2013TREND SNACKS

We’ve handpicked these Trend Snacks to bundle the most interesting trends for 2013 and snack them up for your convenience. It is not an exhaustive list, but should first and foremost give you inspiration, thoughts and new ideas for the year that just started. Enjoy.

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BACK TO BASICSON A SYSTEM LEVEL TOTAL REBOOTECONOMY OF NATURE

CORPORATECompanies will have to regain control, be proactive and not reactive; develop an alternate vision resulting in a different strategic direction; and delete everything that doesn’t fit the purpose. Fast. Literally rebooting the company.

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NATURE“We are discovering that nature (...) is the foundation of our existence.”

N.OPa><(n*?(?Q&(3R+;o1S) Hilde RoothartTrendwatcher

The Story of Milk.

Corporate film reminding FrieslandCampina employees and itsstakeholders of one the magic of mother nature: milk.

FINANCE “Entrepreneurs are lending money to each other and are thereby taking over the role of banks (who are reluctant to finance startups).” (T.Uw7V(+WXYe-.Z[-&# b@C\]>8^ R.Uw)_`;)];gG

Adjiedj BakasTrendwatcher

EDUCATIONThe future of education will be much more open and accessible to anyone with a curious mind. With a focus on immersive online experiences that hone in on targeted skills rather than bloated degrees from educational institutions. (a"bc/?UXdc,le9(&/A`.%+'i7S) Chase Jarvis

Creative Mind

FOOD“One of the trends for 2013: Don’t waste food (or money).”

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Marjolijn KamphuisFoodzy

FOODFood companies will invest more money in regional production.

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THE RAW REALREVIVAL OF THE WORKING CLASSURBAN HOME GROWNNO FRILLS

Wir sind Handwerker.

German film to promote craftsmanship as the pillar of the economy

YOUTH“Roughness spreads towards all parts of popular culture. Fight clubs are getting popular. In parks, we see youngsters fighting as a sport, leaving yoga groups. On Tumblr we see more and more pictures of people with bloody wounds and scars. Art and culture are totally trashed and cheap.”

os.Um/tUm-.(B*X#o*?) Tom PalmaertsTrendwolves

FOOD“Many agree that on the dinner plate of the future the meat or fish component plays a far less prominent role. This frees up room on the plate for other products and ingredients.”

os.Um/tUm-.(B*X#o*?)Marjolein WintjesTrendwatcher

ALL SMART & CONNECTEDSEAMLESS & IMMERSIVESMART HOME SMARTPHONE

SMART OBJECTSEmbedded technology will show up where you least expect it: utility poles, door handles, sidewalks (...). Any place they can jam a sensor to capture data, or let you quickly gain information about location, situational awareness.

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Mashable

NEW MEDIA RULESTV AS A TRAFFIC DRIVERARTIFICIAL SCARCITYNICHE SOCIAL MARKETING

OmniTVTV is increasingly consumed through multiple screens. 34% of Dutchpeople watch TV on a laptop, 16% on a tablet and 9% on a smartphone. TV and tablet together are the drivers for online brand search.

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Intomart GfK

NETWORKSNow that everyone is on Facebook, marketeers can make the difference through niche, shared interest social media. And we’re not talking 2012’s stars like Pinterest or Path, but also the likes of Untappd, CafeMom, Endomondo.

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SCARCITYScarcity will become a USP and a way to stand out from the crowd.

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Youngworks

READING TIPS http://www.millwardbrown.com/ChangingChannels/2012/Predictions/#dp2013-02-header

http://www.psfk.com/2012/12/2013-trend-predictions.html

http://blog.youngworks.nl/youngworks/top-10-jongerentrends-voor-2013

http://www.adformatie.nl/nieuws/bericht/tv-kijken-via-tablet-populairder/

http://blogs.hbr.org/cs/2012/12/six_social-digital_trends_for.html

http://mashable.com/2012/12/06/tech-trends-2013/

http://www.bakas.nl/2012/12/10/trends2013/

http://www.trendrede.nl/

http://www.secondsight.nl/trendwatchers/highlights-2013-and-beyondevent/

http://trendwatching.com/briefing/

http://www.personeelzaak.nl/blog/2012/11/14/op-naar-een-campagne-voor-de-nederlandse-ambachtseconomie/

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