treatment for tv ad

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A

TREATMENT

FOR A

Television Advert

Glenthrone Football Academy

PREPARED

BY

George Proctor

ConnexCast

Glenthorne High SchoolSutton Common Road

SuttonSurrey

SM3 9PS

[email protected]

20th

May 2012

CLIENT

Glenthorne High School



The Brief:

It is proposed that the television advert will be of 25-30 seconds duration, filmed

at Goals Soccer Centre and King Georges Park and edited at our Sutton facility.

The television advert will be aimed at 14-16 year olds looking to go into sixth form.

This has been identified through my audience research.

The television advert will show that the academy is fun and educational as well as

demanding and will represent the school and the players and coaches within the

academy.

The television advert will be aired on ITV or E4, will be placed on the Glenthorne

High School website as well as YouTube.

The main competitor s for the academy will be Stanley Park High School, Lewisham

College and Kingston College. This has been identified through my market

research.

Several locations have been visited and a shortlist has been drawn up:

Suggested locations are:

• Glenthorne High School Sports Hall

• Goals Soccer Centre

• King Georges Park

• Glenthorne High School Outdoor Facilities

• Glenthorne High School Gym Facilities

The television advert will include the following:



a) Long shot of the team training

b) Various shots of the manager talking to his team

c) Over the shoulder shots of the educational side of the academy

d) Panning shot of the Glenthorne Football Academy banner

e) Sky Sports News Layout to introduce the academy

f) Close up of the ball coming towards the camera

These shots will link together through fast cutting and a variety of different effects.

Structure

The television advert will be in colour and in PAL.

The television advert will start with 2 actors introducing the academy.

It will then cut to:

1. Contact details and other relevant information will be on the side and

bottom of the screen as well as funny headlines and captions

2. A panning shot of the Glenthorne Football Academy banner

3. Shots of the team training and working hard

4. Variety of different shots on the pupils learning in our facilities

5. The manager talking to his team

6. The actors concluding the advert

7. The ball being kicked at the camera with the logo appearing to and the

advert

Budget



Research £20Planning meeting £0Filming: HD Camera; Tripod; 19”

monitor.

£160

Editing: Camera Operator; Editor; Editing

Software.

£350

Subtotal £530

Production Contingency £50

Travel Expenses @40p per mile

(how many miles do you think you will

need to travel at a maximum?)

20 miles - £8

Total production budget = £538

Schedule

The production will be produced within the timescale that will be indicated by our

shooting and editing schedules. ConnexCast will ensure that all location filming is

carefully planned to take into account the safety of the crew and the general

public and any production contingencies. The finished television advert will be

available for viewing at an appropriate time in order for any changes to be made

before the suggested release date.

The deadline for submission to the client is: 22nd June 2012

Sources of requirements

• HD Camera

• Tripod

• 19” Digital Monitor

• Camera Operator

• Editor

• Editing Software

Legal and Ethical Issues



Every student that is being film in this advert is under the ages of 18 so we will

need to get parental permission. We will also need to get permission from

Glenthorne High School to film their training sessions.

Guarantee of Satisfaction

• Initial discussion on the television advert content will take place.

• Production equipment will be used in a safe operational manner at all times.

• ConnexCast is covered by Public Liability Insurance to the sum of

£1,000,000.

• A copy of all ‘rushes’ (camera original material) will be supplied on request

in DVD format.

• A ‘rough cut’ (initial trial edit) version of the television advert will be

supplied for inspection and discussion.

• A meeting to discuss the final master version will be organised with a focus

group of interested parties.

• The completed television advert will be provided on DVD for inspection.

• The completed television advert will not be released until the client is

completely satisfied with technical quality and content.

ConnexCast

20th May 2012

ConnexCast asserts its rights as authors of this treatment in accordance

with the Copyright, Designs and Patents act 1988. Any unauthorised

copying of this work will result in prosecution.

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