trenditorial

T H E A R T I N S T I T U T E O F T A M P A

T h e P r e m i e r e I s s u e

FALLINTO FASHION

COUTURE FOR LESS

HOW TO STYLE

YOUR HOME

INSIDE LOOK AT

VISUALDISPLAY

TAMPA’S DINING HOTSPOTS

GREEN IS THENEW BLACK

TYRELL GLASS YOUNG ENTREPRENEUR MAKES DREAMS A REALITY

WHO SAIDMEN

DON’T TREND?

trenditorial The Premiere Issue

insightsSTYLING YOUR HOME’S INTERIORInspiration for a room can come from where you least expect it GREEN IS THE NEW BLACK Find out the top ten ways to live an eco-friendly lifestyle this season

E-TAILING The dominating world of technology has brought new convenience to the world of shopping

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stylefileFALL FASHION PHOTOSHOOTFashion and Photography students at AiTA combine industry knowledge in this creative collection

COUTURE FOR LESS Celebrity styles made affordable for your everyday wardrobe

THE GUYS GET STYLE & they’re looking more suitable than ever as trends shift gears

INSPIRE THE ENTREPRENEUR IN YOUBoutique owner, Tyrell Glass, laces up for success at the age of 20

indulge yourselfSTYLISH EATS Fine dining exhibits more than just fine foods

AFTER DINNER ENTERTAINMENTWhat movies are worthy of your viewing

THE 411 ON VISUAL MERCHANDISINGAttractive visual displays continue to prove beneficial to all

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COVER Photo: Jamie Little Models: Brigitte Stanley, Robyn Rolle

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he day has finally come! I am so pleased to present to you the inaugural issue of “Tren-ditorial”, Fashion & Retail Managements’ very first is-sue of what I hope will be a

long running, student instigated, fashion magazine. This edition is the culmination of years of discussion, cajoling, encouraging, frustration, and yes, even whining! The idea began back in 2007, when the FRM program hosted its first class of 3 students. Today that number is closer to 60, and growing. Over the past four years, a number of FRM students have step- ped forward and asked ‘Why don’t we have a fash-ion newsletter?’ and I answered, each time – ‘Create one for me! It’s your vision, your passion, make it happen!’ Somehow the idea

KATE CAMPBELLwould generate and fade away. No one had time, everyone had proj-ects and jobs and so on and so forth. Department Chairs from other Ai’s sent their fabulous newsletters, and I sighed with envy. We held meetings and the interest was there. But, how to motivate a very busy stu-dent body? It was Ms. Meoli’s brain-storm that instigated what you are about to enjoy. Ms. Meoli suggested that if the students really wanted a newsletter, it would take exceptional leadership and teambuilding skills to create it, sustain it and get ‘buy

in’ from the student body. Why not, then, make it a key part of the learning outcomes in our

Leadership and Teambuilding class? And so, Trenditorial was born. What is Trenditorial? It is the ’baby’ of the students from our Lead-ership & Teambuilding class, and the

unwavering, indomitable guidance of their instructor, Ms. Dina Me-oli. It is their perspective on fash-ion, lifestyle, art and culture. It is a uniquely personal student view of fashion and what it means to them. Trenditorial is also the demon-stration of a skill set that my Fash-ion & Retail Management students will need to build their successful careers in the fashion industry: Organization, compromise, nego-tiation of creative differences, tol-erance, styling expression, collabo-ration with other creative minds, motivational skills and teamwork. What you see here is not just fashion. It is the heart and soul of 10 very talented fashion students; one very patient Digital Film stu-dent; a dedicated instructor, and the pride of this Department Chair. It is our pleasure to share with you; ‘Trenditorial ’.

“...their perspective on fashion, lifestyle, art and culture.”

