travel activities and motivation - canada survey - 2006 tams... · travel activities and motivation...

8-5300-505.1 2006-01-03 STC/SSD-040-75154

Travel Activities

and Motivation

Survey - 2006

0 1

This survey is conducted under theauthority of the , RevisedStatutes of Canada, 1985, c. S-19.

Statistics Act

Thank you for agreeing to participate in the Travel Activities and Motivation Survey.

We are conducting a survey in order to study people's recreational activities and travel habits.These data will be used by governments and businesses to better serve Canadians' travel needs.Your answers will be kept strictly confidential and used only for statistical purposes. Whileparticipation is voluntary, your cooperation is important to ensure that the information collected inthis survey is as accurate and as comprehensive as possible.

Statistics Canada is prohibited by law from publishing any statistics which would divulge informationobtained from this survey that relates to any identifiable business, institution or individual without theprevious written consent of that business, institution or individual. The data reported on thisquestionnaire will be treated in confidence, used for statistical purposes and published in aggregateform only. The confidentiality provisions of the Statistics Act are not affected by either the Access toInformation Act or any other Legislation.

This questionnaire should be completed by the person whose name appears at the top of this page.Please return the completed questionnaire as soon as possible in the enclosed postage-paidenvelope. If you would like more information on the Travel Activities and Motivation Survey, pleasecall the toll-free number listed below.

Thank you for your valuable contribution to this survey.

Si ce questionnaire anglais vous a été posté par erreur et si vous en désirez un en français, veuillezcomposer le numéro sans frais que vous pouvez trouver ci-dessous.

Aux francophones:

Call us free of charge at: 1-800-263-1136

TTY/TDD users call: 1-800-363-7629

Internet contact at: WWW.STATCAN.CA

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MARKING INSTRUCTIONS

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Record your answers using either an HB pencil, a black pen or a dark blue pen;

Make heavy dark crosses inside the boxes (i.e., );

Make no stray marks on the questionnaire;

If you need to change your answer, please erase the response completely and mark the correct

box.

X

Please write legibly in the areas indicated. This questionnaire, once completed, will be read by computer.

Therefore, it is important that you:

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A BPast

2 YearsPast

10 Years

In mark with an X all the destinations you visited during thewhile on an out-of-town trip of one or more nights. In mark with an X all the destinations youvisited during the while on an out-of-town trip of one or more nights ( ).

column A, past 2 years for any purposecolumn B,

past 10 years Mark all that apply

A1. During the telephone interview we conducted with you recently, you indicated that you havetaken at least one out-of-town trip on which you spent one or more nights away from home.

A2. If you have taken a trip of one or more nights to Ontario, please indicate below which part of theprovince you visited:

Please refer to the map on page 31 for more information.

Canada:

01 Newfoundland and Labrador.................................................................

02 Prince Edward Island ............................................................................

03 Nova Scotia...........................................................................................

04 New Brunswick .....................................................................................

05 Quebec .................................................................................................

06 Ontario ..................................................................................................

07 Manitoba ...............................................................................................

08 Saskatchewan.......................................................................................

09 Alberta...................................................................................................

10 British Columbia....................................................................................

11 Yukon ....................................................................................................

12 Northwest Territories .............................................................................

13 Nunavut.................................................................................................

Other Countries/Regions:

14 United States ........................................................................................

15 Mexico ..................................................................................................

16 South/Central America..........................................................................

17 The Caribbean......................................................................................

18 Europe (including the UK & Russia) .....................................................

19 Australia/New Zealand .........................................................................

20 Asia.......................................................................................................

21 Africa.....................................................................................................

A BPast

2 YearsPast

10 Years

01 Southern Ontario ..................................................................................

02 Northern Ontario...................................................................................

A. TRAVEL BEHAVIOUR

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Be sure to read both parts of the following question before answering.

A B

On out-of-towntrips of one ormore nights inpast 2 years

Main reasonfor taking

any of thesetrips

During the have you participated in any of the following activities while on an out-of-towntrip of one or more nights?

past 2 years(Mark all that apply under .)A

Sometimes the main reason people take a trip is to participate in a specific activity. For each activity youmarked under , also mark the box beside it (under ) if that activity was the main reason for taking

of your trips in the .A B

past 2 yearsany

A3. Water-Based Outdoor Activities (participated in):

01 Fishing ─ fresh water ............................................................................

02 Fishing salt water ..............................................................................

03 Fishing trophy fishing ........................................................................

04 Kayaking or canoeing freshwater ......................................................

05 Kayaking or canoeing ocean .............................................................

06 Kite surfing ............................................................................................

07 Motor boating ........................................................................................

08 Parasailing ............................................................................................

09 Sailing ...................................................................................................

10 Scuba diving in lakes/rivers ..................................................................

11 Scuba diving in sea/ocean....................................................................

12 Snorkeling in lakes or rivers..................................................................

13 Snorkeling in sea/ocean........................................................................

14 Sunbathing or sitting on a beach ..........................................................

15 Swimming in lakes ................................................................................

16 Swimming in oceans .............................................................................

17 Water skiing ..........................................................................................

18 White water rafting ................................................................................

19 Wind surfing ..........................................................................................

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The following instructions apply to questions A3 through A17.

A4. Winter Outdoor Activities (participated in):

01 Dog sledding.........................................................................................

02 Fishing ice fishing .............................................................................

03 Ice-skating ............................................................................................

04 Skiing Cross country .........................................................................

05 Skiing Cross country or back country as an overnight touring trip....

06 Skiing Downhill..................................................................................

07 Skiing Heli-skiing...............................................................................

08 Skiing Ski Jouring .............................................................................

09 Snowboarding.......................................................................................

10 Snowmobiling Day use on organized trail.........................................

11 Snowmobiling As an overnight touring trip........................................

12 Snowshoeing ........................................................................................

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A B



any of thesetrips

A5. Land-Based Activities (participated in):

01 All terrain vehicle (ATV) Used one as part of a same day excursionwhile on a trip of one or more nights.................................................

