travel & tourism state test review. 1 3 things a cruise line should consider when pricing a...
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TRAVEL & TOURISM
State Test Review
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1
3 Things a cruise line
should consider when
pricing a cruise:
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Cabin location, length of
trip, season of sailing
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Parts of a Cruise Ship:• Where is the bow?• Where is the starboard?• Where is the port?• Where is the Stern?
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Bow- Front of Ship
Starboard- Right Side of Ship
Port – Left Side of Ship
Stern – Back of Ship
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3
Name the 4 major Cruise Lines
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Carnival, Celebrity,
Disney, Royal
Caribbean
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4
What is the
capital of Georgia?
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Atlanta
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What is
included in the
price of a ship?
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On Board Entertainment,
meals served in the
dining room, cabin
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Why would a Park City hotel increase its room rate during Sundance film festival?
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Demand is greater than supply
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What is a
spa?
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a property that offers
many health related
services
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8
What is the capital of
Oregon?
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Salem
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What is Market Segmentation?
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Segmenting the market based
on specific characteristics to
understand the needs and wants
within each market.
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What is the
cheapest room on
a cruise ship?
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Inside Cabin
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1
What is Social
Impact?
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people traveling to a destination want to experience the culture of that location (food, customs, dress, etc.) For example: travelers going to Mexico and eating authentic Mexican food. They bring with them their own ways which can influence the culture they are visiting.
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2
When did mass
transit change the
way people traveled?
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1800s with the
railroad
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What is a Bed & Breakfast?
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fewer rooms, lots of
personal service
including breakfast
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4
What is the capital
of Utah?
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Salt Lake City
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5
What is the capital
of New York?
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Albany
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What is the capital of
Nevada?
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Carson City
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7
What is the capital
of Illinois?
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Springfield
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800
Why do airlines offer last minute
discounts?
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Supply is greater than demand
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Name the 7 steps of the selling process.
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91. Approach,
2. Determine the Needs,
3..Present the Product,
4. Overcome Objections,
5. Closing the Sale,
6. Suggesting Selling,
7. Follow-Up
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What is the capital of Texas?
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Austin
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What is Business to Business Selling?
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theme parks sell tickets to hotels and hotels turn
around and sell those tickets to their guests.
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2
What are the 4 major career segments in Travel &
Tourism?
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Food & Beverage, Lodging, Travel & Tourism,
Sports, Events & Entertainment
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What is Check-In at the airport?
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The boarding procedure that lets the airline know
a passenger has arrived
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What is the Hub & Spoke System?
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An airline network formed by a hub (large airport) and spokes (smaller airports). Passengers fly from spokes to hubs to connect to other cities. It saves the airlines money.
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5
What is the capital of South
Carolina?
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Columbia
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6
What is primary research?
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Information gathered specifically for the particular
marketing situation. For example, a hotel could send
a survey to a recent guest to gather primary
research.
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7
What is demographic segmentation?
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Statistics that describe a population in terms of
personal characteristics such as: age, gender,
income, ethnicity, or education
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What is the capital of Maryland?
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Annapolis
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9
What is a drop off charge in car rental procedures?
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this is added if a rent-it-here/leave-it-there rate is not available
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10What is Seasonality?
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highs & lows of demand for a destination and its facilities,
generally based on climate & geography. How to overcome it:
cruises are cheaper during hurricane season.
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1
What is a feature and give an example:
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a physical characteristic about a product that can
help describe the product. An example of this would
be: additional leg room on an airplane.
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2
What is an
apprenticeship?
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educational, hands on experience working at a business with
an experienced employee. May not get paid.
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3
What is Yield Management Pricing?
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300Setting different prices for goods and services in an effort to
maximize revenue when limited capacity is a factor
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4What is Amtrak?
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U.S. National Railroad System
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What is inelastic demand?
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When price does not affect demand.
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6
How old do you have to be to rent a car from most
car companies?
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25 years old
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What is Prestige Pricing?
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A high price associated with a product to present it
as being a quality or luxurious good. Hotels price
their rooms high so it presents itself as a luxurious
hotel.
Home
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8
What is target market?
Answer
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a specific group of customers that an organization selects as
the focus of its marketing plan
Home
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9What is unlimited mileage?
Answer
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refers to rental car companies pricing principle of allowing
customers to drive as far as they want for a flat rate
Home
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10
What is Marketing Concept?
Answer
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business must come up with ideas to satisfy
customers’ needs and wants in order to make a
profit
Home
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1
What is elasticity of demand?
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1
how much a change in price affects the change of
demand. As prices increase people travel less.
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What is infrastructure?
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the network of utilities or the physical components
needed by a destination to support tourism
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3
What is the Marketing Mix?
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3
The 4 P’s of Marketing: Product, Price, Place,
Promotion
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4
What is a benefit and give and example?
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4
An advantage that is obtained because of a specific
feature. An example of this would be the comfort of
stretching legs in an emergency exit row seat of an
airplane.
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5
What is Destination Marketing?
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5
the process of developing, promoting, and
distributing specific locations to customers in an
effort to increase visitation to that location.
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6
What is the Promotional Mix?
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6
Combination of promotional activities including:
Advertising, Sales Promotion, Personal Selling,
Publicity, Public Relations
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7
What is information management?
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7
Business gather information about customers
through reservations and other means. They can use
this information to predict future sales, plan menus,
etc….
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8
What is Marketing?
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8
All things a seller does to bring a product to the
attention of a buyer.
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9
What is a travelers favorite payment choice?
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9
Credit Card
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10
What is most popular ride in a theme park?
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10
Roller Coaster