travel and tourism industry
TRANSCRIPT
A
PROJECT REPORT
ON
TOUR AND TRAVEL MANAGEMENT
SUBMITTED TO
INDIAN SCHOOL OF BUSINESS MANAGEMENT
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS
FOR THE DIPLOMA OF
GRADUATE DIPLOMA
IN
MANAGEMENT
BY:-
AKRITI WALIA
Ref. No.; L-001872
INDIAN SCHOOL OF BUSINESS MANAGEMENT, MUMBAI
(MAHATASHTRA)
ACKNOWLEDGEMENT
‘‘KNOWLEDGE IS THE END BASE ON ACKNOWLEDGEMENT ’’
Acknowledging any one in mere words is a very difficult job. I would like to pay my sincere
thanks to all those persons who have helped me during this project work with their able
guidance and invaluable advice.
I am highly indebted to school of business management for constant supervision as well as
for providing necessary information regarding the project & also for their support in
completing the project. for their kind co-operation and encouragement which help me in
completion of this project.
I would also like to thanks each and every member of the college, friends and family who
have directly or indirectly helped me to complete this project.
TABLE OF CONTENTS
S.NO. PARTICULARS
1 Introduction
2 Service Sector Management
3 Introduction to industry
4 Mission Vision and values
5 Travel and Tourism Industry
6 History
7 Objectives
8 Scope of the Project
9 Strategies
10 Research Methodology
11 Findings
12 Recommendations
13 Conclusion
14 Bibliography
15 References
INTRODUCTION
Our objective of the study is to understand the travel & tourism industry with respect
to service marketing mix that are 8P’s (Product, Price, Place, Promotion, People,
Process, Physical Evidence & Positioning) and also we have compared two of the
travel & tourism company. To understand the former part, we have visited ‘KESARI
World Class Travel Company’ & ‘RAJ Travel World’ and gathered appropriate
information with regards to project.
We have analyzed the information of the
companies with respect to 8P’s and
prepared comparative statement. For this
proceeds, we have picked same
packages which are provided by both the
companies. Further we have point out
that how company manage their services
to satisfy the customers.
After concerning all the above we known that, By composing and orchestrating the
appropriate level of resources, skill, ingenuity, and experience for effecting specific
benefits for service consumers, service providers participate in an economy without
the restrictions of carrying stock (inventory) or the need to concern themselves with
bulky raw materials. On the other hand, their investment in expertise does require
consistent service marketing and upgrading in the face of competition which has
equally few physical restrictions. Many so-called services, however, require large
physical structures and equipment, and consume large amounts of resources, such as
transportation services.
SERVICE SECTOR MANAGEMENT
Service:
A type of an economic activity that is
intangible not stored & does not result
in ownership. A service is consumed at
the point of sale. Services are one of
the two key components of economic,
the other being is goods. Providers of
services make up the tertiary sector of
the economy.
Examples of services include the
transfer of goods, such as the postal
service, delivering mail & use of
expertise or experience, such as a
person visiting a doctor or lawyer.
Country Roads Hospitality is a well-known travel consultant in the country; provide
you wit a wide range of services. We make sure to keep you updated with
information about hotel reservation, tour packages, corporate/incentive tour packages
etc.
We make every effort to ensure that you are offered with the best of hospitality. We
offer corporate/incentive tours. If a company needs to set out on a tour with its staff
and employees, we are here to give the best value to your money. Our cost-effective
and well-organized tour packages are sure to satisfy one and all. Apart from
organizing tours to other parts of India
It offers
- Off-Site Meets
- Dealer Meets
- Day Conference
- Gala Evening
- Training Programs
- Leisure Trips
- Tailor Made Vacations
- Hotel Reservations Services
- Adventure Tours
- Hill Station Tour
- Car Rental Services
- Corporate / Incentive Tour
- Wildlife Services
Characteristics of Service:
Intangibility: Services are intangible and insubstantial: they cannot be touched,
gripped, handled, looked at, smelled, tasted or heard. Thus, there is neither potential
nor need for transport, storage or stocking of services.
Perishability: Services are perishable in two regards
The service relevant resources, processes and systems are assigned for service
delivery during a definite period in time. If the designated or scheduled service
consumer does not request and consume the service during this period, the
service cannot be performed again for him.
When the service has been completely rendered to the requesting service
consumer, this particular service irreversibly vanishes as it has been consumed
by the service consumer.
Simultaneity: Services are rendered and consumed during the same period of time. As
soon as the service consumer has requested the service (delivery), the particular
service must be generated from scratch without any delay and friction and the service
consumer instantaneously consumes the rendered benefits for executing his upcoming
activity or task.
Inseparability: Services are typically produced and consumed simultaneously. In
case of physical goods, they are manufactured into products, distributed through
multiple resellers, and consumed later. But, in case of services, it cannot be separated
from the service provider. Thus, the service provider would become a part of a
service.
Variability: Any services is not identical, so quality, price, way of presentation or
timing of render of services may differ from one activity to another. Also the level of
satisfaction may changes from consumer to consumer. The service firms should make
an effort to deliver high and consistent quality in their service; and this is attained by
selecting good and qualified personnel for rendering the service.
Lack of Ownership: Right of ownership is not taken to the service, since you merely
experience it. For example, an engineer may service your air-conditioning, but you do
not own the service, the engineer or his equipment. You cannot sell it on once it has
been consumed, and do not take ownership of it.
Service Management:
It is integrated into Supply Chain Management as the joint between the actual sales
and the customer. The aim of high performance Service Management is to optimize
the service-intensive supply chains, which are usually more complex than the typical
finished-goods supply chain. Most service-intensive supply chains require larger
inventories and tighter integration with field service and third parties. They also must
accommodate inconsistent and uncertain demand by establishing more advanced
information and product flows. Moreover, all processes must be coordinated across
numerous service locations with large numbers of parts and multiple levels in the
supply chain.
Components of Service Management:
Generally, Service Management comprises six different capabilities that companies
should consider for optimization:
Service strategy and service offerings
o Defining Service Strategy
o Defining Service Offerings & Positioning
o Go-To-Market Strategy
o Service Portfolio Management
Spare parts management
o Parts Supply Management
o Inventory Management
o Parts Demand Management
o Fulfillment Operations & Logistics
o Service Parts Management
Returns, repairs and warranties
o Warranty & Claims Management
o Reverse logistics
o Returns Processing
o Remanufacturing
Field Service Management or Field force effectiveness
o Technician Enablement
o Mobility
o E-learning
o Activity Scheduling
o Service Billing
Customer management
o Order Management & Availability
o Channel & Partner Management
o Customer Insight
o Technical Documentation
Assets, Maintenance, Task Scheduling, Event Management
o Remote Monitoring
o Diagnostics & Testing
o Asset Management/Optimization
o Configuration Management
Travel & Tourism with respect to Service Marketing Mix
Travel & Tourism:
Travel is the movement of people between relatively distant geographical locations
for any purpose and any duration, with or without any means of transport. Travel also
includes relatively short stays between successive movements. Movements between
locations requiring only a few minutes are not considered as travel. As an activity,
"travel" also covers all the activities performed during a travel (movement).
Tourism is travel for recreational,
leisure or business purposes. The
World Tourism Organization defines
tourists as people who "travel to and
stay in places outside their usual
environment for more than twenty-four
(24) hours and not more than one
consecutive year for leisure, business
and other purposes not related to the
exercise of an activity remunerated
from within the place visited."
Tourism has become a popular global
leisure activity.
Tourism is vital for many countries, such as Egypt, Greece, Lebanon, Spain and
Thailand, and many island nations, such as The Bahamas, Fiji, Maldives, and the
Seychelles, due to the large intake of money for businesses with their goods and
services and the opportunity for employment in the service industries associated with
tourism. These service industries include transportation services, such as airlines,
cruise ships and taxicabs, hospitality services, such as accommodations, including
hotels and resorts, and entertainment venues, such as amusement parks, casinos,
shopping malls, music venues and theatres.
