trend of the transportation card industry in...
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COMPANYL O G O
Trend of the Transportation Card Industry in KOREA
Korea Transportation Card Industry Association
Seung Hyeon Oh(e-Mail : [email protected])
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Korea Transportation Card Industry Association
Contents
Overview of Korea transportation card industry association
History of transportation card
Overview of transportation card industry
Trends• Expansion to a micropayment• NFC(Near Field Communication)
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Overview of KOTCIA
Members - 40 Corporations
Chairman
Establish
Designation
Headquarter
Mission
KOrea Transportation Card Industry Association
Dec. 2010.
CEO of Korea Expressway Corporation
Seoul, Korea
Prepaid (KSCC, ebcard, Mybi etc.)
Credit Card (KB Card, Shinhan Card, Lotte Card etc.)
IT service (SAMSUNG SDS, LGCNS, LDCC etc.)
Media(Ubibelox, Biosmart etc.)
terminal supplier, Chip vendor (Infineon, STM, SAMSUNG etc)
Support “One Card All Pass” (全國互換)
Support international and domestic activities Saturated public transportation card
industryKorea Transportation Card Industry Association
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History of transportation card
’96. The first transportation Card System(Seoul)Establishment Stage
(’96~’97)Appearance of transportation Card
’08. Transfer System Service open (KSCC-EB-Mybi)
’08. The establishment and notification of
One Card All Pass Master Plan(MLTM)
’11. One Card All Pass Open (Gwangju-Hanpaysys)
Lead , Jump up Stage(’05~ )
Expended service area and scope
Korea Transportation Card Industry Association
’98. The first transportation Card System(Busan)
’00. The discount system
’01. The Transfer discount system
’03. Hipass
’04. Opening of Seoul New Transportation System(KSCC)
Growth, stabilization Stage(’98~’04)
Provided and developed the technology and infrastructure
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History of transportation card
RF Card(’96 ~ )
Used 129 of 165 cities and towns (78%)
Card based NFC(’12 ~ )
Demonstration ‘12
Bus Subway Mobile Card
Token : ’77~’99Ticket : ’79~’04
BUS
Subway Ticket: ’86~’09
Korea Transportation Card Industry Association
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Overview of Transportation card industry
Company
Accumulated
issuance number
(10 Thousand)
%
Total 10,824 100
UPASS 3,090 29
KSCC 3,512 32
EB Card 1,521 14
Mybi 2,701 25
* ’2011
Issuance status of Transpotation card
Gangwon
EB CardMybiSeoul
KSCCUPASS
SeoulKSCC
UPASS
InchonEB CardInchonEB Card
Gyeong-giEB Card
MybiChungBuk
GyeongBukMybiCardnetUpaymentTopcashKSCCDaegu
CardnetUpayment
DaeguCardnet
Upayment
BusanMybi
Busanhanaro
BusanMybi
Busanhanaro
UlsanMybi
Busanhanaro
UlsanMybi
BusanhanaroMybiBusanhanaroTopcash
GyeongNam
JejuKSCC
MybiJeonNam
GwangjuHanpaysysGwangjuHanpaysys
MybiJeonBuk
DaejeonHana Bank DaejeonHana Bank
MybiEB Card
ChungNam
Prepaid card companies (by regional groups)
ExpresswayHipluscard
Korea Transportation Card Industry Association
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Transportation card
K-CASH
Daekyung Card Toppass hanpay Hanggumi Card Top cash
Credit Card
Disposable Card Structure of Card
T-money UPASS Cash bee MYbi Hanaro Card
Glory Card
AccessoryCards
hi-pass+
Korea Transportation Card Industry Association
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Overview of transportation card industry
Amount of Transportation cardpayment(2010)
Total sales figures(2010)
About 7 Trillion Won
(unit : trillion Won) (unit : 100 million Won)
About 2,500 Million Won
Korea Transportation Card Industry Association
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Overview of transportation card industry
Customer
Prepaid cardCredit card
Mobile/Telecom
Bank
Credit Card
Prepaid Card
※ AFC(Automated Fare Collection) : 자동요금징수
‘One Card All Pass’하나의 카드로 모두 이용
The transportation card can be used in commerce and public service
Operating Center
Payment Payment
Payment
Payment TransactionData
TransactionData
TransactionData
TransactionData
TheaterFastfood University VendingMachineCVS