-- KATE CAMPELL

Academic Chair Fashion & Retail Management

The Art Institute of Tampa

from the desk of

t

ell, it’s the first official issue of Trenditorial. The past ten weeks have been dedicated to the startup of this magazine; imagined and written by your

fellow fashion students. As creatives, this journey put our minds to the test as we worked passionately to create a maga-zine worthy of our abilities as writers, trend analysts and fashion researchers. Each member of the team has brought a unique perspective to the vision of the magazine and what you have before you is the work of a team of individual thinkers working together to bring an idea to life. The first edition needed to be powerful, to make a statement about the capabili-ties of each member of the team. It needed to resonate in the minds of its readers. It needed to resonate in each of our minds as a publication to be proud of. Most im-portantly, we wanted to show character. We wanted to give insight into the indus-try through different channels including interviews with people in the business, trend analysis, D.I.Y. ideas and more; all of which can be found in this publication. What you hold before you is our “aha” moment come to life. So take a seat (or stand), grab a coffee, and enjoy The Pre-miere Issue of Trenditorial: everyday in-sights to the fashion industry.

EDITOR’S L E T T E R

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Photo: Jamie Little Model: Brigitte Stanley

trenditorial

Photo: Jamie Little Model: Brigitte Stanley

Fashion Writers IVY AMPARADO, HALEY LONG, JOANNYS NIEVES, ROBYN ROLLE, GABRIELLE SANFELICE

Entertainment Writer RICHARD STUDEBAKER

Stylists JOANNYS NIEVES, JILLIAN WINKLER

Window Design Team

IVY AMPARADO, STEPHANIE JARAMILLO, JULIA KEFAUVER, HALEY LONG, JOANNYS NIEVES

trenditorialBRIGITTE STANLEY

Editor in Chief

Creative Fashion Directors JULIA KEFAUVER, GABRIELLE SANFELICE

Senior Designer JILLIAN WINKLER

Contributing Editors KATE CAMPBELL, DINA MEOLI

Contributing Photographers AMY BIRD, JAMIE LITTLE, STEPHANIE SMIGIEL

Special Thanks to the Student Success Committee, Local Businesses, and The Art Institute of Tampa for allowing us this creative opportunity.

O U R

W O R L Dthe world of fashion

fall into FASHIONStudents of Fashion & Retail Merchandising and Digital Photography at The Art Institute of Tampa combine their industry knowledge and guidance to create an inspiring collection of Fall fashion style.

Photographed by Amy Bird, Jamie Little, and Stephanie Smigiel.

Photo: Amy Bird Model: Brigitte Stanley

Photographer: Amy Bird Model: Brigitte Stanley

fall into FASHION

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brings us a d r e s s e d - u p

spirit with lady-like shapes and sexy sophistication. Textural interest and the season’s rich color story of coordinating and contrasting hues create a fun and wearable wardrobe mix bound to make a statement. Inspiring a modern and classic look that creates a perfect balance this season.

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Photo: Stephanie Smigiel Model: Robyn Rolle

-- HALEY LONG

fashionable spaces

Earth tones or bright colors? Patterns or solids?

Minimal pieces or layered up? Feminine florals or masculine simplicity?

Consider these ideas to get you started:

o you have your favorite outfit accessories ready to go at the drop of a hat, but have absolutely no idea what to do when deco-rating your living space? Start in your closet! Looking through your closet is a great way to begin honing in on your personal

style. Consider the colors you tend to wear, fabrics, patterns, and your favorite accessories that you choose as staple pieces in your wardrobe. Your favorite pair of shoes could easily become a fashionable piece of furniture. What about that little black dress concept? Revamp that old coffe table and paint it black. Add some unique fashion magazines or books, a few candles and you’re done. It’s amazing what a gal-lon or two of paint can do. That pearl necklace could become an inspiration for a DIY chandelier project. Your fashion style can easily correspond with your taste in interior design. Bright colors and bold patterns could mean you like abstract and/or mod-ern looking pieces. If you find yourself wearing soft neutral colors, you may be drawn to softer accents and creative outlooks. Do not be afraid to mix and match, create new pieces from vintage items that can be found at thrift stores and consignment shops. Floral patterns and summer dresses mean you may want to start with floral art or accents. Drawn to bold fashion blazers or leather jackets? Try to look for pieces with metal detailing. Be bold, be unique, and be you. Inspiration for a room may come when you least expect it.

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trenditorial

Photo: Stephanie Smigiel Model: Brigitte Stanley

How Green it is...If you haven’t noticed,

going green is the latest trend in our community. From apparel products,

to cleaning supplies, all the way down to a

simple sheet of paper; everyone and everything

is now living the eco-friendly lifestyle. We are becoming more

conscious of what goes into the environment,

and the approach in the changing lifestyle that

will better the health of our environment.

