transparent and secure trade industry business model
TRANSCRIPT
© 2013 IBM Corporation
People-centric innovation Customs and border agencies ecosystem as social business
May 2013
Curtis Clark, Director, IBM Global Government
© 2013 IBM Corporation 2
What does it mean for a Government to be a Social Business?
Social business is more than just social media – more than tweets and “likes” on Facebook.
It’s making your government smarter, by opening doors between employees, citizens and partners.
It’s evolving from just informing citizens to really engaging them.
It’s turning citizens from spectators into participants.
Engaged - deeply connecting people, including citizens, employees, and government leaders, to be involved in productive, efficient ways. Transparent - removing boundaries to information, experts and assets, helping people align every action to drive business results. Nimble - speeding up business with information and insight to anticipate and address evolving opportunities.
© 2013 IBM Corporation 3
Social Business in the Borders and Customs Enviornment
In the Philippines, Customs embarked
the “Electronic 2 Mobile Customs”
initiative, to support client interactions
in the core Customs processes
© 2013 IBM Corporation 4
Customs officers performing physical inspections achieve higher efficiency and effectiveness thanks to social business tools (1/4) Using a Smart Mobile Device, Officer can access core
systems and collaboration tools
To:
Digital forms
Find experts via social network
Tablets and netbooks
Contact with office
From:
Paper forms
Travel time
No mobile
No collaboration environment
Hard to find experts
To:
Digital forms
Find experts via social network
Tablets and netbooks
Contact with office
From:
Paper forms
Travel time
No mobile
No collaboration environment
Hard to find experts
© 2013 IBM Corporation 5
Customs officers performing physical inspections achieve higher efficiency and effectiveness thanks to social business tools (2/4)
Identifying questionable boxes of medicines, Officer can
complete report, take pictures of questionable cargo and
upload report directly to central systems
© 2013 IBM Corporation 6
Customs officers performing physical inspections achieve higher efficiency and effectiveness thanks to social business tools (3/4)
Leveraging a social platform, Officer can search for critical
information about the company/medicine, and identify and
engage customs experts in a video chat session
© 2013 IBM Corporation 7
Customs officers performing physical inspections achieve higher efficiency and effectiveness thanks to social business tools (4/4)
A complete file is stored in a ‘community’ focused on drug
inspections, and the Officer joins the drug inspection
community to enhance knowledge and access information
© 2013 IBM Corporation 8
Social business tools for customs officers – A Framework for Innovation
Profiles Quickly find the people and expertise you need.
Communities Work with people who share common interests and expertise
Activities Organize your work and tap your professional network.
Blogs Present your ideas in weblogs and get feedback from others.
Wikis Create web content together.
Files Post, share, and discover documents, presentations, images,
and more.
Atlas Visualize your network and extend it to tap into valuable
resources and trusted experts across the organization
Bookmarks Save, organize, and share bookmarks.
Chat (+video) Locate and instantly connect with others via presence
awareness, business cards, and instant messaging.
Quickr Organise project or teamwork effectively in team spaces
© 2013 IBM Corporation 9
Living outside the inbox
http://www.youtube.com/watch?v=gnv6K5JmpTM
© 2013 IBM Corporation 10
Lessons learned
Develop a “comprehensive approach’ to Social Business
Engage the “Front Line” staff and constiutents in the design of the platform
Focus on Integration of Organizations/Systems
Apply Analytics to the Enviornment – allowing technology to work for you...