trends in online banking by jouk pleiter
DESCRIPTION
Slides from the webinar Trends In Interactive Banking, held February 24th 2011.TRANSCRIPT
Customer Experience Solutions. Delivered. 1
Trends in Online Banking
Customer Experience Solutions. Delivered. 2
Our latest white paper is available for download athttp://banking.backbase.com/adv/ux-whitepaper.php
Customer Experience Solutions. Delivered. 3
INTRODUCING : RICH PORTAL SOFTWARE
Customer Experience Solutions. Delivered. 44
What we Deliver : Portal Solutions for Financials
+
Customer Engagement
Expert ServicesBank 2.0 Portal
Software
(Backbase & UXP Partners)(Backbase & UXP Partners)
Customer Experience Solutions. Delivered. 5
Trends in Online Banking
Customer Experience Solutions. Delivered. 6
Trend (1) : Outside-In / Web 2.0
INTERNALSYSTEMS
AND PLATFORMS
INSIDE-OUTAPPROACH
WEB ENABLEMENTWEB ENABLEMENT
OUTSIDE-INAPPROACH
User Experience LayerUser Experience LayerUSER
EXPERIENCELayer
Customer Experience Solutions. Delivered. 77
Web Site 1.0
Trend (2) : Outside-In / Web 2.0
Core Banking Systems & Processes
Customer Engagement Platform
SuperiorExperience
SocialConnected
Personalization& Targeting
Security &Access Control
App Store(web 2.0)
ApplicationIntegration
CustomerIn Control
Content / ProfileManagement
Customer Experience Solutions. Delivered. 8
Trend (2) : Mobile Revolution
8
Tablet Smart Phone PC
BACKBASEBank 2.0 Portal
Customer Experience Solutions. Delivered. 9
Trend (3) : One Site with Seamless Journey
Traditional banking sites suffer from the silo syndrome. How to get it right?
Create a single site – with seamless transition from open to closed
Benefit:1. seamless customer journey
2. integrated secure architecture
3. Single platform to manage, monitor and optimize
OpenOpen ClosedClosed Open – Soft Login - SecureOpen – Soft Login - Secure
Customer Experience Solutions. Delivered. 10
Trend (4) : Time to Market / Business Agility
INTERNALSYSTEMS
AND PLATFORMS
CX Layer(business)
CHANGE REQUIREMENTS
CHANGE CAPABILITY
10
Customer Experience Solutions. Delivered. 11
Bank 2.0 Portal
Customer In Control
Customer Experience Solutions. Delivered. 12
Customer Experience Solutions. Delivered. 13
Bank 2.0 Portal
E-Business In Control
Customer Experience Solutions. Delivered. 14
Portal Manager : e-Business Dashboard
Businessin Control
Customer Experience Solutions. Delivered. 15
Portal Manager : In Context Portal Editor
Businessin Control
Customer Experience Solutions. Delivered. 16
© BACKBASE 2010 / THE NEXT GENERATION PORTAL
Q&A
Customer Experience Solutions. Delivered. 17
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