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CLEANING PRODUCTSUse the best “method” when it comes to cleaning your house, don’t hesitate with all the products on the market; choose Method brand products. Method uses only all-natural ingredients that have passed through a comprehensive Green and Health screening that guarantees environmentally safe products for healthy living. These products with you for the planet, and are just as easy on the eyes as they are on the nose. INTERIOR DECORWhen furnishing your home, go the eco-friendly route. Various manufacturers participate in the prac-tice of creating sustainable products that are not only aesthetically pleasing, but benefit your every day living.

SHOES THAT BLOOMOAT Shoes is a company that created a fully biode-gradable sneaker. When the shoe is worn out, plant the provided seeds in your soles and allow Mother Nature take over. Within days, wildflowers will begin to sprout. Several months later, the shoes will disintegrate into the ground planting the flowers with them.

APPARELShopping isn’t so bad when you are doing it to help the environment. The eco-friendly movement has created a huge transition within the fashion industry. Look for clothing labels that incorporate natural and recycled fibers such as organic cotton, bamboo, and silk.

GROCERIESFarmers’ Markets are accessible to all who are willing to dis-cover these healthy hidden treasures. Everything sold is fresh and free of preservatives avoiding the waste of materi-als and fuel involved in the shipped goods at grocery stores. TRANSPORTATIONRide your bike! Get outside and enjoy the fresh air every once in a while. Not only does it save you money while sav-ing the environment, it could also count as your weekly exercise. ECO-TRAVELIf you happen to be traveling this season, think Eco Travel! Look for hotels that use all eco-friendly practices or dine in restaurants that offer locally or organically grown products.

-- JULIA KEFAUVER

Green is Always in Season Here are some ways to style your

environment.

How Green it is...

fall shopping guide high fashion, low price

Leopard Jeggings, BUCKLE, $15. Navy Blue Blazer, FOREVER21, $24.95. White

Tank, FOREVER21, $5.50. Corrine Clutch, MACY’S.com, $25. Modern Combat Boot,

CHARLOTTE RUSSE, $40

Belted Trench Coat, EXPRESS, $198. Fedora, FOREVER21, $24.95. Chain Strap Shoulder

Bag, YESSTYLE.com, $62. Black Suede Booties, CHARLOTTE RUSSE, $35.50

Destroyed Denim, WET SEAL, $37. Tan Pocket Blouse, FOREVER21,

$24.95. Leopard Booties, CHARLOTTE RUSSE, $35.50

Photo: Amy Bird Model: Robyn Rolle

Photo: Stephanie Smigiel Model: Robyn Rolle

be sexy and sophisticated

Photo: Jamie Little Model: Brigitte Stanley

sweaters may lack shoulder seams and have dropped shoulder lines. Pants and trousers are loose in the hips with pleats. All of these trends share similar color palettes with classic neutral colors such as shades of brown, gray, navy, and

camel with burgundy for a pop of color.

en this fall are looking suaver than ever as trends shift gears with a throw-back into the 1970’s. Classic colors, patterns, and fab-rics put the men into the

disco scene of Studio 54. Wide lapels with narrower waistlines for suiting are a must! The typical fabrics of fall such as wool, cot-ton, and linen are still popular. Velvet adds a 70’s flare to the typical suit for that daring trend-conscious man. If velvet can’t be found

WHO SAID REAL MEN

in his closet this Fall, most certainly these patterns will: Glen plaid, Damier check, Herringbone, and Harris Tweed. Clas-sic suit lines are still trending high this Fall. Slightly broader shoulders, slim waist and fitted trousers create this sihlouette. Another trend for men is referred to as relaxed tailoring for a more causal not too business feel. This trend is great for men who want to look distinguished, but relaxed, with dropped shoulders and loosely fitted pleated trousers. Relaxed tailored blazer jackets and -- JOANNYS NIEVES

M

DON’T TREND?

Wide lapels with narrower waistlines for suiting

are a must!