Who, When, Where, How, & Why?
WHO – Any One
First Wave - They are the Leisure
Tourists which are mostly wealthy &
upper-class citizens. Travel for them is a
novelty.
Second & Third Waves - It comprises of
middle & lower level people who are
not a leisure tourist.
WHEN – Any Time
Tourists have Seasonal Tourism -
summer, winter, spring & rainfall or
during Holidays or on occurrence of
certain Events – marriage, birthdays, etc.
WHERE – Any Where
Being a Globalization a tourist can travel
easily at affordable prices. Nearly every
country has a market for Tourism
HOW – Any Way
Developments in transportation have
helped to globalize the industry.
Various means such as Planes, Trains,
Automobiles, Ship, etc are available for
tourism.
WHY – Any Reason
First Wave travel for Religious
Pilgrimages, Exploration, Trade,
Medical & Necessity
Second & Third Waves, Because of the
expansion and growth of Tour & Travel
industry this Second & Third Waves
people also travel at affordable prices.
Service Marketing:
Service marketing is the process by which companies create customer interest in its
provided services. It generates the strategy that underlies sales techniques, business
communication, and business development. It is an integrated process through which
companies build strong customer relationships and create value for their customers
and for themselves.
The term marketing concept holds that achieving organizational goals depends on
knowing the needs and wants of target markets and delivering the desired
satisfactions. It proposes that in order to satisfy its organizational objectives, an
organization should anticipate the needs and wants of consumers and satisfy these
more effectively than competitors.
The Service Marketing Mix:
Product: It’s a tangible object or an
intangible service that is mass produced
or manufactured on a large scale with a
specific volume of units. In travel &
tourism industry the holiday packages is
considered as a product.
Price: It is the amount a customer pays
for the product. It is determined by a
number of factors including market
share, competition, material costs,
product identity and the customer's
perceived value of the product. In travel
& tourism industry the packages amount
is considered as price.
Place: It represents the location where a
product or services can be purchased. It
includes any physical store as well as
virtual stores on the Internet. Place is
not exactly a physical store where it is
available Place is nothing but how the
product takes place or create image in
the mind of customers.
Promotion: It represents all of the
communications that a marketer may
use in the marketplace. Promotion has
four distinct elements: advertising,
public relations, personal selling and
sales promotion. A certain amount of
crossover occurs when promotion uses
the four principal elements together,
which is common in film promotion.
People: An essential ingredient to any
service provision is the use of
appropriate staff and people. Recruiting
the right staff and training them
appropriately in the delivery of their
service is essential if the organization
wants to obtain a form of competitive
advantage. In travel & tourism industry
driver, sales executives, hospitality
executives, guide, etc are the related
people.
Process: It refers to the systems used to
assist the organization in delivering the
service. In travel & tourism industry the
process of service is done by picking up
the customer from their place, then
guiding them, providing
accommodation, providing meals on
time & finally dropping back them to
their place.
Physical Evidence: Where is the service
being delivered? Physical Evidence is
the element of the service mix which
allows the consumer again to make
judgments on the organization. In travel
& tourism industry customer make
judgment on accommodation, travel
facilities, executive’s behavior, etc.
Positioning: In marketing, positioning
has come to mean the process by which
marketers try to create an image or
identity in the minds of their target
market for its product, brand, or
organization. In travel & tourism
industry a company builds its image in
the market with regards to their services
and the packages they provide.
Vision - “To be a world class travel company spreading smiles and happiness.”
Mission - “Kesari is passionately committed to Total Quality Travel, with continual
delivery of value added services. We uphold the highest ethical standards and believe
in creating new benchmark in the industry.”
Company’s background & profile:
The trailblazing journey of Kesari began
in 1984 with a pledge - “When you make
a promise to your guests, honour it.” by
Mr. Kesari Patil. Today that small travel
company, called Kesari Tours Pvt. Ltd, is
one of India’s most reputed travel
companies with an office staff of over
500 & 400 tour escorts, with branches
and expanding PSA network in every
nook & corner of India. Kesari is a world
class travel company certified by ISO
9001:2000 & OHSAS 18001:2007
standards.
Mr. Kesari Patil was awarded as
‘Lifetime Achievement award’ by
Galileo Bird Travel World Express, in
Delhi in the presence of chief Minister
Sheela Dixit, Chief Editor Shekhar Gupta
& Tourism Minister Kumari Shalaga on
21st April, ’10 for his contribution in the
Travel & Tourism industry. Further, the
company was awarded as ‘Best Domestic
Tour Operating Company in India’ in
year 2006-07 & in year 2007-08 it was
awarded as ‘Best Outbound Tour
Operator Western in India’
Today, Kesari has become a household name for travelers spread across the length &
breadth of our country having a substantial portfolio of large domestic & international
holiday destinations to its credit, spreading across the seven continents. Over 4 lac
happy customers have enjoyed the world class standards of service, quality &
innovation that Kesari has bought in the tourism industry.
Trusted name
First Travel Company certified by ISO 9001:2000 & OHSAS 18001:2007.
Lakhs of satisfied tourists, maximum repeat customers.
Winner of major national & international tourism awards.
Preferred company by tourism boards, Airlines & Associates.
900 dedicated professional Kesarians in offices all over & 400 exclusive Tour
leaders, to serve you.
A variety of tours all over the world, from 4 to 21 days to suit every budget.
Trusted price
Worldwide tours at its best price.
Clear cut on line tour price
No hidden cost.
No extra charges for stipulated sightseeing in tour programme or meals when
on tour.
Air fare, Airport taxes (expect fluctuations), Visa charges, Insurance (for
selected tours) included.
Tips to guides & drivers included.
Trusted tour programmes
Meticulously planned, well designed itinerary to suit Indian tourists.
All ‘Music See’ sightseeing included.
More sightseeing, less bus journey, mostly no backtracking of routes.
Choice of Mono to Multi countries, dates, days & prices.
Trusted services
Professional services with a personal touch.
Centrally or conveniently located Hotels, appreciated by all traveled guests.
Hi-tech, A.C. / Air cooled coaches with reclining seats.
Sumptuous Indian meals on tour.
Extra toppings like ice-cream, softy, tea, coffee, juice, soft drink at various
places to add to the fun.
Trusted entertainment
See & enjoy World with Entertainment, Smiles & Laughter.
Games, Antakshari, Dance & Dhamaal on tour.
Attentive tour leader to make the tour more enjoyable for every customer.
Trusted policies
Transparent, Honest & Fair dealings with all.
Committed to Ethical Business Practices.
No advertising gimmick.
No false promises.
HOUSE OF KESARI:
Company’s background & profile:
Shree Raj Travels & Tours Ltd. was
established in 1976 by the Chairman &
Managing Director- Mr. Lalit Sheth. It
was his vision to provide the Indian
traveler with SUPERIOR quality
package tour facilities. He ensured that
the services of Raj Travels would be
totally customer focused and would
maintain their exclusivity. The objective
was to make family holidays tours more
comfortable, more exciting, and most
memorable.
His passion was to CHANGE the entire scenario that existed in the Indian Market. An
array of new Services was introduced by Raj Travels that were welcomed by
customers with open arms. Within a short span of time RAJ TRAVELS revolutionized
the entire travel industry. The CHANGE had taken place and Raj Travels began its
journey to become the Number 1 Outbound Tour Operator in the country.
Raj Travels was the first Outbound Tour
Company to introduce Indian Meals on
its Globe Tour Packages. Raj Travels
was the first tour operator to start
package tours to Australia & New
Zealand. Way back in 1986 when Raj
Travels Launched Caravan Kitchens and
started serving "Indian Cuisine- Hot
Meals" in Europe, the customer response
was so dynamic that it changed the face
of "Indian Tours" forever.
The biggest players in the industry were compelled to follow suit and it was do or die
situation for many. Raj Travels has been renowned for PIONEERING some of the
most admired "Customer Services" in tourism. Today, we proudly continue to enjoy
the Number 1 position in the outbound tours industry with 54 operational offices
Spread over India. The few of the laurels that they have received in 2003, includes the
Best Performing Agency by reputed airlines such as Lufthansa and Air India.
