““Tree BiénTree Bién””Seedling NurserySeedling Nursery

By Shauna Gosselin, Tabitha By Shauna Gosselin, Tabitha Loyns, Mark Clements and Loyns, Mark Clements and

Kris KotzerKris Kotzer

IntroductionIntroduction

Our main focus will be on the production Our main focus will be on the production of tree seedlings, thus helping to of tree seedlings, thus helping to sequester carbon and reduce greenhouse sequester carbon and reduce greenhouse gas emissions. Through capturing heat gas emissions. Through capturing heat from the Rosetown natural gas from the Rosetown natural gas compressor station, SaskEnergy will be compressor station, SaskEnergy will be reducing its waste heat and carbon reducing its waste heat and carbon emissions, and the greenhouse will be emissions, and the greenhouse will be more efficient in heat costs. more efficient in heat costs.

Mission StatementMission Statement

to provide high quality low cost to provide high quality low cost nursery products to suit customer nursery products to suit customer needs and concerns while addressing needs and concerns while addressing environmental issues environmental issues

Goals and ObjectivesGoals and Objectives

to set up a to set up a greenhouse in greenhouse in conjunction with conjunction with recycled energy recycled energy from a SaskEnergy from a SaskEnergy compressor stationcompressor station

to provide a to provide a competitive number competitive number of tree seedlings to of tree seedlings to the marketplacethe marketplace

to establish and to establish and maintain contacts maintain contacts for the sale of for the sale of tree seedlingstree seedlings

to maintain to maintain profitability in all profitability in all aspects of aspects of business business managementmanagement

Operations PlanOperations Plan

Manager

Office Staff Potting/HarvestingSupervisor

Potting/ HarvestingStaff

ShippingSupervisor

ShippingStaff

OccasionalStaff

Marketing PlanMarketing Plan

The marketing plan can be divided The marketing plan can be divided into two sections; the market into two sections; the market analysis and the marketing analysis and the marketing strategy.strategy.

The market analysis will be The market analysis will be broken into the following broken into the following

segments:segments:

The MarketThe Market CompetitionCompetition CustomersCustomers

Target MarketsTarget Markets Product FeaturesProduct Features The OpportunityThe Opportunity

The marketing strategy is The marketing strategy is then composed of:then composed of:

Sales and profit Sales and profit ObjectivesObjectives

Channels of Channels of DistributionDistribution

Pricing PolicyPricing Policy

Product/Service Product/Service MixMix

Selling and Selling and AdvertisingAdvertising

BudgetBudget

Employee PlanEmployee PlanJob Title Job DescriptionsManager Production and business management;

supervising staff, repair and maintenance,upgrading and developing facilities

Office Staff Office receptionist duties; filing,bookkeeping, correspondence, and record-keeping

Potting/Harvesting Supervisor Supervision of potting line, both equipmentand staff

Shipping Supervisor Oversees all shipping operations;supervises shipping staff

Occasional Potting/ Harvesting Staff Potting of plant material; day-to-dayoperation of potting equipment

Shipping Staff Transports trees form potting area andprepares for shipping to customers; abilityto operate moving equipment such astractors, wagons, front-end loaders

Financial PlanFinancial Plan

The Financial plan will provide the The Financial plan will provide the end result of a “go”/ “no go” plan end result of a “go”/ “no go” plan to build the greenhouseto build the greenhouse

The financial plan will include such items as:

5 year projections of balance sheets, income statements and cash flow statements

operating expenses

salaries, wages accounts payable

and receivable inventories

ConclusionConclusion

Through the analysis of these Through the analysis of these points, we will assess the points, we will assess the feasibility of our proposal.feasibility of our proposal.