travelport agencia october 2007. the airline environment >an industry looking for a strategy to...
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Travelport Agencia
October 2007
The Airline Environment
> An industry looking for a strategy to profitability• Many Emphasizing International versus Domestic Growth• Re-inventing as low cost carriers to compete with LCC’s• Some escaping being a commodity by creating a premium brand
– Air Canada’s products categories (Tango, Tango Plus, etc.)– United’s Economy Plus & Airport Upgrades
• Airline Direct Websites Beginning to Plateau• Large Percentage of Market wants Informed Choice• Limited capability for product attribute selling/adhesion to the way carriers desire
their products
• More from less– Unbundling Services for purchase - meals, seat assignments, credits for no
luggage – More seats- American’s eliminating ‘more room in coach’ & removing galleys– Selling premium seat assignment
Travel Agent Proposition…Travel Agent Proposition…
> To Provide a Graphical Desktop which supports Airline’s merchandizing strategies including:
> A tool to Reduce ‘jumping’ between individual Websites to shop
> Works in partnership with supplier.com models
> Incorporates Car, Hotel, and Leisure content in the same record
Travelport Agencia
> Allows airlines to:• Merchandise their product
– Unbundle Services
– Manage their yield
– Up-sell all the time to push yield– Upgrade from one fare to the other
– Pre-order meal
– Pay extra for more baggage space
• Achieve maximum revenue
> Agencia is better than meta search engines• Only one application
• One record of everything
> Why build it:• Airlines need the distribution reach
• Agents need informed choice
What Are We Building?
Travelport Agencia
Travelport Agencia
> Agencia is part of our Next Gen GDS• Link to GDS and API
– Uses OTA web service standards for Shop, Price and Book
– Shopping and booking fulfilled via API
– Aggregated content– GDS and API based fares and flights included in one shop request
– Not just an Air Canada solution, any carrier with pay-for services and an API can benefit
• Graphical agency desktop
– Accessible via icons downloaded to Focalpoint or Galileo Desktop toolbars
– Also can be accessed via the internet by entering the appropriate URL address
Travelport Agencia
> Agency Desktop• Consists of:
– Administrative tool with user friendly screens
– Series of user friendly screens similar to those found on travel web sites that will guide the agent through the shopping and booking process
Travelport Agencia
• Shop– Product Matrix Display including fare families
– Examples:
AC Tango, Tango Plus, Latitude and Executive and others
– All Airline domestic, trans-border and international itineraries sold by Canadian based subscribers
– Pre-Pay Passes include in Shop process
– Flight Pass (Electronic Coupon Book)Redemption
– Merchandising
– Display of product attributes
Desktop Access
Icon will be downloaded from 360 site to Focalpoint and Viewpoint toolbars
Clicking on icon will launch Galileo Desktop
Shop
For flights and fares
Or, use Flight Pass credits
Clicking on ‘View pass’ provides list of all agency managed AC Flight Passes
Private fares codes or AC corporate ID
(screen change pending)
Administrative access
Shop - Flight Pass
Select list of agency managed passes
Or, by AeroPlan number
Shop - Flight Pass
List of agency managed passes
Select to Shop and Book using Flight
Pass
Sort by last name or reference number
Select Flights
No flight pass selected - Canadian domestic one-way fares
Click on product name to display Product Attributes
Available sorts:
•Price (default)
•Airline
•Time
Total price for departure / return
Can expand or collapse display
Partial screen of options – return flights following departing flights
Fares & fare basis code returned by Apollo
Fare families returned by AC
Product Attributes
Obtained by clicking on fare family on Select Flights screen
Select Flights
No flight pass selected - Canadian domestic one-way fares complete display
Select Flights
International round trip fares
Select outbound flights and choice of return flights
Expand/ collapse flight and price options
Partial screen of options – also includes other options/ other carriers
Select Flights
International round trip fares, complete display
Travelport Agencia
> Attribute Sell – • Pay-for options available
– Paid Seats, Meal Vouchers, Lounge Access, etc
• Opt-out options
– No Mile Redemption and No Checked Baggage
• Flexible - Both Pay-for and Opt-out options appear when carrier makes them available in their API
• Up-Sell from one fare family to another
Flights Options
Displayed for all applicable AC flights
Select the same or different options
Options vary by fare family and market
Price of option to be deducted from base fare
Or, added
Travelport Agencia
> Book • Ability to create new booking or add segments to existing GDS
booking
• Populate screens with Apollo BAR and PAR profile data
• API connected carrier such as AC, booking and ticketing completed via API
– Form of payment, subscriber and passenger data sent to AC
– AC record locator returned
– Printable itinerary
• Galileo (Apollo) participating carrier booking automatically completed in Apollo
– Form of payment and pricing added to PNR
– Ticketing completed by subscriber
Review Flights
Selections and total price
Breakdown of fare and all price options
Fare rules for each carrier
Currency converter (informational only)
Price for GDS segments
Price for Air Canada Segments
West jet segment
Air Canada segment
Review Flights
Up-sell
Side by side comparison of product attributes and cost to ‘move-up’ to next fare family
Rebook option included
Booking and Payment
Click to populate with BAR and PAR profile data
Agency info maintained in admin tool and automatically included in shopping and booking requests. No need to enter in booking
Pay for Galileo and Air Canada flights with same or different form of payment
Frequent flyer info – expand to enter passport info
Confirmation email address defaults to agent
Booking and Payment
Payment section expanded
Pay separately selected
ConfirmationApollo record locator
AC record locator
Assign seats on AC
A single record created on Galileo (Apollo) host containing passive and active segments
Assign Seats
Seat Map and Seat Selection
Seat cost and payment if required
Galileo Agency Desktop
> Host PNR Integration• Passive segments automatically created in Galileo (Apollo)
– All AC pricing entered in manual fare quote All options added as associated / ticket remarks
– Optional queue placement available through admin tool
• For Galileo (Apollo) fares / participants active booking completed in Apollo
– Form of payment and pricing added to PNR
– PNRs placed on Q/10
– Ticketing completed by subscriber
– Optional queue placement available through admin tool
• Active Galileo (Apollo) segments and passive AC segments can exist in single Apollo booking
• Ticketing and unassociated remarks for backroom automatically added to PNR if available in administration tool
Galileo Agency Desktop - PNR/Booking File Integration
PNR created by Desktop containing both AC and WS segments
Where From Here?
WORK IN PROGRESS…
What must Travelport Agencia Architecture Have?
> A single API point of entry
> Single content aggregators for air, hotel, car, and other contents
• Supplier content adapters
> Billing/transaction counting
> Business Intelligence
> Booking Repository
> Profile, Policy, and Preference Engine
>Caches:• Static content• Shopping
>Pricing engine
>Payment gateway
>Merchandising• Up-sell• Cross sell
>Provisioning
>Monitoring Tools
>Solid Support Model