travel & adventure
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TRAVEL AND ADVENTURE
TOURISM
PLEASE WAIT….
WE WILL DISCUSS…….
•What is Tourism?
•2 types of models for business travel
and tourism
•World Travel and Tourism in India
•Adventure Tourism in India
•Types of Adventures
•The tourism market
•New Products of Tourism industry
•Service providers
Cont…•Facts and analysis
•Contribution to the world economy
•Futuristic Approach
WHAT IS TOURISM?
Tourism comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for the purpose of leisure, business and other purposes.
What are different categories of Tourism?
LeisureCultural
Natural BasedScientific/Educational
Business TravelerService
2 TYPES OF BUSINESS MODELSFOR TRAVEL & TOURISM
INDUSTRY
Pursuit of profit in distribution of products which comprise a trip (commission income)
Gaining profit by creating value in total with original ideas/Arrangement added to combination of tour products (value added income)
2 TYPES OF BUSINESS MODELSFOR TRAVEL & TOURISM
WORLD TRAVEL AND TOURISM IN 2007
In 2007, the Travel & Tourism In 2007, the Travel & Tourism Industry around theIndustry around theworld is expected to:world is expected to:
Generate US$7 billion of Generate US$7 billion of economic activity, 13.2 trillion by economic activity, 13.2 trillion by 20172017
10.4% of the total global Gross 10.4% of the total global Gross Domestic ProductDomestic Product
231,222,000 jobs representing 231,222,000 jobs representing 8.3% of total employment8.3% of total employment
WORLD TRAVEL & TOURISM IN INDIA
THE TOURISM MARKET
Sectors volatility- world event Changing consumer
expectations and travel Technology implications Public policy influence Infrastructure dependency Environmental implications Changing distribution systems Competitive landscape
ORIGIN•Travel Agencies•Outbound Operators•Information Services
TRAVEL•Cruise Lines•Airlines•Rail•Bus•Boat
DESTINATION•Inbound Operators•Tour Buses•Hotels / Motels / Lodges•Tour Guides•Restaurants / Food Services•Nightlife / Entertainment
TOURISM INDUSTRY-Service Providers
Private sectorservice delivery to touristsNew product OfferingDevelopment of resorts& amusement parks
Physical Infrastructure- RoadRegulatory Frameworkincentivessecurity
BrandingPromotionMarketingInvestmentAir connectivity
RESPECTIVE ROLES
Government sector
TOURISM FACTS & ANALYSIS Total Domestic Tourists In 2005 – 3471116.
Total Foreign Tourists In 2005 – 36842.
Tourists Mostly Visit Assam, Sikkim & Meghalaya.
Tourisms potentials has not resulted in adequate footfalls.
INTERNATIONAL ECONOMIC GROWTH
Countries with the largest projected Countries with the largest projected Travel & Tourism Demand in 2006: Travel & Tourism Demand in 2006:
(US$ Million)(US$ Million)
1.1.United StatesUnited States 1,652,6461,652,6462.2.JapanJapan 522,894522,8943.3.GermanGerman 412,607 412,6074.4.ChinaChina 353,672353,6725.5.FranceFrance
336,535336,5356.6.United Kingdom 328,298United Kingdom 328,2987.7.SpainSpain 251,972251,9728.8.ItalyItaly 246,927246,9279.9.Canada Canada 189,082 189,08210.10.MexicoMexico 140,450 140,450
ADVENTURE TOURISM IN INDIAIndia Offers a wide range of adventure
sports for tourists. •Trekking and Skiing in the Himalayas•White Water Rafting on the Ganges and Beas•Camel and Jeep safaris in the deserts of Rajasthan•Paragliding in Himachal, Water sports in Goa• Scuba Diving in Lakshadweep and Andaman • The perennial challenge of the Himalayas for mountaineers
ADVENTURE TOURISM ININDIA
NEW PRODUCTS FOR ADVENTURE
BUNGY JUMPING
CANOPY WALKING
Types Of Adventures
TOURIST ARRIVALS
UTOURIST EARNINGS
CONTRIBUTION OF TRAVEL & TOURISM TO THE WORLD
ECONOMY.
In 2004 Travel and Tourism directly accounted for 1.5 trillion USD in Gross Domestic Product and 74 million jobs.
Indirectly Travel and Tourism accounts for 4.22 trillion USD (10%) of the world’s GDP and 215 million jobs (8%) of the world’s employment.
