TREND BOOK

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EDITORIAL TO BUILD TOGETHER A RICH AND QUALITATIVE OFFER, CONSTANTLY RENEWED.

Innovation at the service of our customers is at the heart of the concerns of the Casino group’s employees. And because satisfying them is above all a matter of anticipation, each of them is committed to understand the structural changes in consumption that lead to changes in behaviour, choices, the preferences evolve but also economic changes - such as the Covid-19 pandemic - which can accelerate certain trends in a matter of weeks. What we thought was emerging yesterday is necessary today.

We are proud to have always been pioneers in ground-breaking innovations carrying commitments such as meat substitutes, the first animal welfare label, Julienne baskets which contain all the ingredients for a recipe to be prepared at home, draught beer to be «drawn» in the shop, or bulk sales of major brands.

The Casino group is a portfolio of brands with strong personalities. These differences are a source of wealth. Each one learns a lot from its customers, but also from exchanges and observation of the solutions presented by others in the Group.

We know that the next few years will bring further profound changes in the behaviour and uses of our customers and therefore in the innovations that we will have to offer.

This is the ambition of this second edition of the Trend book : to share these changes with you, to involve you in our objectives of building a rich, qualitative and constantly renewed offer to best meet our customers and the trust they place in us by choosing our shops.

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Corinne AUBRY LECOMTEInnovation and Product Quality Director

HEALTHY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04

RESPONSIBLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06

Looking for the LOW PRICE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08

The « HOME-MADE » in major . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09

The TASTE of pleasure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

USEFUL packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

The CONTACTLESS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

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Healthy

The consumer will increasingly look for pro-ducts with a short list of ingredients and no additives, or even kits to prepare at home.

Céline DESANLISOwn Brands Director

Monoprix

IT’S TRENDY

To respond to the growing concern of consumers who increasingly understand that food can present risks to their health and who want more transparency and clarity on the composition of products.

We have to prove that our products are healthy and that they respect the environment, people and animals..

Isabelle BARILLEHead of Organic Products and Transversal Projects

Casino Group

The National Agency for Food Safety (ANSA),

aims to achieve a

25%reduction per day (i.e. 20g) of simple sugars

consumption.

FURTHER TOMORROW

Simple, few ingredients like home-madeThe ultra-processing of food is nowadays decried as well as long and complex ingredient lists. The consumer is looking for simple, unprocessed recipes.

Less sugarThe WHO recommends not exceeding 25g per day, i.e. 5% of the of the recommended calorie intake, but French people consume four times more, and even nearly six times more among 3-6 year olds.

Clean-LabelThe «eat better» trend is intensifying: more than ever, consu-mers are scrutinising the composition of their food, prefer-ring them to be free of controversial additives.

The living« Living » products include raw or lacto-fermented fruit and vegetables, fermented products such as kefir and kombu-cha, which are rich in ferments known for their benefits to the microbiota.

Protection / preservationProtecting oneself from external aggression, particularly viruses, has become a major concern for consumers. Food can play a role in prevention and health protection.

ALREADY HERE

The Casino Agriplus approach, range of products without pesticide residues

Monoprix range of ham made from pigs raised without anti-biotic

Organic natural kefir, at Naturalia

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Organic is a philosophy that addresses all the current expectations of consumers.

Olivier ANDREOLETYGrocery Purchasing Director

Casino Group

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Responsible

IT’S TRENDY

There is a growing ethical awareness of consumers, which is leading to new ecological and civic expectations.

In the short to medium term, all pro-duct categories should offer at least one plant-based alternative at least to the pro-ducts on the shelf.

Samuel GOLDERYInnovation mission Director

Casino Group

of French people say to consume more local

products(Kantar 2020)

42%

06

FURTHER TOMORROW

Bio « increased »The « organic » offer is segmented and enriched with other so-cial, environmental and complementary added values that are important to consumers. Tomorrows organic will also be local, clean label, ecological and « made in France ».

LocalWhat is close to the consumer is reassuring, more embodied with local producers, more ethical because it creates jobs, more ecological with a smaller carbon footprint.

Vegan sexy Long considered as a sad diet, the vegan offer has diversified with gourmet recipes.Vegan consumption attracts mostly younger people but is ex-panding with more attractive pleasure values.

« Meat Like », « Fish like », « Cheese like »A new generation of plant-based products is emerging with the ambition of imitating real meat, fish or cheese as closely as pos-sible in terms of texture, taste and appearance to seduce the flexitarians.

