travel marketing
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Travel marketing files.TRANSCRIPT
ACROSS THE STREET AND AROUND THE GLOBE
THE POWER TO PROFIT
THE POWER TO PROFIT
When TRAVELSAVERS opened its doors in the early 1970’s, the idea
of independent agents organizing into a cooperative or consortium
was relatively new to the travel industry.
TRAVELSAVERS founder, and longtime
agency owner, A.J. (Rick) Mazza, embraced
this concept and ultimately took it one step
further to create the first sophisticated global
travel marketing company. The company’s
primary goal was to help its agencies increase
their market share as well as their overall
profitability. TRAVELSAVERS’ vision is as
relevant and focused today as it was back
then: to drive new customers directly to the licensees’ doors, and keep
them coming back.
Now in its 37th year, TRAVELSAVERS is a leading international
marketing organization with a retail chain of more than 3,000
independently owned travel agencies, in 12 countries, that generates
more than $18 billion+ in annual travel sales. With the TRAVELSAVERS
organization behind them, licensees have the resources and the
power to stand out as travel leaders in their local communities — and
around the globe.
TRAVELSAVERS offers a complete range of marketing and sales
support services to help our preferred supplier partners maximize
both leisure and corporate sales (online and offline) through our
network of travel agencies. Through our marketing, technology and
media companies, we promote your products to our agents, who
close the sales on your behalf.
At TRAVELSAVERS we’recommitted to serving threeprimary customers:
OUR PREFERRED SUPPLIER
TRAVELSAVERS is dedicated todirecting business to a group of committedsuppliers by increasing sales volumethrough our agencies. With a combinedmethod of marketing to both our agenciesand directly to their consumers, we havethe ability to build brand awareness, salesvolume and market share of our preferredsupplier partners.
THE CONSUMER
As a result of TRAVELSAVERS marketingprograms, the customers of TRAVELSAVERSagencies will reap value-added benefitsand substantial savings while enjoying highquality travel products. A high level ofinformation and service is provided by ouragencies in a combination of on-line anddirect business. Our leisure and corporatecustomers are also afforded special travelopportunities offered exclusively throughTRAVELSAVERS agencies.
OUR TRAVEL AGENCIES
By providing a wide array of marketingand technology tools, we are committedto help our agencies increase their shareof the market through TRAVELSAVERSpreferred suppliers while increasing theprofitability of their business.
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2
3
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A.J. (Rick) Mazza, C.E.O.TRAVELSAVERS
TRAVELSAVERS GLOBAL DISTRIBUTION MAP
Unique to TRAVELSAVERS, agencies are given an exclusive territory in the United States, and is based on population of
approximately 50,000. This territory, and all business leads generated from it, are theirs for as long as they are affiliated with
TRAVELSAVERS and adhere to basic requirements, such as selling a large percentage of their business through
TRAVELSAVERS’ preferred suppliers. We believe that independent travel agents, with strong local roots and relationships
complete with a “click and brick business model,” are well equipped to fully serve their customers.
TS US est. 1971with 2295 agencies
TS CANADA est. 2000with 216 agencies
TS INTERNATIONAL est. 2001with 132 agencies
TS MEXICO est. 1997with 131 agencies
Additional Distribution Opportunity
NEST est. 2004..............................420 agencies
TRAVEL HELPLINE est. 1983......475 agencies
AGENT 24 est. 2006 ...................800+ agencies
TWIN est. 2001 with 14 AGENCIES
Argentina............................1Canada ..............................1Dominican Republic ...........1Hong Kong ........................1Indonesia............................1Malaysia .............................1
Mexico ...............................1Singapore...........................1Thailand..............................1United Kingdom.................1United States .....................3Vietnam..............................1
Figures as of June 2007
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STRATEGIC SOLUTIONS:Working for You Around the World
TRAVELSAVERS, INC.
