trending the future - space150 v27
TRANSCRIPT
TRENDING THE FUTUREThe last 150 days & the next 150 days in the world of digital marketing & advertising.
02.18.11
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A spaceLab Productionwww.space150.com
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The World is Changing.
The last 150 days have seen violence, political unrest, natural disasters, cultural, and economic struggle amidst an evolving era of technological questions that have made us all a little nervous and a little bit more excited.
Is the world we’ve created holding influence over technology, or is technology dictating our future?
Wednesday, February 23, 2011
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U.S. troops have now been in Afghanistan longer than the Soviet Union was.
http://www.telegraph.co.uk/news/worldnews/asia/afghanistan/8162940/Nato-in-Afghanistan-longer-than-Soviet-Union-analysis.html
Wednesday, February 23, 2011
America worked through the 2010 Mid-term Elections and Healthcare Reform.
Wednesday, February 23, 2011
WikiLeaks all but confirmed that peak oil is imminent. February 9, 2011
Wednesday, February 23, 2011
WikiLeaks redefined confidentiality on a global scale and made governments rethink their international responsibility.
Wednesday, February 23, 2011
The Burj Khalifa was completed in Dubai, seizing the title of world’s tallest building. October 1
Wednesday, February 23, 2011
The International Space Station surpassed the record for the longest human occupation of space. October 22
Wednesday, February 23, 2011
Egypt gave us a taste of what happens when the Internet is taken away...
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...what people will do to get it back, and its power to connect the world when it’s working.
Wednesday, February 23, 2011
Digital technology is not killing our social lives.It’s changing the world for the better.
Or is it?
Over the last 150 days, digital technology has seen some growing pains.
Wednesday, February 23, 2011
The 30-second Spot Publishing
TwitterGroup Buying
TabletsMobile
:: How will it evolve?:: Who is your real competition?:: Does it work?:: Who will prevail?:: Fad or death of the laptop?:: Does your grandma have a smartphone?
Wednesday, February 23, 2011
The Old Spice Man campaign was the pioneer of life beyond 30-seconds. Over a year later, he’s still going strong and back for round 3.
Wednesday, February 23, 2011
Mercedes organized a “tweet race” to the Super Bowl fueled not by gas, but by the tweets of people following along and leading up to the TV spot.
Wednesday, February 23, 2011
Doritos has been doing “Crash the Super Bowl” for years now, but this year they partnered with Pepsi to take it to a new level of buzz before and after the game.
Wednesday, February 23, 2011
Volkswagen leaked their Super Bowl spots the Friday before the game and took home top ratings as the most likeable ads during the game.
Wednesday, February 23, 2011
Glee: Gleeking into every nook and cranny of American media and culture through iTunes, live shows, magazine covers, product placement, and a Super Bowl ad.
Wednesday, February 23, 2011
ROCK THE BEFORE & AFTER OR DON’T EVEN SHOW UP TO THE GAME.
FOR THE FUTURE:
Wednesday, February 23, 2011
The nature of the internet is cheap publishing - openly available to all.
Wednesday, February 23, 2011
It used to be that to publish a book, you needed a publishing deal or a ton of money.
Wednesday, February 23, 2011
Seth Godin’s Domino Project is breaking down the barriers of traditional publishing - getting quality ideas to more people, more quickly, by cutting out the middleman.
Wednesday, February 23, 2011
Amazon now sells 115 E-Books for every 100 paperbacks. With the proliferation of mobile technology, the way we distribute content will continue to evolve.
Wednesday, February 23, 2011
The Mac and Chrome app stores have launched, making it easy for anyone to publish new software ideas or download the applications without physical distribution.
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Digital spam is becoming a bigger issue on Twitter. The signal to noise ratio is starting to exceed people’s tolerance.
Wednesday, February 23, 2011
John Mayer left 3.7 million followers behind when he quit Twitter in favor of Tumblr.
“no artwork created by someone with a healthy grasp of social media thus far has proven to be anything other than disposable.”-John Mayer
Wednesday, February 23, 2011
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Digital Death showed that we may overestimate the popularity of celebrities in social media and what their fans would be willing to pay to get them back.