ALREADY HERE

The Casino range range of local productsCa vient d’ici

Breaded vegetable patties, Monoprix

The chocolate fondant partner of« l’œuf qui ne tue pas la poule », Franprix

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The low price will always be an important factor for the consumer when making a decision to buy.

Sébastien LÉVYDirector of supply and purchasing

Naturalia

IT’S TRENDY

The search for sobriety and small pleasures that remain simple and economical. A maximum pleasure/price ratio for a sobriety undergone or chosen. The Covid-19 crisis has accelerated this trend.08

71%of French people want to be able

to afford « small luxuries »

for moments of pleasure

(Kantar 2020)

FURTHER TOMORROW

Healthy and affordable foodNo, healthy food does not have to be more expensive. Consumers are looking for healthy products, natu-ral, good for the health that are still very affordable in terms of price.

Anti-wasteWasting is wasting money because it means spen-ding unnecessarily. There are many ways to optimise products to waste less: the right dose, the protective packaging, the possibility of consuming the product longer...

The little inexpensive pleasureIn a difficult economic context, food is sometimes the only source of small pleasures that we can afford from time to time: a product that could be an exception wit-hout putting a strain on your budget.

Because the lasting health crisis will trigger a long, hard and brutal economic cri-sis.

Corinne AUBRY-LECOMTEDirector of Innovation and Quality

Casino Group

of French people want to be able

to afford « small luxuries »

for moments of pleasure

(Kantar 2020)

ALREADY HERE

Products sold in bulk for the right amount and control of your budget

Premium rangesCasino Délices and Mono-prix Gourmet offer access to exceptional products at controlled prices

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in major Consumers have gotten used to and want to to cook more themselves, but always with a demand for efficiency and optimisation of their time.

Romy TAIEBProduct Innovation Manager

Franprix

IT’S TRENDY

Cooking at home was already a strong trend. The Covid-19 crisis has boosted it. The lockdown and telework, involving the preparation of two family meals a day have created new needs and uses.

The consumer expects to be facilitated with prepared, pre-cooked pre-cut, etc., products that allow them to do it themselves, to keep the benefits of home cooking (pleasure, safety, savings with infinitely less time to devote to it.

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for the flour in 2020*

38%+

*Nielsen - cumulative year-to-date as of 3 January 2021, all supermarket channels

With the evolution of telework, we have more meals at home, more opportunities to cook and more desire to not eat the same thing all the time!

Hélène DENNERMarket Manager for Fine Groceries and Local Products

Monoprixfor dessert bars in

2020*

25%+

FURTHER TOMORROW

Do It Yourself kit and assemblyKit proposals to help and encourage the prepa-ration of dishes and recipes alone or with the family. All-in-one product or assembly of pro-ducts from different categories in the same place of the store.

Glamorization of mealsNew ingredients or condiments, original and/or playful, that promote personalization and decoration on the plate in a chef’s style to en-hance home-made dishes.

« Help me to do well »Products that allow you to cook yourself more quickly because the tedious and/or time-consuming tasks are already done.

ALREADY HERE

Proposed meal solutions at Monoprix: all the ingredients needed to make the recipe of the moment

Pre-cut frozen pieces of butternut squash, Casino

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The Taste of pleasure

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IT’S TRENDY

Eating is above all a matter of pleasure. Never will this truth have been so evident as during the Covid-19 crisis. The conviviality of the meal, comfort food and sensory experiences remain key.

of newfood products

launched in Francein 2020 display

a promiseof pleasure

(source ProtéinesXTC - Inspire Database)

48%

Proximity, locality with taste and pleasure in the center, the first signs of the quality of a food product.

Claire LUQUETBrand Director

Casino

FURTHER TOMORROW

More intense tastesNew, stronger and more intense tastes often conveyed by ingredients (such as ginger, truffles) or natural manufacturing processes (IPA beer, ma-tured meat, etc.). New sensory experiences for a daily life rich in taste emotions

The time of comfortFood breaks are a source of comfort, all the more so comfort, especially in a context of crisis that can be anxiety-provoking. These small sweet or salty plea-sures that we allow ourselves from time to time to «do ourselves good» even if it means sometimes even if it means breaking the rules of good nutrition.

Aperitif « pimpé » The aperitif is a moment of conviviality and sha-ring. More and more often for dining, it brings together products of all types (meat, dairy, vege-tables, etc.). Consumers are looking for a variety of senses, originality and even a certain daring to satisfy and amaze their guests.