We have positioned ourselves, as an international leader inmarketing travel. In addition to the U.S.A., we currently have agencylocations in over 12 countries including Canada, Ireland, Mexico andthe United Kingdom.
TRAVSTAR TECHNOLOGIES, INC.
The brightest travel agency technology, TravStar is a technologycompany developed by travel agents for travel agents. In today’scomplex and changing industry, there is a need for a simple,agent-friendly, affordable way to manage your business. Travstarhas the solutions.
NEST (Network of Entrepreneurs Selling Travel)
The NEST focuses entirely on helping leisure home-based travelagents achieve greater success financially, professionally andpersonally by championing solutions and opportunities just forthem. The NEST is comprised of true entrepreneurs with annualsales greater than $500K – these are not hobbyists.
GLOBAL HOTEL PROGRAM
The TRAVELSAVERS Global Hotel Program offers best available(BAR) and negotiated rates. Agents are able to provide their clientswith competitive rates from independent hotels and hotel chainswith accommodations that range from budget to ultra-luxury,throughout the world in 124 countries and in 2,500 cities.
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TM
Across the Street&TRAVEL HELPLINE and AGENT24
24-hour worldwide global emergency assistance services thatgive client’s peace-of-mind while traveling and protectingagencies’ ticketing service fees.
THE AFFLUENT TRAVELER
A collection of luxurious travel suppliers — from hotels and resortsto cruise lines and tour operators. The Affluent Traveler programoffers a consumer program comprised of a coffee-table qualitybook distributed through newsstands and bookstores nationwideas well as a dynamic booking engine.
TWIN (TRAVELSAVERS Worldwide Independent Network)
TWIN is designed to give independent agencies a competitiveedge when soliciting and servicing multi-national corporate clients.This dynamic program helps agents find new accounts, servicemulti-national accounts, obtain foreign business from othermembers, take advantage of inbound business, and coordinatejoint RFPs.
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TRAVELSAVERS.com
TRAVELSAVERS.com has brought our exclusive territorysystem (e-territoriesTM) to the web, and deliverse-commerce opportunities to you. All marketing efforts attravelsavers.com refer consumers to TRAVELSAVERSagencies, preserving their commissions.
TRAVELSAVERS AGENT EXTRANET
Our exclusive extranet provides 24/7 access to frontlineagents, agency managers and owners. Information includingconsumer advertising initiatives, access to web exclusivespecials from preferred suppliers, current incentives,preferred supplier commission rates and programs, as wellas supplier and web training and much more is at theirfingertips. The TRAVELSAVERS extranet is the agent’sgreatest information resource tool.
WEBSITE ADVERTISING
TRAVELSAVERS uses the latest technology to rapidlydeploy information and time sensitive promotions from ourpreferred suppliers to agents and consumers. Whetheryou’re looking to target market or to get the word out on abuzz worthy promotion, these banner ads help you reachyour specific audience.
Banner Ad
Landing Page
TECHNOLOGY SOLUTIONS
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CRUISEXPRESSPRO
An innovative b-to-b live cruise booking and managementsolution. The system is a one-stop, online cruise managementengine designed for travel pros. This Web-based applicationsupports you in marketing and selling cruises both online andoffline by providing live access to inventory along with real timebooking and management capabilities.
CUSTOM E-MAIL EDITOR
TRAVELSAVERS agencies can keep customers up to datewhile promoting special offers in a cost effective, consistent,and efficient manner. They stay in constant contact with theircustomers while advising new special offers, includingweekend getaways, luxurious journeys and romantic retreatswith the use of E-Mail Editor. Vivid imagery and highlightedinformation such as pricing and availability can sparkimagination and success.
CORPXPRESS by TRAVELSAVERS
A suite of state-of-the-art online corporate travelmanagement tools designed to affordably give you acompetitive edge in the global business travel arena. Thisproduct allows you to offer your corporate clients onlinebooking and travel policy compliance capabilities at thelowest possible price point. The system also delivers thelatest in automated global data management and Webreporting tools.
