transportation/logistic strategy logistics organization bowersox (1961) cannot avoid performing...
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![Page 1: Transportation/Logistic Strategy Logistics Organization Bowersox (1961) Cannot Avoid Performing Logistical Functions Functional Areas Scattered Throughout](https://reader035.vdocuments.us/reader035/viewer/2022062407/56649e3f5503460f94b2f1c3/html5/thumbnails/1.jpg)
Transportation/Logistic Strategy
Logistics Organization
Bowersox (1961)
Cannot Avoid Performing Logistical Functions
Functional Areas Scattered Throughout the Firm
Problem: Sub-optimization due to Functional SilosBudgetary ProblemsPoor CommunicationResponsibility without Authority
![Page 2: Transportation/Logistic Strategy Logistics Organization Bowersox (1961) Cannot Avoid Performing Logistical Functions Functional Areas Scattered Throughout](https://reader035.vdocuments.us/reader035/viewer/2022062407/56649e3f5503460f94b2f1c3/html5/thumbnails/2.jpg)
Transportation/Logistic Strategy
Traditional Organization Chart
President
VPMarketing
VPOperations
VPFinance
SalesAdvertising
Marketing ResearchEtc.
Machine ShopsWelding ShopsAssembly Lines
Etc.
BookkeepingCapital Budgeting
Financial ManagementEtc.
![Page 3: Transportation/Logistic Strategy Logistics Organization Bowersox (1961) Cannot Avoid Performing Logistical Functions Functional Areas Scattered Throughout](https://reader035.vdocuments.us/reader035/viewer/2022062407/56649e3f5503460f94b2f1c3/html5/thumbnails/3.jpg)
Transportation/Logistic Strategy
Customer ServicePart of Order Processing
Field WhsingLocation Analyses
TrafficScheduling
Raw Materials WhsingPackaging/Handling
Part of Order ProcessInventory
ForecastingCommunications
Traditional Organization Chart
President
VPMarketing
VPOperations
VPFinance
SalesAdvertising
Marketing ResearchEtc.
Machine ShopsWelding ShopsAssembly Lines
Etc.
BookkeepingCapital Budgeting
Financial ManagementEtc.
![Page 4: Transportation/Logistic Strategy Logistics Organization Bowersox (1961) Cannot Avoid Performing Logistical Functions Functional Areas Scattered Throughout](https://reader035.vdocuments.us/reader035/viewer/2022062407/56649e3f5503460f94b2f1c3/html5/thumbnails/4.jpg)
Transportation/Logistic Strategy
Logistics Organization
Bowersox (1961)
Problem: Sub-optimization
Solution: Reorganization
![Page 5: Transportation/Logistic Strategy Logistics Organization Bowersox (1961) Cannot Avoid Performing Logistical Functions Functional Areas Scattered Throughout](https://reader035.vdocuments.us/reader035/viewer/2022062407/56649e3f5503460f94b2f1c3/html5/thumbnails/5.jpg)
Transportation/Logistic Strategy
Traditional Organization Chart
SalesAdvertising
Marketing ResearchEtc.
Machine ShopsWelding ShopsAssembly Lines
Etc.
BookkeepingCapital BudgetingAsset Management
Etc.
President
VPMarketing
VPOperations
VPFinance
Customer ServiceOrder Processing
TrafficScheduling
Inventory ControlForecasting
CommunicationsWarehousing
Packaging/HandlingLocation Analyses
VPLogistics
![Page 6: Transportation/Logistic Strategy Logistics Organization Bowersox (1961) Cannot Avoid Performing Logistical Functions Functional Areas Scattered Throughout](https://reader035.vdocuments.us/reader035/viewer/2022062407/56649e3f5503460f94b2f1c3/html5/thumbnails/6.jpg)
Transportation/Logistic Strategy
Logistics Organization
Bowersox (1965)Logistics in a State of Semi-MaturityMany Firms Adopting Logistics Concept/Reorganizing
Johnson (1975)Logistics Still in a State of Semi-MaturityMany Firms Reorganized, then Returned to Old OrganizationAbandoned the Logistics Concept
Post-Mortem Studies: Why?Organizational Shock
![Page 7: Transportation/Logistic Strategy Logistics Organization Bowersox (1961) Cannot Avoid Performing Logistical Functions Functional Areas Scattered Throughout](https://reader035.vdocuments.us/reader035/viewer/2022062407/56649e3f5503460f94b2f1c3/html5/thumbnails/7.jpg)
Transportation/Logistic Strategy
![Page 8: Transportation/Logistic Strategy Logistics Organization Bowersox (1961) Cannot Avoid Performing Logistical Functions Functional Areas Scattered Throughout](https://reader035.vdocuments.us/reader035/viewer/2022062407/56649e3f5503460f94b2f1c3/html5/thumbnails/8.jpg)
Transportation/Logistic Strategy
Solutions to Organizational Problems
Cross Charges
Coordinating Committees
Savings Pools
Executive Review
Reorganization (Slow and Small Steps)
![Page 9: Transportation/Logistic Strategy Logistics Organization Bowersox (1961) Cannot Avoid Performing Logistical Functions Functional Areas Scattered Throughout](https://reader035.vdocuments.us/reader035/viewer/2022062407/56649e3f5503460f94b2f1c3/html5/thumbnails/9.jpg)
Transportation/Logistic Strategy
Customer ServicePart of Order Processing
Field WhsingLocation Analyses
TrafficScheduling
Raw Materials WhsingPackaging/Handling
Part of Order ProcessInventory
ForecastingCommunications
Traditional Organization Chart
President
VPMarketing
VPOperations
VPFinance
SalesAdvertising
Marketing ResearchEtc.