Amadeus, the world's largest CRS has declared Raj Travels as the number I
reservations agent in India. BBC worldwide has also rated Raj Travels as India's
premier outbound tour operator.
What brings Raj travels to an enviable position?
The growth & success can be attributed to its constant improvisation and introducing
new features - be it the choice of Hotels, choice of Airlines, or choice of Destinations.
Awareness of the growing trends in travel trend, keeping up to the demands of the
more educated and savvy travelers , catering to all these has been our forte.
Orlando, Madame Tussauds, Kukenhof Gardens, Fantasyland, Holiday Park, TGV
train ride, Hovercraft ride Safari, Helicopter ride, Balloon ride, Ski flight, Dinners at
Planet Hollywood, Hard Rock Café, Rainforest Café, James Bond Breakfast at
Schilthorn, Mt Titlis, Mt Rigi, Dinner on 107th floor of World Trade Center, Para
Sailing, Submarine ride, Ride on MTR, the Singapore Zoo, Night all these and more
were brought to the discerning traveler, only in a Raj Tour.
They do Things Differently:
They want to be different; this has been their most outstanding quality. This is a trait
which segregates them from the rest of the competition. They are aggressive, intense
& passionate of their business of travel promotion.
They provide a lending ear to understand the changing profile of today's traveler. They
pack a lot of things to do and see in a short holiday, for some it may be taxing, for
most it is the best way to holiday. Their young and vibrant team is full of ideas &
eager to provide the right service.
Product Price:
Raj believes in guiding the traveler with an "all Inclusive" price point, and not mislead
a client with eyewash of a published low price, with all others as Optional. Raj travels
has been able to prove to its clients that what is appearing cheap, is ultimately more
expensive & there can be no compromises on a well tailored, all inclusive holiday. Raj
believes in giving true value for money. It has been their competitors’ constant
endeavor to prove them wrong; however, their satisfied clients have been their
greatest spokes person. A good product talks for them.
Service Marketing Mix
Product America with Bahamas
Cruise, 19 days / 18 nights.
American Experience with
Bahamas Cruise, 19
nights / 20 days.
Price INR 145990 + USD 2800 INR 77000 + USD 5815
Place Washington, Niagara Falls,
New York, Miami,
Orlando, Las Vegas, Las
Angeles, San Francisco,
Bahamas Cruise.
New York, Washington,
Gettysburg, Harrisburg,
Niagara Falls, Toronto,
Orlando, Bahamas Cruise,
San Francisco, Las Vegas,
Los Angeles.
Promotion Print ads, billboard,
brochures, catalogs &Web
pages
Print ads, brochures,
catalogs & Web pages
Process Picking up-flight-providing
meals & accommodation-
visiting the above
mentioned places-guiding-
dropping back to their
place.
Picking up-flight-providing
meals & accommodation-
visiting the above
mentioned places-guiding-
dropping back to their
place.
People Driver, Guide, Tour
escorts, Travel
professionals.
Driver, Guide, Hospitality
executives.
Physical Evidence High range of Satisfied clients have been
Infrastructure their greatest spokes
person.
Positioning Advertising media, Public
Relation.
Advertising media, Public
Relation.
Service Marketing Mix
Product All of Europe, 21 days / 20
nights.
European Experience, 23
nights / 24 days.
Price INR 96990 + EURO 2600 INR 79999 + EURO 4449
Place Spain, Barcelona, Monaco,
Vatican, Pisa, Rome,
Padvo, Innsbruck, Wattens,
Switzerland, Germany,
Netherlands, Paris,
London.
London, Paris, Nice,
Cannes, Pisa, Rome,
Padvo, Innsbruck,
Swarovski, Schilthorn,
Jungfrau, Geneva, Villars,
Zurich, Hanau, Glasgow,
Edinburgh.
Promotion Print ads, billboard,
brochures, catalogs &Web
pages
Print ads, brochures,
catalogs & Web pages
Process Picking up-flight-providing
meals & accommodation-
visiting the above
Picking up-flight-providing
meals & accommodation-
visiting the above
mentioned places-guiding-
dropping back to their
place.
mentioned places-guiding-
dropping back to their
place.
People Driver, Guide, Tour
escorts, Travel
professionals.
Driver, Guide, Hospitality
executives.
Physical Evidence High range of
Infrastructure
Satisfied clients have been
their greatest spokes
person.
Positioning Advertising media, Public
Relation.
Advertising media, Public
Relation.
INTRODUCTION TO THE COMPANY
About
It's an event management firm catering to hospitality industry for corporate as well as
individual. They are travel consultant but they assist you as personal travel concierge.
India is a land with vivid and pleasant contradictions. This has made it one of the most
sought- after destinations in almost all types of theme tours. From magnificent
monuments to towering shopping malls, from luring beaches of Kerala and Goa to the
mighty peaks of Himalayas, India from all corners is God's very own. Country roads
has brought together some great tour packages, which mostly comprises must see
destinations of India like Taj Mahal tour, Great Ganges Tour, Royal Rajasthan tour
and so on.
Company profile
Country Roads Hospitality was started by Mr. Naveen Mehta (MD) in 1997, on his
own without any helping hand. He took this bold step and entered into hospitality
industry as travel consultant. In 2001 country roads was incorporated as put lied with
3 employees and few corporate client's like Shri ram group, Dabur, Wipro, Parle etc.
We delivered 100% what we promised at competent rate and become trustworthy. Till
2005 we were limited to conference and meeting but after that we expanded our arms
and entered into Events, Corporate dinners, Day Conference and much more. Recently
in 2009 we entered on a larger basis in Frequent Individual Travel (FIT). We have 87
respected corporate now. Word of mouth from corporate helped us building
relationship with other client's in the industry. The quality of "Stick to evenness" In
the employees never let CR to step back and since 1997 till now it has tasted the fruit
of success without any downfall. Country Roads Hospitality was started by Mr.
Naveen Mehta (MD) in 1997, on his own without any helping hand. He took this bold
step and entered into hospitality industry as travel consultant. In 2001 country roads
was incorporated as put lied with 3 employees and few corporate client's like Shri ram
group, Dabur, Wipro, Parle etc. We delivered 100% what we promised at competent
rate and become trustworthy. Till 2005 we were limited to conference and meeting but
after that we expanded our arms and entered into Events, Corporate dinners, Day
Conference and much more. Recently in 2009 we entered on a larger basis in Frequent
Individual Travel (FIT). We have 87 respected corporate now. Word of mouth from
corporate helped us building relationship with other client's in the industry. The
quality of "Stick to evenness" In the employees never let CR to step back and since
1997 till now it has tasted the fruit of success without any downfall.
Mission, Vision & Values
Mission-To push the leading edge of hospitality and
giving added value to our client's
Vision- To be among top three hospitality and event
management company
Value’s-To create value for customers/client's
Be ethical
Trust and respect each other
Work in team
Collaborate, communicate and be accountable
Each employee responsibility for contributing to the company success
Service
Unique Selling Point
- Packages as per client’s budget
- Serves as personal travel concierge
- Communication route is simplified
TRAVEL AND TOURISM INDUSTRY
In this paper I will be researching on the development of travel and tourism
industry, its structure, the relevant bodies which play an influential part in this sector
and finally the factors that affect the travel and tourism industry.
The travel and tourism industry has undergone a sea change with the
advancement of technology which has enabled the travel from different parts of the
world more affordable and convenient and enabled the travel industry to utilise the
services of tourism sector for the mutual growth of both industries across the globe.
Let us understand the history and the time lines of development of tourism
industry from the post world war II era.