02 All terrain vehicle (ATV) Used one as part of an overnighttouring trip.........................................................................................

03 Bungee jumping ...................................................................................

04 Climbing Ice climbing........................................................................

05 Climbing Rock climbing ....................................................................

06 Climbing Mountain climbing/trekking ................................................

07 Cycling Recreational cycling, same day excursion...........................

08 Cycling Mountain biking....................................................................

09 Cycling as an overnight touring trip ..................................................

10 Fitness Working out in a fitness centr .............................................

11 Fitness Jogging or exercising outdoors ............................................

12 Golfing played an occasional game while on a trip...........................

13 Golfing played during a stay at a golf resort for one or more nights .

14 Golfing took a package golf tour to play on various courses ............

15 Hiking same day excursion while on a trip of one or more nights.....

16 Hiking/Backpacking in wilderness settings with overnight camping orlodging ..............................................................................................

17 Horseback riding same day horseback riding excursion while on atrip of one or more nights..................................................................

18 Horseback riding travelled by horse with an overnight stop alongthe way .............................................................................................

19 Hunting Big game .............................................................................

20 Hunting Small game .........................................................................

21 Hunting Birds ....................................................................................

22 In-line/roller blading..............................................................................

23 Mini-golf................................................................................................

24 Motorcycling day excursion while on a trip of one or more nights ....

25 Motorcycling as an overnight touring trip ..........................................

26 Nature park visited national, provincial/state park ............................

27 Skateboarding ......................................................................................

28 Viewing the Northern Lights .................................................................

29 Wildflowers/flora viewing......................................................................

30 Wildlife viewing Bird watching...........................................................

31 Wildlife viewing Whale watching and other marine life .....................

32 Wildlife viewing Land based animals ................................................

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A B



any of thesetrips

A6. Team Sports, Tournaments & Games (participated in as ):player

01 Badminton ............................................................................................

02 Baseball or softball ...............................................................................

03 Basketball .............................................................................................

04 Beach volleyball....................................................................................

05 Board games ........................................................................................

06 Bowling .................................................................................................

07 Curling ..................................................................................................

08 Football .................................................................................................

09 Ice hockey ............................................................................................

10 Paintball ................................................................................................

11 Soccer ..................................................................................................

12 Squash .................................................................................................

13 Tennis ...................................................................................................

14 Volleyball ..............................................................................................

A7. Aboriginal Experiences & Activities (visited or attended):

01 Aboriginal cultural experiences in a remote or rural setting where youstayed for one or more nights............................................................

02 Aboriginal heritage attractions (e.g., museums, interpretive centres) ..

03 Aboriginal festivals and events (e.g., Pow Wows) ................................

04 Aboriginal cuisine (tasted or sampled) .................................................

05 Aboriginal arts and crafts shows...........................................................

06 Aboriginal outdoor adventure and/or sports .........................................

A8. Performing Arts (attended):

01 Ballet or other dance performances .....................................................

02 Classical or symphony concerts ...........................................................

03 Country/western music concerts ..........................................................

04 Free outdoor performances (e.g., theatre, concerts) in a park setting .

05 Jazz concerts........................................................................................

06 Live Theatre..........................................................................................

07 Live theatre with dinner ........................................................................

08 Opera....................................................................................................

09 Rock & roll / popular concerts...............................................................

10 Stand up comedy clubs and other variety shows .................................

11 Circus....................................................................................................

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A B



any of thesetrips

A9. Festivals And Events (attended):

01 Carnivals ...............................................................................................

02 International film festivals......................................................................

03 Literary festivals or events ....................................................................

04 Music festivals.......................................................................................

05 Theatre festivals....................................................................................

06 Farmers' markets or country fairs .........................................................

07 Exhibitions or fairs.................................................................................

08 Religious festivals .................................................................................

09 Food/drink festivals ...............................................................................

10 Ethnic festivals ......................................................................................

11 Western theme events, such as rodeos................................................

12 Gay Pride parades ................................................................................

13 Fireworks displays ................................................................................

14 Hot air balloon festivals.........................................................................

15 Comedy festivals...................................................................................

A10. Theme And Amusement Parks (visited):

01 Amusement parks.................................................................................

02 Aquariums.............................................................................................

03 Botanical gardens.................................................................................

04 Garden theme parks.............................................................................

05 Musical attractions................................................................................

06 Movie theme parks ...............................................................................

07 Planetariums.........................................................................................

08 Science & technology theme parks ......................................................

09 Water theme park .................................................................................

10 Wax museums ......................................................................................

11 Zoos......................................................................................................

12 Entertainment farms (e.g. corn maze, petting barnyard) ......................

A11. Exhibits, Architecture, Historic Sites/Buildings & Museums(visited):

01 Art galleries...........................................................................................

02 Historical replicas of cities or towns with historic re-enactments ..........

03 Museum Children's museums...........................................................

04 Museum General history or heritage museums ................................

05 Museum Science or technology museums .......................................

06 Museum Military/war museums.........................................................

07 Paleontological/archaeological sites.....................................................

08 Strolling around a city to observe its buildings and architecture...........

09 Well known historic sites or buildings ...................................................

10 Other historic sites, monuments and buildings.....................................

11 Well known natural "wonders" ..............................................................

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any of thesetrips

A12. Hands-On Learning Activities (participated in):