Machine ShopsWelding ShopsAssembly Lines
Etc.
BookkeepingCapital Budgeting
Financial ManagementEtc.
![Page 10: Transportation/Logistic Strategy Logistics Organization Bowersox (1961) Cannot Avoid Performing Logistical Functions Functional Areas Scattered Throughout](https://reader035.vdocuments.us/reader035/viewer/2022062407/56649e3f5503460f94b2f1c3/html5/thumbnails/10.jpg)
Transportation/Logistic Strategy
New Organization for Logistics
SalesAdvertising
Marketing ResearchEtc.
Machine ShopsWelding ShopsAssembly Lines
Etc.
BookkeepingCapital BudgetingAsset Management
Etc.
President
VPMarketing
VPOperations
VPFinance
Traffic
VPLogistics
Scheduling
Raw Materials WhsingPackaging/Handling
Part of Order ProcessInventory Control
ForecastingCommunications
Customer ServicePart of Order Processing
Field WhsingLocation Analyses
![Page 11: Transportation/Logistic Strategy Logistics Organization Bowersox (1961) Cannot Avoid Performing Logistical Functions Functional Areas Scattered Throughout](https://reader035.vdocuments.us/reader035/viewer/2022062407/56649e3f5503460f94b2f1c3/html5/thumbnails/11.jpg)
Transportation/Logistic Strategy
SalesAdvertising
Marketing ResearchEtc.
Machine ShopsWelding ShopsAssembly Lines
Etc.
BookkeepingCapital BudgetingAsset Management
Etc.
President
VPMarketing
VPOperations
VPFinance
TrafficOrder Processing
VPLogistics
--------- Scheduling
Raw Materials WhsingPackaging/Handling
---------- Inventory Control
ForecastingCommunications
Customer Service----------
Field WhsingLocation Analyses
New Organization for Logistics
![Page 12: Transportation/Logistic Strategy Logistics Organization Bowersox (1961) Cannot Avoid Performing Logistical Functions Functional Areas Scattered Throughout](https://reader035.vdocuments.us/reader035/viewer/2022062407/56649e3f5503460f94b2f1c3/html5/thumbnails/12.jpg)
Transportation/Logistic Strategy
SalesAdvertising
Marketing ResearchEtc.
Machine ShopsWelding ShopsAssembly Lines
Etc.
BookkeepingCapital BudgetingAsset Management
Etc.
President
VPMarketing
VPOperations
VPFinance
TrafficOrder Processing
Warehousing
VPLogistics
--------- Scheduling
----------Packaging/Handling
---------- Inventory Control
ForecastingCommunications
Customer Service--------------------
Location Analyses
New Organization for Logistics
![Page 13: Transportation/Logistic Strategy Logistics Organization Bowersox (1961) Cannot Avoid Performing Logistical Functions Functional Areas Scattered Throughout](https://reader035.vdocuments.us/reader035/viewer/2022062407/56649e3f5503460f94b2f1c3/html5/thumbnails/13.jpg)
Transportation/Logistic Strategy
SalesAdvertising
Marketing ResearchEtc.
Machine ShopsWelding ShopsAssembly Lines
Etc.
BookkeepingCapital BudgetingAsset Management
Etc.
President
VPMarketing
VPOperations
VPFinance
Customer ServiceOrder Processing
TrafficScheduling
Inventory ControlForecasting
CommunicationsWarehousing
Packaging/HandlingLocation Analyses
VPLogistics
New Organization for Logistics