Development of Travel & Tourism Industry
Since the end of World War II the travel and tourism industry has undergone a
lot of changes the first International Congress of National Tourism Bodies was held in
the year 1946, this was held in London. And this laid the foundation for the creation of
international non-governmental organization. This was followed up with another
meeting in the year 1947 which was held in Hague, and the temporary Headquarters
of the organisation was located in London. This was followed in 1948 by the
nationalisation of railways and the creation of the European Travel Commission. The
first package holiday by air was offered to tourists in the year 1950. This was
followed up the First jet liner which was launched in the year 1952 which greatly
influenced the travel industry and experienced the outburst of travel growth and
movement of tourists to and fro from different locations. In the year 1958 the first
Being 707 jet service was launched and it created a big impact which enabled the
tourists to travel to long distances and in shorter times. The next advancement in the
European tourism was when the Hovercrafts were introduced in the English Channel
which enabled the easy crossing of tourists from and to mainland Europe this was
launched in the year 1968. This was followed up with an act called the development of
tourism act this was promulgated in the year 1969. The long haul Jumbo Jet Boeing
747 was launched in the year 1970 which enabled the travel to longer distances more
comfortable and affordable was introduced. This was created in conjunction with the
Pan am airlines which has assessed that the huge demand created by the influx of
more tourists would require a bigger aircraft to increase the capacities and thereby
deduct the load on the airports which would enable the replacement of short and small
flights. Then in the year 1973 ATOL (Air Traffic Operator’s License) which was a
protective scheme and it mandated that all the companies offering air holiday
packages and flights in the United Kingdom are required to hold this license. This was
specifically created to protect the concerns of the travellers who were paying up for
the bookings and if there was a failure the same would not be addressed and hence the
requirement was raised which ensured the protection of this customers. Incidentally,
during the early setting up stages of the ATOL there has been a failure of the Court
Line Group which included the second largest tour operator of the time it collapsed in
the year 1974. And a lot of tourists were either stranded or were not able to travel due
to the collapse of the company. Then the government responded by giving prompt
response to protect to all the tourists and customers of the company and then in
introduced the Air Travel Reserve Fund Act (1975). The following year saw the
launch of Concorde which is considered to be a miracle at that time as it reduced the
travel times on the North Atlantic flights by half. Then in the year 1992 the European
commission Travel Legislation was introduced. Then the biggest achievement in the
British Isles was achieved when the Euro Tunnel was finally connected with the
mainland Europe. This paved the way for introduction of the Eurostar Train service
which has created a faster easy way to travel across the English Channel. Then in the
current century the launch of the A380 happened in the year 2006 which had the
capacity to carry more number of passengers and on longer routes.
As we have seen the history let us now understand the structure of the travel
and tourism industry.
Main Sectors in the Travel and Tourism Industry
The main sectors in the travel industry can be classified into three different
parts namely Public, Private and Voluntary Sectors. Let us understand these sectors in
brief.
Public Sector
They are major groups who decide on the policy and guidance for the growth
of the tourism sector in the United Kingdom. This is the government body which is
responsible for supporting the British tourism industry. The role of this organisation is
to work with the industry and provide the required amount of support.
National Parks Association
Just consider the case of the National Parks Association which works for the
development of tourism by providing different options to the tourists to enjoy their
time this in turn provides a livelihood to most people who reside in the surrounding
areas of the parks and benefits the council also. The national parks association also
conducts different activities like tourism impact survey, this activity gets the students
to observe the students to have an idea of the impact tourism has on a particular area
both negative and positive. This is carried out using a questionnaire and by observing
the patterns of tourist activities in a given area. National Parks Association also
conducts certain other activities like scenario playing to understand the needs and
requirements of the tourists in which ever location they are visiting. These are the kind
of services that are carried out by the support services in public sector. The structure
of these organisations is to basically support them in the advancement of the tourism
industry and to ensure sustainable growth of the industry from a long term
perspective.
Private Sector
These agencies play an important role in the growth of the travel industry and
are the front line that has direct interaction with the tourists. They form part of the
group that has a close understanding of the requirements of the tourists and plan their
packages and advertise different tourist locations through their interactive
communications methods like pamphlet advertising, online advertising in their
websites.
National Lottery
The support services which form part of the private sector are the National
Lottery, British Airports Authority and Travel Publishers they form part of the support
services sector in the private domain as they provide the required support to the
organisations with the extension of their infrastructure and the national lottery on its
part supports the following four causes namely arts, heritage, sport, and the joint good
cause of health, education, the environment and charitable expenditure. British
Airports Authority on the other hand has been partnering with the local tourism boards
to ensure the growth of this organisation and thereby derive the benefit of more travels
by tourists it’s a mutual win-win situation for both. Hence, we can say that this
support services provide the required funds and infrastructure for the development of
the tourism industry from a private sector point of view. Hence, we can say that the
structure of the support services in private sector for the development of tourism
industry and they are basically the driving force behind the tourism sector.
Voluntary Sector
Voluntary sector consists of different bodies involved in the lobbying and
being the force factors who work for the benefit of the tourism sector and the benefit
of the respective associations they represent. They are namely National Parks
Association, YHA (Youth Hostels Association), National Trust, ANTOR (Association
of National Tourist Office Representatives), FTO (Federation of tour Operators),
ATOC (Association of Train Operating Companies), Museums Association, UK
Inbound Tourism, Tourism Concern and PSA (Passenger Shipping Association). Let
us have a look at one of this organisation.
FTO: The vision of the Federation of Tour Operators (FTO) is to ensure the
continued long term success of the air inclusive holiday by influencing
governments and opinion formers on the benefits to consumers and other
stakeholders of air inclusive holidays compared to other forms of holiday
arrangements.
Factors affecting Consumer Choice in Choosing UK Destinations
The major factors that affect the travel and tourism industry are Weather
conditions, Economic activity, health concerns, terrorism, Currency fluctuations, Let
us understand each of them in brief.
Climatic Conditions: Climatic Conditions play a major role in the travel and tourism
industry as people would require more venues to decide on the travel depending on the
weather conditions and the locations of their choice. The frequent changes which are
observed of late had a major affect on the tourism and travel industry due to severe
fluctuations in the temperature, which is preventing lot many people from moving and
visiting different tourist locations.
Economic activity: The recent recession which was followed by severe job losses to
many people had a knock out effect on travel and tourism in the United Kingdom as
lot many people have stopped travelling and have started to adopt thrift measures to
sustain this down turn. This has created a vacuum in the industry with lot of
cancellations or no new bookings being received for the last twelve months. However,
as the economy is lifting back to normalcy there are signs of some improvement
which can be noticed in the travel and tourism industry as well, which are still small
off shoots. However, they are a positive sign for the industry.
Health Concerns: The other major concern faced by the industry is the issue of spread
of health disasters like SARS, H1N1 Flu which severely affects the travel and tourism
industry and bring a lot of resource curtailment due to this factor.
Currency Fluctuations: The changes in pound value have an impact on the travel and
tourism industry as frequent fluctuations create instability and affects the planning
activities of the tourists and also to an extent the tour operators as they would have
factored in the current rate of pound and would have collected the cost of travel
accordingly. However, the changes in the currency value would create a negative
effect and would force the tourists / tour operators to adopt various methods or curtail
their plans which would have a negative impact on the overall tourism industry.
The other factors that are affecting the travel and tourism industry are the
political and environmental factors. Let us have a look at how they impact the
industry:
Political Factors: Regional differences and policies adopted by the governments have
a major impact on tourism industry like restrictions imposed on travel, visa
regulations, tax policies and luxury taxes would discourage tourists from travel and
hence would create less revenue. Hence, political factors play a key role in the growth
of the industry.
Environmental Factors: Environmental concerns are raising and tourists are becoming
aware of the same, some places which are perceived to be non-environmental friendly
are being dumped by the tourists as they do not want to visit or support such. On the
positive side national parks authority has been relentlessly working towards the proper
upkeep of its parks to ensure that both environment and the tourist industry can be
sustained with equal importance. This is a classic example of how both should be
integrated to ensure that the tourists can enjoy the beauty of the natural atmosphere
even in case of huge travel to one location by tourists.
