Planetworx Technologies Pvt Ltd., Varthur Main Road Bangalore-560037 www.planetworx.in www.trapyz.com email:sales@planetworx.in Phone: +91 9591060333 Phone: +91 9591691919

Trapyz is a real-time customer engagement platform that enables offline

retailers use the power of online contextual marketing. Offline retailers are

often handicapped by lack of real-time and contextual customer data that

gives them the intelligence of proximity audiences and more importantly

what is on the customer’s mind in terms of a wish list for shopping.

Trapyz platform with its easy-to-deploy and faster time-to-market features

will help store owners and merchant establishments in the real world glean

useful insights into shopping preferences of local and proximity audiences.

This will enable store and merchant retailers target and serve micro-

personalized and context-relevant offers to their customers innovatively.

The rich analytics platform truly enables you to understand your customer,

continually serve them and personalize each of their experiences to deliver a

comprehensive shopping experience.

R e d e f i n i n g t h e o f f l i n e r e t a i l p a r a d i g m w i t h r e a l - t i m e a n d h y p e r - l o c a l c u s t o m e r e n g a g e m e n t

Trapyz Benefits

Drive Footfalls Increase consumer footfalls through time bound campaigns.

Drive Conversion Deliver personalized contextual messages and promotions to improve in-store conversion.

Micro-Targeting Micro-personalized mobile promotional campaigns for specific demographic profiles based on preferences.

Hyper Relevant Campaigns Dynamically create, manage and alter campaigns/promos based on sales performance.

Leverage Analytics

Analyze consumer

profiles/ preferences,

footfalls/ campaign

metrics/conversion

effectiveness, mall or

store experience

through a robust

analytics engine.

Customer Engagement and Shopping Insights Platform

HOW IT WORKS

Retailers create promos and campaigns using the cloud-based analytics engine and mall/in-store merchant console that is easy to deploy, configure and use.

Consumers download and use the mobile app to discover personalized campaigns Consumers incentivized to use the mobile app by rewarding them for

engagement (visits, purchases, loyalty) Retailers receive offer and campaign metrics for analyzing campaign performance

C O N T E X T-AWA R E A N D P R OX I M I T Y C U S T O M E R

I N T E L L I G E N C E AT YO U R

F I N G E R T I P S

Cloud based console for Malls/Merchants/Brands to create targeted campaigns

based on audience demographics, shopping preferences, history and proximity.

Real time analytics/campaign metrics on audience movement, feedback, popularity and response to campaigns to serve best suited offers and deals without intrusion.

Mobile application that enables customers of retailers to discover personalized offers/deals, pre-book mall facilities, navigation aided store visits, share with friends coupled with faster self-service check-out process.

TRAPYZ