ALREADY HERE

Summer truffle burrata, Monoprix

The iced mochis vanilla, mango, coconut and cherry blossom, Monoprix

Dark chocolate florentines, Franprix

Mango filled cream cheese balls, Casino

The aperitif, a moment of conviviality that always requires more variety, surprises and pleasure.

Emmanuel GABRIOTLiquid and Frozen Food Market Manager

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The packaging useful

The search for food safety and protection in stores has slowed the trend of plastic bashing related to the Covid-19 pandemic.

Fabrice THIBORDHead of Fresh Produce PGC LS

Monoprix

IT’S TRENDY

The dream of « zero packaging » is long gone. It is giving way to a logic of useful, practical and ever more ecological.

of French consumers prefer to buy products

with less packaging or recyclable

packaging(Kantar 2020)

58%

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 It is necessary to help the consumer, in particular thanks to the packaging, to limit its waste and to waste less.

Serge MARGARIDENCDirector of innovation and food development

Casino group

FURTHER TOMORROW

The protective packagingThe Covid-19 crisis has generated new fears of contamina-tion and an increased need for safety and protection and has, in fact, favored the choice of certain packaged food pro-ducts. However, the search for more sustainable solutions and materials remains a priority for the consumer

Recycled / recyclable / compostableIncreasingly sensitive to environmental considerations, consumers are concerned about the ecological conse-quences of their purchases. Packaging discarded immedia-tely after purchase or consumption thus remains a source of dissatisfaction. Recyclable, recycled material, compostable are the new added values of packaging to limit this dissatis-faction.

Material reductionLess packaging also means less material (plastic, cardboard, glass) used per package.

BulkBulk distribution appeals to consumers, particularly for its ecological benefits. However, there is a desire for additional information on the origin of the products - usually conveyed by the packaging - more practical and more hygienic systems and the possibility of finding one’s favourite brands. usually conveyed by the packaging - more practical and more hygienic

ALREADY HERE

Sesame seeds toasted in an ecological bag optimized to im-prove its recyclability, Casino bio

Franprix tests major brands in bulk

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Sabrina NEBATIDirection of the offer

Monoprix Plus

is the evolution in value of

online commerce in 2020*

42%+

The contactless

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Contactless tends to become even more important considering the health situation we are going through since 2020.

Latifatou ABOUDOUHead of Product/Service Innovation and Partnerships,

Franprix

*Nielsen 2020

ALREADY HERE

The « 100% autonomous » storein front of the Monoprix headquarters.

FURTHER TOMORROW

« on line » subscriptionsThe possibility to shop online (drive or delivery) is now appreciated by more and more consumers. New for-mulas such as « subscriptions » will take different forms: weekly subscriptions delivering basic products, delivery according to stock at home thanks to connec-ted objects (refrigerator, cupboard).

The automatic supermarket100% « autonomous » stores, 24 hours a day, 7 days a week, without staff, that allow you to do your «essen-tial» shopping quickly and when you want.

Online product packagingConsumers do not behave the same way when they choose their products on site in the aisle or in front of a screen. The product packs presented online on a screen (computer or smartphone) will be diffe-rent from the classic packs, designed to capture the attention of the consumer on site in a crowded aisle. Creation and provision of new tools/services to help and facilitate consumers’ online choice.

IT’S TRENDY

For the Drive alone, 1.2 million additional households tried this practical form of distribution during the first week of lockdown last year, including nearly 500,000 retirees, according to Nielsen France. Almost in spite of themselves, many consumers have discovered the vir-tues of online or contactless sales: no time constraints, time savings, no or little travel, etc.

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What the experts say ?

More room for plants, but not ultra-processed plants. With a price that remains accessible.

Alice OLIVEROMarket manager

groceries and maintenanceMonoprix

There is a real awareness of collective ethics, especially among the younger generations.

Sophie MERLEResponsible for the Convenience networ

offerMonoprix

After the period of health and economic crisis, pleasure for oneself and for others will be a strong axis.

Pierre-Yves HUMBERTDirecteur des marchandises PGC FI

Casino group

The discovery or rediscovery of the kitchen during lockdown. We should start with a “basic ingrdients” type offer. For beauty, all the basic “Do It Yourself” products will work.

Cam Linh HOANGResponsible for supply and purchasing

Le Drugstore Parisien

Less transportation, improved carbon footprint, respect for seasonality, reassurance about production and producers, development of the blockchain.

Pauline GLAZIOUDirector of Food Purchasing

National BrandsAMC

The consumer wants taste, pleasure and simple food.

Valérie DUMORTIERQuality Director

Casino group

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Trend book 2021 has been realized in partnership with ProtéinesXTC

www.proteinesxtc.com