transmedia in education

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Contact [email protected] USA: +1 415 287 4150 Europe: +44 207 193 4567 Case Study: Educational ARG Alternate Reality Game

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This presentation highlights the power to engage students through transmedia storytelling. For three weeks in Feb 2012, 600 students across Florida worked in teams of five to role-play c-level executives of a space cargo company. When one of their rockets crashes into a local town causing environmental damage, the students much decide how their company should respond. Conducttr is a pervasive entertainment platform - a revolutionary technology for telling stories across social media, email, mobile and more. The platform simulated a real-life disaster scenario emailing the students as employees in their own company and tweeting and updating Facebook as members of the local community. http://tstoryteller.com

TRANSCRIPT

Page 1: Transmedia in Education

[email protected]

USA: +1 415 287 4150Europe: +44 207 193 4567

Case Study:Educational ARG

Alternate Reality Game

Page 2: Transmedia in Education

About the Client

• Doubletake Studios (DS) is a creative agency based in Tampa, Florida

• DS pitched and won a project to provide a connected learning experience to 13-17 year olds across 17 schools in the state of Florida

• DS handled all client liaison

• DS created all story and production content

• Transmedia Storyteller Ltd worked with DS as silent partner providing consultancy and our Conducttr platform as a managed service to deliver the learning experience

Doubletake Studios

Page 3: Transmedia in Education

Background and Results• Production Team

– 1 fulltime person at Doubletake Studios (plus team as needed for story, web design, video & graphics production)

– 1 person part-time from Transmedia Storyteller Ltd

• Results– More that 600 students took part

– Conducttr handled more than 4000 character-to-student interactions

– Engagement: 38%

Engagement measured as ratio of student action to character call-to-action.

Page 4: Transmedia in Education

Workflow timeline

• Aug 2011 Doubletake Studios consult with Transmedia

• Sept 2011 Doubletake Studios wins the project

• Dec 2011 First play test for teachers and DS’ client

• Jan 2012 Second play test for project financial sponsors

• Feb 2012 Live with students Feb 6th-Feb 24th (3 weeks)

Storyteller Ltd on use of Conducttr

In the play test, the 3 week experience is compressed to 3 days with one day = 1 week. After each test the experience is reset to be run again.

Page 5: Transmedia in Education

Story

• Cosmic Voyager Enterprises (CVE) is a space cargo company based in Florida.

• CVE employs many people in the neighboring towns and takes its corporate social responsibility seriously

• On Feb 6th 2012 a CVE rocket crashes into the small town of Millisville, FL causing physical and possible long-term environment damage from the payload

• The CVE executive team must complete a report for the board & investors that explains their action plan.

Page 6: Transmedia in Education

Experience• Students form into teams of five to play a C-level executive role:

CEO/COO/CMO/CFO/GC

• Communications come from fictional characters inside and outside the company

• Each student gets role-specific communications (e.g. the CEO only gets information intended for the CEO)

• Students must collaborate inside the classroom to share knowledge and discuss solutions

• They are given a fictional budget that is insufficient to cover all their needs. Hence they are forced to make compromises which generates ethical and financial discussions

• Business partners from the local community visited classrooms to support teachers.

Page 7: Transmedia in Education

Learning objectives

• Teach ethics and economics

• Simulation of real-life scenario

• Self-guided problem solving

• Collaborative working

• New media comprehension

Page 8: Transmedia in Education

EngagementINTERACTION

• Personalized replies to incoming emails & Tweets from fictional characters

ETHICAL DECISIONS

• “The Whistleblower”• Employee who contacts the students claiming that the payload was over

weight

• “The Extortionist”• Dept. Environment agent that proposes a pay-off for him to write a more

favorable report.

GAME-STYLE REWARDS

• Rewards based on involvement:– “I like what you’re doing, I’ve recommend a bonus increase at the next pay

review board”

– “You’re asking great questions, you can have use of the company seats behind the catcher…”

Page 9: Transmedia in Education

Production materials

• Videos – YouTube and embedded on website

• Facebook & Twitter profiles

• “Corporate website”

• Report documents (PDFs)

• Teacher & project funder support– Lesson guide

– Weekly advanced “cheat sheet”

• Interactive communications– Emails, Tweets, Facebook status updates

Page 10: Transmedia in Education

Students love to role-play

Fictional environmental activist

Page 11: Transmedia in Education
Page 12: Transmedia in Education

Conducttr

• Manages all student registrations– “I want to register as CEO for Royal Palm Beach”

– students tagged by role and school

• Manages all teacher registrations and assistance– “tell me the story so far” -

• Manages all social media and email communications

• Allows re-run of experience after tests & annually

• Produces all performance metrics

Page 13: Transmedia in Education

Next steps

• Re-run the experience for new students

• Create new stories & scenarios

• Tackle new topics & learning objectives

Page 14: Transmedia in Education

Contact

• Conducttr: Transmedia Storyteller Ltd

• Educational ARG: Doubletake Studios

Transmedia Storyteller LtdRobert Pratten, CEO

[email protected]: +1 415 287 4150

Europe: +44 207 193 4567

Doubletake StudiosTerri Hall, President

105 S. Fielding Ave. Suite BTampa, FL 33606Tel: 813-251-6308