Tourism
Tourism is travel for recreational, leisure or business purposes. The World Tourism
Organization defines tourists as people who "travel to and stay in places outside
their usual environment for more than twenty-four (24) hours and not more than one
consecutive year for leisure, business and other purposes not related to the exercise of
an activity remunerated from within the place visited". Tourism has become a popular
global leisure activity. In 2008, there were over 922 million international tourist
arrivals, with a growth of 1.9% as compared to 2007. International tourism receipts
grew to US$944 billion (euro 642 billion) in 2008, corresponding to an increase in
real terms of 1.8%.
As a result of the Late-2000s recession, international travel demand suffered a strong
slowdown beginning in June 2008, with growth in international tourism arrivals
worldwide falling to 2% during the boreal summer months, and this negative trend
intensified as international tourist arrivals fell by 8% during the first four months of
2009.
Tourism is vital for many countries, such as the U.A.E, Egypt, Greece and Thailand,
and many island nations, such as The Bahamas, Fiji, Maldives and the Seychelles, due
to the large intake of money for businesses with their goods and services and the
opportunity for employment in the service industries associated with tourism. These
service industries include transportation services, such as airlines, cruise ships and
taxis, hospitality services, such as accommodations, including hotels and resorts, and
entertainment venues, such as amusement parks, casinos, shopping malls, various
music venues and the theatre.
The United Nations classified three forms of tourism in 1994, in its
"Recommendations on Tourism Statistics: Domestic tourism", which involves
residents of the given country traveling only within this country; Inbound tourism,
involving non-residents traveling in the given country; and Outbound tourism,
involving residents traveling in another country.
Tourism as a Service industry
The tourism industry, and the products and services that fall under its wide umbrella,
are complex indeed. There are a number of features that make it unique.
Tourism is a subjective experience and an amalgam of products and services -
not a single product * Tourism products, like all services, are intangible. A
Harbour cruise, a stroll through a rainforest or a dinner at sunset are
intangibles. They cannot be seen, touched, felt or sampled before purchase.
The selling of tourism is the selling of images. The Indian Tourist Commission
in other countries does not sell tourism products, it sells what we may call a
shifting generic image of India.
* The tourism product is not a homogeneous product. We cannot standardize a
service. Hotels attempt to standardize their room and service delivery as
efficiently as possible through staff training and quality control procedures, but
the human ingredient complicates the equation. As most services require
interaction between the producer and consumer, each with their own set of
expectations, it is highly unlikely that any product can ever be perceived
equally by all customers. External factors can also affect the tourist experience.
A bumpy flight can spoil an overseas trip and rain can ruin a Coast stay.
* Tourism products are perishable. An unsold Park Grand hotel room, an
unused aircraft seat and a vacant concert seat is revenue lost. They cannot be
stored for later use, as can tangible products. Hence the prevalence of
discounting in services exist.
* This leads to the major problem confronting the tourism operator: namely,
demand fluctuation. Tourism is perhaps more vulnerable than any other
industry to seasonal fluctuations in demand. Demand fluctuation can be unseen,
sometimes due to natural causes, others man-made. Acts of God include
climate and natural disasters . Acts of Man include strikes (domestic pilots'
strike) and international events (War) and murders (tourist murders).
Services
The principal services offered by the company are:
Destination Management
Leisure Tourism – Outbound, Inbound & Domestic Tourism
Business Travel
Incentive & Conference Solutions
Domestic Holidays
NRI
Trade Fairs
Foreign Exchange
Insurance
Visa
Destination Management
COX & KINGS is India's market leader in destination management, with
substantial competitive advantage in this business segment. Cox & Kings operates a
range of group and individual tours to destinations throughout the Indian
subcontinent for clients from all over the world.
Cox & Kings overseas is a renowned travel brand and an Indian subcontinent tour
specialist and been quoted as one of the top 5 premium tour operators by 'Conde'
Nast Traveller'. This division also provides specialist services to foreign
participants visiting India for international meetings, conferences, ad hoc incentives
and exhibitions and also caters for domestic conferences and corporate incentives.
Ground related services to international cruise companies touching Indian shore
with a provision of shore excursions are other leading activities of this division.
A destination management provides a ground service based on local knowledge of
their given destinations. These services can be transportation, hotel
accommodation, restaurants, activities, excursions, conference venues, themed
events, gala dinners and logistics, as well as helping with overcoming language
barriers. Destination management company (DMC) are able to provide preferential
rates based on the buying power they have with their preferred suppliers.
A DMC is an incoming tour operator catering for both corporate and leisure clients.
DMCs differ from tour operators in that DMCs do usually not deal directly with
end-clients, but trade through agents, which may be tour operators.
LEISURE TOURISM
Outbound Tourism
Cox & Kings began a full-fledged in house tour operating activity by designing its
own brochure product under exclusive arrangements with direct suppliers and local
agents across the globe. Cox & Kings has been undertaking path-breaking initiatives
to reach out to the travelers through innovative products. These include:
'Duniya Dekho' Holidays to Europe, USA, Far East, South Africa, Mauritius,
Australia and New Zealand. For the "value for money" traveller.
Charges Under the Duniya Dekho Scheme-:
Name of Tour Duration Charges Discount
European Splendours Summer
19 D / 18 N INR
181,713
INR 54,514
Glimpse of Europe - Winter
07 D / 06 N INR
112,811
INR 56,406
American Splendours Summer
20 D / 19 N INR
247,450
-------
Canadian Explorer Summer
13 D / 12 N INR
244,954
-------
Malaysia & Singapore Summer
08 D / 07 N INR
107,950
INR 53,975
Orient & Magical Far East Summer
13 D / 12 N INR
135,550
INR 67,775
Amazing Australia Summer
13 D / 12 N INR
264,156
INR 132,078
Kiwi Surprise Summer
09 D / 08 N INR
139,214
-------
Magical China Summer
11 D / 10 N INR
100,650
-------
Dubai Delight Summer
04 D / 03 N INR 17,750 -------
South African Adventure Summer
09 D / 08 N INR -------
105,000
FASCINATING FAR EAST WINTER SERIES
10 Days / 09 Nights Price INR 65,500
Thailand | Malaysia | Singapore
A great way to travel at a value Price!
Enjoy happy holidays and happier memories with the best travel company in the
world!
Hotels offering First :-
Class services 3-star hotels
Free time for shopping
A Friend In Need - Our Tour Manager Indeed
DAY 01:-
Begin your tour | Arrive in Bangkok | Onto Pattaya | Alcazar Show
Welcome to your Cox and Kings 'Fascinating Far East' tour. On arrival
in Bangkok, you will be met by a local Cox and Kings representative and driven on a
two and half hour drive to your hotel in Pattaya (check in after 1400 hrs). Tonight,
visit the popular cabaret - the Alcazar Show and watch the dazzling performances.
(D)
DAY 02 :-
In Pattaya | Coral Island by Speedboat
| Visit Nong Nooch Village
Skip along the aqua blue ocean to Coral Island in a speedboat, where you will be
amazed at the view of the beautiful marine life and coral formations from a glass
bottomed boat, the perfect way to admire the stunning underwater beauty. Later,
visit Nong Nooch Village, where spectacular tropical gardens flourish in a distinct
Thai setting. Enjoy the traditional dance performances and the unique elephant show.
Sample the distinct nature, adventure and culture of Thailand, all in the space of a
single day! (B, L, D)
DAY 03:-
Onto Bangkok | Visit the Gems Gallery | Guided
City and Temples Tour | Siam Niramit Show
This morning, enroute to Bangkok, stop at the Gems Gallery - the largest jewellery
store in the world. On arrival in Bangkok, proceed on a guided city tour and visit the
magnificent Golden Buddha Temple and Reclining Buddha Temple. Later, check into
your hotel (check in after 1400 hours). In the evening transverse back in the time at
the Siam Niramit Show (B, L, D)
DAY 04:-
In Bangkok | Visit Safari World and Marine Park
Today, after a sumptuous breakfast, visit Safari World and Marine Park, the abode
of thousands of rare species, which form the highlight of the day. Hold your breath as
you drive through the splendid African designed landscapes of the Animal Kingdom
to see hundreds of animals from all over the world. At the Marine Park you see the
white tiger exhibit, visit adventure island or catch one of the many exciting shows.