01 Archaeological digs ..............................................................................

02 Cooking/wine tasting courses...............................................................

03 Courses to learn another language ......................................................

04 Curatorial tours .....................................................................................

05 Harvesting and/or other farm operations ..............................................

06 Historical re-enactments (as an actor)..................................................

07 Interpretive program at a historic site or national/provincial parks .......

08 Wilderness skills courses .....................................................................

A13. Spectator Sports (attended as spectator):

01 Amateur sports tournaments and competitions....................................

02 Amateur tournaments and competitions other than sports related.......

03 Auto races ............................................................................................

04 Professional baseball games ...............................................................

05 Professional basketball games.............................................................

06 Professional figure skating ...................................................................

07 Professional football games .................................................................

08 Professional golf tournaments..............................................................

09 Professional ice hockey games............................................................

10 Professional soccer games ..................................................................

11 Horse races ..........................................................................................

12 Equine (horse) competitions.................................................................

13 Curling bonspiel....................................................................................

14 National/international sporting events such as the Olympics Games ..

A14. Air-Based Activities (participated in):

01 Hang gliding..........................................................................................

02 Hot air ballooning..................................................................................

03 Parachuting ..........................................................................................

A15. Other Recreational Activities (participated in):

01 Day visit to a health and wellness spa while on a trip of one or morenights.................................................................................................

02 Photography .........................................................................................

03 Recreational dancing............................................................................

04 Went to casino(s)..................................................................................

05 Went to the movies/cinema ..................................................................

06 Went to IMAX movie theatres ...............................................................

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any of thesetrips

A16. Shopping, Dining & Other Food Related Activities (participated in):

01 Dining restaurants offering local ingredients and recipes .................

02 Dining high-end restaurants of an international reputation ...............

03 Dining other high-end restaurants.....................................................

04 Dining at a farm ....................................................................................

05 Shop or browse bookstores or music stores .....................................

06 Shop or browse antiques ..................................................................

07 Shop or browse gourmet foods in retail stores..................................

08 Shop or browse local arts & crafts studios or exhibitions..................

09 Shop or browse clothing, shoes and jewellery ..................................

10 Shop or browse greenhouse or garden centre..................................

11 Went to local outdoor cafes ..................................................................

12 Went to wineries for day visits and tasting............................................

13 Went to breweries for day visits and tasting .........................................

14 Went fruit picking at farms or open fields..............................................

15 Visited food processing plants such as a cheese factory .....................

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A17. Accommodation-Related Activities (stayed at):

01 Lakeside/riverside resort.......................................................................

02 Ski resort or mountain resort.................................................................

03 Seaside resort.......................................................................................

04 Remote or fly-in wilderness lodge.........................................................

05 Remote or fly-in wilderness outpost......................................................

06 Wilderness lodge you can drive to by car .............................................

07 Cooking school .....................................................................................

08 Wine tasting school...............................................................................

09 Country Inn or resort because it had a gourmet restaurant onthe premises......................................................................................

10 Health spa.............................................................................................

11 Farm or guest ranch..............................................................................

12 On a Houseboat....................................................................................

13 A public campground in a national, state, provincial or municipalpark ...................................................................................................

14 A private campground ...........................................................................

15 A camp site in a wilderness setting (not a campground).......................

16 A motor home or RV while travelling or touring (not a camping trip).....

A18. If you went camping in the , what type of shelter did you use on thesecamping trips?

past 2 years most often(Mark one box only.)

A Tent .......................................................................................................

B Tent trailer .............................................................................................

C Truck camper or van.............................................................................

D Travel trailer/fifth wheel.........................................................................

E Motor home or RV ................................................................................

F Did not go camping...............................................................................

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B. TOURS AND CRUISES DURING THE PAST TWO YEARS

B1. Have you taken any of the following types of tours during the while on an out-of-town trip of one or more nights?

past 2 years( )Mark all that apply.

B3. During the , while on an out-of-town trip, have you taken any of the following typesof where you ?

past 2 yearscruises stayed on board 1 or more nights ( )Mark all that apply.

B2. Where did you go on these same-day tour(s) taken in the ?past 2 years ( )Mark all that apply.

A An organized or guided tour where you stayed forat .................................................

B An organized or guided tour where you stayed forat a (for example, casino, spa, etc.) ..

C An organized or guided tour excursion ofduration (a - tour) while on a trip of one or more

nights.................................................................................................

D A self-guided tour excursion that part of anorganized or guided group while on a trip of one or more nights ......

E A self-guided tour that part of an organized or guidedgroup on which you stayed in different places for one or morenights.................................................................................................

F None of the above ................................................................................

group one ormore nights different locations

group one ormore nights single location

group less than oneday's SAME DAY

SAME-DAY was not

was not

A Around the countryside scenic drives................................................

B Around the city ......................................................................................

C In the air as pilot or passenger of an airplane or helicopter ..................

D On the water (sightseeing cruise) .........................................................

E To a winery/wineries..............................................................................

F To a factory/factories.............................................................................

G To a casino............................................................................................

H Wilderness/outdoor tour........................................................................

I Some other type of tour ........................................................................

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If you take either type of tour (indicated with *) inquestion B1, skip to question B3.

DID NOT SAME-DAY

A Ocean cruise Alaska .........................................................................

B Ocean cruise Caribbean ...................................................................

C Ocean cruise Other ...........................................................................

D Great Lakes cruise ...............................................................................

E Cruise on the St. Lawrence River .........................................................

F Cruise on another lake or river .............................................................

G Submarine cruise..................................................................................

H Some other type of cruise.....................................................................

I I did not take a cruise ...........................................................................

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C. BUSINESS OR JOB-RELATED TRAVEL IN THE PAST TWO YEARS

C1. In the , have you taken an out-of-town trip of one or more nights for any of thefollowing reasons related to or your ?

past 2 yearsbusiness job ( )Mark all that apply.

