trend credentials think! mccann erickson
DESCRIPTION
Trendwatching in Ukraine by Think! McCannErickson.TRANSCRIPT
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TRENDWATCHING:New source of
marketing inspirationSpecial project by
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MODERN WORLD IS MOVING FAST
& YET SPEEDING UP
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TODAY SLIGHTLY RESEMBLES THE DAY BEFORE
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CONSUMER IS CHANGING EVERYDAY AS WELL
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AND EVERY TIMEWE ARE TRYING TO CATCH THE CHANGE WITHTRADITIONALRETROSPECTIVE REASEARCH METHODS, WE ARE LOOKING INTO THE PAST
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IT’S LIKE DRIVING A CAR USING REAR-VIEW MIRROR
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TRENDWATCH IS THE TOOL TO LOOK FORWARD
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THIS TOOL IS NOT ABOUT ASKING
AVERAGE CONSUMER, HOW HE SPENT THE DAY
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IT TARGETS TRENDSETTERS, WHO ARE BELIEVED TO SEE THE FUTURE
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IT INSPIRES TO CREATE:
NEW PRODUCTNEW RANGE
NEW COMMUNICATION
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HEALTHY WAY OF LIFE:striving to keep one’s debits growing - like
mental and physical health
Brands that ride on a trend
GREEN PRODUCTS:Camel Natural Flavor
Nescafe Protect Lipton clear green
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5 STAR LIVING:luxury goods and services
market growth
Brands that ride on a trendART EDITION:“LG Art Cool”
special edition with art touch
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Do-It-Yourself:creative source is a
differentiating attribute of new consumer generation
Brands that ride on a trendENGAGEMENT
PROMO“Adidas Original”: create your T-shirt
style - promo in Russia and Ukraine
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…PAST
FUTURE …
WHERE DO YOU WANT TO BE LOOKING WHEN WORKING
ON YOUR BRAND ?
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WE ARE THE 1ST ONUKRAINIANMARKET STARTEDWATCHING TRENDS
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OVER 60 TRENDSETTERS IN OUR
BASE
1ST TREND REPORT IN UKRAINE
FEW NUMBERS:
40 DISCOVERED OR
VALIDATED TRENDS 5 CLIENTS
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“Trend research by Think!McCannErickson illustrated quite advanced approach to the attempt to obtain better understanding of the
consumer. The creative visualization of the trends was also recognized as an original way to express the meaning behind.”
Inna Nikova, Marketing communication director, Nestle Ukraine
“There were no attempts of systemizing and classifying trends by directions in trend watching before. I think it is right and modern way of trend research performed by THiNK!McCannErickson. It is clear that we should consider actual and future consumer trends
to be competitive on the market.”
Tatyana Rodnina Marketing Director Premium Brands, Slavutych Carlsberg Group
OUR RECOMENDATIONS:
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FIND OUT MORE FROM US:
[email protected] Tel.: + 38 044 494 28 35
Ukraine, Kyiv 0405013, Pymonenko Street, Business Center FORUM, 6A