Applaud your way through the Dolphin Show and Sea Lion Show or the water skiing
show. It's a fun-day outing. (B, L, D)
DAY 05:-
Fly to Kuala Lumpur | City tour
The next part of your fascinating experience unfolds as you are transferred to the
airport for your flight to Kuala Lumpur, the bustling capital of Malaysia. On arrival
proceed for the guided panoramic city tour of Kuala Lumpur to get a closer look at
Kuala Lumpur's most famous landmarks, like the King's Palace, National Monument,
National Mosque, Jamed Mosque, Merdeka Square and National Museum. Admire
Malaysia's most renowned structure, the world famous Petronas Twin Towers and
enjoy a photo stop. Evening is free to shop or relax. Dinner and overnight in Kuala
Lumpur (B, D)
DAY 06:-
Excursion to Genting Highlands | Genting Outdoor &
Indoor Theme Park
Today we have planned an excursion for you to Genting Highlands. This day is a day
of fun and adventure for the entire family at the ever-popular Genting Outdoor &
Indoor Theme Park. The heart-stopping roller coaster and spectacular rides make
both young and old screech with delight. In the evening you will be transferred back
to Kuala Lumpur. Overnight in Kuala Lumpur. (B, L, D)
DAY 07:-
Enroute Malacca | onto Singapore
Today, we proceed to Singapore by road, Enroute We do panoramic city tour
of Malacca. We will stop at Hindu temple for worship. A little shopping time. Later
proceed to Singapore, the land of diversity. On arrival in Singapore, our local
representative will meet you to your hotel (check in after 1400 hours).The evening is
free for leisure. (B, L, D)
DAY 08:-
In Singapore | Universal Studios
Here comes your way the highlight of our tour, the Universal Studios - the region's
first and only Hollywood movie theme park. With 24 rides and attractions based on
Hollywood blockbusters, the theme park has something for all age groups and all
kinds of visitors.
Let your adrenalin rush at the world's tallest pair of dueling roller coasters called the
Battlestar Galactica. Enter the first castle from the world of Shrek at Far Away Castle,
one of the largest theme park castles in Asia. Experience the world's first ride based on
the blockbuster film - Madagascar. Next, action comes surging to life in a tidal-wave
of death defying stunts, awesome explosions and an ocean of thrills at the Water
world. Escape from the terrifying jaws of a hungry T-Rex at the Jurassic Park Rapids
Adventure. Experience Hollywood Boulevard, the centre of the entertainment
universe, and stroll down the famous walk of Fame or enjoy classic American
favorites at Mel's Drive-In. Get mesmerized at the collections of dining and shopping
outlets framed by dynamic architecture. The day is to ride the movies in a Hollywood
movie theme park like no other. (B, D)
DAY 09:-
Singapore | Guided Panoramic City tour of Singapore |
Sentosa Island with Underwater World, Dolphin Lagoon, Merlion Walk and the
Sensational 'Songs of the Sea' Show
Today, proceed on a guided panoramic city tour driving past the City Hall,
Parliament House, the Tower-like Westin Stamford Hotel and Mount Faber. Later this
afternoon we take you to Sentosa Island. Visit the Underwater World, Asia's most
popular oceanarium and home to more than 2,500 marine animals. Delight yourself at
the Dolphin Lagoon and get a rare opportunity to interact with the charming pink
dolphins. We wrap up the evening with the 'Songs of the Sea' Show, which is a
spectacular display of light and sound show. (B, L, D)
DAY 10:-
Homeward Bound
Good times need never end! As you get ready for the airport and your flight back
home, relive the high points of your Cox and Kings 'Fascinating Far East' tour. We
are confident you will join us again, sometime soon.... (B either in the hotel or on
board the flight)
'FlexiHols' is a concept in holidaying where the traveller enjoys all the comforts and
convenience of a planned holiday but at a pace & price that is set by him. This is targeted
at the more discerning Free Individual Traveller.
Luxury Escapades - It takes a travel company that has been round for two hundred years,
to know everything about royal treatment. Cox & Kings rolls out a whole new concept in
Holidays - Luxury Escapades. Spoil yourself. Get pampered rotten. Holiday like a king.
Join us as we unveil country after country laced with sinful indulgence and fine living. The
finest luxury hotels in the world to the most exclusive entertainment experiences await
you.
Cox & Kings also represents and retails many international third party products including
Cosmos, Rail Europe, Silver sea Cruises, Star Cruise, and Escorted Tours to USA etc.
NRI - The NRI Division of Cox & Kings caters to the Non Resident Indians who
would like to travel around the world with Indian families. Cox & Kings organizes
special tours for these families where the NRI community would like to travel with
like-minded families across the world. Duniya Dekho & FIT Packages Segment by
this division.
INBOUND TOURISM
Inbound Travel business promotes India as a tourist destination. The company caters
primarily to the high-end segment of the inbound market and conducts a range of group and
individual tours throughout India for its clients from across the world. We provide
destination management services and cover all aspects of ground tour management such as
hotel bookings, air/ rail ticketing, roundtrip, airport transfer, land arrangements, excursion
planning, meet and greet services, event planning, meetings and appointments, conference
management, private air charter, etc. We also provide specialised services to foreign
participants visiting India for international meetings, conferences, ad hoc incentives and
exhibitions and cater to domestic conferences and corporate incentives as well. Additionally,
we provide ground related services to international cruise companies touching Indian shores
with a provision for shore excursions. This segment is growing at close to 25 per cent.
Domestic Holidays
India with its large domestic consumer offers Cox & Kings a unique opportunity to launch
its portfolio of 'domestic holidays' for people resident in India. Launched in 2000, 'Bharat
Dekho' (see India) is today's leading 'branded' product in the country with a wide range
of 'Indian Holidays' from cultural holidays, pilgrim holidays, wildlife holidays, honeymoon
tours, weekend getaways, customized FIT Tours to nature trails, Bharat Dekho has captured
over 50% of the domestic market.
Some of the Tours offered under Bharat Dekho are-:
Name of Tour Duration Charges
(Per Person)
Nainital,
Mukteshwar , Binsar
& Corbett
08D / 07N INR 22627
Delhi, Agra & Jaipur 05D / 04N INR 13068
Srinagar, Sonamarg
& Gulmarg
05D / 04N INR 11041
Kathmandu &
Pokhara
06D / 05N INR 16800
Srinagar, Sonamarg,
Gulmarg &
Pahalgam
06D / 05N INR 13401
Chandigarh,
Panchkula, Manali,
Shimla & Kullu
08D / 07N INR 17046
Srinagar, Sonamarg,
Gulmarg &
Pahalgam
07D / 06N INR 15851
Delhi, Jaipur, Agra
& Gwalior
07D / 06N INR 17848
FOREIGN EXCHANGE
Cox & Kings is amongst the leading retail forex dealers in the country. We were one of the
first travel companies to be granted the license as the Authorised Dealer - Category II
under the new licensing regime. The enhancement of status from FFMC to Authorised
Dealer - Category II opened a wide spectrum of activities which we can undertake;
foremost among them is the ability to transact outward remittance requirements. The
remittances or other exchange facilities for students pursuing studies abroad, medical
treatment overseas, migrant travellers, salary and wages to crews on ships visiting in India,
subscriptions for overseas publications, seminars, organization’s membership are some of
the new businesses which we can undertake in addition to providing foreign exchange
service to Leisure Travellers and Corporate / Business Travellers. This places Cox &
Kings in league with Authorized Dealers like Foreign Exchange Nominated Banks to cater
to the requirements of a whole host of customers. It works with more than 100 corporate
clients and caters to its large leisure base.
Travel Insurance
Policies for Leisure Domestic as well as International Travel and special Corporate
Deals on Insurance covering an array of specialized travel areas, some of which are:
Loss of baggage (checked)
Bounced Hotel / Airline Bookings
Missed connections
Personal Accident
Trip Cancellation due to hospitalisation, death or curfew.