A Business meetings ...............................................................................

B Trade shows .........................................................................................

C Business conventions...........................................................................

D Conferences or seminars .....................................................................

E Employer-paid training..........................................................................

F Some other business reason................................................................

G I have not taken any out-of-town trips of one or morenights in the past two years ...............................................................

job-related

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APleasure/Vacation

Trip Taken InPast 2 Years

B

Number of trips taken

1 2 3 4 5+

D. PLEASURE OR VACATION TRAVEL DURING THE PAST TWO YEARS

These next questions ask about the out-of-town trips you have taken in theon which you spent one or more nights away from home.

These include short get-away trips, longer vacation trips, trips to a cottage or country home and out-of-town trips to visit family or friends.

pleasure or vacation past2 years

Out-Of-Town Pleasure or Vacation Trips:

D1. How many out-of-town pleasure or vacation trips of one or more nights have you taken in the?past 2 years ( )Mark one only.

A None .....................................................................................................

B One.......................................................................................................

C Two .......................................................................................................

D Three ....................................................................................................

E Four ......................................................................................................

F Five or more..........................................................................................

Skip toQuestion F1

D2. Where have you travelled on these pleasure or vacation trips?

In mark with an X all the destinations that you visited in the while on anout of town pleasure or vacation trip of one or more nights.

Then, for each destination you have visited (marked under column A), please mark under theof pleasure or vacation trips of one or more nights that you took to this destination in the

.

column A, past 2 years

column Bnumber past2 years

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01

02

03

04

05

06

07

08

09

10

11

12

13

Canada:

Newfoundland and Labrador.............................................

Prince Edward Island ........................................................

Nova Scotia.......................................................................

New Brunswick..................................................................

Quebec..............................................................................

Ontario ..............................................................................

Manitoba ...........................................................................

Saskatchewan...................................................................

Alberta...............................................................................

British Columbia ................................................................

Yukon ................................................................................

Northwest Territories .........................................................

Nunavut.............................................................................

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Be sure to read all parts of Question D2 before answering.

APleasure/Vacation


B


1 2 3 4 5+

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

45

46

47

48

49

United States:

Alabama ............................................................................

Alaska ...............................................................................

Arizona ..............................................................................

Arkansas ...........................................................................

California ...........................................................................

Colorado............................................................................

Connecticut .......................................................................

Delaware ...........................................................................

Florida ...............................................................................

Georgia .............................................................................

Hawaii ...............................................................................

Idaho .................................................................................

Illinois ................................................................................

Indiana ..............................................................................

Iowa...................................................................................

Kansas ..............................................................................

Kentucky ...........................................................................

Louisiana...........................................................................

Maine ................................................................................

Maryland ...........................................................................

Massachusetts ..................................................................

Michigan............................................................................

Minnesota..........................................................................

Mississippi.........................................................................

Missouri.............................................................................

Montana ............................................................................

Nebraska...........................................................................

Nevada..............................................................................

New Hampshire.................................................................

New Jersey .......................................................................

New Mexico.......................................................................

New York State..................................................................

North Carolina ...................................................................

North Dakota .....................................................................

Ohio...................................................................................

Oklahoma..........................................................................

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APleasure/Vacation


B


1 2 3 4 5+

Oregon ..............................................................................

Pennsylvania.....................................................................

Rhode Island .....................................................................

South Carolina ..................................................................

South Dakota ....................................................................

Tennessee.........................................................................

Texas.................................................................................

Utah...................................................................................

Vermont.............................................................................

Virginia ..............................................................................

Washington DC .................................................................

Washington State ..............................................................

West Virginia .....................................................................

Wisconsin..........................................................................

Wyoming ...........................................................................

Mexico...............................................................................

South/Central America ......................................................

The Caribbean ..................................................................

Europe (including the UK & Russia)..................................

Australia/New Zealand ......................................................

Asia ...................................................................................

Africa .................................................................................

Other Countries/Regions:

50

51

52

53

54

55

56

57

58

59

60

61

62

63

64

65

66

67

68

69

70

71

D3. If you have taken a pleasure or vacation trip of one or more nights to Ontario, please indicatebelow which part of the province you visited:

Please refer to the map on page 31 for more information.

01 Southern Ontario...................................................................................

02 Northern Ontario ...................................................................................

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E. PLEASURE OR VACATION TRAVEL PLANNING DURING THE PAST TWOYEARS

This next set of questions is about the way in which pleasure or vacation trips have been planned andtravel decisions made in the .past 2 years

E1. Have you been involved with the planning of any of the out-of-town pleasure or vacation trips ofone or more nights you took in the ?past 2 years ( )Mark one only.

E2. In general, who would you say has been the person responsible for planning your out-of-town pleasure or vacation trips of one or more nights?

main( )Mark one only.

E3. What information sources have you used to plan your pleasure or vacation trips during the?

past2 years ( )Mark all that apply.

A All of them.............................................................................................

B Most of them .........................................................................................

C Some of them........................................................................................

D None of them ........................................................................................ Skip toQuestion E5

Yourself .................................................................................................

Your spouse or partner .........................................................................

Someone else in your household..........................................................

Shared responsibility involving yourself and anotherhousehold member ............................................................................

Shared responsibility involving other members of your household,but not yourself ..................................................................................

Someone else outside my household ...................................................

A A travel agent........................................................................................

B An Internet website ...............................................................................

C An electronic newsletter or magazine received by e-mail ....................

D An auto club such as the CAA..............................................................

E Articles in newspapers/magazines .......................................................

F Advertisements in newspapers/magazines ..........................................

G Visitor information centres ....................................................................

H Travel guide books such as Fodor's or Michelin...................................

