The Battle for Revenues:

How to increase travel and tourism revenue through accelerated website and application performance

78% of consumers reported switching to a competitive site due to poor web performance at peak times.

…And 35% of online travel consumers make their bookings during those times.

Source:Hotelmarketing.com & Compuware

User Engagement

Interactive reviews

Detailed searching by category and range

Zoom images, Animations and Video

Real-time inventory lookup

Cool features can slow down a website

Causing Abandonment!

of consumers expect a website to load in <2 seconds

of online shoppers say fast website loading is key to their site loyalty

of mobile users abandon a website after 10 seconds of loading

Source: Forrester, Compuware, Kissmetrics

CDNetworks – who are we?

• The Global Cloud Acceleration Network• Transforming the Internet into a secure, high-

performing application delivery network• Trusted partners in local markets• Experts on extending into global markets -

especially China

Over 140 POPs Spread Globally

The #1 choice for brands lookingto maximise their website performance

International Tourism Spending

Q: Which Country Spends the Most on Tourism ?- See more at: http://www.whichcountry.co/top-ten-countries-by-most-spending-on-tourism/#sthash.d2f6YIS8.dpuf

Growing Fast

BBC News: http://www.bbc.co.uk/news/technology-23343058

Found that a reduction in page load of 400ms caused a 5-9% drop in traffic

Found that a 1 second delay in load time led to 2.8% drop in revenue - A 2 second delay saw revenue fall by 4.3%

Published a study that showed when a slight delay was added to web searches – as little as 1/10th of a second – searchers used Google up to 0.6% less

Also found increasing load time of the page from 400ms to 900ms – led to 25% reduction in traffic

“…Instead of wasting time on keyword meta tags, you can focus on some very easy, straightforward, small steps that can really improve how users perceive your site”

- Matt Cutts, Google S/W Engineer on Google’s Webmaster Central Blog

Found a 100ms of delay reduced revenue by 1%

Found that speeding up their website by 5 seconds increased their conversion rates by 7-12% and doubled # of visitors from search engine traffic

Online Challenges - Speed Matters

Latency- Speed Matters“…faster sites don’t just improve user experience, recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings”

- Matt Cutts, Google S/W Engineer on Google’s Webmaster Central Blog

Latency

“Site performance degrades as distance increases”

= More distance Higher latency Longer RTT Slower download Slower page load

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Source: Compuware Gomez backbone agents

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Pari

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New

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Los A

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Sao

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Toky

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Seou

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Buen

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10

20

30

40

50

60

70

80

CDN Customer2.5X increase in Russia traffic

Faster Sites Do Better

Source: CDNetworks customer results, 2013

Total TrafficTBs

25%

38%

25%

Accelerate your global distribution system

The Solution

Add more Datacenters• Attempt to get close to end-users• Expensive• Complex• Sync problem• Doesn’t solve performance issue

1

HW Appliances• Expensive• Need IT team• No support for remote end users

2

Traditional CDN• Only focused on caching• Doesn’t support client-server apps

3

AD

CW

OC W

OC

Cache

Online Performance Improvement Options

Cacheable

Non-cacheable

Creates a ‘Fast Secure Tunnel’ over the Internet

Reaches every corner of the world

No CAPEX for HW/SW

Fully Managed Service

Routes around issues

Dynamic Web Acceleration – How It Works

CDNetworks Confidential 19

Web Acceleration – How It Works

Success Stories

• 10+ seconds• Many errors

• No errors•<2 seconds

Virgin Australia dramatically increased the performance of their site using

our Dynamic Web Acceleration Product

“Asia is becoming very important to us, and we needed to be able to count on a company that could support us in new countries there as we set up new strategies and plans to consolidate our international activities.” - Francisco Javier Diéguez, Architecture and Infrastructure Manager of Transhotel

Results•The availability of the CDNetworks solution is highly optimal and gets the uptime of our applications to 99.99%

•In an average day 5 million its, 1.4 million web pages (80 GB). 50% is now cached and delivered by CDNetworks.

•Accelerated dynamic website content to enhance service for existing European and US customer base

•Enabled expansion into Asia and other emerging markets including Russia, Latin America and India

•Delivered cost savings of over 50% over the previous CDN service supplies

• Reduced page download times by 81%

• Reduced the total data transferred by 97% on origin boosting the

reliability and uptime of the website

• Content acceleration has enabled Bally to quickly scale up the site’s

capacity during busy periods such as Chinese New Year

www.cdnetworks.com

Thanks for listening…

Free web performance speed test.

Visit our stand T443