History of the Indian Tourism
Tourism industry in India is on a great boom at the moment India has become a major
global tourist destination and Indian tourism industry is exploiting this potential to the
hilt. Travel and tourism industry is the second highest foreign exchange earner for
India, and the government has given travel & tourism organizations export house
status.
The Indian tourism industry can be attributed to several factors.
Firstly, the tremendous growth of Indian economy has resulted in more disposable
income in the hands of middle class, thereby prompting increasingly large number of
people to spend money on vacations abroad or at home.
Secondly, India is a booming IT hub and more and more people are coming to India
on business trips.
Thirdly, aggressive advertising campaign "Incredible India" by Tourism Ministry has
played a major role in changing the image of India from that of the land of snake
charmers to a hot and happening place and has sparked renewed interest among
foreign travelers.
Travel & tourism industry's contribution to Indian industry is immense. Tourism is
one of the main foreign exchange earners and contributes to the economy indirectly
through its linkages with other sectors like horticulture, agriculture, poultry,
handicrafts and construction. Tourism industry also provides employment to millions
of people in India both directly and indirectly through its linkage with other sectors of
the economy. According to an estimate total direct employment in the tourism sector
is around 20 million.
Travel & tourism industry in India is marked by considerable government presence.
Each state has a tourism corporation, which runs a chain of hotels/ guest houses and
operates package tours, while the central government runs the India Tourism
Development Corporation.
The policy is built around the 7-S Mantra
Swaagat (welcome),
Soochanaa (information),
Suvidhaa (facilitation),
Surakshaa (security),
Sahyog (cooperation),
Sanrachnaa (infrastructure)
Safaai (cleanliness).
Some of the salient features of the Tourism Policy are:
The policy proposes the inclusion of tourism in the concurrent list of the
Constitution to enable both the central and state governments to participate in
the development of the sector.
No approval required for foreign equity of up to 51 per cent in tourism projects.
NRI investment up to 100% allowed.
Automatic approval for Technology agreements in the hotel industry, subject to
the fulfillment of certain specified parameters.
Concession rates on customs duty of 25% for goods that are required for initial
setting up, or for substantial expansion of hotels.
50% of profits derived by hotels, travel agents and tour operators in foreign
exchange are exempt
from income tax. The remaining profits are also exempt if reinvested in a
tourism related project.
Types of Tourism
All types of tourism in India have registered phenomenal growth in the last decade
ever since the Indian government decided to boost revenues from the tourism sector
by projecting India as the ultimate tourist spot.
The reason why India has been doing well in all types of tourism in India
India has always been known for its hospitality, uniqueness, and charm – attributes
that have been attracting foreign travelers to India in hordes
The different types of tourism in India:
Heritage Tourism
India has always been famous for its rich heritage and ancient culture. India’s glorious
past and cultural diversity make a potent blend which attracts millions of tourists each
year to its heritage tourist attractions
India's rich heritage is amply reflected in the various temples, palaces, monuments,
and forts that can be found everywhere in the country
The most popular heritage tourism destinations in India are:
Taj Mahal in Agra
Mandawa castle in Rajasthan
Mahabalipuram in Tamil Nadu
Madurai in Tamil Nadu
Lucknow in Uttar Pradesh
Delhi, the Indian capital
Ecotourism
Ecotourism entails traveling to places that are renowned for their natural beauty and
social culture, while making sure not to damage the ecological balance.
Eco-tourists have been thronging India in large numbers for it has a rich source of
flora and fauna. A great number of endangered and rare species are also to be found in
the various national parks in India.
The major national parks in India for ecotourism are:
Corbett National Park in Uttar Pradesh
Bandhavgarh National Park in Madhya Pradesh
Kanha National Park in Madhya Pradesh
Gir National Park and Sanctuary in Gujarat
Ranthambore National Park in Rajasthan
Adventure Tourism
Adventure tourism is recently growing in India. tourists prefer to go for trekking to
places like Ladakh, Sikkim and Himalaya. Himachal Pradesh and Jammu and
Kashmir are popular for the skiing facilities they offer. Whitewater rafting is also
catching on in India and tourists flock to places such as Uttranchal, Assam, and
Arunachal Pradesh for this adrenalin-packed activity.
Wildlife Tourism
India has a rich forest cover which has some beautiful and exotic species of wildlife,
The places where a foreign tourist can go for wildlife tourism in India are the Sariska
Wildlife Sanctuary, Keoladeo Ghana National Park, and Corbett National Park.
Pilgrimage Tourism
India is probably the ultimate destination of all kinds of pilgrims following any faith
around the world. he great religions like Hinduism, Buddhism, Jainism, Islam,
Christianity and Sikhism are the integral part of Indian culture and heritage whose
values and faiths are mingled with the air, soil and the sky of India
Famous Pilgrimage & places in India
. Ajmer
. Pushkar
. Haridwar
. Amarnath
. Badrinath
. Gangotri
. Kedarnath
. Yamunotri
. Chardham Yatra
. Rishikesh
. Manikaran
. Paonta Sahib
. Rewalsar
. Omkareshwar
. Ajmer Sharief
. Rameswaram
. Mathura Vrindavan
. Puri
. Guruvayur
. Shirdi Saibaba
. Amarnath Cave
. Vaishno Devi
. Jagannath Temple
. Konark Sun Temple
. Tirupati Temple
Pilgrimage Places
. Himachal Pradesh
. Rajasthan
. Uttranchal
. Kerala
. Maharashtra
. Tamil Nadu
. Jammu And Kashmir
. Madhya Pradesh
. Madhya Pradesh
. Karnataka
. Andhra Pradesh
. Temples
. Mosques
Last five year history of Indian Tourism Industry
Jan 8, 2004 - With the travel industry going great guns, religious sojourns seem to be
the latest flavour and according to tour operators like Thomas Cook, Coxs & Kings,
Sita (Kuoni) India, this season has witnessed a number of inquires for specific
religious tours from overseas traveler, foreign tourists spent around US$ 15.4 billion
during their trips to India. Being a country with tremendous diversity, India has a lot
to offer in terms of tourism and related activities.
Jan 10, 2005 - The tsunami tragedy, which has destroy the tourism activity of
countries like Sri Lanka and Maldives, will not lead to a crisis for Indian tourism,
according to the industry. Subhash Goyal, president, Indian Association of Tour
Operators
Jun 28, 2006 - A 2-day meet on Overseas Marketing of Indian tourism will begin
tomorrow at New Delhi under the aegis of Ministry of Tourism. Apart from Heads of
Overseas offices of India Tourism, various stakeholders in travel industry will
participate in the 2-day Meet and will have a review of Tourism
Feb 2, 2007 - "These numbers also include the non-resident Indians that make more
than one trip to India every year. That should not be counted as growth in tourism. We
are way behind other countries. A small place like Macao registered 21.99 million
tourist arrivals in 2006,"
Nov 10, 2008 - Global tourism industry has witnessed a notable shift towards
emerging markets including India, India was featured in six segments such as--
authenticity, history, art and culture, value for money, most impressive last year
Foreign Tourist Arrivals In India, 1996 - 2006
Source : (secondary data)
Foreign Tourist Arrivals In India, 1996 – 2006
Source : secondary data
Top 10 Source Countries for Foreign Tourist Arrivals to India in 2006.
Source : secondary data
Percentage Share of Top 10 Source Countries for Foreign Tourist Arrivals to
India in 2006
Source : secondary data
OBJECTIVE OF THE STUDY
- To know how to sell your products, tour packages in tourism industry and in
corporate sector
- To understand what customer wants in their trips, events and meetings and how
to organize or modify according to there choice and taste for the customers.