I Advice of friends or relatives/word-of-mouth ........................................

J Visits to trade, travel or sportsmen's shows .........................................

K Programs on television .........................................................................

L Advertisements on television................................................................

M Travel information received in the mail .................................................

N Past experience/been there before ......................................................

O Maps.....................................................................................................

P Official travel guides or brochures from provincial/state/nationalorganizations .....................................................................................

Q None of the above ................................................................................

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E4. Which specific websites have you used in the to plan your pleasure or vacationtrips? If you used a search engine such as Google, please consider the website to which youwere ultimately directed rather than the search engine itself.

past 2 years

( )Mark all that apply.

A A travel planning/booking website (e.g., Expedia, Travelocity).............

B An airline's website ...............................................................................

C The website of a country/state/province/or city tourism authority .........

D The website of an hotel or resort ..........................................................

E A motorcoach website...........................................................................

F A cruise line website .............................................................................

G The website of an attraction (museum, theatre, amusementpark, etc.) ..........................................................................................

H Some other website ..............................................................................

A Airline tickets.........................................................................................

B Tickets for rail, bus or boat/ship fares ...................................................

C Accommodation ....................................................................................

D Tickets or fees for specific activities or attractions (theatres, museums,art galleries, amusement parks, etc.) ................................................

E Car rental ..............................................................................................

F A package containing at least two of the above items ..........................

G Other .....................................................................................................

E5. Were any parts of the pleasure or vacation trips of one or more nights you took during theactually over the Internet (rather than just researched), either by

you or by someone else in your travel party or household?

past2 years booked or purchased

Yes ........................................................................................................

No .........................................................................................................

I don’t know/not sure.............................................................................

A Yes, most or all of them.........................................................................

B Yes, one, or some of them ....................................................................

C None of them ........................................................................................

D I don’t know/not sure.............................................................................

Skip toQuestion E7

E6. What parts of these trips were over the Internet?booked or purchased ( )Mark all that apply.

When planning a pleasure or vacation trip, some people purchase a package combining transportation,accommodation and/or other travel services.

( )E7. Were any of the pleasure or vacation trips you took in the purchased as a travel

package?past 2 years

Mark one only.

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If you use an Internet website in question E3, skip to question E7.DID NOT

A Transportation to the destination ..........................................................

B Transportation while at the destination .................................................

C Accommodation ....................................................................................

D Food and beverages.............................................................................

E Tickets or fees for specific activities or attractions (theatres, museums,art galleries, amusement parks, etc.) ................................................

F Some other service...............................................................................

The next few questions are about how decisions were made for pleasure or vacation trips that you took.

E9. During the , have you taken an out-of-town pleasure or vacation trip of one or morenights during the ?

past 2 yearssummer

Yes........................................................................................................

No .........................................................................................................

Yes ........................................................................................................

No .........................................................................................................

E8. If you were to purchase a travel package, what types of services would you like to haveincluded? ( )Mark all that apply.

Skip toQuestion E11

Skip toQuestion E13

E10. Apart from any cost or budgetary considerations, what did you consider when planning thistrip?

Please think about the most recent summer pleasure or vacation trip.

( )first

summer Mark one only.

Started with a desired destination in mind ............................................

Started by considering certain specific activities that you wanted to do(shop, hike, golf, visit amusement park, etc.) .....................................

Started with the idea of a certain type of vacation experience (familyvacation, romance, socializing with friends, etc.)................................

Looked for packaged deals without considering specific destinations,activities or travel experiences............................................................

Considered something else first............................................................

I don't know/not sure.............................................................................

Someone else planned the trip .............................................................

E11. During the , have you taken an out-of-town pleasure or vacation trip of one or morenights during the ?

past 2 yearswinter

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Started with a desired destination in mind............................................

Started by considering certain specific activities that you wanted to do(shop, ski, golf, visit amusement park, etc.) ......................................

Started with the idea of a certain type of vacation experience (familyvacation, romance, socializing with friends, etc.) ..............................

Looked for packaged deals without considering specificdestinations, activities or travel experiences .....................................

Considered something else first ...........................................................

I don't know/not sure.............................................................................

Someone else planned the trip .............................................................

winter

E12. Apart from any cost or budgetary considerations, what did you consider when planningthis trip?

Please think about the most recent pleasure or vacation trips.

( )first

winter Mark one only.

E13. In the has your employer provided you with a fully paid vacation during which youspent one or more nights away from home?

There are occasions when an employer does all the planning and pays for a pleasure trip to rewardemployees.

past 2 years

A Yes........................................................................................................

B No .........................................................................................................

C I don’t have an employer ......................................................................

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Of noimportance

Somewhatimportant

Highlyimportant

F. YOUR GENERAL ATTITUDES TOWARD PLEASURE OR VACATION TRAVEL

F1. What benefits do you seek from pleasure or vacation travel? Please indicate whether each ofthe following items is of no importance, somewhat important or highly important to you whenconsidering pleasure or vacation travel .

The questions in this section are about your general attitudes toward pleasure or vacation travel.

in general (Mark one box beside each item.)

01 To see or do something new and different .....................

02 To seek solitude and isolation........................................

03 To gain knowledge of history, other cultures orother places................................................................

04 To enrich your perspective on life ..................................

05 To get a break from your day-to-dayenvironment................................................................

06 To stimulate your mind/be intellectuallychallenged ..................................................................

07 To relax and relieve stress .............................................

08 To have a life with no fixed schedule (to do whatI want, when I want) ...................................................

09 To keep family ties alive .................................................

10 To renew personal connections with people (otherthan family) ................................................................