Wednesday, February 23, 2011
$#*! My Dad Says went from Twitter to broadcast. An interesting phenomenon, but ratings show it’s on the verge of cancellation.
Wednesday, February 23, 2011
The Old Spice “Smell Like a Man, Man” campaign helped Old Spice become the number one selling men’s deodorant in America.
http://www.slideshare.net/space150/trending-the-future-space150-v27#postComment
Wednesday, February 23, 2011
After some positive tweets from 50 Cent about the stock of his company, H&H Imports, the stock soared 240% driving the company value up $50 million.
Wednesday, February 23, 2011
Besides just being a brilliant media buy, #demandaljazeera showed us the real power of Twitter to connect the world in real-time.
Wednesday, February 23, 2011
Google took a $6 billion stab at buying Groupon, but was rejected. No matter. They’ll soon be joining the group-buy melee with Google Offers.
Wednesday, February 23, 2011
Amazon just sunk a $175 million investment into Groupon rival LivingSocial.
Wednesday, February 23, 2011
Facebook Deals now piggybacks onto Facebook Places allowing local business owners to do Foursquare-like specials for check-ins at their location.
Wednesday, February 23, 2011
As we climb out of the recession, consumers have changed. Impulse has become a luxury and our
perception of value has been redefined.
Wednesday, February 23, 2011
The iPad’s sales have outpaced iPhone initial-year sales. The iPhone has been around since 2007, and it’s certainly not going anywhere.
Wednesday, February 23, 2011
The BlackBerry PlayBook will be the device that brings tablets to corporate America, but greater success will depend on it’s appeal to non-BlackBerry users.
Wednesday, February 23, 2011
Sink or swim, every manufacturer is jumping on the tablet bandwagon. We’re past the early adoption phase. The early majority arrived at Christmas.
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Will E-Readers stay relevant as tablet prices drop? Will the lines between E-Readers and tablets continue to blur or will innovation diverge? We can’t be sure.
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What we do know is: the demand for laptops is still big and they do lots of things that tablets just aren’t made for. Don’t give up on them yet.
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91% of Americans use cell phones.
http://arstechnica.com/telecom/news/2010/03/wireless-survey-91-of-americans-have-cell-phones.ars
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By Christmas 2011,1 in 2 Americans will have a SmartPhone.
http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/
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More people, more devices.
What about the 27% of Americans who already have a smartphone?
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Mobile is now more than one device, it’s digital functionality like “smart” appliances, augmented reality and physical functionality that connect with our lives and devices.
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Mobile isn’t just in American homes. It’s larger than that, shaping culture and the world as we know it.
At home and abroad.
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6 in 10 people around the world now have a mobile phone.
http://www.usatoday.com/tech/news/2009-03-02-un-digital_N.htm
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The future will be about...
Agile Innovation
Transforming the way we interact with information and our environment
Value for both brand and consumer
Truly integrated technology
Wednesday, February 23, 2011
Nicole NewvilleVP Brand & Media Planning
Jake SzymanskiAssociate Brand Planner
www.space150.com27
Wednesday, February 23, 2011
www.space150.com
Special Thanks To:Craig KeyChristina DorrNed LampertEric SchlauchMichelle SwansonJames Squires
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IMAGE CREDITS
Boston.com - The Big Picture
AP Photo / Bela SzandelszkyBoston.com - The Big Picture
REUTERS / Charles PlatiauBoston.com - The Big Picture
STR/AFPBoston.com - The Big PictureGetty Images
Matt McClainLos Angeles Times FrameworkGetty Images
OK_01Pro-ZakFlickr
Ben Stansall / AFPBoston.com - The Big PictureGetty Images
Mono Lake TufasDan SmithPicasa
Peter MacdiarmidBoston.com - The Big PictureGetty Images
Lefteris PitarakisBoston.com - The Big PictureAssociated Press
Is Your Refrigerator Running?dmguzFlickr
Wednesday, February 23, 2011