo sharing sites Aggregators like FriendFeed and socialthing!

Page 13: Trends in Social Media

On The Go...

Blogger Mobile – send photos and text directly from you phone to your blog

Qik.com – stream LIVE video from your phone! Live, streaming video – Ustream.tv,

Mogulus.com

Page 14: Trends in Social Media

Resources SXSW Interactive - www.sxsw.com/interactive Wired Magazine - www.wired.com Cyberjournalist.net - Great Work Gallery -

www.cyberjournalist.net/category/great-work-gallery Online News Association - ona.org Online Journalism Awards - http://www.journalists.org/ Knight Digital Media Center - www.knightdigitalmediacenter.org Poynter Online and Multimedia - www.poynter.org/subject.asp?id=26 Wired Journalists - wiredjournalists.com/ Online Journalism Review Archives - ojr.org Interactive Narratives - interactivenarratives.org/ News Videographer Blog - Angela Grant - newsvideographer.com We The Media by Dan Gillmor Convergence Culture by Henry Jenkins The Long Tail by Chris Anderson Editor & Publisher Awards -

royal.reliaserve.com/eppy/winners2008.html Journal of Computer-Mediated Communication - jcmc.indiana.edu

Page 15: Trends in Social Media

Some recent articles

10 Ways to Make Press Releases More SEO Friendly – Mashable - http://mashable.com/2008/11/04/how-to-make-press-releases-seo-friendly/

10 of the Best Social Media Tools for PR Professionals – Mashable - http://mashable.com/2008/10/30/best-social-media-tools-for-pr-professionals-and-journalists/

The 5 Rules of Advertising on Twitter – Old Media New Tricks - http://www.oldmedianewtricks.com/?p=48

Twitter 101- http://socialmediatoday.com/SMC/55081