11 To have stories to share back at home/to havesomething interesting to talk about .............................

12 To enrich your relationship with yourspouse/partner/children...............................................

13 To create lasting memories.............................................

14 To be challenged physically/ to feel physicallyenergized ....................................................................

15 To be pampered..............................................................

F2. How important is the choice of destination to you?

For some people, the decision about which destination to choose for a pleasure or vacation trip isextremely important as important as deciding how much to spend on a house or car. For others, thedecision is not important at all.

( )

─

Mark one only.

Extremely important .................................................................................

Very important..........................................................................................

Moderately important ...............................................................................

Slightly important .....................................................................................

Not at all important...................................................................................

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**

F3. Please indicate whether each of the conditions listed below is of no importance, somewhatimportant, or highly important to you personally.

How important are each of the following conditions when choosing a destination for an out-of-townpleasure or vacation trip of one or more nights?

( )Mark one box beside each condition.

Of noimportance

Somewhatimportant

Highlyimportant

01 No health concerns at the destination ............................

02 Feeling safe at the destination........................................

03 Being familiar with the culture and language of thedestination ....................................................................

04 Being at a place that is very different, culturally, thanmine..............................................................................

05 Having friends or relatives living there............................

06 Low cost package deals available for the destination ....

07 Destination is disabled-person-friendly...........................

08 Lots of things for children to see and do.........................

09 Lots of things for adults to see and do............................

10 Information about the destination available on theInternet..........................................................................

11 Great shopping opportunities..........................................

12 Availability of luxury accommodation..............................

13 Availability of mid-range accommodation .......................

14 Availability of budget accommodation ............................

15 Availability of camping ....................................................

16 Convenient access by car...............................................

17 Direct access by air ........................................................

18 Convenient access by train/bus......................................

General:

Accommodation:

Access/Transportation:

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VeryUnappealing

VeryAppealing

Noimpression/

can’t rate

1 2 3 4 5 6 7 8 9 10

G. YOUR IMPRESSIONS OF SPECIFIC DESTINATIONS

We would like to get your overall impressions of some specific travel destinations. Please provide ananswer for each destination listed below even if you have never been there. Your overall impressions ofeach destination are very important to us.

( )

G1. Please rate each of the destinations listed below on a scale from 1 to 10, where “1” means it is avery unappealing destination for pleasure travel and “10” means it is a very appealingdestination. Mark one box beside each destination.

01 Newfoundland and Labrador ................

02 Prince Edward Island............................

03 Nova Scotia ..........................................

04 New Brunswick .....................................

05 Quebec .................................................

06 Ontario ..................................................

07 Manitoba ...............................................

08 Saskatchewan ......................................

09 Alberta ..................................................

10 British Columbia....................................

11 Yukon....................................................

12 Northwest Territories.............................

13 Nunavut ................................................

14 New York State .....................................

15 Colorado ...............................................

16 Florida...................................................

17 California...............................................

18 Hawaii ...................................................

19 Arizona..................................................

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**

G2. Which one of these three statements best describes how you feel about taking a pleasure orvacation trip to each destination listed below? ( )Mark one box beside each destination.

There are NOgood reasons

to travel to thisdestination

There areSOME goodreasons to

travel to thisdestination

There areMANY goodreasons to

travel to thisdestination

01 Newfoundland and Labrador .........................

02 Prince Edward Island.....................................

03 Nova Scotia ...................................................

04 New Brunswick ..............................................

05 Quebec ..........................................................

06 Ontario ...........................................................

07 Manitoba ........................................................

08 Saskatchewan ...............................................

09 Alberta ...........................................................

10 British Columbia.............................................

11 Yukon.............................................................

12 Northwest Territories ......................................

13 Nunavut .........................................................

14 New York State ..............................................

15 Colorado ........................................................

16 Florida............................................................

17 California........................................................

18 Hawaii ............................................................

19 Arizona...........................................................

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Frequently Occasionally RarelyNot

at all

Notavailablewhere I

live

H. GENERAL RECREATION AND ENTERTAINMENT

These next questions ask about your participation in recreation and entertainment activities.

( )

when youare not travelling

H1. In , how often do you participate in each of the following activities when nottravelling, that is, while you are not travelling out-of-town? For seasonal activities, just considerthose times of the year when the activity is “in season”.

a typical year

Mark one box beside each activity.

01 Canoeing or Kayaking ..................................

02 Camping .......................................................

03 Cycling..........................................................

04 Cross-country skiing .....................................

05 Downhill skiing..............................................

06 Day outing to a park .....................................

07 Fishing ..........................................................

08 Golfing ..........................................................

09 Hiking............................................................

10 Horseback riding...........................................

11 Hunting .........................................................

12 Ice-skating ....................................................

13 Jogging .........................................................

14 Picnicking .....................................................

15 Rollerblading.................................................

16 Sailing or other boating.................................

17 Skateboarding ..............................................

18 Snowboarding...............................................

19 Snowmobiling ...............................................

20 Swimming .....................................................

21 Playing racquet sports such as tennis orbadminton..................................................

22 Playing team sports ......................................

23 Exercising at home or at a fitness club.........

24 Gardening.....................................................

25 Riding an all terrain vehicle (ATV) ................

* *

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Frequently Occasionally RarelyNot

at all

Notavailablewhere I

live

01 Going to amateur sports events ...................

02 Going to art galleries or art shows................

03 Going to the ballet ........................................

04 Going to bars with live pop or rock bands ....

05 Going to botanical gardens...........................

06 Going to classical music concerts ................

07 Going dancing ..............................................

08 Going to day spas.........................................

09 Going out to eat in restaurants .....................

10 Going to festivals or fairs ..............................

11 Going to gamble in casinos ..........................

12 Going to historic sites or heritagebuildings ....................................................

13 Going to jazz clubs .......................................

14 Going to live theatre .....................................

15 Going to museums .......................................

16 Going to operas ............................................

17 Going to pick-your-own farm or farmers'markets .....................................................

18 Going to professional sports events .............

19 Going to rock music concerts .......................

20 Going to rodeos ............................................

21 Going to amusement or theme parks ...........

22 Going to zoos or aquariums .........................

23 Staying one or more nights in an hotelor bed and breakfast in your owncity or town................................................