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Club TRAVELSAVERS
Club TRAVELSAVERS is a complete turn-keydatabase and direct-mail program thatcommunicates with our agencies’ targeted clients aminimum of 28 times a year. Club TRAVELSAVERS isan effective way to increase your business whiletracking your advertising expenses.
The Club consists of:
• JOURNEYS Magazine — A customizedquarterly consumer publication featuring preferredsupplier coupons redeemable exclusively througha TRAVELSAVERS agency.
• Direct Mail – Based on an agency’s client travel profile, Clubconsumers will receive direct mailings throughout the year featuringpreferred supplier specials.
• E-Promos – Each month Club consumers are e-mailed e-promoscontaining supplier product information and offers. Each promo iscustomized to drive business back to their TRAVELSAVERS agency,and ultimately to book your product.
CUSTOM SOLUTIONS DIRECT MAIL
This direct mail program allows the agency to qualify andtarget their clients to fit the demographics for each mailing.TRAVELSAVERS offers two different types of consumermailings for the agencies to participate in.
1. Exclusive promotions and offers
2. Multi-branded mailings that target 6 lifestyles. Thelifestyles include: Romance, Family, WeekendEscapes, Luxury, Fall Savings and Baby Boomer.
CONSUMER SOLUTIONS
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NATIONAL ADVERTISING CAMPAIGNS
TRAVELSAVERS is advertising nationally throughMagazines, Billboards, Newspapers, TV, Radio andOutdoor Media. All ads will feature preferredsupplier product and direct clients back to their localTRAVELSAVERS agencies through an online andphone referral system.
CONSUMER E-PROMO
Agencies will be able to download e-promo fliers from the MYOB (MarketYour Own Business) section on the agency extranet containing supplierproduct information and offers. Each promo will be customized to drivebusiness back to their TRAVELSAVERS agency and ultimately to bookyour product.
TRAVELSAVERS E-FOCUS —CORPORATE AGENT E-NEWSLETTER
An excellent marketing tool to reach the travel agent’s business traveler/road warrior clients. Designed to be a quick-read newsletter, it is the powerof suggestion and seeing the travel suppliers brand that prompts the clientto contact their agency.
CORPORATE SOLICITATION KIT
TRAVELSAVERS Corporate Solicitation Kit is designed to reach decisionmakers in corporations to inform them of travel programs and corporateservices their organization will receive from a TRAVELSAVERS agency. Asupplier’s product sheet insertion exposes your travel product,program or service to thousands of domestic and international companies.
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TRAVELSAVERS CORPORATE E-NEWSLETTER
AGENT COMMUNICATION —Agent E-Newsletter, Agentflashes and Hot Topic
Short, Precise, Effective. TRAVELSAVERS’ agencies receive“qualified” messages via faxes and e-mail. These vehiclesare restricted to exclusive TRAVELSAVERS promotionsONLY, which have proven to be the most effective.
OPERATIONS MANUAL
An online policy and procedures directory, that gives the front lineagents all the necessary telephone numbers, procedures and sellingpoints for each preferred supplier. As a preferred supplier, you receivea full listing detailing important information from our preferred contractand important selling opportunities. NEW expanded version for 2008including booking engine links, group booking policies, niche marketingtips, and training opportunities
TACTICAL PROMOTIONS
TRAVELSAVERS is a leader in segmentationand target marketing. Our program tracksconsumer demographics and agencies’production and usage levels over a three-yearperiod. By using these criteria, we are able topopulate a highly targeted list of consumersand agencies to run a smart, tacticalpromotion—resulting in a higher return oninvestment for our preferred partners.
AGENT SOLUTIONS
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AgentEdge AGENT NEWSLETTER
AgentEdge, a 4-color newsletter, is published 6 times ayear. This publication is used as a training and resource toolto educate our agencies on how to maximize profits withpreferred suppliers. The editorial covers supplier spotlights,sales and marketing tips and current industry information, allof which help the agencies stay competitive and generatemore sales.