Photo: Jamie Little Model: Robyn Rolle

t least that’s what influences young en-trepreneur Tyrell Glass, owner of SoLaced Sneaker Boutique. At just 20 years old, Glass has created a business based on his love for sneakers and urban fashions.

SoLaced Sneaker Boutique offers exclusive merchan-dise of underground labels from local artists right here in the Bay area. Lines such as Feed the Kids- created by two USF students, and Still Proud- Ft. Myers based designers, all share the same quality; young innovators. Tyrell Glass has worked in the world of retail for some of the best in the business. Prior to starting his entrepre-neurial journey, Glass learned the importance of customer service and catering to the customer’s needs from the retail powerhouse, Nordstrom. He has transformed his inter-personal skills right into his own organizational structure from customizing options, to the enjoyment of a cold re-freshment while shopping. Due to SoLaced being opened for just a short time (six months), Glass utilizes a mix of social medias including Facebook and Tumblr, as well as the most vital communi-

cation tool- word of mouth. He en-hances his image in the community by hosting fashion shows and con-certs to showcase

local talent, including SoLaced products. The first annual SoLaced Summer Fest, premiered this past August 7th, showcased 14 local musicians and fashion designers with a runway show and music concert. As SoLaced continues to grow, Tyrell Glass plans on expanding his business by incorporating a virtual shop-ping experience set to arrive this Winter.

a

“Drive is all you need to motivate yourself to achieve your goals.”

Be on the lookout for the SoLaced website this Winter season [solacedshoes.com, solaced.tumblr.

com] and be sure to check out the store’s location. 9909 Race Track Rd. Tampa, FL 33626.

813.468.1943

-- GABRIELLE SANFELICE

SOLACED SNEAKERS

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Photo: Amy Bird Model: Brigitte Stanley

Gilt Groupe Provides instant insider access to today’s top designer labels - up to 60% off retail. Become a member and you’ll find something new every day for women, men, kids and home, as well as exclusive local services and experiences, and one-of-a-kind travel packages.[gilt.com] Rue La La An exclusive, invitation-only online destination where members discover premiere-brand, private sale Bou-tiques, each open for just a brief time. The focus is to provide a well-edited collection of sought-after offerings from the best brand names in the world. [ruelala.com] Bag Borrow or Steal The leader and most trusted source for authentic designer rentals. An online borrowing experience that pro-vides just the right luxury for anyone. [bagborroworsteal.com]

Rent the Runway The ultimate fashion secret (oops!), this site provides high fashion without the hassle and 10% off retail prices. The free membership is essential in keeping your wardrobe complete. [renttherunway.com]

eBay Fashion Vault eBay teamed up with top fashion designers to offer the latest trends at up to 80% off retail price. Don’t wait too long for these deals as only last 60 hours! [fashionvault.ebay.com]

echnology has changed the way we not only see fashion, but the way we shop for it. Brick and mortar powerhouses have been competing with e-tailing [Internet retailers], and it seems that the cyber world is dominating. Internet retailers have the abil-ity to provide a larger

merchandising mix geared toward a wider demographic (and geo-graphic for that matter), which has altered the way consumers pur-chase products. The convenience of surfing the web to find that hot fall item can be done at work, on your phone, or even in your sweatpants and fuzzy socks at home; making shopping at Macy’s on Black Fri-day less appealing. Not only is online shopping convenient, but the endless selec-tion of stores from all over the country are right at your finger tips. The economic hardship has also influenced consumers to cut back spending, so compar-ing prices can be done faster and effectively via the web. So, in order to get with the times, we’ve discov-ered the top 5 must-visit online stores for sales and daily trend reports. Whether you may be searching for a pair of plat-form heels, a silk scarf, or a red boyfriend blazer, begin your hunt with Google.com. Offering thousands of search results, this site allows you nar-row down search. The more specific you are, the easier it will be to locate the item. Websites such as polyvore.com and vogue.com provide trend re-

t@

ports of the hottest must haves-and have not’s- for the season. Explore these site’s selections from clothing, to handbags and accesso-ries. These sites also include prices of the item and how and where to purchase. It’s like having a person-al shopper right at your fingertips. On top of being in the know and having that ideal look, every fash-

ionista loves a good bargain!

