transmedia for citra pariwara bg (student) award 09
DESCRIPTION
My sharing material for the finalists of BG (student) Award of Citra Pariwara 2009TRANSCRIPT
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Transmedia Planning,Creating Myth in Digital Landscape
My Understanding of TransmediaFor BG Awards Finalists
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• Why would people listen to your message?• Through the line, 360 degrees of interruption?
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Imam WiratmadjaStrategic Planner Hakuhodo Indonesia
MottoMulailah hari dengan sarapan
Makanan Fav•Soto Bandung•Tempe Bacem•Dendeng Batokok
Minuman FavUltra Milk Coklat
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Tapi siapa yang mau dengar semua itu di sini?
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• If you want a conversation, say something interesting– Something other than yourself– That in turn, will say something about yourself
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Medium
Medium
Person
PersonPerson
Person
Person
Medium
Common Issues
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Story to Tell
Medium +
Message
Medium +
Message Medium +
Message
Medium +
Message
Medium +
Message
Medium +
Message
PersonPerson
Person
Person
What people do with the medium?
What would be the Big Idea
Person
How the information flow over the time?
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Story to Tell
Medium +
Message
Medium +
Message Medium +
Message
Medium +
Message
Medium +
Message
Medium +
Message
PersonPerson
Person
Person
Myth
Person
Brand community
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Transmedia Planning
• Unfolds across multiple media platforms with each part making a unique and valuable contribution to the whole
• Each medium should do whatever it does best• At best, each part is self-contained to make it
accessible on its own terms, without the rest of the components
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Story to Tell
Medium +
Message
Medium +
Message Medium +
Message
Medium +
Message
Medium +
Message
Medium +
Message
PersonPerson
Person
Person
Myth
Person
1. Story2. Medium
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ABOUT THE MEDIUM
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Each Medium Has Its Own Character
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Platform = Set of Game
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Stimulate Co-Creation
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ABOUT THE FLOW OF INFORMATION
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Flow of Information, Latency, and Retain
Decreasing value?
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ABOUT THE STORY
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Nobody gets out of the Cinema, thinking“I like the movie, it was SIMPLE and EASY“(Russell Davies)
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Sejarah Kerajaan Hastina
Perseteruan Pandawa dan Kurawa
Perang Bharatayudha
Kunti sebelum Menikah, lahirnya Karna
Kreshna, penjelemaan Wisnu
PengasinganPandawa
Tipuan Dadu
Bhagavadghita Kemenangan Pandawa
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Tip for Transmedia Planning
• Story Big Enough to Talk About• Aware of Character of Each Medium• Stimulate Something To Do• Reveal New Layers & Part of The Story from
time to time• Utilize! (peer groups, geeks, tech, stunts)• Embrace complexity & latency
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Brings Together Old & New
• Web 2.0• The long tail• Meme• Crowdsourcing• McLuhan – Medium is The Message• Opinion Leader
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The Origin of Transmedia Planning
Henry JenkinsFaris Yakob
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Story to Tell
Medium +
Message
Medium +
Message Medium +
Message
Medium +
Message
Medium +
Message
Medium +
Message
PersonPerson
Person
Person
Myth
Person
Brand community
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Follow me @Outstandjing