- To know very new ideas to selling their products in market
Scope of study
When I was working there as a trainee in COUNTRY ROADS HOSPITALITY, there
was a limitation for us that we can’t able to meet all the customers (existing and new)
from Delhi & NCR only, and we have to complete our project within a period of six
weeks from 0900 hrs to 1830 hrs. We had limited area there for practically research
and completing our project
SCOPE OF THE PROJECT
This project on “Travel Agency Management system” is projected to make the travel
of the people easy. The people of the world can book the ticket of the flight from
anywhere around the world through Internet. The clients can choose rooms in the
hotels they desire. The clients can get information about the flights. This project helps
in the management of the software applicable to the tours and Travel agency.
This project hopes to serve the clients with full efficiency as it saves their time
and money. Smooth running of the project is advantageous to the Travel Agencies
OBJECTIVES
The objective of this project is to build an interactive web site to
replace file based database making it easier for its client and staff to
find information required efficiently.
The aim of this project is make user friendly and informative web
base application.
This project is aimed to reach the following goals
User friendly interface for the client, staff.
Clients can browse through different range of rooms, availability,
type of room, range of flight, type of flight, availability
Staff can communicate with client and private owner through
medium like email.
PROBLEM STATEMENT
Booking the ticket is a tedious job if the client has not choosen the right agency. The
client has to go to many places to find the right travel agency, if the client has no idea
about the place where he is travelling then he might be in lot of trouble which the
client might not want to face.
To overcome this we have designed this web based application in which the client
can get information and book the tickets of the desired flights and also reserve the
rooms in the hotels according to the need of the clients.
STRATEGIES TO REACH CUSTOMER
Marketing Strategy
Online and Offline Medium is used for the marketing of Cox & Kings Products and to
create the brand awareness and reach out to the clients. National Level as well as
Regional Marketing Campaigns is adopted for creating the Cox & Kings brand
awareness.
Offline Strategy
The offline marketing of cox & kings include the following-:
1) Franchisee
2) Cox and Kings offices
3) GSA/PSA
i) Franchisee
A franchise is a business arrangement where the owner Cox & Kings (the
franchisor) of a business concept grants you (the franchisee) the licensed right
to own and operate a business based on the franchisor’s business concept, using
its trademark. The franchisor helps you (the franchisee) start your business,
providing training, assistance with, site development and ordering inventory,
advertising and marketing support.
A travel franchise offers you the chance to be your own boss, while operating
under the security of an established brand.
As a travel franchise you could see healthy profits like any established travel
company without spending years concentrating on building your own brand to
compete with the big boys in the industry.
ii) Cox & Kings offices
The another strategy that cox & kings adopt is the marketing or selling or offering their
services through their branch offices which are located in almost major cities in India.
iii) GSA/PSA
A General Sales Agent (GSA) is a sales representative for a tourism industry in a
specific country or region. Typically, the GSA is responsible for selling all products of
the country in its region which includes everything.
When a company selects a GSA as its sales representative for a region, as opposed to
opening its own branch, it generally does so for economic reasons or because the GSA has
historical ties with travel and cargo agents which will be too time-consuming for the
company to build itself.
Cox & Kings has Strong GSA/PSA network which strengthen its marketing strategy.
Online strategy
Cox & Kings today deploys highest information technology platform in the Indian Travel
Industry. It has developed totally integrated front, mid and back office solutions. This has
brought about huge cost savings for the organisation, thus managing to offer 'quality'
service to its customers at a great cost savings.
Imagine when customer book a ticket they first go on to a Central Reservation System
(CRS). Next, they have to log into another system for a hotel from 'X' supplier, then
into another system to compare the rates with 'Y' supplier. Finally they have to
physically capture all this information and print that data
With the Cox & Kings advantage, life is a lot simpler. Now with their online access
system, customer can complete all your processes using just one window - just one
simple booking system. Cox & Kings will also ensure that the most comprehensive IT
Software is put into place so they have everything they need.
Cox & Kings has developed an online portal, which is a web enabled dynamic system
that includes holidays, sightseeing, cars, hotels, transfers, insurance and other
ancillary travel services. Most of the products and services are available on a real time
basis and is backed by a 24x7 call centre. With the company's online access system,
one can complete all processes using just one window, just one simple booking
system.
RESEARCH METHODOLOGY
The idea of the project is simple and straightforward. A combination of database, web
page and form, will be use to construct this project. SQL Server will be used for
storing the database and for online reservation, SQL Server has good environment for
database and is widely in use. Networking is very simple to implement in SQL.
Webpage and form will be built with the help of PHP. It has user friendly environment
where we can drag and drop the item needed for the development of webpage and
form directly from the tool bar. This helps to minimize the time for the completion of
the project. The library function provided in SQL and PHP will be helpful for coding
the program.
FINDINGS
- In COUNTRY ROADS HOSPIATALITY we were in basically with corporate
sector as a trainee
- Our company deals with corporate sector only, Now it’s moving to individual
traveler
- Our company find data from the net (contacts & name of the company) which
is new for our company
- Our next approach was calling to new client’s and find out the concerns person
and them about our company’s business and Try to fix meetings and exchange
their business to each other from new client’s.
- When we called to the client’s, At that time Response from the client’s was not
same
- There are too many responses which I got from the customer:
. I am not interested,
. Mail your company’s profile I will check it,
. Call me tomorrow
. I’ll back to you
. We have own event management Firms & travel agents
. Our company never organize these types of events & trips
. & few positive responses also.
Then we fix meetings with the customers, meet them and then explain our services
We always organize meetings, gala evening and these types of events according to
customer demand and their taste what they want to do.
We make tour packages, presentations, Itineraries there with the help of our seniors
and previous files
RECOMMENDATIONS
They should improve their Ideas, packages Itineraries an attractive offers
according as per customer demand to grow their image in the tourism market
They should improve their staff member, they have to improve way of talking
(How to introduce their self & companies profile to new customer)
They should improve their infrastructure for meetings in their own office
They should publish there itineraries new packages on internet to get more
business from new customers
They should improve their advertisement style and try to publish their products
in market in a new style
They should modify there website, their packages on website information
regarding tourism time to time with new innovative ideas
They should move to travel consultant to travel agent it will make lil more
profit to their company
By analyzing all the proceeds we can conclude that the travel & tourism industry is a
service sector where all marketing techniques are used. So for running a successful
travel & tourism company an organization must have appropriate marketing
techniques to satisfy their potential customers.
‘KESARI World Class Travel Company’ & ‘RAJ Travel World’ both are doing well
to satisfy their customer’s in respect to service marketing mix. Usually, both company
states that they need not keep any hidden cost. Further their management is well
designed with professionals to manage the tours.
As per our reading, ‘RAJ Travel World’ has a lower market as compare to ‘KESARI
World Class Travel Company’. Also, ‘RAJ Travel World’ does not have much
domestic packages which ‘KESARI World Class Travel Company’ provides.
‘KESARI World Class Travel Company’ commands lots of terms & conditions and
also not provides money back system on cancellation of tour which ‘RAJ Travel
World’ do (under a scheme-the discounted money will be carry forward in next trip
which a tourist does within a year.)
BIBLIOGRAPHY
www.coxandkings.co.in
www.wikipedia.org
www.financialexpress.com
www.google.com
www.thehindubusinessline.com
www.tribuneindia.com
www.icmrindia.org
REFERENCES
World Tourism Organization, About UNWTO
http://www.unwto.org/aboutwto/his/en/his.php?op=5
Civil Aviation Authority, History of ATOL
http://www.caa.co.uk/default.aspx?catid=1080&pagetype=90&pageid=6494
Civil Aviation Authority, About the CAA
http://www.caa.co.uk/default.aspx?catid=286
ATOC, About ATOC
http://www.atoc.org/about-atoc
FTO, What does FTO do?
http://www.fto.co.uk/about-fto/what-does-fto-do/
ANTOR, About Us
http://www.antor.com/about_us/
Westdorset, Overview of factors affecting Tourism in the UK
http://www.westdorset.com/xsdbimgs/
Overview_of_factors_affecting_Tourism_in_the_UK_2007.pdf
Naturenet, Impacts of tourism,
http://www.naturenet.net/education/tourism.html