FUTURISTIC APPROACH
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STEPS THAT WILL DRIVE BETTER PERFORMANCE …
Governments continuation of liberalization policies to attract FDI.
Making TOURISM a priority sector.
Improve inter-state and inter-country communication.
Major investment in general and tourism infrastructure.
Reduction in government barriers to start and operate business.
FACTORS TO DRIVE FUTURE GROWTH AND PERFORMANCE
IMPEDIMENTS TO TOURISM
DEVELOPMENT
Lack of basic Infrastructure such as connectivity, Transport facilities, Good Hotels & Tourist Resorts.
Inadequate community participation & private sector initiative & investments.
UPCOMING ANALYSIS
GOVERNMENT ROLE IN TOURISM INDUSTRY
Government stated priority for tourism industry
Roads Airports Convention centers
Reduction of expenditure tax on travel agencies
Government classifies hotel to be the infrastructure
PROCESS OF TOURISM
IN INDIA
SUPPLIERS
Consumer satisfaction
DISTRIBUTION OF VALUE
LESSONS FROM VALUE CHAIN
In long haul destinations, airport determines as much as 60% of total package cost.
Hotels account for as much as 25% of total package costs.
In emerging destination gaps:
Marketing Tour Operators Local Value added Product Development Competition Policy
TOURISM INDUSTRY’S LINK WITH HOTEL INDUSTRY
HOTELS DRIVING TOURISM GROWTH
SUSTAINABLETOURISM
ENVIRONMENT
Protect & enhance biodiversityZero wastePollution reductionResponsible sourcing of materials PEOPLE
Cultural sensitivityHealth &safetyAccessibilityVisitors educationRelaxation &fun
COMMUNITY
Fair trade & equityProtect culture heritage
INFRASTRUCTURE
Innovative designsAdaptation to climate ChangesIntegrated transportation
EconomicValueBenefits to Local economyResponsible marketingLong term vision & commitmentReturns to shareholders
WHAT IS ECOTOURISM?
Responsible travel to natural areas that conserves the environment & improves the well being of local people.
THE TRANSFORMATION OF TOURISM
More reflexive tourists
New frontiers=> new market segments : ecotourism, adventure tourism…
“Places” as products: cities, theme marks
Tourism as Consumerism
Americanization no longer = modernization and shifting frontier
Epicenters of ‘post-nationalism’
Shopping Malls with planes
Themed Airports
Airport Cities
Growth Poles
THE NEW CULTURE OF AIRPORTS
Working at airport cafe
Shopping at SCHIPOL Airport, Amsterdam
Denver Airport:A locational theme
COLLAPSING GLOBAL TRAVEL SPACES
The end of territorial distance
Consumerism, rather than mobility drives tourism
Travel spaces become places Eg: Consuming places
SOTC AROUND THE WORLD
India's Leading Outbound Tour operator.
World Famous Tours is the flagship brand.
Escorted over 3,00,000 travelers across the globe, for more than 50 years to various destinations.
We ensures -You and your family travels safe, sure and secure with the finest Indian families.
Wide distribution network of 130 sales outlets and 3500 travel agents across India
Ask anyone who’s traveled with us and they will confirm that SOTC lives its promise of expect more.
ABOUT SOTC…
On Your SOTC World Famous Tours Everything Is Organized:
Exciting Sightseeing.
Enjoy delicious
Indian Meals a
choice of vegetarian,
non vegetarian
& jain menus
Travel with the Finest
Indian families.
Stay at the finest
hotels all over the world.
Our Professiona
l & experience
d Tour Managers
to take care you on tour.
SOTC - Voted the Best Outbound Tour Operator in India by the Galileo Express Travel & Tourism Awards Committee.
“Best Outbound Tour Operator” – 2004, 2005 & 2006
“Best Inbound Tour Operator” - 2003, 2004, 2005 & 2006
'Europe Cost Saver' By SOTC
Rs. 34,500 Rs. 47,000 Rs. 66,800
Boarding From
Adult in Twin Room
Child with Bed
Child without
Bed
Mumbai / Delhi
Rs. 29,900 + US $ 349
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Chennai / Bangalore
Rs. 37,400 + US $ 349
Rs. 26,400 + US $ 349
Rs. 26,400 + US $ 249
5 days Scenic Swiss Coast Saver Tour PriceFor departure during Oct.2007 to Apr. 2008 &
July 2008 to Sept. 2008
SOTC INDIA