trends & business models for mobile internet in the malaysian market
DESCRIPTION
Presented at the Mobile VAS Summit in Kuala Lumpur on 14 March 2012. Focused on 10 trends / business models shaping the Mobile Internet business in Malaysia.TRANSCRIPT
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Trends & Business Models for Mobile Internet in the Malaysian Market
Praveen Rajan Head of Internet & Services, DiGi Telecommunications
6th Annual Mobile VAS Summit
14 March 2012, Kuala Lumpur
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5 Things About Malaysia
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5 Things About Malaysia
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5 Things About DiGi
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5 Things About DiGi
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80% of the market using feature phones
Device replacement is priority #1
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80% of the market is Prepaid
Maximize monetization variables
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POLICIES
SPEED QUOTA PRICE
TIME VALIDITY
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Rationalization of Pay As You Use
There is room to craft profitable models
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Charging
Blocks 30sen/MB 10sen/10kb
Daily Max
Charge
Time
Charging
Peak / Off
Peak
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Cost per MB
Profitability versus utilization
& monetization through top-ups
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Cost per MB
Price per MB
Commitment (RM)
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Bucket plans for Postpaid
Bundle Internet with voice-centric plans
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Policy differentiation
to separate Big, Small & Medium screen
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OFF PEAK
PEAK VOIP P2P
PRIORITY TETHERING
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Online acquisition is an enabler
Nationwide reach (with good logistics)
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Competitive Internet roaming
Leveraging on scale / partnerships
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Stimulate usage on feature phones
While working on device replacement
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Device subsidies in an open market can be
challenging
Airtime rebates could be an alternative
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Stimulate usage Device subsidies
Online acquisition Internet roaming
Bucket plans Policy differentiation
Pay As You Use Cost per MB
Device replacement Monetization variables
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Questions?