trax at bay sj trash summit
DESCRIPTION
traX was offered an opportunity to present at the Bay Trash Summit in San Jose. It was a great chance to share how the platform leverages social media to rewards shoppers for reusables in retail. traxrewards.com for more info. Here is a link to the event http://ecologycenter.org/events/bay-area-trash-summit-2013/TRANSCRIPT
@traXactionstraXrewards.com
Bay Area Trash SummitNovember 15, 2013
1
Global Trash Problem
Single-Use Disposable (SUD) Waste5002
Retail Impact
- Waste Disposal Fees- Negative Brand Perception- Municipality + County Regulations- Inventory + Operational Expenses- Corporate Social Responsibility Issues
Source: http://www.fastcompany.com/1693703/starbucks-cup-dilemma3
City Bans
NO
PAY $
BYOAlameda County Ban
Source: http://www.chicobag.com/track-movement
US Cities75 Implemented
+35 Proposed4
Reusables Opportunity
Assisting retailers to move towards Zero-Waste targetsConsumers taking actions towards living with less impact
Source: Real TraX Action Heroes on http://facebook.com/traxactions
5
√ User Self-Tracked Actions
√ Custom #Hashtag Tracking
√ Cash Rewards - max 4 per day
TraX on Facebook
√ Store Geo-Locations tagging
√ Facebook Demographics
√ Photo Validations + Email address
Current Partners:6
Instagram Photo Sharing
TraX Mobile Platform
Hashtag Identifications@traxactions#tagmybag
Retail + Event Geo-tags
Social Media in 1-Touch
7
√ City Sponsored Rewards
√ Custom #Hashtags
√ Rewards Citizens
TraX Goes Local
√ Shop Local
√ Instagram + Facebook Check-insFirst City Partnership: West Orange, NJ
Pipeline Cities:CA: LA, San Francisco, Berkeley, Oakland, San Jose?NY: New York City, BrooklynWA: SeattleOR: PortlandNV: Las VegasMI: Detroit Leveraging:
8
TraX less Litterati
Photos: reusable items from stores / locations Photos: litter waste from locations of brands
9
Social Channels +/-
+ Mass Audience+ Company Pages+ Engagement / Blog
- Privacy Settings- Hashtag issues
+ Tech integration+ Company Pages+ Micro-messages
- GPS locations- Photo display
+ Photo Sharing+ Company Pages+ Fan content Hashtags
- Privacy settings- Mobile based
10
Why Instagram?
Source: http://gigaom.com/2013/09/08/instagram-growth-up-sharply-says-it-has-150-million-users/
+ 150 million users + Sharing channels+ Mobile GPS List
#traxbag@traXactions
11
Ghost in Aisle 3
Ghost Shoppers = People unknown to retail stores, thus lack engagement post purchase, a lost opportunity for marketing,
with unknown demographics, silent from social media
12
Shopping with TRAX
√ A Smartphone Shopper
TraX Shopper Data
√ Highly Socially Connected
√ Eco-ConsciousConsumer
√ New Shopper to Store + Brand
√ Prefers donation over cash rewards
√ QualityProduct Shopper
√ Shops at competitor stores
√ Linked to 2309 People (FB + TW)
√ Shoppedonly 1X before
√ Frequent App User
13
TraX POS Integration
TraX Reusables will be UPC & QR ScannableUsers get paid in-store or digitally in-app
Payment Integration
Options:
14
TraX Revenues
Large Retail
Small Retail
Brands + Cities +
Organizations
Subscription$5,000 -10,000
per month
Usage Fees$30-200per month
Advertising$1-5,000
per campaign
New Engagement + UsersMarketing + Social Impact Social Media Engagement
15
TraX Action Heroes
Sources: http://www.comscore.com foursquare.com Lohas.com groupon.com
Eco-Consumers
Quantified-Self Check-ins
Deals + Rewards
Total Market
120Million
in the US
Targeting+50 Million
Smartphones
16
Alliance Partnerships
Grocery Convenience
RetailCafes Pharmacy
West OrangeTownship
Cities + Brands
Full color brands are already being engaged, letters of intent and interest // Half color brands represent opportunities in the industry and reach
17
# of TotalApp Downloads
2k
150k
5M
25M
50M
20
100
300
500
1000
2013 2014 2015 2016 2017
# of TraX Clients
Beta MVPUser
Growth
RetailStore
Growth
CSR +
EPRRetail
Impacts
Market+
BrandLeader
TraX Milestones
SEED$
18
Team TraX
Jared BrickFounding Director
Presidio MBA in Sustainable Mngt.Eco-Entrepreneur, Biz Dev, MediaStartups: @Bolder @Lyft @Lovely
Heidi SmithCo-founder + CTO
13+ years of Tech DevelopmentCarbonFlow CTO + Co-founder
Passionate + Inspired
Fred SchecterWebsite + U/I Designer
Sharper Image + Auto Sport Labs
Jennifer Sant’Anna, MBASustainability + Org OutreachUrban Innovation Exchange
Josh KrammesStartup Advisor at SoftLayer (IBM)
Catalyst Startup Program
ROLES
CFOCFOTeam Recruitment: 2 APP DEVS
Danielle Mainas Marketing + Biz Dev + Sales
Eco-Product Luxury Companies
19