shopping convenienceyour fingertips

-- GABRIELLE SANFELICE

TOP SITES

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Photo: Amy Bird Model: Brigitte Stanley

ife in the 1920’s was heavily in-fluenced by the flappers, fashion, music, and politics and was one of the most controversial eras in American history. Women were beginning to have a voice, and at the same time, shortening their

hemlines. Coco Chanel took fashion risks that paved the way for many today. Mu-sic and spirits were the pastime. That was until prohibition; the political decision to ban alcohol took a toll on many business-es, but it didn’t stop people from having

their Manhattan straight up with a cherry! The trend of a Speakeasy restaurant was revolutionized and is still around today. Speakeasy restaurants were exclusive, un-derground fine dining establishments that provided music, entertainment, great food and spirits. It was top secret and needed to be on the hush hush, otherwise they would be discovered by the authorities and shut down. So to continue the trend and enhance the restaurant scene in the Bay area, the 1920’s comes to life at Ciro’s Speakeasy and Supper Club. Tucked away on Bayshore Boulevard, you approach a dimly lit doorway where you are greeted by a woman through the peep-hole. Be sure to have the password if you want to get through to the other side. Inside the speakeasy club, you will find a journey back in time to the 1920’s. Live jazz music is played and bartenders are mixing cock-tail recipes that date back to the 1890’s. The servers are all men dressed in fedoras and tapered vests. The menu is typed on an orig-inal Underwood No. 4 standard typewriter, giving you the feel of the times right at your finger tips. You can enjoy your evening in the stylish lounge, lit by an electric blue fish tank or hideaway in their curtain concealed booths. Choose from a variety of rum, whis-key, tequila or cognac, but you won’t find any flavored vodka here, so sorry no Malibu Coconut rum. Restaurants rely on trends to make them unique and Ciro’s Speakeasy and Supper Club really sets itself apart with this unique concept. At Ciro’s your secret is safe, so enjoy the night and drink up!

LFASHIONABLE FOOD

--GABRIELLE SANFELICE

ashion icon Gabrielle ‘Coco’ Chanel once stated, “Fashion is ev-erywhere, it is in the sky, in the street, fashion has to do with ideas, the way we live, what is hap-

pening”. Most would agree that fashion influences the appeal a person or place may have, or want to have, towards the world. So when it comes to the ‘wine and dine’ scene, Ocean Prime has all the glitz and glamour in the Bay area. Voted Tampa Bay’s #1 Fine Dining Restaurant for 2011, Ocean Prime expresses the true meaning of fashionable dining. With soaring ceilings, breath-taking wine walls, and an electric blue ambiance, this is the place to see and be seen. Friday nights are special when the live music is rocking and the cock-tails are bubbling; literally, try the Berries and Bubbles martini. It’s fantastic. You may spot local socialites and even celebrities. The restaurant offers a scene that caters to a wide array of foodies and connoisseurs. When enjoying a handcrafted cocktail on the patio bar you are sur-rounded by the International

f you value privacy, well-pre-pared food, and live music, then Bern’s Harry Waugh Dessert room may be the spot for you. You will be seated in your own personal hol-lowed out wine cask, dimly

lit and separated by glass from other patrons. It offers an ex-perience similar to having your own balcony at an opera. The wall-mounted radio can be ad-justed to bring the live piano player to your table with just the turn of a dial, or if he’s not play-ing your song there are various other selections along with a handset to call over your server. The beverage selection is ex-traordinary, possibly the largest in a restaurant of that class, and

Plaza lake with a stunning blue waterfall, bright blue couches and a sleek black marble bar; creating the illusion that you’re on vacation in Miami. If you desire a more intimate evening, then the main dining room is the place for you. The room is filled with grand booths and dim lighting; perfect for a little romance. The after dinner cocktails are best enjoyed in the Blu Lounge, listening to the live music. This is where the boys from the ‘Rat Pack’ meet the ladies from ‘Sex and the City’. Along with the impeccable décor and excellent food, their genuine hospitality will blow you away. At Ocean Prime they believe that “Yes is the answer, what is the question?” and will go above and beyond to exceed your ex-pectations. Fresh seafood, prime steaks, beautiful décor and a whole lot of couture, Ocean Prime is like a fashion show, and the guests are the models. So put on your little black dress and Jimmy Choo heels, and spend the evening at the most fashion-able restaurant in the Bay area.