TRAVELSAVERS Corporate Services…Business Solutions, Technology Platformand Global Networking
TRAVELSAVERS MICRO SITE
TRAVELSAVERS dynamic e-campaigns are an innovativefresh way to get your message out to the agencycommunity. Each campaign is customized to fit your lookand significantly increases the effectiveness of yourmarketing message. These are a fresh approach to helpyou stand out from your competition.
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CORPORATE SERVICES
Corporate Services Division serves TRAVELSAVERS corporate-oriented travelmanagement companies and travel agencies regardless of size. Our comprehensivetechnology platform provides: multiple booking engines, GDS solutions, front, mid andback office solutions/software, web-based management reporting at discounted pricingthrough service bureaus, assistance with requests for proposals/bids, and a globalnetworking program which includes hundreds of agency members in 12 countries.
SUPPLIER OF THE MONTH
Every month we highlight a specific supplier withexclusive promotions to the agency and consumerdatabases. As a supplier of the month your promotionalmessage will be advertised in the following vehicles,reaching our agencies and their consumers: Full page adand editorial in AgentEdge agent newsletter, full splashpage on the agent extranet and TRAVELSAVERS.comconsumer site, Consumer E-Promo, and premium adplacement in the Agent E-Newsletter.
FOCUS ON BUSINESS AND TECHNOLOGYCORPORATE AGENT NEWSLETTER
Focus On Business & Technology, a 2-color newsletter, is published 8 times annuallyincluding a special NBTA issue, with editorial covering all aspects of the corporate marketsuch as, Meetings, Incentives, Groups, Global Business & Technology. This publication isused as a training tool to educate our agencies on how to maximize profits from theircorporate clients.
SALES/SERVICE SUPPORT TEAM
TRAVELSAVERS has a dedicated sales and service team.This highly qualified team acts as an extension of ourpreferred suppliers sales team, constantly promoting ourpreferred supplier product. The service team is comprisedof former travel agents who comprehend the needs of ouragencies and preferred suppliers. Joint sales calls andtraining are available.
REGIONAL EDUCATIONAL SEMINARS
Held throughout the year, TRAVELSAVERS conducts educationaland networking seminars for its agencies within the key U.S.markets. These events are a platform where agencies convene tobolster sales and strengthen relationships. The focus of theseminars is marketing and technology. Attendees participate inhands-on sessions throughout the country. Topics include:database marketing, direct mail programs, online leisure andcorporate booking engines, cruise booking products and meet-and-greet sessions with preferred suppliers.
WEBINAR
TRAVELSAVERS has the ability to host web seminars for agencymanagers and front line agents. These sessions are 45 minutes induration and are invitation only. These online training seminars offerthe supplier to train the agents on sales and marketing strategies toincrease their revenue potential.
TRAINING SOLUTIONS
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dco
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ate
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ors.
AMG
puts
allo
fits
incr
edib
lere
sour
ces
tow
ork
for
you,
prov
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gth
ein
frast
ruct
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tech
nolo
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ting,
sale
s,se
rvic
e,ne
twor
king
,and
busi
ness
oper
atio
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ppor
ttha
tyou
need
toin
crea
sesa
les
and
build
your
bran
d.Ou
res
tabl
ishe
dgl
obal
orga
niza
tion
wor
kson
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beha
lfar
ound
the
cloc
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nsis
tent
lydr
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gne
wan
dre
peat
cust
omer
sto
your
door
.
Read
onto
find
outa
bout
each
dive
rse
divi
sion
unde
rthe
AMG
umbr
ella
…
TM
Travel Impressions celebrates excellence!
From concept to design,
from written word to graphics,
we create new and innovative ways to
communicate our message to our customers.
Our goal is to deliver ground-breaking
and relevant media solutions.
Congratulations to all Magellan Award Winners!
CREATIVITY • ORIGINALITY • INNOVATION