transmedia storytelling

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Transmedia Storytelling Henry Jenkins presented by Julie Katz

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Transmedia Storytelling. Henry Jenkins presented by Julie Katz. Types of Transmedia. narrative branding spectacle storytelling performance games. Transmedia Storytelling. has the purpose of creating a unified and coordinated entertainment experience - PowerPoint PPT Presentation

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Page 1: Transmedia Storytelling

Transmedia StorytellingHenry Jenkinspresented by Julie Katz

Page 2: Transmedia Storytelling

Types of Transmedianarrativebrandingspectaclestorytellingperformancegames

Page 3: Transmedia Storytelling

Transmedia Storytellinghas the purpose of creating a unified and coordinated entertainment experienceIn other words...a story gets taken across a bunch of different mediums. Like a movie, you start with a pitch, then a script, then its all over the place. The narrative of the film is represented in each of these places.Each medium makes its own contribution the the storyFranchises- more mediums better than story?

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Storytelling vs. BrandingStorytelling can provide a backstory, new insights, different character developments to an existing fictional universe

example: a bunch of sequels like American PieBranding refers to franchise merchandising, doesn’t deep experience of the fictional universe

example: Sugary Sweet StormTroopersInteraction with stuff=interaction with the storyAction Figures: use narrative as dialogue in play

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Adaptation vs. Extension

Adaptation reproduces a narrative to a new medium with minimum changes

example: Harry Potter MoviesExtension expands our understanding of the original story by introducing new elements

example: Spamalot

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Spreadability vs. Drillability

Spreadability is the capacity of the public to engage in circulation of a media thereby making it more valuable

In other words, it means a narrative has the potential to be talked about and spread like wildfire which means people want it.

example: Youtube Phenomenons

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Spreadability vs. Drillability

Drillability is a characteristic of media that encourages “forensic fandom”

In other words, its a narrative that people are not just going to talk about, they’re going to be obsessed with it and dig deeper to understand the fictional universe beyond what is given to them

example: Star Wars, Star Trek

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Spreadability vs. Drillability

Spreadability means more viewers, less diggingDrillability means less viewers, more diggingBoth equal some form of profit. We’re living in a world where we can search for new narratives to be interested in and once we find one, have the ability to find multiple mediums to get deeply involved in it. examples?

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Continuity vs. MultiplicityContinuity is keeping the same narrative across all mediums it is involved in. This is a payoff for fans’ investment in the story, it doesn’t change.Multiplicity offers alternative versions of fiction, new character developments

Fans can find pleasure in the retelling of stories and new perspectivesBut, this can be a threat to the original story

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Good continuity and multiplicity or bad?

FUNNY HOW THEY ALL LOOK THE SAME

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Henry Jenkins Blog

http://www.henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html