F

the prices ranged from the aver-age liquor of $6 a glass to $2,500 per ounce for King Louis XIV. Bern’s has something for every-one. If you are looking for an elegant way to satisfy your just desserts, Bern’s Dessert Room deserves a visit!

I--GABRIELLE SANFELICE

--IVY AMPARADO

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AT THE MOVIES

2003 bank robbery which occurred in Erie, Pennsylvania, where Brian Wells, a delivery man, was killed when a bomb fastened to his neck detonated after police apprehended him for robbing a bank. The story follows Dwayne (Danny McBride), and his partner in crime, Travis (Nick Swardson), after they hire an assassin to murder Dwayne’s father for insurance money, they kidnap a pizza delivery boy named Nick ( Jes-sie Eisenberg) and force him to rob a bank while wearing a bomb vest at-tached to a 10-hour timer. (Released Summer 2011) 50/50From Director Johnathan Levine, starring Joseph Gordon-Levitt and Seth Rogen comes a comedy but in-conspicuously slaps you in the face to let you know it’s a drama. The story follows Adam ( Joseph Gordon-Levitt), a 27 year old writer of radio programs, who is diagnosed with a rare form of spinal cancer.

MONEY BALL Starring Brad Pitt (Seven, Mr. and Mrs. Smith) and Jonah Hill (Super-bad), Money Ball follows the story of Oakland A’s general manager Bil-ly Beane’s successful attempt to put together a baseball club on a budget by employing computer-generated analysis to draft his players. Filled with inspiration and pas-sion, Money Ball aims to satisfy the need for a true story about the world of baseball. (Now Playing) 30 MINUTES OR LESSComing from the director of Zom-bieland starring Jessie Eisenberg (The Social Network), Danny Mc-Bride (East Bound and Down), Nick Swardson (Grandma’s Boy), and Aziz Ansari (Parks and Recreation), this movie, with it’s all-star cast and crew, will become the perfect blend of comedy and story in this year’s fall line-up. Based loosely on the unusual

With his best friend, his mother, and a young therapist by his side, Adam soon learns who and what are the most important things in his life. (Released September 2011) APOLLO 18From producer Timur Bekmam-betov and up and coming director Gonzalo Lopez-Gallego comes a film centered around the premise of an actual Apollo 18 mission that was launched in 1974 and never returned resulting in the United States never commissioning another expedition to the moon. In found footage style, Apollo 18 is a thriller where during a post-Apollo 17 mission to the moon, the crew is suddenly attacked by parasitic life-forms. (Released Summer 2011)

--RICHARD STUDEBAKER

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Photo: Stephanie SmigielModels: Brigitte Stanley,

Robyn Rolle

Students created this display entirely from

recycled magazines for the launch of

TRENDITORIAL- AI Tampa’s first

Fashion & Retail Management

magazine.

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A T T R A C T I V E V I S U A L D I S P L A Y Scan welcome a season, announce a sale, promote new items or slow sellers, and draw customers into your store.

If your storefront has windows, then you are fortunate to have one of the most proven (and least expensive)

forms of advertising at your disposal!

1) Plan the display. Consider what you want to accomplish, develop a budget and determine a central theme.

2) You may want to sketch your display ideas on paper and develop a list of all the materials, props, etc. that you will need.

3) Gather all of the materials necessary to create your visual display.

4) Once the display is finished, add appropriate signage.

Taking photos of the display to keep track of the product sales during the display’s existence. This documentation can help re-create successful displays next year or help make sure you do not repeat mistakes.

Like any other aspect of retailing, creating an attractive display takes a little skill and lots of trial and er-ror. As your store changes, so will your opportunities for visual dis-plays. Keep working at designing eye-catching and innovative ways to make your retail store profitable through visual merchandising!

Following these tips/steps will

help you create an attractive display:

T R E N D I T O R I A L VISUAL DISPLAY TEAM Ivy AmparadoStephanie JaramilloJulia Kevauver Haley Long Joannys Nieves

--DINA MEOLI

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FALL 2011 The Premiere Issue