H2. How often do you participate in each of these activities during a when not travellingtypical year( )Mark one box beside each activity.

H3. Do you have access to a private cottage, cabin or vacation home on a regular basis? (This refersto a cottage or vacation home owned by you, a friend or family member that you can use on a regularbasis for free).

Yes.........................................................................................................

No..........................................................................................................Skip toQuestion H5

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**

H4. Where is this cottage, cabin or vacation home located? ()

Mark all that apply if you have access tomore than one.

A Newfoundland and Labrador.....................................................................

B Prince Edward Island ................................................................................

C Nova Scotia...............................................................................................

D New Brunswick..........................................................................................

E Quebec......................................................................................................

F Ontario ......................................................................................................

G Manitoba ...................................................................................................

H Saskatchewan...........................................................................................

I Alberta.......................................................................................................

J British Columbia ........................................................................................

K Yukon ........................................................................................................

L Northwest Territories .................................................................................

M Nunavut .....................................................................................................

N United States.............................................................................................

O Mexico.......................................................................................................

P Caribbean..................................................................................................

Q Some other place ......................................................................................

A A motor home, camper or RV....................................................................

B A snowmobile ............................................................................................

C An all-terrain vehicle (ATV)........................................................................

D A motor boat ..............................................................................................

E A sailboat...................................................................................................

F A canoe or kayak.......................................................................................

G None of the above.....................................................................................

H5. Do you, or someone else in your household, own…? ( )Mark all that apply.

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I. YOUR MEDIA BEHAVIOUR

I1. Which of the following types of newspapers do you normally read in a typical week? ()

Mark allthat apply.

A newspaper .......................................................................................

B edition of a newspaper .............................................................

C Local neighbourhood or community newspapers......................................

D Other newspapers.....................................................................................

E I don't read the newspaper........................................................................

Daily

Weekend

Skip toQuestion I4

I2. How often do you read the of a newspaper?travel section daily

Frequently .................................................................................................

Occasionally ..............................................................................................

Rarely ........................................................................................................

Never.........................................................................................................

Frequently .................................................................................................

Occasionally ..............................................................................................

Rarely ........................................................................................................

Never.........................................................................................................

I3. How often do you read the of a edition of a newspaper?travel section weekend

I4. Which of the following types of magazines do you read in a typical month? ( )Mark all that apply.

A Automobiles and cycles (Car & Driver, Motor Trend, etc.) ........................

B Business, finance and investing (Report on Business Magazine,Forbes, Canadian Business, The Economist, etc.) ................................

C Computers, electronics and technology ....................................................

D Crafts, antiques and collectibles ...............................................................

E Entertainment and music (People, TV Guide, etc.) ...................................

F Family and parenting (Today's Parent, etc.)..............................................

G Fashion and beauty (Chatelaine, Vogue, Elle, etc.) ..................................

H Food and cooking (Food and Drink, etc.) ..................................................

I General interest (Canadian Living, Harper's, New Yorker,Western Living, Reader's Digest, etc.)...................................................

J Health, fitness and well living ....................................................................

K Home and garden .....................................................................................

L Magazines about your city (Toronto Life, VancouverMagazine, etc.) ......................................................................................

M News Magazine (MacLean's, Time, Newsweek, etc.) ...............................

N Outdoor activities/sports (Backpacker, Sail Magazine,Golf, Outdoor Canada, etc.)...................................................................

O Photography and video .............................................................................

P Professional sports (Sports Illustrated, etc.) .............................................

Q Regional Magazines (Leisureways, SaltScapes, Westworld etc.).............

R Science and geography (National Geographic, CanadianGeographic, Scientific American, etc.) ...................................................

S Travel (Conde Nast, Travel & Leisure, etc.) ..............................................

T Other magazines.......................................................................................

U I don't read magazines during a typical month.........................................

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**

I5. Which of the following types of television programs do you normally watch? ( )Mark all that apply.

A Biography ..................................................................................................

B Cooking shows..........................................................................................

C Dramas (Law and Order, The West Wing, The OC, etc.) ..........................

D History .......................................................................................................

E Home & garden shows..............................................................................

F Late night talk shows (The Tonight Show, Late Night, etc.).......................

G Movies on TV ............................................................................................

H Music/music video shows/channels ..........................................................

I News/current affairs (newscasts, 60 Minutes, The FifthEstate, etc.)............................................................................................

J "Reality" shows (Canadian Idol, The Apprentice, etc.) ..............................

K Science & nature shows............................................................................

L Science fiction/fantasy shows ...................................................................

M Shopping channels....................................................................................

N Situation comedies (Corner Gas, Friends, etc.) ........................................

O Soap opera/daytime dramas .....................................................................

P Sports/sports shows..................................................................................

Q Travel shows .............................................................................................

R Other television shows ..............................................................................

S I don't normally watch TV ..........................................................................

A All sports ...................................................................................................

B Classical music .........................................................................................

C Country music ...........................................................................................

D Jazz/big band ............................................................................................

E Modern rock/alternative rock.....................................................................

F Multicultural ...............................................................................................

G News/talk/information................................................................................

H Oldies (50s, 60s, 70s, 80s) .......................................................................

I Soft music/adult contemporary..................................................................

J Top 40/current hits.....................................................................................

K Some other program .................................................................................