Bus
Subway
Taxi
EXP. way
Complaints commission National parkParking lot Sports
Korea Transportation Card Industry Association
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One Card All Pass (交通Card 全國互換)
Step
Main agent Ministry of land and transport and maritime affairs
Timescale
Vision
Target
’2009 ~ ’2013
ParticipantLocal Governments, Public transportation operators, Rail transport operators,Expressway operators, Transportation card operators
Public transport(bus, urban rail), expressway tolls, railway, intercity bus
Standardization and development of technology Build Infrastructure Compatibility between operators* Build infrastructure is in progress
Korea Transportation Card Industry Association
One transportation card is available for public transportation in every city nationwide
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One Card All Pass (交通Card 全國互換)
Development and dissemination of standards
Standard card (KSX6924)• Prepaid card/Credit card
• User file structure
• Establish the key management measures and define the encryption algorithm
• Define the command and protocol
• Develop additional information (railway, express way toll)
Standard purchase SAM (KSX6923)
Transportation cards are available all operators
• Establish the key management measures and define the encryption algorithm• Define the command and protocol
Standard Terminal
Mutual settlement system
Transportation card usage collection system
Korea Transportation Card Industry Association
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Expansion of the micropayment
Target to mainly large chains
Store micropayment
CVS, fastfood, bakery, bookstore, movie theater etc.
Now completed 129 of 165 cities and towns
Difficult to launch in other regions (regional monopolies)
Public facilities, Parking lot etc.
Open market, portal, game, entertainment, webhard etc.
Saturated public transportation card industry
Expansion to a commerce
Expansion to a public service and on-line
Korea Transportation Card Industry Association
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NFC(Near Field Communication)
12 111 2
39
10
5
4
67
8
Mobile Pass`
9:00 AM
121112
39
10
5
4
67
8
Order and pay by smart menus
12:00 AM
12 1112
39
10
54
67
8
Mobile Transfer
4:00 PM
12 1112
39
10
5
4
67
8
by LBS, obtain restaurants & discount store
6:00 PM
12 1112
39
10
5
4
678
Mobile shopping and delivery
7:00 PM
12 11
1 2
39
10
5
4
67
8
Using mobile vouchers at CVS
1:00 PM
12 1112
39
10
5
4
678
Transportation card
8:00 AM
Lookup mobile household account book
12 1112
3910
5
4
67
8
10:00 PM
Types of NFC services in the future life
Korea Transportation Card Industry Association
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NFC
* Expected share in ’2014
feature phone
58.5%
Smart phone
41.5%feature phone
71.8
Smart phone
28.2%
feature phone
68.3%
Smart phone
31.7%
Growth of the the world Smartphone users
Approximately 40% of the entire mobile phone in 2014, 2010 2011(e) 2012(e) 2013(e) 2014(e)
Expected that Smartphone subscribers in
Korea in 2014, will be more than 50% of the
total population of Korea
Growth of the domestic Smartphone users
Source : Gartner, IDC, Strategy Analytics; KISDI, Korea Communications Commission
Korea Transportation Card Industry Association
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NFC
Introduction of international patent
Enable the government-leding initiatives
Established the "Korea NFC Standardization Forum”(June. 2011)
Launched mobile card pilot project (Nov. 2011)
Expands 7 Strategies merchants (2012)
GS Retail(CVS), E-Mart, LotteMart, HomePlus (Discount store),
GS Caltex, Skenclean(Gas station), SPC(Bakery)
Launches the mobile postpaid transportation card (2012)
Security systems, authentication, and compatible communication
protocols, etc. can be applied directly to the application business
ISO/IEC 13157-1, ISO/IEC 13157-2, ISO/IEC 18092
ISO/IEC 21481, ISO/IEC 22536, ISO/IEC 23917, ISO/IEC 28361
Korea Transportation Card Industry Association
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COMPANYL O G O
Korea Transportation Card Industry Association