L I don't normally listen to the radio..............................................................

I6. Which of the following radio programs do you normally listen to? ( )Mark all that apply.

Skip toQuestion I8

I7. Which of the following types of radio stations do you listen to? ( )Mark all that apply.

A Public stations (e.g. CBC, NPR.) ..............................................................

B Commercial stations..................................................................................

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**

I8. Do you use the Internet as a source of information for personal use?

Yes.............................................................................................................

No ..............................................................................................................Skip toQuestion I10

I9. What types of websites do you normally visit for personal use? ( )Mark all that apply.

A Entertainment..............................................................................................

B Games.........................................................................................................

C Health..........................................................................................................

D House and home.........................................................................................

E Magazine sites ............................................................................................

F Network news sites (CBC, CNN, etc.).........................................................

G Newspaper sites..........................................................................................

H Shopping (all types) ....................................................................................

I Sites for specific activities or interests (fishing, dog breeds,etc.) ..........................................................................................................

J Sports..........................................................................................................

K Travel ..........................................................................................................

L Weather.......................................................................................................

M Other ...........................................................................................................

A An automobile club like CAA or AAA...........................................................

B A sports club, such as a tennis club, golf club or fitness centre ..................

C A book/reading club.....................................................................................

D A community service club............................................................................

E A nature/environmental club or group .........................................................

F A travel club.................................................................................................

G A hobby club................................................................................................

H A frequent flyer program..............................................................................

I A hotel or car rental loyalty program ...........................................................

J Other ...........................................................................................................

K None of the above.......................................................................................

I10. Are you a member of any of the following organizations or programs? ( )Mark all that apply.

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**

J. BASIC INFORMATION ABOUT YOU

J1. Thinking about all of the people who live in your household, please check the boxes thatapply to you. Do you live:

ALL

A Alone ...........................................................................................................

B With your spouse/partner ............................................................................

C With your birth/step/adopted children 18 years and over............................

D With your birth/step/adopted children 17 years and younger......................

E With your son-in-law or daughter-in-law......................................................

F With your grandchildren ..............................................................................

G With your mother/step mother.....................................................................

H With your father/step father.........................................................................

I With your siblings ........................................................................................

J With your brother-in-law or sister-in-law......................................................

K With your grandfather or grandmother ........................................................

L With a relative other than the ones listed above .........................................

M With a lodger or boarder .............................................................................

N With roommates (other than those listed above) ........................................

J2. Does your spouse/partner work at a paid job or business?

Yes............................................................................................................

No .............................................................................................................

J3. What is your best estimate of the total income, before taxes and deductions, of all householdmembers from all sources for the year 2005? ( )Mark one only.

A Under $20,000 ............................................................................................

B $20,000 to $39,999 .....................................................................................

C $40,000 to $59,999 .....................................................................................

D $60,000 to $79,999 .....................................................................................

E $80,000 to $99,999 .....................................................................................

F $100,000 to $149,999 .................................................................................

G $150,000 to $249,999 .................................................................................

H $250,000 or more........................................................................................

I I don't know .................................................................................................

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**

If you have a spouse/partner, please answer question J2, otherwise skip toquestion J3.

J4. This final question is about your general attitudes. Check one box beside each statement toindicate the extent to which you feel the statement applies to you. The higher the score, themore you feel the statement applies.

Appliesvery little

Appliesvery much

1 2 3 4 5

01 I prefer to visit “undiscovered”places, before too many hotelsand restaurants are built ................

02 I am actively involved in a regular,rigorous fitness program .................

03 I believe chance has little todo with success in life .....................

04 I have much more energythan most people my age................

05 I often buy new productsbefore they come downin price.............................................

06 I make decisions quicklyand easily ........................................

* *

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Iqaluit

P.E.I.

New Brunswick

Northwest Territories

British Columbia

Newfoundland

Saskatchewan

Yukon

Territory

Nova Scotia

AlbertaManitoba

Ontario

Quebec

Nunavut

Montréal

Québec

Ottawa - Hull

Windsor

Thunder Bay

Sudbury

Toronto

Saskatoon

Regina

Calgary

Whitehorse

Halifax

St. John's

Winnipeg

Edmonton

Victoria

Vancouver

Yellowknife

P.E.I.

New Brunswick

Northwest Territories

British Columbia

Newfoundland

Saskatchewan

Yukon

Territory

Nova Scotia

AlbertaManitoba

Ontario

Quebec

Nunavut

Montréal

Québec

Ottawa - Hull

Windsor

Thunder Bay

Sudbury

Toronto

Saskatoon

Regina

Calgary

Whitehorse

Halifax

St. John's

Winnipeg

Edmonton

Victoria

Vancouver

Yellowknife

Ontario

Ottawa - GatineauSudbury

Oshawa

Toronto

St. Catharines

NiagaraHamilton

Kitchener

London

Thunder Bay

Windsor

North Bay

Haileybury

Kirkland Lake

Timmins

Midland

Kingston

Sault Ste. Marie

Kenora

Travel Activities and Motivation SurveyPlease refer to the maps below to assist you in answering

questions related to Canada and Northern and Southern Ontario.

CANADA

ONTARIO

Lake Superior

Lake

Michigan

Lake

Huron

LakeErie

Lake Ontario

"Northern Portion"

Algonquin Park

"Southern

Portion"

Pembroke

Cornwall

Sarnia

ONTARIO

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**

andLabrador

COMMENTS

If you have any questions after having filled out the questionnaire, you can call this toll-free number:1 (800) 263-1136. TTY / TDD users please call 1 (800) 363-7629.

Please mail the questionnaire back in the postage-paid envelope provided. The data reported on thisquestionnaire will be kept completely confidential.

Thank you very much for your co-operation.

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